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    The Handcrafted Therapy Podcast: A Podcast for Massage Therapists

    The Handcrafted Therapy Podcast: A Podcast for Massage Therapists will focus on massage therapy, marketing your service-based business, and self-care. Episodes will include information about the upcoming events, training, and products featured in the retail and center for self-care located in Plano, Texas. It will feature interviews with leaders in the industry of massage therapy and self-care with helpful tips that you can implement immediately!
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    Episodes (33)

    Ep. 30: The Art and Science of Zero Balancing with Dr. Michele Doucette

    Ep. 30: The Art and Science of Zero Balancing with  Dr. Michele Doucette

    In this episode of the Handcrafted Therapy Podcast join Julie as she delves into the transformative world of zero balancing with Dr. Michele Doucette. In this episode, they explore the remarkable intelligence of our bodies, their innate ability to perform complex functions, and the profound impact of intentional touch on our overall well-being. 

    Dr. Doucette, with over two decades of experience in zero balancing, shares her insights into this unique therapy that converges the wisdom of both Eastern and Western medicinal traditions. Julie inquires about the intricacies of reaching bone during therapy sessions, leading to an enlightening discussion on how zero balancing complements traditional massage by integrating bone, joints, connective tissue, and energy work. 

    Discover why zero balancing is considered an art and science, touching not only our physical structure but also engaging our mind, emotions, spirit, and energy. Dr. Doucette uncovers the backstory of zero balancing's development and its powerful capacity to induce mental clarity, peace, and an expanded state of consciousness by altering brainwave states and neurological responses. 

     

    In this episode, Julie and Dr. Doucette discuss: 

    • Understanding the Intelligence of the Body 

    • Zero Balancing as an Integrative Touch Therapy 

    • The concept of touching structure and energy simultaneously 

    • Zero Balancing, Nervous System, and Consciousness 

    • Zero Balancing's Impact and Accessibility 

    More About Dr. Michele Doucette 

    Purchase Dr. Coucette’s book Walking to Eden 

    I have been studying human health and well-being for almost 40 years, and I am happy to report I still have more questions than answers  The mysterious capacity of  human beings to express life, to heal, to grow, to awaken, and to evolve completely fascinates me Using my hands, my heart, and my mind to facilitate healing is a true privilege and I am grateful for every patient and every student I have the opportunity to work with.   

    I began my higher education with a degree in biochemistry While working in the field of medical diagnostic research and development, I looked into a test tube one day and realized I would not find the answers to my queries about life and humanity therein I had to work with actual people, their bodies, minds, and spirits. Studying chiropractic at Los Angeles College of Chiropractic gave me an excellent medical education, and the skills to amplify the natural healing ability of the body through spinal evaluation and adjustment I augmented that education with specialized training in the Gonstead Chiropractic Technique which involves in-depth bio-mechanical analysis and specific, directional adjusting techniques for optimum effectiveness and efficiency of healing. 

    I started my chiropractic practice in 1990 and soon thereafter began to study Zero Balancing as well Zero Balancing is a unique, hands-on, bodywork system of healing It combines the Western view of medicine and science from the field of osteopathy with Eastern concepts of energy and healing from the field of acupuncture ZB affects the whole person (body, mind, and spirit) by providing both structural therapy and energy medicine simultaneously, and thereby accessing the body’s “interoceptive” mechanism of conscious awareness, self-referencing, and physical, as well as psychoemotional, resilience.  It is life changing for patient and practitioner. 

    One of my strongest passions is teaching Zero Balancing to other healthcare providers and anyone who wants to learn about the power of conscious touch and energy medicine.  I am on the faculty of the Zero Balancing Health Association and teach classes internationally.   

     

    Connect with Julie Alexander and Handcrafted Therapy Join our email list! https://lp.constantcontactpages.com/su/HKY9uFv 

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com 

    Join the Handcrafted Therapy Facebook community at: https://www.facebook.com/handcraftedtherapy Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

     

    Find Your Niche Expo - A Special Message from Julie Alexander

    Find Your Niche Expo - A Special Message from Julie Alexander

    Find Your Niche Expo: Saturday, February 24, 2024 

    Find your niche here! Get a demo done and check out all of the wonderful ways you can take your massage career to the next level. Demonstrations, product samples, snacks and drinks will be provided.

    3303 N Central Expressway Ste 240, Plano, TX, United States, Texas

    To purchase booth space ($150) now and provide demonstrations and product samples for massage therapists looking for their new niche! Click here to purchase: https://www.vagaro.com/us04/cl/lJo84V3Vr22jEYseq1rlmaRNK6ranMbEcBAXiTnRonY=?fbclid=IwAR35z2do1CZ0eL5aB27rSXL5ma0-e0MH2zlRV1Shh6Hvn682vBeBClK1sLw

    +1 972-777-4140

    Ep. 29: Maximizing Earnings: Financial Insights for Massage Therapists with Craig Meunier and Brendan McBratney

    Ep. 29: Maximizing Earnings: Financial Insights for Massage Therapists with Craig Meunier and Brendan McBratney

    In this episode of the Handcrafted Therapy Podcast, host Julie Alexander welcomes guests Craig Meunier, owner of a Massage Envy franchise, and Brendan McBratney, a fellow franchisee, to discuss the ins and outs of the massage therapy industry.  

    With valuable insights into the financial and professional considerations involved in choosing between working for an employer and running a private practice, Craig and Brendan share their personal journeys and expertise. They delve into topics such as the demand for massage therapists, creating a positive work environment, and the importance of understanding the financial aspects of the profession.  

