The Problem, Profit, and the Link

Join host Xavier Finch, a former software engineer turned digital marketing guru and founder of The Traffic Link, in an insightful conversation with Justin Ranton, mentor, design coach, and the visionary founder of BlkHol Design Studios. In this episode, we dive deep into the fascinating realm where art and science converge – the world of solid design principles.

🌐 Ever wondered why some landing pages effortlessly guide visitors towards action, while others struggle to captivate attention? Discover the secret sauce as we unravel the mystique of the Golden Ratio and its transformative impact on user experience.

🎨 Explore how the age-old principles of balance and proportion seamlessly translate into the digital era, influencing not just aesthetics but actual conversion rates. Learn from real-world examples as our experts share insights on how good or bad design can be the make-or-break factor for online success.

🚀 Whether you're a seasoned designer or a business owner navigating the online landscape, this episode offers valuable takeaways that transcend industries. Justin Ranton brings his wealth of experience as a mentor and design maestro, while Xavier Finch breaks down complex concepts into actionable strategies for boosting your digital presence.

Tune in to this episode of The Problem Profit and The Link and elevate your understanding of design's pivotal role in driving user engagement and conversion. It's not just about pixels; it's about crafting an experience that resonates and compels action.

👥 Connect with Xavier Finch and Justin Ranton:

• Xavier Finch: The Traffic Link
  • on the socials: @thetrafficlink
• Justin Ranton: BlkHol Design Studios
  • on the socials: @justinwranton / @blkholdesignstudio

🎧 Subscribe now for a journey into the art and science of design that could redefine the way you approach your digital ventures.

Welcome to The Problem, Profit and The Link podcast, where we delve into the digital realm and uncover the secrets to driving meaningful online traffic. In today's episode, we discuss a topic many of you have asked about: how to shine on social media even if you're naturally shy. We break down strategies, tools, and tips tailored for introverts to confidently navigate the world of social media. Don't forget, if you want an in-depth look at our discussed strategies and more, visit our exclusive content on thetraffic.link. Discover your online potential and let your digital presence resonate authentically. So plug in, relax, and let's dive in!

In this episode we discuss being the CEO of your business and review on the 1st season of this podcast. Being the CEO isn't easy. You have to wear all the hats and take the brunt of all the responsibility. This isn't always easy but it is reward. Growing up we were given the impression that the CEO is the one that has it easy... one that didn't have a lot of responsibility but reaped all the reward.

Links:
How to really build your avatar: Avatar Builder

How I use jarvis to cohost my podcast: https://thetrafficlink.com/conversion

In this episode we ask and answer the question: What is marketing automation anyway? Marketing automation is an essential marketing strategy for small to medium sized businesses looking to grow. It helps you generate more leads, close sales faster, and increase customer loyalty. The best marketing automation tools offer a wide variety of marketing automations that are easy to use and customize to your business needs. In this blog post we will discuss 3 must-use marketing automation techniques that will help get the most out of marketing automation!

Links:
To read more about marketing automation visit: https://thetraffic.link/blog
To learn how to you can get 30 days of AI copywriting for free: https://thetrafficlink.com/conversion
To get access to ActiveCampaign for 14 days free: https://thetrafficlink.com/ac

Books:
The E-Myth Revisited: https://thetraffic.link/books

In this episode we address to small to medium service based business owner's mission to be the leader and hero for their community. Often times as SMB leaders in our industry we loose sight of our purpose. Take a moment to reinvigorate yourself if you're a SMB. And adjust your mindset if you're new  to your space. Be encouraged to be a H.E.R.O.

It is easy to lose sight of your mission when you are a small or medium business owner. Take the time each day and reflect on what it means for you to be that leader, hero, H.E.R.O., so that those around don't have to do without because they depend upon you!

LINKS
Who is jarvis?: https://thetrafficlink.com/conversion
Subscibe to be notified when new episodes drop: https://thetrafficlink.com/podcast

It is a common belief that QR codes are only useful for online marketing and advertisement. However, this does not make them any less relevant in the world of business networking! They allow people to connect with each other more easily than ever before by using their contact information saved on mobile devices instead of having it written down or presented as paper cards. It also saves time because you can instantly input all your new contacts' data into an app immediately after meeting someone at work - no need to write anything down or keep track later when coming back from lunch break! In addition, they act like little billboards where anyone who scans has access to what your company offers right away which makes advertising much simpler too. Nowadays there's really no excuse not use these old methods of collecting contact information  while meeting in person.

Links
Active Campaign Free for 14 days: https://thetrafficlink.com/ac
VideoAsk 10% off: https://thetrafficlink.com/videoask

What if you could make your audience want to buy by just using words? It sounds too good to be true, but copy is the way that most people get hooked. You can use this technique for both marketing and branding purposes when crafting an experience that will leave a lasting impression on customers.

