The Floral Hustle

Many people thrive in having some organization or structure around their week, and if you do the right prep work, no matter if you are planning your wedding week, corporate events, or if you have everyday deliveries  taking time to prep your week means you will be much more productive.

You're going to feel so much lighter in your business which is so important!  You are going to deliver better work because you are not rushing and you are prepared.

In this episode I share what I do personally to prep for my week!  If you ever have any ideas or you do prep for your week, I would love for you to send me a DM on Instagram.  I would love to understand what you guys are struggling with.

Thank you for listening, have a flower filled week!

Many florists have a vast network of friends, family and businesses we interact with but never share what we do. We are worried we will come off as salsey or not being our authentic self.

Your network often needs your services or knows someone who does. With your mentioning your business you could be helping connect that person and fill a need they have. Instead of them searching google and hoping it goes well you can fill their need as someone who already has the foundation to that relationship.

Ways to subtly network-

Post specials or do intro/reminder posts on your personal social media. Share informative posts from your business page to your personal.

Share any left over flower specials to help clear inventory and get exposiue to someone you might not have before.

The number one way to grow your business is simpler than you think!

Your network of wedding and event professionals is your biggest opportunity out there to grow your network.

Ways to network organically and without a ton of pressure.

#1 When you follow and a personal follows you back or you follow and they follow back send a DM intro. Thanks for following me, my name is Jeni and I love (something from their page), and say you would love to learn more about your business and would love to have a virtual coffee date. Then try and build a relationship from there.

#2 Talk to vendors and try and business relationships during events.

#3 Comment on vendor friends stories and posts. You gain visibility and comments matter to vendors as social media is a ton of work.

#4 Make flower friends. Talk to flower friends at the wholesaler, out at networking events and so on. You both have a common interest and common problems so support each other.

#5 Follow referral connections though with connecting the customer and the vendor friend. I verify they are available that date and interested and then try and connect them via email or text message direct.

#6 Networking events- you can meet others flower and vendor friends all looking to connect and network (the main reason we go).

In this weeks episode we are talking about something a little vulnerable and personal. About a year ago I wasn’t feeling well and after doctors visits and coming up empty handed I started to see a functional medicine doctor. After some initial appointments we pursed doing a environmental test that tests for toxins in your body due to exposure in the environment around you. After an awkward trip to mail urine via Fed Ex overnight I got my test results shortly afterwards that I had heavy levels of pesticides, herbicides, mold and a gasoline component that is found in floral foam. After discussing with the doctor options to help remedy the situation we started on a plan to detox the chemicals out of my body. We started with a drinkable glutathione supplement, sauna blanket and starting to do activities that would make me sweat it out. After an initial oral detox we started a graduating weekly IV of glutathione.

At this point I have gotten the chemicals mainly detoxed from my body and have started to be on a path of becoming the healthier version of myself. I have purchased an air filter to help clean the air in the studio, are changing the air filters in the furnace more frequently and wearing a mask with foam.

Thank you for listening to a part of my floral journey.

 In this episode, Jen talks about aligning your business goals with your aspirations. She shares personal experiences and stories that emphasize the significance of embodying the future version of yourself today. She encourages listeners to define their business objectives, set clear boundaries, and make key decisions that match their vision. For those dealing with difficult clients or situations, she underlines the importance of communication and setting clear boundaries. Moreover, she assures listeners that it is okay to evolve and change and that running a business in alignment creates a better work-life balance. Finally, she offers coaching services to provide further support in business growth. 

On this week's minisode, we're talking about how you can create 10 different pieces of work for under 75 to build your portfolio get the work out that you want to be associated with your brand - and actually just have some fun creating!

 In this episode of the Floral Hustle Podcast, Jen shares her advice on streamlining your Canva proposals to convert more sales. She explains the importance of visuals in your proposals, and how curating and organizing images can optimize your process. 

Topics covered include how to use folders in Canva, pre-made templates for popular rental items, and using color swatches to nail your clients' color schemes. 

Jen also addresses the concern of clients shopping around with your proposals, and why she believes in providing value before receiving a deposit. 

Whether you’re a florist or small business owner, this episode has the valuable insights you need to optimize your proposals and boost your sales.

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In this episode of the Floral Hustle Podcast, host Jen discusses her favorite rental items, including key pieces that she believes will be trending for the next generation. She shares nuggets of wisdom on how to streamline the proposal and sales process, featuring items such as bud vases, taper candle holders, and pin frogs. She talks about the importance of curating cohesive rental collections, pairing items together for a set price, and achieving a streamlined inventory. She also shares a rental sourcing guide which listeners can find at thefloralhustle.com/rental. Whether it's sharing her go-to options for different centerpiece designs or her favorite low price point ceremony features, Jen covers all bases on the importance of rental items in a successful floral business.

