Logo

    The DTC Insider

    Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.
    en100 Episodes

    People also ask

    What is the main theme of the podcast?
    Who are some of the popular guests the podcast?
    Were there any controversial topics discussed in the podcast?
    Were any current trending topics addressed in the podcast?
    What popular books were mentioned in the podcast?

    Episodes (100)

    Unleashing the Power of Fractional Resources

    Unleashing the Power of Fractional Resources
    Welcome to episode #100!!!
     
    Hamilton Bolduc is the founder of Content Machine, one of the fastest-growing professional communities. 
     
    Content Machine matches top pre-vetted talent with leading brands and startups.

    In this episode...

    • Fractional Resources as a Strategic Solution Amid Hiring Freeze and Layoff Surge
    • Unveiling Effective Content Strategies for E-commerce Brands
    • Unveiling the Paradigm Shift in Asset Testing and the Ascendancy of Creatives as the Ultimate Filter

     

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enJune 02, 2023

    A Game-Changing Approach to Reviewing Products

    A Game-Changing Approach to Reviewing Products
    Max Keefe is the Vice President of Experify; a tool to help brands connect undecided buyers with existing product owners to get honest opinions and experience products remotely, at scale.
     
    In this episode...
    • The Evolution of Product Reviews
    • Transforming the Pre-Cart Experience
    • Building Stronger Connections With Your Community
    • The Impact On The Conversion Rate
    Sponsor for this episode...
     
    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enMay 26, 2023

    Uncovering Customer Insights By Leveraging Post-Purchase Surveys

    Uncovering Customer Insights By Leveraging Post-Purchase Surveys
    Jeremiah Prummer is the founder & CEO of KnoCommerce, a survey platform for e-commerce brands. He’s been in the e-commerce space for over 10 years now.
     

    In this episode...

    • The Benefits of Post-Purchase Surveys
    • Maximizing Zero-Party Data
    • How Post-Purchase Surveys Can Help E-commerce Brands with Attribution
    • Top Questions to Ask in Post-Purchase Surveys
    • Tips For Driving Actions with Post-Purchase Surveys

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enMay 19, 2023

    From Backyard Fun to Global Sensation: The Story of Crossnet and Good Sport

    From Backyard Fun to Global Sensation: The Story of Crossnet and Good Sport
    Gregory Meade is the co-founder and Chief Executive Officer of CROSSNET and Good Sport. Forbes 30 Under 30 Honoree.

    In this episode...
    • Greg's Background
    • The Journey from Idea to Product with Crossnet Co-Founder
    • A Deep Dive into their Customer Acquisition and Retention Efforts
    • Insights on Unit Economics and Scaling: Common Mistakes to Avoid
    • Benefits From Collaborating with Influencers Such As Danny Duncan and Other Brands

    Sponsor for this episode...

    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enMay 12, 2023

    Why Retention Is The New Acquisition

    Why Retention Is The New Acquisition
    Noah Rahimzadeh has helped multiple marketing technology companies scale through partnerships. Today, he leads partnerships at the leading order tracking platform for Shopify merchants - Malomo.
     
    In this episode...
    • Why Most E-Commerce Brands Are Giving Away Visitors
    • Why the Post-Purchase Experience Matters for Customer Retention
    • How Malomo's Partnership with Loop Can Help E-Commerce Brands
    • Real-Life Examples of Post-Purchase Experience Success
     
    Sponsor for this episode...
     
    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enMay 05, 2023

    The Power of Optimization: From Websites to Mindsets and Everything in Between

    The Power of Optimization: From Websites to Mindsets and Everything in Between
    Matthew Stafford is the CEO and managing partner of Build Grow Scale and an equity owner of some in-house Ecommerce brands. He has knowledge and expertise which has enabled him to mentor thousands of store owners through paid Ecommerce groups and live events. In fact, prior to Covid-19, BGS hosted the largest yearly Ecommerce-focused event in North America - BGS LIVE.
     
    In this episode...
    • Matthew's Background
    • Strategies for Optimizing Your Website and Beyond
    • Mastering Communication and Relationships With Your Team
    • Transforming Negative Internal Narratives to Achieve Financial Success
    • Understanding the Key Conversion Rates for E-commerce Events
     
    Sponsor for this episode...
     
    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enApril 28, 2023

    The Secret to Boosting AOV with Automated Upselling and Bundling

    The Secret to Boosting AOV with Automated Upselling and Bundling
    Alex Green is the Co-founder & CEO at PickyStory. PickyStory helps merchants to increase AOV through a complete upselling & cross-selling platform.
     
    In this episode...
     
    • Why Every E-commerce Brand Needs to Increase Their Average Order Value
    • The Power of Storytelling: How to Sell Your Brand and Boost Your Bottom Line
    • Building Experiences That Drive Sales and Loyalty
    • Top Mistakes Brands Make and How to Avoid Them
    • Acquisition vs. Retention: Finding the Right Balance for Your E-commerce Business
    The DTC Insider
    enApril 21, 2023

    The Journey to Building a Successful Skincare Brand for Men

    The Journey to Building a Successful Skincare Brand for Men
    Jake Rosenberg suffered a ski accident in 2019, leaving him with a scar on his face. At the time, he felt that there wasn’t a solution for him because the products found were either impractical, marketed to women, or didn’t address his needs.
     