    Tune in as they offer guidance for those interested in joining the industry or seeking assistance with workplace issues, providing a compelling and insightful conversation for both aspiring and established massage therapists. 

     In this episode, Julie, Brendan and Craig discuss: 

    • Growth and Opportunities in the Massage Therapy Industry 

    • Financial Considerations in the Massage Therapy Industry 

    • Creating a Fulfilling Career Environment 

    • Business Ownership and Responsibilities 

    • Advantages of Working for Someone Else vs. Being Self-Employed 

    Resources mentioned in this episode: 

     More about Massage Envy 

    From day one in 2002, the Massage Envy brand was built on the foundation of helping people feel their best. Therapeutic massage, stretch, and skin care services are now integral parts of this whole-body wellness philosophy. Massage Envy believes, at its core, that massage, stretch, and skin care aren’t luxuries: they keep your whole body working, pure and simple. 

     Incorporating these services as regular routines go a long way towards helping people take care of themselves and more – more of what matters to them, what makes them happy, and what helps them support a well-balanced lifestyle. In short, what keeps their body working. 

    More About Craig Meunier  

    Over 25 years of experience in the restaurant and hospitality industry. Owner of Massage Envy - Tyler 

    More about Brendan McBratney 

    Brendan McBratney, based in Frisco, Texas, United States, is currently a Chief Strategy Officer (CSO) at Cowboy Animal Health, LLC, bringing experience from previous roles at Massage Envy and Massage Envy Spa and Glazer's Distributors. 

     

    Connect with Julie Alexander and Handcrafted Therapy Join our email list! https://lp.constantcontactpages.com/su/HKY9uFv 

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com 

    Join the Handcrafted Therapy Facebook community at: https://www.facebook.com/handcraftedtherapy Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

    Ep. 28: Challenging Traditions: Robert Gardner on Mat-Based Therapy and Modern Marketing Strategies

    Ep. 28: Challenging Traditions: Robert Gardner on Mat-Based Therapy and Modern Marketing Strategies

    Dive into the evolving landscape of massage therapy in Episode 28 of the Handcrafted Therapy Podcast with host Julie Alexander and guest Robert Gardner, an expert in mat-based massage based in Austin, Texas. Join the conversation as they explore the challenges and opportunities in the industry, including the rise of niche services and the need for innovation and adaptation. From discussing the impact of big corporate entities to the significance of social media marketing, this insightful episode sheds light on the future of massage therapy and the importance of embracing new, effective approaches in solving clients' pain problems. Tune in to gain valuable insights into the changing dynamics of the massage industry and the power of differentiation through niche services. 

    Julie and Robert discuss:  

    • Challenges and Opportunities in Mat-Based Massage Therapy 

    • Evolution of Gardner's Practice and Teaching 

    • Unique Massage Techniques and Pain Relief Approach 

    • Niche Services and Change in the Marketplace 

    More About Robert Gardner 

    Robert Gardner is a licensed Thai massage instructor, therapist, and yoga teacher based in Austin, Texas. 

    Robert's practice primarily involves Thai massage, yoga therapy, and yoga classes, and he has been in the healing arts field for over 21 years. His goal is to assist and educate individuals, encouraging them to stimulate their own healing. 

    To learn more about Robert Gardner wellness head over to https://www.robertgardnerwellness.com/about/ 

    ‘X’ Robert @RobertGWellness 

    Watch Robert on his Youtube Channel: https://www.youtube.com/user/goudaforme 

    Follow Robert on Facebook: https://www.facebook.com/RobertGWellness/ 

     
    Connect with Julie Alexander and Handcrafted Therapy  

     

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 
     

    Ep. 27: Inspiring Positivity and Growth in Massage Therapy with Ariana Vincent, LMT, MTI

    Ep. 27: Inspiring Positivity and Growth in Massage Therapy with Ariana Vincent, LMT, MTI

    In this episode of the Handcrafted Therapy Podcast, host Julie Alexander is joined by the esteemed Ariana Vincent, a veteran in the massage therapy field with over 40 years of experience. Throughout the engaging conversation, Ariana shares her inspiring journey, wisdom, and passion for massage therapy, emphasizing the fusion of science and heart-centered care. From her early days in the industry to her current role as an instructor and founder of the Ariana Institute, her insights on the transformative power of touch and the importance of community in the massage profession will leave listeners inspired. Join Julie and Ariana as they delve into topics like mentorship, finding one's niche, and the significance of maintaining positivity and personal fulfillment in challenging times. It's a conversation that celebrates the unique journey of a dedicated professional and offers valuable lessons for anyone in the wellness and holistic health community.

    In this episode, Julie and Ariana discuss:

    • Ariana's 40 years of experience in the massage industry
    • The Ariana Institute and Online Business
    • The unique opportunities available for massage therapy instructors
    • Mentors and Lifelong Learning
    • Teaching and Inspiring Others

    Ariana's Piece of advice:
    Keep the light shining and believe in yourself and follow your heart

    About Ariana Vincent, LMT, MTI and the Ariana Institute:
    Visit Ariana Institute's website
    Follow Ariana on Facebook 
    Watch @arianainstitute on YouTube
    Connect with Ariana on Linkedin 

    Ariana Vincent, CEO and Founder of the Ariana Institute, is a Board Certified Massage Therapist and Continuing Education Provider in Austin, Texas. Ariana has been a Massage Therapy Instructor and a Continuing Education Provider for 21 years as well as a Licensed Massage Therapist for 36 years. She is an approved Continuing Education Provider by the National Certification Board for Therapeutic Massage and Bodywork and offers a wide variety of seminars, workshops, and therapy manuals beneficial to massage therapists nationwide.

