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    The Handcrafted Therapy Podcast: A Podcast for Massage Therapists

    The Handcrafted Therapy Podcast: A Podcast for Massage Therapists will focus on massage therapy, marketing your service-based business, and self-care. Episodes will include information about the upcoming events, training, and products featured in the retail and center for self-care located in Plano, Texas. It will feature interviews with leaders in the industry of massage therapy and self-care with helpful tips that you can implement immediately!
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    Episodes (33)

    Ep. 11: How Do I Make My Massage Therapy Business Successful With Julie Alexander

    Ep. 11: How Do I Make My Massage Therapy Business Successful With Julie Alexander

    How do I make my massage business stand out? What makes a massage business fail? 

    In this episode, Julie goes solo to discuss important topics about owning and running a successful massage therapy business. 

    In this episode, Julie discusses:  

    • The importance of mindset in entrepreneurship 
    • Why you should be careful about the type of people you surround yourself with 
    • The importance of mentors 
    • What types of resources are available to solopreneurs 
    • Why business plans are important 
    • How flexibility and adaptability can serve you as an entrepreneur 
    • Why self-care is so important  

    Best piece of advice from Julie

    Make a conscious effort to make yourself a priority. Find what feeds your soul 

    Connect with Julie Alexander and Handcrafted Therapy  

     To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

    Ep. 10: How to Manage the Marketing and Branding for Your Massage Therapy Practice with Erika Newsom

    Ep. 10: How to Manage the Marketing and Branding for Your Massage Therapy Practice with Erika Newsom

    How do you grow your massage therapy business? What are the best ways to market your business if you do not have much money to spend? 

    In this episode, Julie is joined by Erika Newsom, a 25-year marketing professional, to discuss how to market and brand your massage therapy business. 

    Erika Newsom is a marketing pro with over 25 years' experience contributing to successful campaigns as a client, agency partner, and sales executive. She has solved challenges for brands large and small – from consumer-packaged goods (Dr Pepper, Frito Lay, Snapple, Trident) to telco (AT&T, Nokia) to local and regional franchisees (McDonald’s, Whataburger) and independent, small businesses.  

    In this episode, Julie and Erika discuss: 

    • Learning how to market within the Massage Therapy Industry 
    • Using Google to market your massage therapy practice 
    • The elements of a solid massage therapy marketing plan 
    • What does a branding process look like for a massage therapist 
    • Using your boundaries to determine your massage brand 
    • Using SEO and paid ads to market your massage therapy business 
    • What marketing should we pay for as massage therapists 

    Best piece of advice from Erika: 

    Marketing will not fix operations issues. Ensure your guest experience is excellent before using marketing tactics like referrals or reviews. 

    More About Erika Newsom 

    I currently serve as VP - Accounts & New Business at a Dallas-based agency, Camelot Strategic Marketing & Media. Specialties: marketing strategy, digital marketing, new business development, client management, strategic partnerships, research, negotiations, performance tracking and reporting, optimization, training, and vendor relationships. 

    Connect with Julie Alexander and Handcrafted Therapy Join our email list! 

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com 

    Join the Handcrafted Therapy Facebook community at: https://www.facebook.com/handcraftedtherapy Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

    Ep. 9: How to Get Massage Therapy Clients Through Social Media Advertising and Strategic Partnerships With Dr. Stratton Poulson

    Ep. 9: How to Get Massage Therapy Clients Through Social Media Advertising and Strategic Partnerships With Dr. Stratton Poulson

    How can you use social media ads in your massage therapy practice marketing budget? What are strategic community partnerships and how can they help you gain more clients? 

    In this episode, Julie is joined by Dr. Stratton Poulson to discuss how you can use paid ads and strategic community partnerships to grow your massage therapy business. 

    Previously an LMT for 13 years, Dr. Poulson is very comfortable with the low overhead, all cash business model which has allowed many new graduates to start their own practices right out of school. He is passionate about helping students and clinicians learn to use social media to build a practice of their own, instead of taking associate positions and spa jobs that will leave them unsatisfied and underpaid.   

    In this episode, Julie and Dr. Poulson discuss: 

    • How Dr. Poulson created a successful solo practice 
    • How to use social media organically to build a massage therapy practice 
    • How much does social media advertising cost 
    • How to know if your social media ads are working 
    • How to overcome objections in your business 
    • How to use your community connections to gain more clients 
    • How strategic partnerships can help your massage therapy business grow. 

