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    The DTC Insider

    Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.
    en100 Episodes

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    Episodes (100)

    How To Optimize Your Website For Success In 2023

    How To Optimize Your Website For Success In 2023
    Will Laurenson is a Conversion Rate Optimisation specialist and this is exactly the kind of issue he helps his clients solve.
     
    He knows there’s nothing more annoying than spending tens, if not hundreds of thousands of pounds driving traffic to your website, seeing them browse away, add products to their basket, and then inexplicably disappear.
    His job is to turn that traffic into revenue.
     
    In this episode...
    • Will's background
    • Why DTC brands benefit from optimizing their website
    • His proven process to approaching CRO
    • How to identify optimization opportunities
    The DTC Insider
    enJanuary 20, 2023

    Lessons Learnt After 20 Years In Online Marketing & eCommerce

    Lessons Learnt After 20 Years In Online Marketing & eCommerce

    Chloë Thomas is the founder of eCommerce MasterPlan. She is a best selling Author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast AND the exciting new Keep Optimising Podcast – all of which are built on.

    In this episode...

    • Chloë's background
    • Lessons she learned in her 20 years in the marketing industry
    • Why improving the customer experience is key in 2023
    • Marketing channels to leverage
    • How to be a successful e-commerce brand in 2023
    The DTC Insider
    enJanuary 13, 2023

    The Power Of Video & AI For DTC Brands

    The Power Of Video & AI For DTC Brands
    In this episode of the Fit Growth Machine podcast, Brian Roisentul interviews Carl Cleanthes (aka "Colorful Carl") is Epic Made’s fearless leader and the smiling face of the company. Epic Made is an animation and digital art agency that services the entertainment and advertising industries. Carl and his team have had the pleasure of working with many household brands including SyFy, TNT, Nick, Nick Jr, Avatar, Spongebob, WWE, and many more.

    In this episode...

    • Carl's background
    • The power of video in digital advertising
    • The versatility of animation vs live-action video
    • AI for generating copy, image & videos
    • Using AI to build creatives and get ideas
    • Building a Brand Bible
    • Common mistakes to avoid
    The DTC Insider
    enJanuary 06, 2023

    Lessons Learned From Interviewing Over 2,500 Successful Entrepreneurs

    Lessons Learned From Interviewing Over 2,500 Successful Entrepreneurs

    John Lee Dumas is the host of Entrepreneurs on Fire, an award-winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 2500 episodes, 1 million + listens a month, and seven figures of annual revenue, JLD is just getting started.

    In this episode...

    • John's background
    • Lessons learned from interviewing over 2,500 successful entrepreneurs
    • Why it's hard for entrepreneurs to set and accomplish goals
    • His secret to producing & posting daily content for multiple platforms
    • Should every brand start a podcast?
    The DTC Insider
    enDecember 30, 2022

    How To Fall back in love with your business

    How To Fall back in love with your business

    Monica Sharma-Patnekar is an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune 500 to scale- & start-ups.

    In this episode...

    • Monica's background
    • The 3 pillars of business growth
    • How to turn occasional customers into forever fans of your brand
    • The simple process to communicate & connect with your real audience.
    • How to demonstrate value in multiple ways for more loyal customers
    The DTC Insider
    enDecember 23, 2022

    What Your DTC Brand Should Focus On In 2023 [BONUS EPISODE]

    What Your DTC Brand Should Focus On In 2023 [BONUS EPISODE]
    These are not predictions, and I don't have the crystal ball. I've been talking to many DTC founders & marketing directors in 2022, and we, at BSR Digital, have helped many DTC brands grow through paid ads & email marketing, so I have recorded this episode to tell you our thoughts on what will continue to happen in 2023 so you can take action.
     
    In this episode...
    • The 4 marketing pillars we analyze at BSR Digital, and you should too
    • The importance of building a brand
    • Why you should start collecting Zero-party data right now
    • Topics we discussed on the podcast that could be useful for your e-commerce brand
    • The 4 levers to growing an e-commerce brand

     

    Resources mentioned in this episode:

    The DTC Insider
    enDecember 21, 2022

    What You Need To Scale An Ecommerce Brand in 2023

    What You Need To Scale An Ecommerce Brand in 2023
    Chase Clymer is the Co-founder at Electric Eye, where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where they provide online store owners with honest, actionable advice to increase their sales and grow their business.

    In this episode...

