The Fractional Edge Podcast

In this podcast episode, the hosts Carol Fraser and Jason Huett introduce their guest, Steve Tate, a fractional CMO.

Steve discusses his role as a fractional CMO, which involves developing strategies and executing them to help companies overcome growth blockers. He emphasizes the importance of focusing on one significant issue that hinders a company's growth and finding effective solutions for it. Steve also mentions common issues in startups, including messaging alignment and targeting the right audience mix.

Important Moments
[00:06:37]  Timing is crucial for communication.
[00:15:37]  Fractional CMO can help with turnaround scenarios.
[00:22:47]  E-commerce brands must adapt and optimize.
[00:27:02]  E-commerce requires specialized expertise.

Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

To connect with our podcast guests and explore collaboration opportunities, visit our website, 🌐 https://thefractionaledge.com/ 🌐

⬇️Follow Us On Linkedin ⬇️

Carol - https://www.linkedin.com/in/awesomehrexec/
Jason - https://www.linkedin.com/in/jasonhuett/
The Fractional Edge - https://linkedin.com/company/the-fractional-edge/
Steve - https://www.linkedin.com/in/fractional-cmo/

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In this episode of the Fractional Edge podcast, Co-hosts Carol Fraser (CEO of C4 Talent) and Jason Huett (CEO of Fifth Degree Marketing) continue the discussion with Laurie Barlev, Fractional Customer Success expert. They discuss the importance of workforce planning and how it can give businesses a competitive edge. They emphasize the need to incorporate customer success into the overall strategy and plans, as well as the significance of external stakeholders, such as customers, in shaping workforce planning decisions.

[00:01:23] External stakeholders in workforce planning.
[00:06:29] Metrics for new clients.
[00:12:27] Customer value and experience.
[00:14:39] Customer success person's versatility.
[00:23:55] Collaboration opportunities and expertise.


📣Don't forget to visit our website to stay updated on everything fractional!📣
🌐 https://thefractionaledge.com/ 🌐

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Maggie Debner recalls how she set up a new business in Switzerland for a technology company. Starting with a team of 12 people, Maggie successfully achieved boots on the ground and operationalized the new business. Over 10 years, the organization has grown to over 150 people, showcasing the positive impact it had on its expansion.

00:01:35 HR is essential for successful M&A.
00:06:06 Global expansion is more accessible.
00:11:28 Fractional executives accelerate business growth.
00:15:23 Networking is crucial for success.

Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐

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https://www.linkedin.com/in/awesomehrexec/
https://www.linkedin.com/in/jasonhuett/
https://linkedin.com/company/the-fractional-edge/
https://www.linkedin.com/in/maggiedebner/

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Welcome to the Fractional Edge podcast, where workforce planning and fractional executive staffing take center stage. In this episode, hosts Carol Fraser and Jason Huett are joined by Chrisa Boyce, a fractional COO, and CSO, to delve into the intricacies of organizational development and strategy implementation.

Chrisa shares her journey from a marketing and branding background to her current role as a fractional executive, offering valuable insights into the challenges and opportunities faced by midsize companies in the $20 to $35 million range. From addressing HR casting issues to developing organizational structures and operational strategies, Chrisa provides practical advice for CEOs and entrepreneurs looking to scale their businesses effectively.

Tune in to learn about the importance of culture development, the role of HR in organizational success, and the significance of honest self-assessment and delegation in business growth. Don't miss out on this insightful discussion on workforce planning and leadership strategies.

For more expert insights and collaboration opportunities, visit 🌐 https://thefractionaledge.com/ 🌐 and stay tuned for the next episode as we continue to unlock the power of workforce planning. Like, share, and subscribe to stay updated with the latest episodes!

Important Moments

00:06:03 - Ideal Company Size for Fractional Work
00:08:01 - Common Challenges in HR and Operations
00:11:08 - Directly Working with CEOs
00:12:06 - The Importance of Culture in Organizations
00:17:18 - Building Infrastructure and Accountability


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https://linkedin.com/company/the-fractional-edge/
https://www.linkedin.com/in/chrisa-zindros-boyce/

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In this podcast episode, Henning Schwinum, the founder of Vendux, discusses his journey from being a potential fractional executive to starting his matchmaking service for sales leadership roles.

Henning explains that Vendux is the only matchmaker in the sales leadership space with a focus on sales leadership roles. They cover a wide range of industries, with a particular emphasis on SaaS, Tech, and Professional Services companies. Henning also highlights the common challenges that tech founders face when it comes to sales and the importance of finding the right sales executives to drive growth.