    Best piece of advice from Dr. Poulson: 

    Use strategic community partnerships to grow your massage therapy business 

    More About Dr. Stratton Poulson and Apex Chiropractic 

    Dr. Stratton Poulson is the owner of Apex Chiropractic in Dallas Texas, a solo doc, no staff, all cash practice which opened in September of 2021. Graduating from Parker University in August of 2021, Dr. Poulson was able to leverage content marketing on social media to quickly grow his practice, and now consistently attracts 50+ new patients a month. 

    To learn more about Apex Chiropractic over to https://www.apexchiropractic.org/ 

    Connect with Julie Alexander and Handcrafted Therapy Join our email list! 

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com 

    Join the Handcrafted Therapy Facebook community at: https://www.facebook.com/handcraftedtherapy Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

    Ep. 8: Educating and Elevating the Massage Therapy Profession with Emerald Bodywork Education

    Ep. 8: Educating and Elevating the Massage Therapy Profession with Emerald Bodywork Education

    Have you ever tried to find a business or a class that didn’t exist? Do you believe education is an important factor in contributing to your success and longevity in the massage therapy industry? 

    In this episode, Julie is joined by Amy Scottino, LMT, MTI, CEP and Christina Hughes, LMT, MTI, CEP to discuss how you personally can elevate the massage therapy profession through education. 

    In this episode, Julie and Amy Scottino, LMT, MTI, CEP and Christina Hughes, LMT, MTI, CEP discuss:  

    • How Emerald Bodywork is elevating education 
    • What is Lymphatic Drainage and how t use it in your massage therapy practice 
    • How to incorporate new modalities in your practice 
    • Do Massage Therapists need business plans 
    • The Importance of choosing a massage therapy business name 

    Best piece of advice from Amy and Christina:  

    If something you want is not available, create it. 

    More About AMY SCOTTINO, LMT, MTI, CEP and CHRISTINA HUGHES, LMT, MTI, CEP and Emerald Bodywork Education 

    To learn more about Emerald Bodywork Education head over to  www.emeraldbodyworkeducation.com 

     
    Connect with Julie Alexander and Handcrafted Therapy  

     

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

    Ep. 7: Using Your Voice and Education to Affect the Massage Therapy Industry with Chrissy Stites

    Ep. 7: Using Your Voice and Education to Affect the Massage Therapy Industry with Chrissy Stites

    Why does our education as massage therapists vary so much? Have you ever thought about what it would be like to be a massage therapy instructor and how to incorporate that into your massage therapy business plan? 

    In this episode, Julie is joined by Chrissy Stites, LMT, CMCE to discuss why it is so important to continue taking classes and learning once you become a massage therapist. They also discuss how you can use your education and your voice to affect change in education standards, your community, and the massage industry as a whole. 

    In this episode, Julie and Chrissy discuss:  

    • How Chrissy became a massage therapist and later an instructor 
    • How to market your massage business in a small community 
    • Why the massage industry is more than just massage 
    • How to handle seasonality in your massage business 
    • How you can ensure quality education is being offered to massage therapists 
    • How you can choose a specialized modality as an instructor and create many classes from it 
    • Why becoming part of your client's wellness team is so important 

    Best piece of advice from Chrissy Stites:  

    Keep learning and diversify your business 

    More About Chrissy Stites, LMT, CMCE and Heart & Sole Massage Therapy 

    I have been a licensed massage therapist since 2000. I owned a wellness center in NJ for 13 years before moving to FL. I bounced around FL working at different spas before settling down to open Heart & Sole on Longboat Key FL. 

    To learn more about Chrissy Stites, LMT, CMCE head over to  

      
    Connect with Julie Alexander and Handcrafted Therapy  

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/channel/handcraftedtherapy

    Ep. 6: How to Grow Your Massage Therapy Practice Through Adaptability and Relationship Building With Steve Cartlidge

    Ep. 6: How to Grow Your Massage Therapy Practice Through Adaptability and Relationship Building With Steve Cartlidge

    What can I do to grow my massage therapy practice? How can I get clients to return? Whether you work in a franchise or own your own massage practice, this episode will give you helpful tips that you can implement in your practice today! 

    In this episode, Julie is joined by Steve Cartlidge LMT, MTI, CEP to discuss how massage therapists can grow their massage practices by adapting to their surroundings and building relationships with others. 