    • Chase's background
    • Ecommerce, the Shopify ecosystem & scaling a brand
    • What is the hardest part of ecommerce?
    • What is the #1 system a brand should build?
    • What is the “brand scaling framework”?
    The DTC Insider
    enDecember 16, 2022

    Biggest Lessons From 2022 [BONUS EPISODE]

    Biggest Lessons From 2022 [BONUS EPISODE]

    What a year! There were clearly a lot of things going on for the D2C space, and we really enjoyed it, and more importantly, we learned a lot from each client at BSR Digital as well as from each guest here on the Fit Growth Machine podcast, and we want to share all that with you!

    In this episode...

    We will mention super relevant information for D2C brands, such as:

    • What changed in the e-commerce space
    • The top external challenges
    • Topics we discussed on the podcast that could be useful for your e-commerce brand

    Sources:

    The DTC Insider
    enDecember 14, 2022

    Stay Ahead Of The Trends Using Real-time Data From Over 70K+ E-commerce Sites

    Stay Ahead Of The Trends Using Real-time Data From Over 70K+ E-commerce Sites
    Benjamin Reynolds is the Head of Partnerships at Particl, a platform that helps e-commerce brands innovate their products and grow their brand with competitor data, market trends, better marketing, and more.

    In this episode...

    • Ben's background
    • What Particl is about
    • Doing product research leveraging competitor's data
    • Understanding how your competitors are doing
    • Building a brand & engagement with the audience
    • Particl's retargeting tool
    The DTC Insider
    enDecember 09, 2022

    Black Friday/Cyber Monday Analysis [BONUS EPISODE]

    Black Friday/Cyber Monday Analysis [BONUS EPISODE]

    This is a special one!

    BFCM ended and, as a DTC podcast, we couldn't avoid addressing it. Brian Roisentul analyses what happened...the good, the bad, and the ugly.

    In this episode...

    We will mention super relevant information for D2C brands, such as:

    • Revenue generated
    • Top-performing product categories
    • How many customers bought
    • Top-selling countries and cities around the world
    • Categories with the biggest discounts

    Sources:

    The DTC Insider
    enDecember 07, 2022

    The Importance Of First-Party Data For Marketers

    The Importance Of First-Party Data For Marketers
    Kurt Kendall has deep expertise across analytics, technology, and strategy in senior executive roles with leading companies including Under Armour, Glaxo-Smith-Kline, and most recently Publishers Clearing House. He is passionate about driving business growth and transformation at the intersection of digital, data, and the consumer.

    In this episode...

    • Kurt's background
    • Consumer privacy and How to use data to get more effective outcomes
    • How to improve "top of the funnel" efforts
    • Getting the appropriate measurement framework
    • How workers are affected by the informational industry changes
    • Data is fragmented across platforms: what brands can do about it
    The DTC Insider
    enDecember 02, 2022

    How To Get Started On Amazon

    How To Get Started On Amazon
    Quin Amorim is a serial entrepreneur. He is the Founder and Owner of eCommerce agency, creator of 12 brands of physical products, and host of 2 Podcasts with over 600 episodes.
     
    In this episode...
    • Quin's background
    • Black Friday
    • Why should every brand be on Amazon?
    • DOs and DON’Ts
    • Organic VS paid Amazon: tips for each
    • Differences between Amazon Ads and Google Ads?
    He sold his first item online over 25 years ago, and in 2014 joined Amazon FBA, where he has since created several brands of his own Private Label and manages several multi-million dollar accounts with his Prolific team.
    The DTC Insider
    enNovember 25, 2022

    Tips for Leveraging AI That Will Put You Ahead of Your Competition

    Tips for Leveraging AI That Will Put You Ahead of Your Competition
    Shanif Dhanani is the co-founder & CEO of Apteo, a company that helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next.
     
    In this episode...
    • Shanif's background
    • How ecommerce companies can use data better
    • User privacy and how it will affect marketing going forward
    • The most profitable segments Apteo can identify

     

    Before Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, an NYC-based ad-tech startup that was acquired by Twitter.

    Most recently, he was a data scientist and software engineer at Twitter, where he worked on a variety of projects across advertising, analytics, and machine learning.
     
    Prior to TapCommerce, Shanif was a software consultant at Booz Allen. He has earned a BS in Computer Science from the University of Virginia and an MBA from NYU's Stern School of Business.
    The DTC Insider
    enNovember 18, 2022

    How To Build Loyal Customers That Stay For Life

    How To Build Loyal Customers That Stay For Life
    Matthew Barnett is the CEO and head of product for Bonjoro; a loyalty platform for building loyal customers that stay for life with over 50k happy customers.

    In this episode...