    From there, he learned every aspect of an e-commerce skincare business, product development, supply-chain management, and digital marketing to build Krete, a skincare brand with a performance at the core and a simplistic design that would appeal to the modern man.
     
    In this episode...
     
    • Jake's Background
    • The Life Adjustments You Must Make To Be Successful
    • From Inspiration to Creation: How Krete Skincare for Men Was Born
    • Overcoming Challenges: Product Development, Supply Chains, and the Age-Old Debate of Free Shipping
    • Digital Marketing That Delivers: Strategies That Work for Krete
    • Scaling Up: How to Handle Fast Growth in Your Business
    • Breaking Ground in Men's Skincare: A Startup's Journey
    The DTC Insider
    enApril 14, 2023

    Supercharge Digital Asset & Product Discovery For Your DTC Brand

    Supercharge Digital Asset & Product Discovery For Your DTC Brand

    Michelle Eichner is the CEO of Digitile, a solution that helps eCommerce brands convert more intent buyers. With a decade of retail experience and two decades of B2B SaaS software solutions experience, Michelle brings a unique and comprehensive understanding of the needs of eCommerce brands.

    In this episode...

    • Discover how Intelligent eCommerce Product Data Enrichment can take your DTC brand to the next level.
    • Boost your search capabilities and improve merchandising & marketing KPIs with Product-Catalog Enrichment.
    • Learn how Product-Catalog Attribution can help you create a tailored audience based on AI data.
    • Explore the cutting-edge technology of OpenAI's DALLE and ChatGPT.
    The DTC Insider
    enApril 07, 2023

    How To Turn Innovative Ideas Into Successful Consumer Products

    How To Turn Innovative Ideas Into Successful Consumer Products
    Mike De Santis is the Director of Business Operations and Partner at Doris Dev, a product development agency that helps brands and entrepreneurs bring products from concept all the way through fulfillment to end customers.

    In this episode...

    • Mike's Background
    • Explore the World of Doris Dev: Your One-Stop Shop for Product Design and Manufacturing
    • How Doris Dev Helps Brands Get to Market Faster and Smarter
    • What You Need to Know to Launch Your Product Successfully
    • Efficient Product Development with Doris Dev: From Idea to Market in Record Time
    • The Advantages of Partnering with a Trusted Product Design and Manufacturing Expert
    The DTC Insider
    enMarch 31, 2023

    The Key to Customer Feedback: Best Practices for Ratings & Reviews

    The Key to Customer Feedback: Best Practices for Ratings & Reviews
    Gabrielle San Nicola has worked in e-commerce for more than 5 years on both the agency and platform sides. She now heads up East Coast & EMEA partnerships for Okendo, a customer intelligence solution built for brands.

    In this episode...

    • Expert Insights on the Importance and Best Practices of Ratings & Reviews
    • Overcoming the Fear of Not Having Enough Reviews
    • Insights on Where Brands Should Place Reviews
    • Exploring the Best Formats for Customer Reviews, from Text to Video
    • Unleashing the Power of Zero Party Data: Best Practices and Applications for Okendo Connect
    • Crafting a Killer Survey: Expert Tips for Creating Effective Customer Feedback
    • Where to Use Customer Feedback for Maximum Impact
    The DTC Insider
    enMarch 24, 2023

    From Start-Up to Inc. 5000: Lessons Learned from a Successful Founder

    From Start-Up to Inc. 5000: Lessons Learned from a Successful Founder
    Chad Price is a veteran entrepreneur in multiple industries with extensive knowledge in the sports industry and a wide range of experiences in all aspects of fitness and general entrepreneurship. Specialties include strategic planning and execution, marketing and advertising, quality assurance, etc.. as well as specializing in organizational leadership.

    In this episode...
    • Chad's Background
    • Entrepreneurship, Fitness, Health & Wellness
    • The Inspiring Journey of Kettlebell Kings, an Inc. 5000 Company
    • Strategies to Lead and Succeed
    • How to Build a Winning Team for Success
    • Overcoming Challenges and Gaining Knowledge in the Cannabis Industry with Life Grows Green.
    The DTC Insider
    enMarch 17, 2023

    The Golden Opportunity: Tapping into the Value of Older Consumers in DTC

    The Golden Opportunity: Tapping into the Value of Older Consumers in DTC
    Janis Thomas is the Ecommerce & Marketing Director at Look Fabulous Forever. She is a commercially driven senior B2C marketing and e-commerce leader balancing strategic vision with excellent execution and has worked for brands from Birchbox to Playboy.

    In this episode...