📣 Important Moments 📣

[00:06:02] Expert matchmaker for sales leadership.
[00:09:29] Fractional executives offer flexible solutions.
[00:13:39] Fractionalize work for specialized expertise.

📣Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

🎙️To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐

⬇️Follow Us On Linkedin⬇️

Carol - https://www.linkedin.com/in/awesomehrexec/
Jason - https://www.linkedin.com/in/jasonhuett/
The Fractional Edge - https://linkedin.com/company/the-fractional-edge/
Henning - https://www.linkedin.com/in/henning-schwinum/

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In this episode, our host Carol Fraser interviews Cosmin Gabriel, a fractional CMO, in this podcast episode. Cosmin talks about his decision to leave the corporate world and pursue a fractional lifestyle. He started his website, fractionalofficer.com, to help other professionals in similar positions make the transition. The website offers resources and a course called the fractional officer method, which focuses on building the foundation for a successful fractional executive career. Cosmin mentions that the course consists of seven affordable modules and includes guidance on establishing an online presence and acquiring customers. He also discusses the importance of executive leadership and connecting with others in the fractional community.

Important Moments

[00:07:44] Fractional executives are a growing trend.
[00:12:23] Fractional executives offer valuable expertise.

Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

To connect with our podcast guests and explore collaboration opportunities, visit our website, 🌐 https://thefractionaledge.com/ 🌐

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Carol  - https://www.linkedin.com/in/awesomehrexec/
Cosmin - https://www.linkedin.com/in/cosminghiurau/
The Fractional Edge - https://linkedin.com/company/the-fractional-edge/

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Join us in this episode as we dive into fractional Operations with the CEO and Founder of Lateral Solutions. Jon dives deep into the many ways that Operations acts as the backbone for every organization.

He shares his insight and experience working with dozens of companies in a variety of industries and even delves into the first steps of implementing a fractional Operations expert. He offers tangible advice regarding where to start in Operations to systemize the function for a smoother, more efficient Operations function and improved business outputs.

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https://www.linkedin.com/in/jonbassford/

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Carol Fraser interviews Jake, a Chief Learning Officer, who shares his 30 years of experience in training and development. Jake discusses his passion for helping others improve their skills and talks about the various aspects of his role, including onboarding programs, continuing education, and leadership development. He also mentions the impact of COVID-19 on meetings and the fluctuating nature of his work.

Important Moments

[00:05:14] Effective communication drives positive results.
[00:09:23] Customized training for organizational growth.
[00:12:28] Fractional executives offer cost-effective expertise.
[00:15:46] Fractional training brings value.

Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐

Follow Us On Linkedin

Carol - https://www.linkedin.com/in/awesomehrexec/
Jake - https://www.linkedin.com/in/jakestahl/
The Fractional Edge - https://linkedin.com/company/the-fractional-edge/

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Jennifer Hyvonen, a fractional CMO, shares her expertise in marketing and strategy with small businesses and nonprofits. She discusses her approach of starting with executing tactics to learn about the organization's culture, processes, and strategic plan. Jennifer also highlights a case where she helped a company reposition themselves in the market during the COVID-19 pandemic, leading to better recruitment outcomes. The podcast emphasizes the value of having a fractional executive with diverse experience.

Important Moments

[00:00:25] Fractional CMO helps organizations grow.
[00:05:41] Fractionals bring diverse expertise.
[00:13:43] Innovation and agility in leadership.

Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐

Follow Us On Linkedin

Carol - https://www.linkedin.com/in/awesomehrexec/
Jennifer - https://www.linkedin.com/in/jennhyvonen/
The Fractional Edge - https://linkedin.com/company/the-fractional-edge/

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In this podcast episode, Carol Fraser interviews Amanda McDougal at FRAK 2023, who works for AIM, a fractional operational leadership company providing support in the mortgage and real estate industry. Amanda explains that their organization helps real estate companies during fluctuating market conditions by offering fractional support to maintain structure without the need for a full-time employee.

Amanda also discusses her background in the mortgage industry and how she transitioned into her current role. She emphasizes the importance of operational coaching, which is often overlooked in the real estate industry.

Important Moments

[00:01:03] Fractional support for real estate.
[00:04:43] Importance of transparent and humble leadership.
[00:10:25] Vulnerability empowers leaders and teams.
[00:15:43] Step outside your comfort zone, be transparent.

Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐

Follow Us On Linkedin

Carol - https://www.linkedin.com/in/awesomehrexec/
Amanda - https://www.linkedin.com/in/amanda-mcdougal/
The Fractional Edgehttps://linkedin.com/company/the-fractional-edge/

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We're sharing some amazing interviews from the #frak2023 Conference held in Minneapolis, MN last month. Join Fractional Edge Co-host, Carol C. Fraser (CHRO) as she interviews an incredible array of accomplished guests.

Take a listen to this episode featuring Nancy Korsah, founder of Black Business Enterprises which helps families across the globe escape poverty and build generational wealth.

Important Moments

[00:02:29] Opportunity to support small businesses.
[00:06:05] Stop, sit, recharge, listen, connect.
[00:11:07] Better together, diverse and powerful.

Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com 🌐

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Carol - https://www.linkedin.com/in/awesomehrexec/
Nancy - https://www.linkedin.com/in/nancy-korsah/
The Fractional Edge - https://linkedin.com/company/the-fractional-edge/

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Join Carol Fraser (CHRO) and Jason Huett (CMO) with special guest Cameron Johnson (CRO).

Cameron is the Founder and Chief Revenue Officer of Revnu Services, a firm focused on helping early-stage companies deploy high-level and tactical Revenue Operations.

Cameron talks about his experience launching the company just as the pandemic kicked into high gear, the lessons he came away with, and how he's developed a methodology for helping companies scale revenue.

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https://www.linkedin.com/in/awesomehrexec/
https://www.linkedin.com/in/jasonhuett/
https://linkedin.com/company/the-fractional-edge/
https://www.linkedin.com/in/camerondejohnson/

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In this episode of the Fractional Edge podcast, hosts Carol Fraser and Jason Huett are joined by CMO and founder of Rank & File, Steve Tate. They discuss the importance of efficient budget management and leveling up creativity in order to engage with audiences effectively.

Steve also notes that there are usually one or two significant things that every brand, especially startups, are experiencing but have yet to address. He highlights the importance of shedding light on these blockers and finding effective ways to solve them. The blocker could be something easily addressed or it may require a longer-term roadmap, but the key is to focus on resolving the central conflict inhibiting the company's growth.

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https://www.linkedin.com/in/awesomehrexec/
https://www.linkedin.com/in/jasonhuett/
https://linkedin.com/company/the-fractional-edge
https://www.linkedin.com/in/fractional-cmo/

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During this episode Co-Hosts, Carol Fraser (CHRO) and Jason Huett (CMO) talk about what inspired The Fractional Edge Podcast, starting with the initial idea, the building of the team's foundation, up through launch.

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In this episode of The Fractional Edge podcast, hosts Carol Fraser and Jason Huett are joined by guest Emma Westley, a fractional CMO based in Europe. Emma shares her experience as a fractional CMO and discusses the benefits of this approach in today's competitive landscape.

Emma has deep experience working with early stage B2B companies across the globe. Listen in as she discusses how to leverage the power of Marketing frameworks, how to think about fractional talent, and how to make maximize your marketing results.

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https://www.linkedin.com/in/jasonhuett/
https://linkedin.com/company/the-fractional-edge/
https://www.linkedin.com/in/emmawestley/

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In this episode of the Fractional Edge podcast, hosts Carol Fraser (CHRO and founder of C4 Talent) and Jason Huett (CMO and founder of Fifth Degree Marketing) interview Boris Portman, CEO of BetterEngineer. They discuss the importance of embracing new technology in the recruiting process and how BetterEngineer helps companies find top talent. Tune in to learn more about the power of workforce planning and the strategies to optimize their workforce.


[00:02:24] Salsa Mobi to Better Engineer.
[00:04:13] Brand change and core competency.
[00:09:19] Working with nonprofits and social impact.
[00:15:08] Assessing cultural fit in hiring.
[00:19:24] IP protection and generative AI.
[00:22:41] Chess computing and AI.
[00:26:12] The power of workforce planning.

To learn more about Boris and BetterEngineer, go to: https://betterengineer.com

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https://www.linkedin.com/in/jasonhuett/
https://linkedin.com/company/the-fractional-edge/
https://www.linkedin.com/in/borisportman/

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Join Co-hosts Carol Fraser (CEO of C4 Talent) and Jason Huett (CEO of Fifth Degree Marketing) with special guest, John Arms. John is the Co-founder of VoyageurU — a training platform created to help executives further their fractional careers.