    With over 25 years' experience as a Licensed Massage Therapist and over 20 years as a Massage Therapy Instructor with the Texas Department of State Health Services and TDLR, Steve is well qualified to present a wide variety of continuing education classes for massage therapists 

    In this episode, Julie and Steve discuss:  

    • Marketing ideas to help grow your massage practice 
    • How referrals are key to business growth 
    • Why incorporating teaching into your massage therapy career might be a great option for you 
    • How to incorporate outcalls into your revenue stream 
    • Why building trust with your clients is important and ways to build trust in each session 
    • How to make earn a livng as a massage therapist 
    • What it is like to be a male massage therapist and how to create a successful business as one 

    Best piece of advice from Steve Cartlidge:  

    Express genuine excitement to your client every time they come to see you. 

    More About Steve Cartlidge LMT, MTI, CEP and Advanced Massage Therapy 

    Since 2009, over 1,000 Licensed Massage Therapists have attended 460+ continuing education classes representing more than 2,500 students in the classes.  All the classes are hands-on to help therapists learn new techniques and styles to enhance their ability to help and retain their clients. Classes may be scheduled on-site at massage therapy establishments or other locations wanting to host a class. For a complete class list as well as the course descriptions, please refer to the other page of this website. 
     

    To learn more about Steve Cartlidge LMT, MTI, CEP head over to https://advancedmassagetherapy.vpweb.com/ 

      
    Connect with Julie Alexander and Handcrafted Therapy  

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join our email list! 

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/channel/UCifwJkvdSkrMpVH63BwuBuw

    Ep. 5: Why Specializing in a Massage Therapy Niche Can Help Your Business With Hillary Arrieta

    Ep. 5: Why Specializing in a Massage Therapy Niche Can Help Your Business With Hillary Arrieta

    Do you feel like you cannot get your business off the ground and running? Do you struggle to find a steady stream of clients? Perhaps it is time to pick a modality niche. 

    In this episode, Julie is joined by Hillary Arrieta to discuss how choosing a modality niche in your massage therapy practice can help you succeed in business. 

    Hillary Arrieta is a massage educator and LMT in the Dallas, Texas area. She owns the Heeling Hut a massage practice specializing in Ashiatsu. Hilary wrote Press Here! Ayurvedic Head Massage for Beginners: Practice for Overall Health and Wellness. 

    In this episode, Julie and Hillary discuss:  

    • How to turn challenges into learning lessons 
    • Why networking is about relationships and not presentation 
    • How creating a niche can help you in your networking 
    • How to be more inclusive and less competitive 
    • Why doing less is important to model for your massage therapy clients 
    • What is Ashiatsu/ Barefoot massage 
    • Challenges in marketing massage niches 
    • How to care for your mental fatigue as a massage therapist 

    Best piece of advice from Hillary Arrieta:  

    Being open, patient, and excited about the work you are doing 

    More About Hillary Arrieta, and Heeling Hut  

    To learn more about Hillary Arrieta, BCTMB  head over to www.theheelinghut.com 

      
    Connect with Julie Alexander and Handcrafted Therapy  

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/channel/handcraftedtherapy

    Ep. 4: How to Create a Brand for Your Massage Therapy Business with Maggie Kelly

    Ep. 4: How to Create a Brand for Your Massage Therapy Business with Maggie Kelly

    How do you connect with your ideal client? One of the best ways to attract customers you want to work with is by branding your small business in a way that is congruent with the values that are important to you. 

    In this episode, Julie is joined by Co-Owner of Transformation Station, a Dallas area salon, Maggie Kelly to discuss how to create a business you love through branding. 

    In this episode, Julie and Maggie discuss:  

    • Why branding should reflect who you are as a person and what you want your company to portray to the world 
    • How you can use your branding to create an ambiance in your business 
    • Why passion for your work can positively affect your relationships with your clients 
    • How you can use transparency to create deeper relationships 
    • Why using relatability to market your business is effective 
    • How to use mistakes as learning lessons to improve your business   

    Best piece of advice from Maggie Kelly:  

    Always crosscheck the work of any 3rd party vendor you are trusting to work on your business.

    More About Maggie Kelly, and the Transformation Station

    Transformation Station is a private beauty studio focusing on the transformation of the whole self and image. We offer a wide variety of cosmetic services, and our beauticians double as life coaches. Here to serve as a resource to our community. 

