William (Bill) Caswell - What Efficiency and Effectiveness Mean To You?
Hi and a warm welcome to Episode #27 of The Elevate Business Podcast.
We have the pleasure of introducing you to Bill Caswell, president of CCCC, a coaching and strategic planning company as well as a co-founder of an Internet e-learning company.
Prior to his coaching and e-business, Bill founded a 300-person financial software company that spanned across Canada, the U.S. and Mexico. Earlier, in his career as an engineer, Bill was responsible for inventions in the field of radar, worked under contracts with NASA firing rockets into the upper atmosphere, and has authored 27 books.
Bill's company works coaching other company presidents on how to be more effective. He tells us that effective and efficient are two words that are often said in a mistaken context. For him, you first need to be effective before you are even efficient since you have first to get the things done before you have the luxury of efficiency.
You can get in touch with Bill Caswell through his LinkedIn page:
https://www.linkedin.com/in/william-bill-caswell-b-eng-p-eng-24708414/