    Ep. 26: Building a Sports Massage Empire: The Cross Function Sports Massage Method with Jenny Mapes

    Ep. 26: Building a Sports Massage Empire: The Cross Function Sports Massage Method with Jenny Mapes

    In this episode of the Handcrafted Therapy Podcast, Julie sits down with Jenny Mapes, a former Olympic hopeful turned sports massage therapist and founder of Cross Function Academy. Julie first met Jenny at a lounge and was immediately impressed by her background in high jump training for the 2012 London Olympics.  

    However, after not making the team, Jenny discovered her passion for sports massage through her own experience with a quad injury and the healing process with an orthopedic massage therapist.  

    Now, Jenny runs a sports recovery center in Seattle, working with athletes of all levels and specializing in sports massage. She is even working towards joining the US Olympic medical team and has her sights set on the Pan Am games. Jenny not only offers hands-on treatments but has also developed a comprehensive sports massage curriculum for licensed massage therapists in Seattle. The curriculum includes 16 courses and covers topics such as sports movement foundations, injury assessments, and working with medical teams.  

    Topics discussed in this episode: 

    • Jenny's Journey to Sports Massage 

    • Jenny's Sports Recovery Center, Cross Function Sports Massage 

    • Details about Jenny's Sports Massage Curriculum 

    • Sports Massage Success Stories  

    More About Jenny Mapes and Cross Function Sports Massage 

    Jenny Mapes is the founder and owner of CrossFunction Sports Massage. She has been a movement specialist, personal trainer, and coach for over 19 years, teaching sport clinics throughout the PNW and in Coaches Choice training videos nationwide. Jenny trained for the 2012 London Olympics in the high jump. She has worked with individuals ranging from the general public to pro athletes from multiple sports, improving their movements for better performance.  

    Jenny received a B.S. from the University of Oregon, is a CSCS, Certified Master Trainer, graduated massage school from Alexandar School of Natural Therapeutics, and certified in Zen BodyTherapy, Scar Tissue Therapy, Cupping, Kinesiotaping, IASTYM/Scraping, and many others  

    She was on the sports medicine team rotation at the US Olympic and Paralympic Training Center in 2019, on the sports med team for the USATF Olympic Trails in 2020/1, USATF Masters Nationals sports med team in 2018, World Athletics Championships in 2022, along with participating other regional sports med events.  

    Jenny also developed and instructs other LMT's to become sports massage specialists through an intensive Sports Massage certificate program called CrossFunction Sports Massage Academy, and loves bringing passion and awareness to sports massage in her community. 

     
    To learn more about Cross Function Sports Massage head over to https://www.crossfunctionmassage.com/ 

     Be sure to follow @CrossFunctionAcademy on Instagram!  

       
    Connect with Julie Alexander and Handcrafted Therapy  

    Join our email list! https://lp.constantcontactpages.com/su/HKY9uFv 

     

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy

    Ep. 25: Evolving Techniques in Massage Therapy: A Deep Dive with Ke Kino Owner, John James

    Ep. 25: Evolving Techniques in Massage Therapy: A Deep Dive with Ke Kino Owner, John James

    In this episode of the Handcrafted Therapy Podcast, host Julie Alexander is joined by guest John James, owner of a massage academy. They delve into the fascinating practice of rebirthing and its impact on both the physical and emotional well-being of clients. John shares the transformative effects of applying light pressure to the dural tube and how it stimulates a birthing-like experience. They also discuss the importance of treating the mother first, incorporating touch body work, and even replicating completion through massage techniques. The duo explores the connection between a person's body and their life experiences, emphasizing the intuitive nature of massage therapy. In addition, John sheds light on their work at Finding Zero, a clinic focused on achieving a state of relaxed presence. They touch on various techniques used to help individuals reach this state and the significance of releasing trauma for bonding during breastfeeding. Don't miss this insightful discussion on the future of massage therapy and the mission to bring it to the forefront of evidence-based medical research.  

    Topics discussed in this episode: 

    • Replicating Completion in Birth Process 

    • Perceiving Body's Life Journey and Intuition 

    • Achieving a State of Zero 

    • Financial Stability and Impact on the Profession  

    More About John James and Kekino 

    I'm John James, and I'm delighted to introduce myself to you. As the owner of Ke Kino Institute of Healing, a massage clinic and massage school, I have devoted my life to helping others find the experience of balance and healing. Nestled in a tranquil country setting just 30 miles north of Plano, Texas, my family and I reside on a compound of 5 homes that fosters a sense of community living. Alongside my loving wife Michelle and our four wonderful children, we share our space with a variety of animals, including horses, dogs, chickens, and cats. For more than 30 years, I have been refining my skills as a bodyworker, continuously expanding my knowledge in various modalities. I specialize in transformative practices such as myofascial release, craniosacral therapy, lymph drainage, energy work, reflexology, and shamanism. These modalities play a crucial role in resolving trauma, autonomic dysregulation, and alleviating pain. My passion for holistic healing has led me on a journey of dedicated study and exploration. Over the course of nine years, I immersed myself in the profound teachings of Transactional Philosophy, which has significantly influenced my approach to wellness. Additionally, I have had the privilege of working closely with esteemed South American Shamans for seven years, deepening my understanding of the healing arts. 
     