    To learn more about Maggie Kelly and Transformation Station head over to https://transformationstation.studio/ 

    • Mention the code HAIRSPRAY for 20% off Maggie’s services 

    Resources in this episode 

    Chamber of Commerce Website to find your regional office and learn more about SCORE Mentors 

      
    Connect with Julie Alexander and Handcrafted Therapy  

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/channel/UCifwJkvdSkrMpVH63BwuBuw  
     

    Bonus: How I Started My Massage Therapy Business with Handcrafted Therapy Host, Julie Alexander

    Bonus: How I Started My Massage Therapy Business with Handcrafted Therapy Host, Julie Alexander

    Have you ever wondered what goes on behind the scenes when someone decides to open their own massage therapy practice? In this episode, Julie goes solo to share her story about how she opened her massage business, Handcrafted Therapy, and shares the business and marketing lessons she learned along the way! 

    In this episode, Julie discusses:  

    • How to utilize marketing tools like Groupon to grow your business 
    • What should you do to exceed your client's expectations 
    • Why asking questions during a massage therapy session can make you a successful therapist 
    • Why your boundaries are important in business 
    • How to determine your pricing structure 
    • How to use social media and email marketing to communicate with your clients 
    • The new massage supply and training center in Plano 

    Best piece of advice from Julie:  

    Ask your current clients for referrals 

    Resources mentioned in this podcast 

     

      
    Connect with Julie Alexander and Handcrafted Therapy  

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/channel/UCifwJkvdSkrMpVH63BwuBuw

    Ep. 3: What is the Trager Approach And How You Can Use It to Help Your Massage Therapy Clients With Ruth Bucher

    Ep. 3: What is the Trager Approach And How You Can Use It to Help Your Massage Therapy Clients With Ruth Bucher

    What is the Trager Approach? Can gentle massage therapy modalities really help your clients? In this episode, Julie is joined by Ruth Bucher to discuss how massage therapists can use the Trager Approach in their sessions to extend their careers and help their clients too. 

    Ruth Bucher has been a Certified TRAGER Practitioner since 2000, a TRAGER Introductory Workshop Leader since 2014, and TRAGER Tutor since 2020. She is currently training to become a TRAGER Instructor. 
      

    In this episode, Julie and Ruth discuss:  

    • What is the Trager Approach 
    • What a Trager session looks like 
    • Why gentle modalities like Trager are helpful for your clients 
    • How Ruth incorporated Trager into her massage therapy practice 

    Best piece of advice from Ruth Bucher:  

    Take as many classes as you can afford to take, especially the longer ones.  Then choose a modality that you want to focus on. 

    Resources mentioned in this episode: 

     

    More About Ruth Bucher, and her Celestine Practice: 

    Ruth has been a License Massage Therapist since 1995 and Massage Therapy Instructor and Continuing Education Provider since 2009. 

    At the AMTA TX Chapter Conventions, Ruth led a two-day TRAGER Introductory Workshop in 2018, and taught a 3-day Myofascial Therapy class in 2022. 

    She is currently holding workshops and Massage Therapy Continuing Education classes out of her home office in Fort Worth. She is also available for TRAGER and massage therapy session at the same location. 

    To learn more about Ruth Bucher and her classes, head over to https://www.celestinetherapy.com/. 

      
    Connect with Julie Alexander and Handcrafted Therapy  

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/channel/UCifwJkvdSkrMpVH63BwuBuw  

    Ep. 2: The Power of a Massage Therapy Community: Learn How to Run a Better Business Through Community Support with Rebecca Brumfield, LMT

    Ep. 2: The Power of a Massage Therapy Community: Learn How to Run a Better Business Through Community Support with Rebecca Brumfield, LMT

    Massage Therapy can be an isolating career at times, especially if you are running your own business.  How do you market during downtimes? What do you do when you are working too much and feel burned out? 

    In this episode, Julie is joined by Rebecca Brumfield, LMT to discuss the role community can play in helping you to become a better massage therapist and a better businessperson. 

    Topics Discussed: 

    • Nontraditional ways of practicing massage 
    • How the massage therapy industry is in a prime spot for growth right now 
    • Ways to incorporate self-care in a busy massage therapy practice 
    • How to manage your massage practice in busy and slow times 
    • Hard lessons Rebecca learned while running her massage therapy business 
    • Why community is so important for learning and growth as a massage therapist 
       

    Rebecca’s Bio  

    Rebecca Brumfield is a nomadic podcaster and experienced LMT of 13 years and going strong! She is the trailblazing founder of Badass Bodyworkers – a supportive female community of bodyworkers and industry mentors that guide career-driven entrepreneurs how to THRIVE rather than SURVIVE in their careers. Rebecca graduated from Moore Career College in Baton Rouge, Louisiana where she owned a day spa for over a decade before transitioning to a mobile-based business providing massage therapy & coaching/consultation services. Her role as founder of Badass Bodyworkers gained her the Massage Therapy Hall of Fame award for her continual positive impact in propelling the massage industry forward. Rebecca is currently renovating a skoolie as a passion project. She loves to travel with her puppy, make apparel & create art, and volunteers for anti-human trafficking awareness in her spare time. 

