The Future of Commerce Podcast

Guests include:

• Florian Fromberg, Global CX Insights Director – SAP Customer Experience Advisory
• Sandeep Chowdhury, Global GTM Head of SAP Customer Experience for Telecommunications 
• Stefan Mueller, Director Insurance / Financial Services - SAP Customer Experience

Links to Learn More

• Connect with Florian
• Connect with Sandeep
• Connect with Stefan
• Learn more about SAP CX
• Article of the Week - B2B Personalization: A three step guide to starting

Links to Learn More

• Read more on the benefits of Direct to Consumer
• Learn more about SAP Upscale Commerce for D2C
• Article of the Week - CX at SAPPHIRE NOW 2021

Presented by the-future-of-commerce.com

Links to Learn More

• Read more on the benefits of Direct to Consumer
• Learn more about SAP Upscale Commerce for D2C
• Article of the Week - CX at SAPPHIRE NOW 2021

Presented by the-future-of-commerce.com

Links to Learn More

• Jodi's Full Article on Handshakes vs. Hands-Off
• Learn more about SAP CX
• Article of the Week - How Guided Selling helps seal more deals

Presented by the-future-of-commerce.com

Guests include:

• Tom McKee, Industry Principal at eLogic (SAP Advisor at time of the recording)
• Lawrence  Matusek, CTO at eLogic
• Liz Duggan, VP at SMITH

Links to Learn More

• 6 Ways CPQ Can Transform Your B2B Organization
• Using CPQ: The Complete Order Process
• Learn more about SAP CPQ
• Article of the Week -  In a CX Minute: May 5th Edition

Guests include:

• Tom McKee, Industry Principal at eLogic (SAP Advisor at time of the recording)
• Lawrence  Matusek, CTO at eLogic
• Liz Duggan, VP at SMITH

Links to Learn More

• 6 Ways CPQ Can Transform Your B2B Organization
• Using CPQ: The Complete Order Process
• Learn more about SAP CPQ
• Article of the Week - Under Pressure: Top challenges in Wholesale Distribution

Guests include:

• Ratul Shah, Head of Product Marketing | Customer Data Solutions at SAP
• Javier Flores, Global Industry Principal | Consumer Products at SAP
• Sunny Neely, Global Solution Director | Consumer Products at SAP
• Ritu Saluja, Global CX Advisor | CPG & Retail at SAP

Links to Learn More

• Blog - Third Party Cookies Are Ending: What to do?
• Webcast - What's the Ideal Customer Data Strategy for your Brand?
• Explore SAP Customer Data Cloud
• Article of the Week - Is it Easy For Your Customers to Buy From You?

Guests include:

• Ratul Shah, Head of Product Marketing | Customer Data Solutions at SAP
• Javier Flores, Global Industry Principal | Consumer Products at SAP
• Sunny Neely, Global Solution Director | Consumer Products at SAP
• Ritu Saluja, Global CX Advisor | CPG & Retail at SAP

Links to Learn More

• Blog - Third Party Cookies Are Ending: What to do?
• Webcast - What's the Ideal Customer Data Strategy for your Brand?
• Explore SAP Customer Data Cloud
• Article of the Week - Benefits of Direct to Consumer e-Commerce

Guests include:

• Ratul Shah, Head of Product Marketing | Customer Data Solutions at SAP
• Javier Flores, Global Industry Principal | Consumer Products at SAP
• Sunny Neely, Global Solution Director | Consumer Products at SAP
• Ritu Saluja, Global CX Advisor | CPG & Retail at SAP

Links to Learn More

• Blog - Third Party Cookies Are Ending: What to do?
• Webcast - What's the Ideal Customer Data Strategy for your Brand?
• Explore SAP Customer Data Cloud
• Article of the Week - Digital Transformation in the food industry

Presented by www.the-future-of-commerce.com, where you can stay ahead of customer experience trends with daily updates that are informational, educational, and entertaining.

Links to Learn More

• Read The Intelligent Enterprise for WD Paper
• Follow Chip on LinkedIn
• Follow Magnus on LinkedIn
• Article of the Week - Supply chain planning: Keeping promises no matter what

Presented by www.the-future-of-commerce.com, where you can stay ahead of customer experience trends with daily updates that are informational, educational, and entertaining.