    To learn more about Kekino head over to kekino.com 

      
    Connect with Julie Alexander and Handcrafted Therapy  

    Join our email list! https://lp.constantcontactpages.com/su/HKY9uFv 

     

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy

    Ep. 24: The Power of Kindness: Transforming Business and Life with Julie Alexander

    Ep. 24: The Power of Kindness: Transforming Business and Life with Julie Alexander

    Discover the incredible power of kindness in business and life. From a viral marketing campaign to inspiring stories of transformation, this podcast will challenge your perspective on kindness. But what happens when kindness alone isn't enough? Find out, in this intriguing episode that will leave you questioning the true limits of compassion.

    In this episode, you will be able to:

    • Grasp the profound impact of introducing kindness and empathy into your business operations.

    • Learn how your personal journey towards genuine kindness can transform your professional relationships.

    • Explore the critical role of self-love and self-acceptance in achieving ultimate success.

    • Discover how small acts of kindness can ripple out to make significant changes in your community.

    • Gain insights into the transformative power of compassion both in your personal and professional life.

    Being kind is a reflection of gratitude, and gratitude is the path to happiness. - Julie

    Personal Transformation Through Kindness
    Practicing kindness can redefine your life both professionally and personally. Not only does it create a positive aura around a professional environment, but it also enhances personal relationships and personal growth. Kindness fosters empathy, understanding, and respect, which collectively contribute to a harmonious and prosperous life.

    The resources mentioned in this episode are:

    • Visit my new store and training center in Plano, Texas.

    • Check out the flyer for Free Kindness and come in to get yours today.

    • Be kind to yourself every day by saying something kind to yourself in the mirror.

    • Be kind to three other people every day - it can be anyone you know or a stranger.

    • Share your kindness stories with me.

    • Download kindness cards from helpothers.org and leave them on people's windshields or give them to friends.

    • Check out bensbells.org to learn about and support their ceramic ornaments that symbolize kindness.

    • Understand the positive impact of intentional kindness and how it can inspire others to practice kindness.

    • Spread kindness like the snowball effect or the butterfly effect - make kindness a global phenomenon.

    • Embrace the joy and fulfillment that comes from being kind to others.

    Ep. 23: Elevating Massage Therapy with Chinese Healing Arts - Insights from Mandy Hatch

    Ep. 23: Elevating Massage Therapy with Chinese Healing Arts - Insights from Mandy Hatch

    Do you want to enhance the therapeutic effectiveness of your massage therapy practice and expand your holistic healing approach? Are you looking for a solution that will help you achieve these results? Look no further! In this episode, we have Mandy Hatch, an expert in integrating Chinese medicine into massage therapy, who will be sharing her knowledge and techniques to help you achieve enhanced therapeutic effectiveness and a more comprehensive approach to holistic healing. Get ready to take your practice to the next level! 

    Topics discussed in this episode: 

    • The fusion of Chinese medicine's timeless wisdom into modern massage therapy. 

    • The essentiality of self-care and self-practice in the durability of a massage therapy practice. 

    • The potential benefits of an interstate compact on the expanded career opportunities of massage therapists. 

    • The transformative power of touch intertwined with intention in the practice of massage therapy. 

    • The importance of distinguishing a niche and the value of ongoing learning in evolving within the massage therapy industry. 

     

    Best piece of advice from Mandy: 

    Don’t sell yourself short 

    More About Mandy Hatch 

    I have been a CNA on a MED/Surg Unit, and an Army Medic, Currently I am a Military Spouse, mother of 3 + bonus son. I have been a Massage Therapist for 8 years, with a Bachelor of Science in Natural Health. I was the AMTA-TX Secretary for 6 years, and am the current AMTA-NC Financial Administrator. My massage journey started after a horrific car accident when I was 18, that left me with such severe whiplash that I was unable to turn my head, and caused my mother to seek massage to help rehabilitate my neck.I am very passionate about the benefits of Massage. I love energetic and light touch modalities, and finding new ways to incorporate holistic modalities into my practice. 

    Follow Mandy on Facebook: https://www.facebook.com/mandyhatch/ 

      
    Connect with Julie Alexander and Handcrafted Therapy  

    Join our email list! https://lp.constantcontactpages.com/su/HKY9uFv 

     

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

    A Special Message from Julie Alexander

    A Special Message from Julie Alexander

    Check out this special message from Julie!  The Handcrafted Therapy podcast is on break this week as Julie returns from The World Massage Therapy Fesstival in North Carolina!

     

    The World Massage Festival: https://worldmassagefestival.com/

     

    Connect with Julie Alexander and Handcrafted Therapy  

    Join our email list! https://lp.constantcontactpages.com/su/HKY9uFv 

     

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

    Ep. 22: Dominate Your Niche in Massage Therapy for Optimal Success with John James

    Ep. 22: Dominate Your Niche in Massage Therapy for Optimal Success with John James

    From working in construction to establishing a path in massage therapy, John James is a seasoned professional who has transmitted his passion and energy into a successful career spanning nearly 32 years. John's route to acquiring Kekino Massage Academy was birthed from his desire to contribute significantly to the advancement of practitioner education. His observations and experiences in the field have led him to champion the importance of discovering a specialized niche within the industry, adding unique value to the academy's curriculum. 

    Topics discussed in this episode: 

    • Unravel the importance of finding your unique spot in the vast world of massage therapy. 

    • Get the lowdown on future roadblocks and golden chances waiting in the evolving profession of massage therapy. 