John is also the founder of Frak 2023, the world's first conference for fractional leaders and those who need them. Frak 2023 was created with a simple, yet powerful goal: to bring freedom, opportunity, and fulfillment to every worker in the world:

(1) Freedom from corporate shackles
(2) Opportunity to make your fortune
(3) Fulfillment by making a positive impact

During this episode, John covers a wide variety of topics:

[00:02:05] The fractional movement in America
[00:04:32] Serving smaller clients vs. large companies
[00:07:29] Fractional 101
[00:11:09] Ally energy
[00:15:28] Full-time vs. fractional work
[00:20:11] A shift in culture
[00:22:29] Harvesting the greatness of others
[00:27:49] The value of wisdom
[00:30:02] Leveraging experience for success
[00:34:23] Awakening and cultural change
[00:37:10] More to life than work
[00:40:58] The number one cause of heart disease
[00:44:20] HR speaker at FRAC 2023
[00:48:03] A great motivator

Have questions or want to learn more? Visit us at: https://thefractionaledge.com
Learn more about Frak 2023 here: https://www.fractionalconference.com/home

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https://www.linkedin.com/in/jasonhuett/
https://linkedin.com/company/the-fractional-edge/
https://www.linkedin.com/in/johnarms/

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In this episode of the Fractional Edge Podcast, Co-hosts Carol Fraser (CEO of C4 Talent) and Jason Huett (CEO of Fifth Degree Marketing) introduce Laurie Barlev, a Fractional Customer Success expert with more than 25 years of B2B Startup experience.

During this episode Laurie peels back the onion on how companies can use Customer Success as a strategic tool to accelerate business growth. Laurie illustrates the importance of customer value and how success should be defined by meeting customer needs. Tune in to learn more about unlocking the power of workforce planning and the benefits of fractional executive staffing strategies.

Timestamps
[00:02:37] Keeping clients and customer success.
[00:04:28] Focusing on customer growth.
[00:11:11] Customer success and restructuring.
[00:13:30] Expanding focus on customer success.
[00:19:52] Creating consistent customer experiences.
[00:21:03] Billing and customer interactions.

To learn more, go to: https://thefractionaledge.com

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https://www.linkedin.com/in/awesomehrexec/
https://www.linkedin.com/in/jasonhuett/
https://linkedin.com/company/the-fractional-edge
https://www.linkedin.com/in/lauriebarlev/

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In this episode of the Fractional Edge Podcast, Co-hosts Carol Fraser (CEO of C4 Talent) and Jason Huett (CEO of Fifth Degree Marketing) introduce Liza Cichowski, a Fractional Product Marketer specializing in B2B Tech and SaaS growth.

Liza shares her experience and journey into the fractional route, which she embarked on five years ago. Tune in to learn more about the power of workforce planning and the benefits of hiring fractional executives to supercharge your business.

Time stamps:

[00:02:02] Going the fractional route.
[00:04:15] Identifying your audience.
[00:11:16] Successful fractional client engagement.
[00:13:32] Persona development and AI.
[00:17:07] Push-the-button marketing.
[00:23:06] Clients not knowing what they want.
[00:26:43] Getting things done efficiently.
[00:30:25] Marketing personal brand for fractionals.
[00:35:20] Becoming a fractional.
[00:38:00] The power of workforce planning.

To learn more about Liza or The Fractional Edge Podcast, go to thefractionaledge.com.

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https://www.linkedin.com/in/jasonhuett/
https://linkedin.com/company/the-fractional-edge
https://www.linkedin.com/in/lizachick/

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In this episode of the Fractional Edge Podcast,  Carol Fraser (Co-host) puts Co-host, Jason Huett (CMO and Founder of Fifth Degree Marketing),  in the "Hot Seat" to discuss the benefits of hiring a fractional CMO.

They explore how working with a fractional CMO who has experience across different industries can bring fresh ideas and perspectives to your business.

Jason shares his journey of becoming a fractional CMO and even reveals his surprising first job as a professional stuntman with Power Rangers. Tune in to learn more about unlocking the power of workforce planning and leveraging fractional executive staffing strategies to supercharge your business.

Learn More at: https://thefractionaledge.com

[00:01:28] Jason's journey to becoming a fractional CMO.
[00:04:18] Working across different industries.
[00:10:04] AI and copywriting.
[00:13:13] AI and human emotion in marketing.
[00:15:08] Metrics and marketing attribution.
[00:19:55] Success story with a client.
[00:23:35] The future of marketing.
[00:27:27] How to build marketing goals.
[00:30:57] Leveraging ideas from different industries.

Learn more at thefractionaledge.com.

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https://www.linkedin.com/in/awesomehrexec/
https://www.linkedin.com/in/jasonhuett/
https://linkedin.com/company/the-fractional-edge

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