Download my top rental items guide- thefloralhustle.com/rental

Being a mom and a business owner can be tough.  In this episode we talk about ways to make you a more aligned business owner and living the motherhood you envisioned.  Having both parts of your life running in synergy is something most Moms don't deserve it.  You deserve it!  Listen how to live with purpose and have the business and motherhood of your dreams.

In this episode of the Floral Hustle Podcast, Jen speaks about the often challenging topic of saying 'no' as a business owner. She explores why it's okay and a necessity to set clear boundaries, dispelling the myth that new business owners aren't allowed to decline. She shares examples of boundaries you should set in your floristry business, including refusing non-revenue generating collaborations, distractions that don't contribute to your main goal, toxic clients, and any activity or relationship that doesn't make you happy or passionate. Jen also encourages listeners to feel confident in walking away from courses, books, or any investment that doesn't resonate with them, even if they've already spent money on it. She emphasizes that mental energy is an invaluable resource, and only what truly serves you and your business deserves it.

In this episode of the Floral Hustle podcast Jen tackles the topic of niche marketing and its role in the success of her own business. Specifically, Jen shares her experiences working as a florist in the cultural wedding industry including Hindu, Muslim, Sikh, Pakistani and Somali weddings, among others. She discusses her relationships with multiple event decorators and wedding planners, the specialty of each decorator, and the working dynamics involved. Jen further shares why niche marketing can be an effective strategy for florists and gives various niche ideas within the wedding industry. This episode also includes useful tips on building business relationships and maintaining a profitable pricing structure.

Many people have big dreams of a 100k business but are putting less hours and less drive behind the business than matches their desired income. Ways to see if they are closer a match is tracking time, how you feel, how your business feels and look for areas that are falling behind. Then look at- am I putting in a 100K effort to support this? Its eye opening that you could be dreaming big but have lackluster communication , drive and passion to make it happen.

In this episode of the Floral Hustle Podcast, Jen discusses the importance of outsourcing tasks in her floral business to maintain both her success and sanity. She shares her top five tasks to outsource, including social media and admin tasks, bucket cleaning, organizing and prep work, accounting and tax advisory, and teardowns. By delegating these tasks to other professionals, she can focus on her passions and continue growing her business. Tune in to discover how outsourcing can benefit your business and give you the clarity and peace of mind you need to thrive.

In this episode, Jeni talks about negative feedback and how not to take it personally. We also talk about flipping the narrative of negative feedback is helping you repel the type of client you do not want and narrow your ideal customer even more. You can wallow in the self-pity of the feedback or you can harness your power and fuel that for your true purpose.

On this week's episode, we're going to talk about sales in proposals and having a proposal that sells you, your company, your designs, your execution, and everything to that client. 

I do visually curated proposals. I have seen lots of proposals and I've done lots of different types of proposals. I do visually driven proposals so that when somebody opens this proposal, they feel their wedding. They can see the soft fluffiness of the blooms. They can see the bold colors, they can see the softness or the muted colors - and they can feel what their wedding is like.

A lot of people are resistant and feel they can't do that kind of proposal, because it would take a lot of time, and they would spend more time in addition to meeting with the client for the consultation. This does not have to be that hard. You can simplify this process immensely.  Tune in to this episode and learn the way you can add visual proposals to your process, painlessly.

In this episode of the Floral Hustle podcast, Jen shares her tips and insights on handling deposits in the floral business. She talks about simplifying the deposit process, offering clients different payment options, and how she handles the deposits she receives. Jen also discusses how she approaches special circumstances when it comes to keeping or refunding deposits and shares the importance of having a kindhearted approach in the business. Additionally, she touches on the topic of monthly coaching and the importance of growing revenue to solve various business problems.

In this week's episode of the Floral Hustle podcast, Jen discusses the three things that may be holding you back in your business. She emphasizes the importance of consistency in building relationships, responding to clients, and posting on social media. Jen also talks about how having the right mindset and thinking bigger can lead to significant growth and success in your business. Tune in to learn how to overcome these challenges and achieve your goals in the floral industry.

Notes:

In this episode of the Floral Hustle podcast, Jen discusses the importance of forecasting for your wedding floral business and shares tips on how to accurately predict and manage your finances. Learn how to use simple tools like Google Sheets to track your revenue, expenses, and profit margin, and understand how to make adjustments throughout the year to ensure you meet your income goals.

In this episode we talk all about optimizing your ordering and strategizing on where the best place for that item is.

We talk through ordering through multiple wholesalers and sourcing direct from rose farms. Leave this episode prepared to smart source this wedding season.

In this episode I want to talk about some of the signs that you should be raising your pricing.