    • Appreciate the need for perpetual learning and the mind-body relationship in elevating your massage therapy methods. 

    • Explore how eschewing competition and teaming up with fellow therapists can uplift the massage therapy landscape. 

    • Absorb how the essence of touch can enhance emotional well-being and cultivate deeper connections. 

     

    Best piece of advice from John: 

    Find your focus to find satisfaction.  

    More About John James and Kekino 

    I'm John James, and I'm delighted to introduce myself to you. As the owner of Ke Kino Institute of Healing, a massage clinic and massage school, I have devoted my life to helping others find the experience of balance and healing. Nestled in a tranquil country setting just 30 miles north of Plano, Texas, my family and I reside on a compound of 5 homes that fosters a sense of community living. Alongside my loving wife Michelle and our four wonderful children, we share our space with a variety of animals, including horses, dogs, chickens, and cats. For more than 30 years, I have been refining my skills as a bodyworker, continuously expanding my knowledge in various modalities. I specialize in transformative practices such as myofascial release, craniosacral therapy, lymph drainage, energy work, reflexology, and shamanism. These modalities play a crucial role in resolving trauma, autonomic dysregulation, and alleviating pain. My passion for holistic healing has led me on a journey of dedicated study and exploration. Over the course of nine years, I immersed myself in the profound teachings of Transactional Philosophy, which has significantly influenced my approach to wellness. Additionally, I have had the privilege of working closely with esteemed South American Shamans for seven years, deepening my understanding of the healing arts. 
     

    To learn more about Kekino head over to kekino.com 

      
    Connect with Julie Alexander and Handcrafted Therapy  

    Join our email list! https://lp.constantcontactpages.com/su/HKY9uFv 

     

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

    Ep. 21: Create Your Dream Practice with Premium Pricing with Irene Diamond

    Ep. 21: Create Your Dream Practice with Premium Pricing with Irene Diamond

    Have you heard these common myths about building a successful private practice?

    Myth #1: You need to be a marketing expert to succeed.

    Myth #2: You have to sacrifice your values to make money.

    Myth #3: You can’t have a fulfilling career and a successful business at the same time.

    As a therapist, navigating the business side of private practice can be overwhelming. But the truth is, building a thriving practice that aligns with your values and provides a fulfilling career is possible. Our guest, Irene Diamond, will share their insights and proven strategies for creating a successful private practice that generates revenue and improves client experiences. Don't miss out on learning the truth behind these myths! 

    In this episode, you will be able to: 

    • Discover the secrets to creating a thriving private practice with lasting success. 

    • Learn the crucial role of a targeted focus on specific issues and clients for maximum impact. 

    • Uncover the benefits of setting premium prices and offering a satisfaction guarantee. 

    • Master the art of embracing a business mindset through marketing, sales, and strategy. 

    • Realize the importance of perpetual learning and self-improvement in your professional journey. 

    Irene Diamond, is a 30+ year pioneer in the health and wellness industry. She calls herself a “Pain Reliever & Mover-Improver” for both bodies and businesses! With a degree in rehabilitation/movement therapy and a relentless passion for innovation, Irene is a true trailblazer. Her remarkable journey began in 1978 when she suffered a spinal cord injury tragically leaving her completely paralyzed. Her rehabilitation led her on her journey into physical therapy to improve mobility and reduce pain. She got her her degree in Rehabilitation and Movement Therapy and went on to found SeaFit Tours, the world's first international fitness-cruise company. Not stopping there, Irene established Diamond Pain Relief & Wellness in 1995, San Francisco's very first wellness center. Irene's brand, ACTIVATED diamond™, supports health and wellness business owners and individual providers and therapists and encompasses an array of programs, consulting, and coaching designed to maximize revenue, thrill clients, all while avoiding burnout. At the core of ACTIVATED diamond is the Dream Practice Mastery Academy™, a personalized coaching program that supports some of the world's most successful health and wellness providers. 

    Best piece of advice from Irene:  

    If you incorporate at least one tip from the precise private practice that was given during this episode, it will transform your practice. 

    More About Irene and ACTIVATED DIAMOND 

    Irene’s Brand ACTIVATED diamond is the Dream Practice Mastery Academy™, a personalized coaching program that supports some of the world's most successful health and wellness providers. Through the Academy, practitioners unlock their true potential and achieve unparalleled levels of success. One of the crown jewels in Irene's repertoire is Active Modulation Therapy—The Diamond Method®, widely recognized as one of the most effective rehabilitation approaches for conditions such as relief from fibromyalgia, migraine, and orthopedic pain and limited mobility, resulting in improved performance and function. Irene's unique concept, the Precise Private Practice® (PPP), has transformed countless clinics into the go-to practices in their respective areas. Through PPP, clinics delight their clients and receive referrals from other healthcare providers, all while enjoying a truly fulfilling life. Diamond Active Massage™ is a newer offering she teaches for muscle and stress-relaxation. A transformative unique technique she licenses to providers in a consumer-facing setting like luxury spas, health clubs, and private practices. As an esteemed speaker and author, Irene Diamond captivates audiences with her counterintuitive and thought-provoking insights. Her expertise in leveraged practice-acceleration has made her a sought-after consultant for health and wellness clinics and spas worldwide. Recognized for her outstanding contributions, Irene was proudly inducted into the World Massage Hall of Fame in 2013. With over three decades of wisdom as a business strategist, mentor, clinician, and continuing education provider, Irene Diamond inspires "Therapreneurs" and practice owners to embrace a new paradigm. By adopting Irene's "Inside Out" approach, they unlock tremendous financial wealth while delivering remarkable clinical results. And the best part? They achieve all this while working fewer hours and having more fun. Join the ACTIVATED diamond movement today and witness the transformation of your business and life. Irene Diamond is eagerly awaiting to guide you on your path to brilliance.  
     