    • Matthews's background
    • About Bonjoro
    • What "loyalty" means
    • Map out the customer journey
    • How to make your customers come back
    • How to build high performing teams
    • Tips for the BFCM
    The DTC Insider
    enNovember 11, 2022

    Leveraging Customer Data To Optimize Your E-Commerce Store

    Leveraging Customer Data To Optimize Your E-Commerce Store
    Dominik Meiu is the head of e-commerce at All33. He is an advanced conversion rate specialist, brand builder, and is responsible for millions of dollars in earned partner revenue.
     
    In this episode...
    • Dominik's background
    • Building a customer avatar
    • Building a brand
    • What CRO really is
    • Gathering and leveraging customer data
    • Tips for the BFCM
    The DTC Insider
    enNovember 04, 2022

    How To Build Sustainable Passive Income Streams Using Outsourced E-commerce

    How To Build Sustainable Passive Income Streams Using Outsourced E-commerce
    Will Basta was born in New York and graduated from Arizona State University. After an initial career in health tech, he went on to work for tech startups; building out sales strategy and marketing teams. Found his passion as an entrepreneur in the passive income world.
     
    In this episode...
     
    At Ascend Ecom, they launch, operate, and scale sustainable, passive income-yielding Walmart WFS or Amazon FBA E-Commerce Automation Businesses for our clients. Diversify their portfolio by adding an appreciating, cash-flowing digital asset from this trillion-dollar industry. They, as a company, handle everything from A to Z in building, operating, and scaling their client's businesses for long-term returns.
    The DTC Insider
    enOctober 28, 2022

    How To Get The Most Out of Amazon This Holiday Season

    How To Get The Most Out of Amazon This Holiday Season
    Katie Eckstrom is the Marketing Director at Plugable Technologies. She has built a small, but mighty 15-person marketing team from the ground up. She has been in the e-commerce space for 7 years and the tech space for 5. She has launched over 30 successful products on Amazon. She has built an email list from scratch with no budget that now has 30k subscribers, a 30% average open rate, and a 15% average click-through rate.
     
    In this episode...
     
    How to build a brand on Amazon, Amazon attribution, and how that's connected to email marketing and social advertising. At Plugable, they have a highly customized and segmented email campaign strategy that they use to launch products on Amazon and help avoid the cold start problem.
    The DTC Insider
    enOctober 21, 2022

    Email Marketing Tips For This Holiday Season

    Email Marketing Tips For This Holiday Season
    Charles "Chuck" Melber kicked his career off in the early days of e-commerce selling skateboards, sunglasses, and more. Facebook ads were barely a thing at the time, and it was all about community building. He then spent a few years working in and studying User Experience and Interaction Design. During that time he was privileged to consult on projects with companies like GoPro, Mozilla, and LG.
     
    In this episode...
     
    Email Marketing is always a powerful channel to leverage, and even more during this time of the year. If you're looking for some ideas to implement, this episode is for you, as Brian Roisentul interviews Chuck Melber to discuss email marketing tips for this holiday season.
    The DTC Insider
    enOctober 14, 2022

    How To Create 1 Year of Content For Your eCommerce Brand

    How To Create 1 Year of Content For Your eCommerce Brand
    Ruthie Sterrett is an experienced Retail Marketing Professional with a demonstrated history of working with amazing brands. Skilled in Marketing, Merchandising, Customer Service, Coaching, Sales, and Retail. Detail-oriented with a passion for strategic planning and solution finding! Bachelor of Science (BS) focused on Selling and Sales Management from Purdue University.
     
    In this episode...
     
    The holiday season is almost here and if you don’t have any content strategy in place yet, or if you’re looking to have one for next year, then this episode is for you, as Brian Roisentul interviews Ruthie Sterrett to discuss how to do exactly that. She helps women create values-based brands and consistent marketing and content strategies with the Consistency Corner Marketing Method.
    The DTC Insider
    enOctober 07, 2022

    Why you should setup Google Analytics 4 right now

    Why you should setup Google Analytics 4 right now
    Aaron Bennett, has 20-plus years of experience in digital marketing, was selected as a CMS Wire Impact Award Judge, and has grown both small and enterprise-level businesses.
     
    In this episode...

    If you own or work for an e-commerce brand, and you see less traction from your paid ads efforts, audiences getting smaller, costs going up, cookies going away in 2024, and you don’t know what do you about it, then listen to this episode of The Fit Growth Machine Podcast, as Brian Roisentul interviews Aaron Bennett, who is going to give you a lot of tips and actional information to set your e-commerce brand for success.

    The DTC Insider
    enSeptember 30, 2022
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