    • Janis' Background
    • Why Older Consumers are a Goldmine in the DTC Market
    • Unlocking the Secret to Reaching 50+ Women: The Best Marketing Channels
    • Thriving in Tough Times: How to Build a Resilient Brand During a Recession
    • Overcoming the Hurdles of a Long Sales Journey
    • Unlocking Your Business's Potential: The Power of a Culture of Continuous Improvement
    The DTC Insider
    enMarch 10, 2023

    Achieving Exponential Growth By Having Your Own Mobile App

    Achieving Exponential Growth By Having Your Own Mobile App
    Ash Mousavian has been in the e-commerce space for 6 years and is currently the Agency Partner Manager at Tapcart, a company that turns Shopify sites into beautiful mobile apps.
     
    In this episode...
    • Ash's background
    • 2023 trends that Shopify put out
    • What to do about the increasing acquisition costs
    • What Tapcart is about
    • What types of merchants may need their own mobile app ASAP
    • iOS 16 is coming out. What’s its impact?
    • Does a mobile app cannibalize web sales?
    The DTC Insider
    enMarch 03, 2023

    How Building An Organic Community Can Help Your DTC Brand Grow

    How Building An Organic Community Can Help Your DTC Brand Grow
    Sean Hall is the founder of Wellious, a fast-growing cpg startup that makes the cleanest plant-based protein powder that exists.
     
    He's also the founder of TOFM Media which operates a portfolio of food and wellness publications that organically reach 100s of millions of consumers.
     
    In this episode...
     
    • Sean's background
    • Organic community building
    • How marketing opportunities have evolved
    • How to be profitable with a low Average Order Value
    • What Wellious does for getting new customers?
    • How to retain & engage with customers
    • Building a product people love and that can scale as a business
    • Lessons from building 3 businesses
    The DTC Insider
    enFebruary 24, 2023

    How Brands Can Identify Ideal Influencers For Successful Campaigns

    How Brands Can Identify Ideal Influencers For Successful Campaigns
    Nisarg Shah is the Co-Founder & CEO of Affable.ai. With 2 offices in the United States and Singapore, Affable is building an AI platform to help brands run highly effective influencer marketing campaigns. Using the power of Big Data and Machine Learning, Affable helps brands like H&M, Lenovo, and Nespresso as well as eCommerce brands like BlendJet, Bioworld & FirstDay engage with the most authentic and relevant influencers.
     
    In this episode...
    • Influencer Marketing as a trusted go-to-market channel
    • Biggest mistakes that brands make when working with influencers
    • Tips to make influencer marketing effective
    • How a can brand identify ideal influencers for successful campaigns
    • Influencers as Affiliates to align incentives
    • KPI’s to measure for Influencers Campaigns
    The DTC Insider
    enFebruary 17, 2023

    Public Speaking Skills for E-commerce Store Owners & Directors

    Public Speaking Skills for E-commerce Store Owners & Directors
    Brenden Kuramasamy is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% of communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.
     
    In this episode...
    • Who is a public speaker?
    • Who should learn about public speaking?
    • How can we apply it to e-commerce brands?
    • How can we present effectively online?
    The DTC Insider
    enFebruary 10, 2023

    How To Drive Sales And Engagement With An eCommerce Quiz

    How To Drive Sales And Engagement With An eCommerce Quiz
    Gen Furukawa is the co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers.
     
    In this episode...
    • Gen's background
    • Why zero-party data is your greatest advantage in eCommerce marketing
    • How to drive sales and engagement with an eCommerce quiz
    • How to (actually) achieve Personalization at Scale
     
    Sponsor for this episode...
     
    This episode is brought to you by BSR Digital.
     
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.
     
    To learn more about BSR Digital, visit their website or book a call here.
    The DTC Insider
    enFebruary 03, 2023

    Jon Loomer - What's Working Now On Facebook Ads And How AI Can Help You Improve Your Marketing

    Jon Loomer - What's Working Now On Facebook Ads And How AI Can Help You Improve Your Marketing
    He started Jon Loomer Digital in the fall of 2011 with the goal of helping other businesses maximize "social media that makes a difference." In a little over 17 months, he has built a profitable, self-branded business around a website that has generated 4 Million page views.
     
    In January 2013, JonLoomer.com was recognized as one of Social Media Examiner's Top 10 Social Media Blogs of 2013. 
     
    In this episode...
    • Jon's background
    • What's working on Facebook Ads
    • How Jon would structure a campaign
    • What audience type is working really well
    • Attribution: how to tell what's working and what's not
    • The importance of short-form video
    • ChatGPT and AI: how media buyers can leverage that
    The DTC Insider
    enJanuary 27, 2023

    Analyzing Shopify's Annual Report On The Top Trends For 2023

    Analyzing Shopify's Annual Report On The Top Trends For 2023

    If you own or work for a DTC brand, you cannot ignore what Shopify - one of the top e-commerce platforms - says about their predictions for this year.

    We are talking about Shopify’s annual report on the latest trends shaping commerce, pulled from proprietary data, insider experts, and top global brands.

    Source: https://www.shopify.com/plus/commerce-trends

    The DTC Insider
    enJanuary 25, 2023
    Logo

    © 2024 Podcastworld. All rights reserved

    Stay up to date

    For any inquiries, please email us at hello@podcastworld.io