Links to Learn More

• Upscale Commerce
• Headless Commerce 
• The Continuity Commerce Playbook
• Article of the Week - In A CX Minute

Links to Learn More

• Read more of Tom Sweeny's work here
• Follow Esteban on LinkedIn
• Article of the Week - What is customer service? Definitions, types, benefits, stats
• Thriving on Customer Value - IDC Infographic

This episode is a deeper dive into the topic of agility and web accessibility, which we introduced in 2021 trends episode. If you haven’t given that a listen yet, be sure to add that to your queue after this episode.

Links

• Read Branwell's Article on Web Accessibility
• Follow Branwell on LinkedIn
• We Are the Champions: How to rock customer experience

This episode is a deeper dive into the topic of centralizing customer identity and consent, and how to fully harness it which we introduced in 2021 trends episode. If you haven’t given that a listen yet, be sure to add that to your queue after this episode.

Links

• Learn More about Capgemini DCX Division
• Follow Sree on LinkedIn
• RPA and AI: An automation dream team

This episode is a deeper dive into the topic of generational payment preferences which we introduced in 2021 trends episode. If you haven’t given that a listen yet, be sure to add that to your queue after this episode.

Links

• Download the Generational Payment Trends Report
• Follow Michaela on LinkedIn
• 2021 Retail Trends: The Strategies that Dominate

Our guests include:

• Michaela Weber, VP of Enterprise Partners at Worldpay
• Sree Gogineni, CTA at Capgemini DCX Division
• Branwell Moffat, Director of CX Consulting at KPS Digital 

Links

• Download the Generational Payment Trends Report
• Learn More about Capgemini DCX Division
• Read Branwell's Article on Web Accessibility

In their quest to get closer to customers, it seems like every business is racing to achieve a 360-degree customer profile. But is this achievable given the velocity, volume, and variety of customer data available today? How can a business best unify data sources, mine profiles for insights, and hyper-personalized engagements in real time? Listen to this episode to get the answers!

This is Part 3 of our new three part series on Data-Driven Customer Experience including:

- Ratul Shah, Head of Product Marketing at SAP Customer Data Cloud

- Sheryl Kingstone, Head of CX & Commerce at 451 Research

- Adrian Nash, Head of Strategy at SAP Customer Experience

Looking for a solution that can help you deliver relevance and personalization at every in-person and digital touch point across channels? Download this solution brief to learn about next-generation customer data platforms.

Article of the week: Failure is the key to success

Viewed through the narrow lens of technology solutions, a digital transformation amounts to little more than a buzzword. But when viewed as a cross-functional strategy with the goal of delivering a market-differentiating customer experience, the opportunities are limitless. Join us in this episode to discover how to put the customer at the center of your business in today’s digital economy.

This is Part 2 of our new three part series on Data-Driven Customer Experience including:

- Ratul Shah, Head of Product Marketing at SAP Customer Data Cloud

- Sheryl Kingstone, Head of CX & Commerce at 451 Research

- Adrian Nash, Head of Strategy at SAP Customer Experience

Want to explore the benefits of a data-driven customer experience strategy? Download this research report from Oxford Economics.

Article of the week:  Best Examples of B2B eCommerce - Companies winning the game

Why do some businesses succeed at establishing rich, long-term customer relationships, while others struggle? It comes down to their ability to understand, engage with, and deliver to customers in the digital-first economy. 

This is Part 1 of our new three part series on Data-Driven Customer Experience including:

- Ratul Shah, Head of Product Marketing at SAP Customer Data Cloud

- Sheryl Kingstone, Head of CX & Commerce at 451 Research

- Adrian Nash, Head of Strategy at SAP Customer Experience

Want more insights from Sheryl Kingstone on the power of personalization? Download this free analyst report!

Article of the week:  How a customer data platform  unlocks the power of personalization

It’s easy for distribution leaders to let inadequate pricing and sales practices go unnoticed, leading to unnecessary revenue and margin loss in the midst of fierce competitors, fluctuating demand, product proliferation and volatile costs. Addressing just five factors can help you reclaim those lost opportunities.

Today's guests include:

- Magnus Meier, Vice President and Global Head, Wholesale Distribution Business Unit at SAP

- Barrett Thompson, General Manager of Commercial Excellence at Zilliant

- Lindsay Duran, CMO at Zilliant

Relevant Links

• 2020 Global B2B Benchmarking Report
• Magnus on LinkedIn
• Barrett on LinkedIn
• Lindsay on LinkedIn
• Customer-Centric Companies: Where Culture Eclipses Technology

If you like what you're hearing please subscribe to the show. Presented by www.the-future-of-commerce.com, where you can stay ahead of customer experience trends with daily updates that are informational, educational, and entertaining.