    To learn more about Irene, head over to her website: www.thediamondmethod.com 

    You can also check out Irene’s Facebook Page: https://www.facebook.com/groups/PrecisePrivatePracticeSuccess 

    And find all of Irene’s important links here: https://linktr.ee/irenediamond 

      
    Connect with Julie Alexander and Handcrafted Therapy  

    Join our email list! https://lp.constantcontactpages.com/su/HKY9uFv 

     

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 
     
     

    Ep. 19: My Experience Opening the Handcrafted Therapy Massage Supply and Training Center with Julie Alexander, Massage Therapist

    Ep. 19: My Experience Opening the Handcrafted Therapy Massage Supply and Training Center with Julie Alexander, Massage Therapist

    In this episode, Julie talks about her path to opening The Handcrafted Therapy Massage Supply and Training Center in Plano, Texas. She discusses the challenges and obstacles she has faced getting to this point. Julie also talks about the process of working with a designer and contractor to put the store together and all the amazing classes, products, and experiences she has built for her customers. Despite the challenges, Julie shares her excitement about the store and the amazing journey she has been on. 

    Julie discusses: 

    • The role the pandemic played in opening her store 

    • The type of women owned business and USA made products she is working with 

    • How the store is an inclusive judgement free zone 

    • The amenities of the training center’s classroom 

    • The franchise future of Handcrafted Therapy Supply Store 

    • How you can learn from Julie as a mentee. 

     
    Connect with Julie Alexander and Handcrafted Therapy  

     

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

    Ep. 18: Exploring the Mind-Body Connection with Zero Balancing Massage Therapy with David Lauterstein

    Ep. 18: Exploring the Mind-Body Connection with Zero Balancing Massage Therapy with David Lauterstein

    Join Julie for a fascinating conversation with David Lauterstein, experienced massage therapist, instructor and zero balancing practitioner. David shares how he found his calling in massage therapy after studying philosophy in college. He then takes us on a journey through his training in anatomy, deep tissue massage, and cranial sacral therapy before discovering the transformative power of zero balancing.  Listeners will gain a deep understanding of zero balancing and how it can help bring about profound changes in their clients.   

    Julie and David discuss:  

    • Zero Balancing: A New Approach to Massage Therapy 
    • Exploring The Connection Between Body, Mind, and Spirit 
    • How Massage therapy can facilitate a deeper connection between body, mind, and spirit
    • Understanding anatomy is key to effective massage therapy
    • Different approaches to massage therapy can enhance overall health and well-being
    • Integrating massage therapy with other holistic practices can provide a powerful healing experience 

    More About David Lauterstein 

    David Lauterstein is the co-founder of The Lauterstein-Conway Massage School in Austin (established in 1989). He has been teaching, Deep Massage: The Lauterstein Method and Zero Balancing world-wide since 1984. He is the author of five books: Putting the Soul Back in the Body, The Deep Massage Book, Life in the Bones, The Art of Massage, and, just published with co-author Dr. Jeff Rockwell, The Memory Palace of Bones: exploring embodiment through the skeletal system. 

    To learn more about David Lauterstein, head over to  

    Visit David’s Websitehttps://www.david-lauterstein.com/home  

    Sign up for David’s Newsletterhttps://www.david-lauterstein.com/newsletter-signup   

     
    Connect with Julie Alexander and Handcrafted Therapy  

     To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 
     

    Ep. 17: Discover the Benefits of MediCupping with Chrissy Stites

    Ep. 17: Discover the Benefits of MediCupping with Chrissy Stites

    In this episode, Join Julie and Chrissy Stites, LMT, CMCE as they delve deeper into the world of medicupping and how it can benefit your body. From lymphatic drainage to reducing inflammation, Chrissy shares her expertise and success stories using medicupping.

    Plus, they'll discuss how medicupping will be available in the Dallas area through Julie's new store and training center. Don't miss this informative and exciting episode of Handcrafted Therapy Podcast! 

    Julie and Chrissy discuss:  

    • What is MediCupping? 

    • Benefits of Using a Machine for Cupping 

    • Success Stories with MediCupping 

    • Types of Machines for MediCupping 

    More About Chrissy Stites, LMT, CMCE and Heart & Sole Massage Therapy 

    I have been a licensed massage therapist since 2000. I owned a wellness center in NJ for 13 years before moving to FL. I bounced around FL working at different spas before settling down to open Heart & Sole on Longboat Key FL. 

    To learn more about Chrissy Stites, LMT, CMCE head over to  

     
    Connect with Julie Alexander and Handcrafted Therapy  

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at:  

    Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

    Ep. 16: Innovation and Outside-the-Box Thinking in the Massage Industry with Maria Rodriquez

    Ep. 16: Innovation and Outside-the-Box Thinking in the Massage Industry with Maria Rodriquez

    Maria E Rodriguez is the owner and solo practitioner of The Brave Hummingbird Healing Studio in Richardson Texas. She has been a licensed massage therapist for 15 years and has experience as a massage instructor. Her love for massage therapy and helping others has led her to many teachers and opportunities to travel around the world to learn from experts on holistic health practices.  

