The Price and Value Journey

Changing Your Pricing Mindset On this episode The Price and Value Journey, host John Ray presents “Changing Your Pricing Mindset” to a group of business owners. John lays out mindsets that create problems for professional services providers, such as the mindset of comparison and the mindset of inadequacy. John defines and discusses what he calls […] The post Changing Your Pricing Mindset appeared first on Business RadioX ®.

Burnout in Professional Services, with Dr. George Vergolias, R3 Continuum Dr. George Vergolias, Chief Clinical Officer at R3 Continuum, joined host John Ray to discuss burnout in solo and small firm professional services providers. Dr. Vergolias described the stages of burnout, differentiated between stress and burnout, and offered tips and strategies to mitigate its effects, […] The post Burnout in Professional Services, with Dr. George Vergolias, R3 Continuum appeared first on Business RadioX ®.

Why You Should Do a LinkedIn Newsletter, with Adam Houlahan, Prominence Global Adam Houlahan, CEO of Prominence Global and best-selling author, was the guest on this edition of The Price and Value Journey, discussing why you should do a LinkedIn newsletter. He and host John Ray covered how to make them impactful, what makes a […] The post Why You Should Do a LinkedIn Newsletter, with Adam Houlahan, Prominence Global appeared first on Business RadioX ®.

Relationship Building as a Business Banker: An Interview with Samantha McElhaney, Pinnacle Financial Partners How do you build your brand and your book of business as a business banker when you don’t control your pricing, your reputation is tied up with your employer (which might or might not be helpful), and you work for a […] The post Relationship Building as a Business Banker: An Interview with Samantha McElhaney, Pinnacle Financial Partners appeared first on Business RadioX ®.

Generous Leadership Price and Value Journey host John Ray recently presented on generous leadership to a group of business owners and leaders, organized and led by Julie Keyes of KeyeStrategies. In his presentation, John discussed a generous mindset vs. a mindset of scarcity, focusing on assets vs. deficits, characteristics of generous leadership, including laughter, listening, […] The post Generous Leadership appeared first on Business RadioX ®.

Building an Insurance Brokerage Business from Scratch, with Steve Aleksandrowicz, Medicare and Other Red Tape How do you build your independent insurance brokerage when you operate in a hugely competitive industry, dominated by major players, and you don’t control your pricing? That’s the focus of host John Ray’s interview with Steve Aleksandrowicz, Medicare insurance broker […] The post Building an Insurance Brokerage Business from Scratch, with Steve Aleksandrowicz, Medicare and Other Red Tape appeared first on Business RadioX ®.

The Costs of Not Listening: An Interview with Christine Miles, EQuipt Christine Miles, author of What Is It Costing You Not to Listen? joined host John Ray to discuss the art and skill of listening. Christine described why she’s so passionate about listening, why listening must be learned, why professional services providers don’t actually listen, […] The post The Costs of Not Listening: An Interview with Christine Miles, EQuipt appeared first on Business RadioX ®.

ChatGPT for Professional Services Providers: An Interview with Isabella Bedoya, Fame Hackers Fame Hackers Founder Isabella Bedoya joined host John Ray on The Price and Value Journey for an overview of ChatGPT and other AI Tools. Isabella shared the insights she had as she learned ChatGPT, results she has experienced on behalf of clients, making […] The post ChatGPT for Professional Services Providers: An Interview with Isabella Bedoya, Fame Hackers appeared first on Business RadioX ®.

Effective Copywriting for Professional Services: An Interview with Gloria Russell, Russell Resources, LLC Copywriter Gloria Russell joined host John Ray to discuss the elements of effective copywriting for professional services providers. Gloria talked about the problem of services providers talking too much about themselves, uncovering their unique brilliance, the rise of AI and what it […] The post Effective Copywriting for Professional Services: An Interview with Gloria Russell, Russell Resources, LLC appeared first on Business RadioX ®.

Thriving After Trauma: An Interview with Karen Nowicki, Phoenix Business RadioX® and Deep Impact Leadership Coaching & Consulting What do you do when trauma hits you without warning? How do you recover personally? How do you hold it together for the clients you work for in your services practice? How do you get to a point […] The post Thriving After Trauma: An Interview with Karen Nowicki, Phoenix Business RadioX® and Deep Impact Leadership Coaching & Consulting appeared first on Business RadioX ®.

Don't Fill In the Blanks Having a thorough value conversation helps you craft the right solutions for a potential client. Don’t fill in the blanks or make assumptions about what a client values. It’s in the best interest of the client (and, by extension, you) to exercise patience and ask questions. The Price and Value […] The post Don't Fill In the Blanks appeared first on Business RadioX ®.

Selfie Complaining about getting “what you’re worth” is the pricing version of taking a selfie. When you focus on creating value for clients, and you value price your services relative to that value, you’ll get paid “what you’re worth.” The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John […] The post Selfie appeared first on Business RadioX ®.

A Simple Three Question Test on Whether Your Business Needs a Podcast Does your professional services business need a podcast? In most cases, after you take this simple three question test, the answer will be “yes.” The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:01] Hello. […] The post A Simple Three Question Test on Whether Your Business Needs a Podcast appeared first on Business RadioX ®.

Value Selling: An Interview with Mike Wilkinson, Axia Value Solutions The two terms solo and small professional services providers may dislike the most are “sales” and “business development.” If that describes you, then yes, you’ll want to understand the concept of value selling by listening to this episode. Mike Wilkinson, The Value Selling Expert and […] The post Value Selling: An Interview with Mike Wilkinson, Axia Value Solutions appeared first on Business RadioX ®.

Please Don’t Look in the Closet To be effective in your professional services practice, it's vital to understand what’s in the “closet” for each of your clients and prospects, and to offer a response free of judgment. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] […] The post Please Don’t Look in the Closet appeared first on Business RadioX ®.

Selling a Digital Kidney Pricing an online coaching session–or anything else, for that matter–can turn into the equivalent of selling a digital kidney when that pricing exudes whiffs of desperation. Always remember that prices can act as marketing signals. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John […] The post Selling a Digital Kidney appeared first on Business RadioX ®.

The Value of a Smile The value of a smile is priceless, as revealed by a visit to the orthodontist. It’s a story which reminds us that focusing on client outcomes is what brings smiles to their faces. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: […] The post The Value of a Smile appeared first on Business RadioX ®.

Altruism and Business Ownership Entrepreneurs today want a purpose in their business which goes beyond just making money. Reminding clients of that purpose is a vital way we are often called, as advisors, to deliver value to them. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: […] The post Altruism and Business Ownership appeared first on Business RadioX ®.

Plumber Pricing Professional services providers, the speed with which you execute an engagement is a feature and should be priced as one. A recent experience I had with a plumber illustrates the point. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I’m John Ray […] The post Plumber Pricing appeared first on Business RadioX ®.

The Value of Showing Up “I’m a great plumber because I show up.” My recent experience with a plumber illustrates the high intangible value clients often place on just showing up. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I’m John Ray on the […] The post The Value of Showing Up appeared first on Business RadioX ®.