In today's episode we discuss how important great copy really is in marketing! From preparing for our podcast right now all the way up until writing the best words possible about yourself or company online- it doesn't matter what stage of business building you're at because technical skills are not enough without effective communication techniques like writing convincing prose as well. Copy plays such a major role in every industry from social media ads to infomercials.

Resources
AI Copywriting Bot

In this episode we are taking a look at expert positioning and pricing yourself for the market. Much like having social proof or a portfolio of work is essential to growth, knowing how to price is important to your success. We discuss a few considerations you should make to give yourself the best opportunity to secure the bag and get new clients. 

In this episode we look at the top 3 automation tools people in business are using to help them automate their pain points. In his book The E-Myth Revisited, Michael Gerber identifies small processes that take down businesses as being a major problem for many entrepreneurs because they're areas of the business that require attention but can also be really frustrating when things go wrong.

Books
The E-Myth

In this episode we discuss the psychological approach to imitation. Often times in business we are looking for a way to be unique and different. However, imitation is the best path forward when considering efficiency and accuracy.

Solving your own problems in business is often times one of the hardest things to do when you aspire to be original. Coming up in a hip hop world where differentiation was the key to success as mentioned in the book The Tanning of America. However, I would ask that you also incorporate the well know mechanism of imitation. So how do you achieve being original and also imitating others that have done it before? Simple.. you create a lane and a voice that is all yours.

Academic Case Studies
Learning by Imitation, Reinforcement and Verbal Rules in Problem Solving Tasks

Books
The Tanning of America

Co-Host
Jarvis

I this episode we dive more into the psychology of having AHA! Moments. There is more going on there than we think. And often times, the best way to handle you aha moment is to take action immediately. This episode is another look at the role the limbic brain plays in our business lives. I discuss what to do with your moment and how to process it in order to leverage great potential your AHA has to offer.

Academia Resource:
The Aha! Moment: The Cognitive Neuroscience of Insight

Book(s):
Start With Why

Feedback:
The Problem, Profit and the Link Podcast feedback

In this episode, I'm just freestyling and talking to my community. There has been so much happening behind the scenes. The Avatar Builder form is now available,  a new feedback form is now available and a few other key announcements.

Avatar Builder
avatarbuilder.thetraffic.link

Feedback
thetraffic.link/feedback

In this episode I take a dive into my childhood and my father's aspirational drives through affluent neighborhoods just outside of the one I was raised. We going to put that experience into context while defining how rules, expectations and guidance will inform how you can gate you very own brand community. We will look at the correlation between knowing your why and giving your community members of sense of protection by securing your values and beliefs. Take a listen and provide feedback by going to thetraffic.link/pplpodast and selecting either apple or google podcast to leave a review. I thrive on feedback and communication. Part of protecting and securing you as my community member is providing content that works for you.

Books
The Art of Gathering

Start with Why

In this episode we are goin to look at the secret sauce to sustainable success in business. We are going to look at Standard Operating Procedures and how they provide a foundation for you being able to focus on what you're in business to do. Understanding process is the backbone to your How.. In other words... once you know your “why” you have to document “how” you envision it getting done. You have a dream but without out process it will fade to a wish. Documenting your process allows your dream to take shape.

Resources
How to get started with SOPs

Books
The E-Myth Revisited

Start With Why

In this episode we take a brief dive into building raving fans through building a brand community. Have you ever wondered why certain brands have a huge supportive community and others don't? We take a look at the fundamental mechanics at play when this happens. It's not all happen stance. It's a measurable pattern and you can implement that too.

Book recommendation:
Start With Why
(referral link)

About The Traffic Link
visit thetraffic.link

In this episode we touch on the example of hip-hop moguls proving to large monolith companies that it's better to get narrow and close than to be broad and far away when talking to your target demographic. Narrow is the way forward. 

In this episode we explore the relationship between strong conviction and clarity. Have you ever noticed that a message delivered without strong conviction seems to fall apart and not move you to action? Take a position, construct a message and deliver it with clarity and full of conviction and watch the magic happen.

In this episode we discuss the iterative process and break down the steps it takes to get going then get good at what you're doing. Learning happens in phases. Lean into who you are and what you're naturally good at, then perfect it. That perfection may come from surrounding yourself with others and having the right perspective. 

In this episode I talk about a time that I had to face one of my long time fears in order to achieve a goal that changed my life forever! I'm presenting this story to help you face your own fears in business and in life. It's time to sink or swim. I hope you swim. 

In this episode I discuss leadership, entrepreneurship and taking advantage of every opportunity. As a small business owner of skill based business, you have to be leader with multiple hats and considerations. Listen as I talk about two times in very different times in my life where i was presented with leadership opportunities and how I handled them.