    In this episode, Julie talks with Maria Rodriquez a successful business owner in the massage industry. They discuss practical ways to think outside the box and solve client problems. Maria also talks about how she has incorporated natural healing modalities into her practice to help her clients and how she has had to manage to balance her career and family, especially two children with health needs, which has inspired Maria to incorporate herbalism and handmade soaps, creams, and candles without chemicals into her business.  

    Topics discussed: 

    • Natural Healing in Massage Practice.  

    • Holistic Health Modalities. [ 

    • Holistic healing and tools.  

    • Investing in yourself.  

    • Self-care in the service industry.  

    • Setting boundaries for massage therapists.  

    • Women's workshops in energy medicine.  

    • Sharing knowledge in the industry.  

    Best piece of advice from Maria:  

    Put your pride aside 

    More About Maria Rodriquez and The Brave Hummingbird Healing Studio 

    My heritage and background has always called me toward Natural medicine and holistic practices. Following that calling i also received my certification in herbalism and Holistic Health Coaching. I’ve trained Under Dr. Alberto Villoldo PhD, and Native Peruvian Shamans. I went through the light body Shamanic training two times to heal my own traumas and to be of better service to my community. In 2019 i received my certification for respiratory Hygiene (dry salt therapy). In 2020 I became certified in Yoni Steaming. My other love is formulating natural nontoxic face and body products and Clean Candles. In my practice i combine many of my healing modalities such as Detoxification, massage, and Energy medicine to help achieve ultimate health goals. I also teach workshops on Self-healing, motivation, and Energy medicine healing techniques. I love what i do with all my heart.  
     

     

    Ways to connect with Maria 

    Connect with Maria at Instagram@thebravehummingbird 

    Or visit her website to learn more about her services 
    www.thebravehummingbird.com  
     

    Connect with Julie Alexander and Handcrafted Therapy  

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at: https://www.facebook.com/handcraftedtherapy Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

     

    Ep. 15: The Power of Action: Achieving Success in Your Massage Therapy Business with Felicia Brown

    Ep. 15: The Power of Action: Achieving Success in Your Massage Therapy Business with Felicia Brown

    Felicia Brown, LMBT is a Business, Marketing and Life Coach for Massage, Spa & Wellness Professionals and other heart-centered entrepreneurs, as well as an award-winning massage therapist, repeat spa owner and serial entrepreneur. She loves helping others succeed by creating lives and businesses filled with passion and abundance and speaks at conferences around the US and abroad.  

    In this episode, Julie talks with Felicia Brown, a massage therapy instructor, massage therapy business coach, and consultant. Felicia talks about the importance of taking action and how it has been a key factor in her success. Whether you're a massage therapist or a massage therapy business owner, you will benefit from listening to this episode as Felicia provides valuable insights on how to overcome fear and hesitation and start making progress toward your business goals. 

    In this episode, Julie and Felicia discuss:  

    • Felicia’s love for the massage therapy community and education led her to become an instructor and mentor for other massage therapists. 

    • Why taking action doesn't have to be a big or perfect step, but it helps to keep moving in some direction. 
      How Delaying action can cause missed opportunities and hinder progress. 

    • What a business coach is and how it can help you in your massage therapy career 

    Best piece of advice from Felicia:  

    Action is the foundational key to success and or for all success. 

    More About Felicia Brown and the Dream Team Ducks 

    Felicia is the author of several books including Creating Lifetime Clients: How to WOW Your Customers for Life and Free & Easy Ways to Promote Your Massage, Spa & Wellness Business. Her new children’s book, Marathon Marshall & The Dream Team Ducks will help raise money for The Massage Therapy Foundation. In her free time, she loves living an active lifestyle, taking photos of wildflowers and racing rubber ducks.  

     Ways to connect with Felicia 

    Ways to connect with Felicia Connect with Felicia and The Dream Team Ducks™ at www.FeliciaBrown.com and www.TheDreamTeamDucks.com.

    Check out all of Felicia's links: https://linktr.ee/feliciabrown.com;

    Learn more about Felicia’s book: https://www.feliciabrown.com/boston-book

     
     

    Connect with Julie Alexander and Handcrafted Therapy  

    Join our email list https://lp.constantcontactpages.com/su/HKY9uFv

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at: https://www.facebook.com/handcraftedtherapy Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

    Ep. 14: Overcoming Obstacles and Finding Purpose in the Massage Therapy Industry with James Waslaski

    Ep. 14: Overcoming Obstacles and Finding Purpose in the Massage Therapy Industry with James Waslaski

    James Waslaski integrates over 30 plus years of expertise in manual therapy to teach over 45 live seminars per year all over the world. He is a published author, and renowned international lecturer, teaching Chiropractors, Athletic Trainers, Osteopaths, Physical Therapists, Physiotherapists, Physicians, Certified Personal Trainers and Massage Therapists how to integrate their techniques to increase client outcomes.  

    In this episode, Julie and James discuss James' experiences of traveling to different countries, teaching, and forging connections with colleagues from around the world. He describes how the pandemic disrupted his busy schedule, forcing him to adapt to online teaching and find new ways to grow his business. James also shares his personal journey of rediscovering his passion for teaching and helping others, through the challenges of Covid and a life-changing car accident. This episode is a testament to the resilience and strength of the massage therapy industry and the importance of finding purpose and connection in difficult times. 