     
    More About Rebecca Brumfield and Badass Bodyworkers 

    To learn more about Rebecca Brumfield and Badass Bodyworkers, head over to insert website: http://www.badassbodyworkers.com 

    Check out Rebecca’s 33 Bodyworker Business Hacks Free Download 

    https://docs.google.com/document/d/1K-TB7dHGVHxBDv9R6AK5Sx7W4EmgyY-60goOSTzBnW4/edit 

    Check out Rebecca on:

    FB group: facebook.com/groups.badassbodywokers 
    Insta: instagram.com/badassbodyworkers  

    High Vibe Tribe membership: https://www.badassbodyworkers.com/high-vibe-tribe/ 

    Connect with Julie Alexander and Handcrafted Therapy 

    To learn more about Julie Alexander, LMT and the Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com 

    Join the Handcrafted Therapy Facebook community at: 

    https://www.facebook.com/handcraftedtherapy 

    Ep. 1: How to Make Passive Income in Your Massage Therapy Business with Peggy Lamb

    Ep. 1: How to Make Passive Income in Your Massage Therapy Business with Peggy Lamb

    As massage therapists, many of us are limited in the number of clients we can see in one day. If we work too much, we risk burnout or even worse – injury. So how as a massage therapist can you earn additional income? 

    In this episode, Julie is joined by Peggy Lamb LMT, BCTMB to discuss how massage therapists can extra money through passive income streams. 

    Peggy has practiced massage since 1986 and is nationally certified. She currently owns a private massage and movement therapy business, where she practices when she's not teaching. Peggy received her initial training at the New Mexico Academy of Massage and Advanced Healing Arts in Santa Fe, New Mexico, and at Wellness Skills, Inc., in Dallas, Texas. She taught clinical anatomy and physiology, Trigger Point therapy and Swedish technique at Wellness Skills, Inc., in Dallas and at Texas Healing Arts Institute in Austin. 
     

    In this episode, Julie and Peggy discuss: 

    • How to create mentor relationships with successful business owners 
    • Why do massage therapists need to look at additional ways to earn income
    • What passive streams of income can massage therapists use
    • How does affiliate marketing work
    • Ways to talk to your clients about non-therapy offerings 
    • The easiest way to use technology when offering additional non-therapy services to your clients 
    • How to shift your mindset when incorporating passive income into your business 

    Best piece of advice from Peggy Lamb: 

    Get a business coach!

    More About Peggy Lamb LMT, BCTMB, and her Massage Publication Practice 

    Peggy Lamb will tell you she is a massage therapist. She is a massage therapist, but she is so much more than that. When Peggy confronts a problem, she doesn't just solve the problem for herself. She will solve the problem for others, and try to ensure that the problem isn't a problem for all her clients. When she tore a rotator cuff, she learned about shoulders, how they move, how they function, and how they function well. Not only did she completely recover from her injury, she wrote a book "Releasing the Rotator Cuff" so other massage therapists can help their clients with shoulder injuries. When faced with a back injury, Peggy worked to recover from that, and recover she did. Not content to just overcome her own injury, she wrote another book "The Core of the Matter", with content geared to help others, and other massage therapists, with back problems. Peggy doesn't just fix issues that come up in her life, but she fixes those issues for others. Peggy Lamb is not just a massage therapist, she is an author of five books, a creator of four instructional DVDs, a teacher of massage therapists, and a leader in her field. All of this comes from one feeling the desire to touch, to heal, and to be touched. 

    In addition to her extensive training in massage therapy, Peggy holds a master's degree in Dance from American University in Washington, D.C. She has volunteered for 10 years with "Truth be Told", teaching creative movement and writing to incarcerated women. Peggy brings her eclectic and extensive background into her teaching for an interesting, enjoyable and enlightening learning experience. When she's not working, Peggy can be found dancing, swimming in Austin's Barton Springs, hiking or even dog sledding. 

    To learn more about Peggy Lamb, LMT, BCTMB  head over to https://massagepublications.com/ 

     
    Connect with Julie Alexander and Handcrafted Therapy 

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com 

    Join the Handcrafted Therapy Facebook community at: 

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/channel/UCifwJkvdSkrMpVH63BwuBuw 

     

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