    In this episode, Julie and James discuss:  

    • How James created a successful business throughout his years as a massage therapist 

    • tThe importance of integrating different healthcare professionals, such as chiropractors, physical therapists, and osteopaths 

    • The value of perseverance, humility, and empathy, and how these can lead to personal growth and success

     

    Best piece of advice from James:  

    Learn to embrace every challenge, obstacle, and transition in life since these experiences make you a better person and a better massage therapist. 

    More About James Waslaski and Integrated Manual Therapy and Orthopedic Massage Seminars 

    James is also a Certified Personal Trainer with the National Academy of Sports Medicine. He is an approved NCBTMB Provider. His textbook, Clinical Massage Therapy: A Structural Approach to Pain Management, was published by Pearson Publishing in 2011. He presents at state, national and international Chiropractic, Osteopathic, Athletic Training and Massage Therapy Conferences on an annual basis. James received the FSMTA International Achievement Award in 1997. He was inducted into the Massage Therapy Hall of Fame in 2008. He was also nominated and awarded by his peers Teacher of Year at both the Canadian Massage Conference in 2012 and at the World Massage Festival in 2015. Detailed information can be found on his website: www.orthomassage.net 

     

    Ways to connect with James 

    To learn more about Integrated Manual Therapy and Orthopedic Massage Seminars visit www.orthomassage.net   

    Follow  Orthopedic Massage Seminars on Facebook 

    Subscribe to James’ Youtube Channel 

     

    Connect with Julie Alexander and Handcrafted Therapy  

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at: https://www.facebook.com/handcraftedtherapy Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

    Ep. 13: Unleashing Synergistic Business Strategies: Combining Massage Therapy with Diverse Modalities with Angie Patrick with Oakworks

    Ep. 13: Unleashing Synergistic Business Strategies: Combining Massage Therapy with Diverse Modalities with Angie Patrick with Oakworks

    Angie Patrick is a massage supplies expert and an employee of Oak Works. She has been in the massage and spa industry for 25 years and has a wealth of knowledge about products to help massage therapists succeed. She has written for Massage Today and is now head of distribution and key accounts at Oak Works, managing franchises and distribution. 

    In this episode, Julie Alexander interviews Angie Patrick from Oakworks to explore how massage therapists can use innovative products, marketing strategies, and new modalities to protect their bodies, increase their business, and provide their clients with the best possible experience. 

    In this episode, Julie and Angie discuss:  

    • What is the future of massage therapy products and how can they benefit both the client and the therapist? 

    • How can massage therapists partner with new modalities like drip therapy, vibroacoustic therapy, and salt therapy to create a greater wellness experience? 

    • What are the best marketing strategies for massage therapists to gain more clients? 

    Resources:

    Donate to Give Kids the World – Olivia's Oasis https://www.gktw.org/help/give.php 

    Give Kids the World – https://www.gktw.org/ 

    Youtube – Give Kids the World Channel - https://www.youtube.com/user/givekidstheworld 

     Best piece of advice from Angie:  

    Always be mindful of first impressions and how you are perceived by your clients 

    More About Angie Patrick and Oakworks: 

    Previously with Massage Warehouse, Angie is now working for Oakworks in New Freedom, PA. Formerly a columnist with Massage Today, Performance Health / Massage Therapy Foundation Humanitarian of the Year 2010, Member of World Massage Therapy Hall of Fame. 

    Visit www.oakworks.com to learn more 

    To reach Angie you can follow her on: 

    Facebook: 

    Linkedin: 

     

    Connect with Julie Alexander and Handcrafted Therapy  

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at: https://www.facebook.com/handcraftedtherapy Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

     

    Loved this episode?Leave us a review and rating here:️ https://geo.itunes.apple.com/us/podcast/id1641331534?ct=rephonic&mt=2 OR https://www.podchaser.com/podcasts/4853846 

    Ep. 12: How to Make a Difference in the Massage Therapy Industry with Massage Supply Expert Angie Patrick

    Ep. 12: How to Make a Difference in the Massage Therapy Industry with Massage Supply Expert Angie Patrick

    Angie Patrick is a massage supplies expert and an employee of Oak Works. She has been in the massage and spa industry for 25 years and has a wealth of knowledge about products to help massage therapists succeed. She has written for Massage Today and is now head of distribution and key accounts at Oak Works, managing franchises and distribution. 

    In this episode, Julie and Angie discuss Angie's experience in the massage supply industry, her love for helping others, and her advice regarding business success in massage therapy. Tune in to hear from Angie Patrick on how to make a difference in the world and to get help from a knowledgeable expert in the massage supplies industry. 

    In this episode, Julie and Angie discuss:  

    • Why Angie loves working in the massage therapy supply industry 

    • Why relationships with vendors can help you succeed as a massage therapist 

    • Why taking yourself and the massage therapy industry is important 

    • How first impressions can leave such an indelible mark on your clients 

    Best piece of advice from Angie:  

    Always be mindful of first impressions and how you are perceived by your clients 

    More About Angie Patrick and Oakworks: 

    Previously with Massage Warehouse, Angie is now working for Oakworks in New Freedom, PA. Formerly a columnist with Massage Today, Performance Health / Massage Therapy Foundation Humanitarian of the Year 2010, Member of World Massage Therapy Hall of Fame. 

    Visit www.oakworks.com to learn more 

    To reach Angie you can follow her on: 

    Facebook: 

    Linkedin: 

     

    Connect with Julie Alexander and Handcrafted Therapy  

    To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

    Join the Handcrafted Therapy Facebook community at: https://www.facebook.com/handcraftedtherapy Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy 

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