The Rectified Podcast

Today's Guest is Bonnie Wix. She's a brand strategist who believes in selling a feeling and not a product. Listen to this episode and learn about the 4 Vs that define your brand. 

You can find Bonnie here: 
Website: https://www.bonniewix.com/
Instagram: https://www.instagram.com/bonniewix.biz/
Pinterest: https://www.pinterest.com.au/bonnie_wix/
TikTok: https://www.tiktok.com/@bonnie.wix

Free brain clarity workbook: https://www.bonniewix.com/Brand-Bible-Template

Recommended Books: 
When Breath Becomes Air

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

You can find Sandy here: 
Instagram: https://www.instagram.com/sandydedeian
TikTok: https://www.tiktok.com/@sandydedeian
Twitter: https://twitter.com/sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Pinterest: https://www.pinterest.ca/rectifiedinc/_created/

Today's Guest is Meera Kothand. She's an email and content marketing strategist for small business owners who aims to help her customers pinpoint their ideal clients and produce customized content and websites that will draw them in. Meera has been doing this type of work for almost seven years now, and though she has built her reputation pristinely, she ended up in this industry by chance. She was originally in international relations and marketing, but after pregnancy and a health scare, she took a sabbatical from this work to recover and decided that she needed something else to occupy her time that she could do from the comfort of her home. 

You can find Meera here: 
Website: https://www.meerakothand.com/
Instagram: https://www.instagram.com/meerakothand/?hl=en
Facebook: https://www.facebook.com/meerakothand/
Pinterest: https://www.pinterest.ca/meerakothand/_created/
YouTube: https://www.youtube.com/c/meerakothand

Meera's Books: Click here to access

Meera's Free Course: https://www.meerakothand.com/email-lists-newbies/

Recommended Books: 
Linchpin: Are You Indispensable? 
The War of Art 

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

You can find Sandy here: 
Instagram: https://www.instagram.com/sandydedeian
TikTok: https://www.tiktok.com/@sandydedeian
Twitter: https://twitter.com/sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Pinterest: https://www.pinterest.ca/rectifiedinc/_created/

Our guest today is social media and marketing strategist Cara Carosielli. She is here to break down the strategy of creating content for social media and adjusting this content to the specific platform you are utilizing.

You can find Cara here: 
Website: https://simplybloomsocial.com/
Instagram: https://www.instagram.com/simplybloomsocial/
Facebook: https://www.facebook.com/simplybloomsocial
TikTok: https://www.tiktok.com/@simplybloomsocial
Pinterest: https://www.pinterest.com/simplybloomsocial/

Recommended Book: The Subtle Art of Not Giving a F****

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

You can find Sandy here: 
Instagram: https://www.instagram.com/sandydedeian
TikTok: https://www.tiktok.com/@sandydedeian
Twitter: https://twitter.com/sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Pinterest: https://www.pinterest.ca/rectifiedinc/_created/

How do you grow your business if you don’t have the funds in your marketing budget to hire a large agency to scale your business? We sat down with Lucas James from Twiz.io and we talked about all the ways you can adopt to grow and scale your business. 

You can find Lucas here: 
Website: https://twiz.io/
Twitter: https://twitter.com/getagencygo
YouTube: https://www.youtube.com/channel/UCIUGunv3GTfBZn0_4jP3xxg
LinkedIn: https://www.linkedin.com/in/lucascapestany/
TIkTok: https://www.tiktok.com/@agencygo

Recommended Book: Homo Deus by Yuval Noah Harari

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

You can find Sandy here: 
Instagram: https://www.instagram.com/sandydedeian
TikTok: https://www.tiktok.com/@sandydedeian
Twitter: https://twitter.com/sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Pinterest: https://www.pinterest.ca/rectifiedinc/_created/
 

Marketing automation services provide ease and simplicity to businesses trying to grow their platform by offering tools to create engaging campaigns. Still, these products can often be inaccessible to small-business owners because of the high associated costs. Enter Adrian Tobey, founder of marketing automation and CRM platform Groundhogg and expert in applying a zero-dollar marketing strategy to your marketing campaigns. Tobey believes that you can still see success in your marketing campaigns by implementing marketing strategies without draining your budget. He is here to explain how his approach to a zero-dollar marketing strategy can optimize marketing for your business.  

You can find Adrian here: 
Website: https://adriantobey.com/
Instagram: https://www.instagram.com/adriantobey/
Twitter: https://twitter.com/adriantobey
Facebook: https://www.facebook.com/adrian.tobey.5/
YouTube: https://www.youtube.com/groundhogg
LinkedIn: https://www.linkedin.com/in/adriantobey/

Recommended Book: The Inside Advantage by Robert H. Bloom

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

You can find Sandy here: 
Instagram: https://www.instagram.com/sandydedeian
TikTok: https://www.tiktok.com/@sandydedeian
Twitter: https://twitter.com/sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Pinterest: https://www.pinterest.ca/rectifiedinc/_created/
 

Search Engine Optimization is the newest and best way to design your website and content, so it’s accruing the most traffic, in turn getting your business more hits and more sales. Unfortunately, It’s also the least well-understood strategy for many new business owners, so we’ve brought SEO Strategist and Expert, Kim Fischer, to break down what SEO is, how and when to apply it, and what you can do to improve your content marketing today! 

You can find Kim Here: 
Website: https://13emeraldsmarketing.com/
Instagram: https://www.instagram.com/13emeraldsmarketing/
Pinterest: https://www.pinterest.ca/13EmeraldsMarketing/_created/
Twitter: https://twitter.com/13_emeralds
Facebook: https://www.facebook.com/13emeraldsmarketing

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

Sandy's Instagram: https://www.instagram.com/sandydedeian

Growing your business on Instagram to the famous 10K follower mark seems almost impossible today. Everyone is telling you that you have to go live, post 4 reels a week, post on stories 5 times a day, use carousels, use hashtags, etc. It can be a complex strategy to navigate for small businesses. 

In today's episode, our guest, Sarah Huguet, and I are talking about the best strategies you need to adopt to win on Instagram in 2022. 

You can find Sarah Here: 
Instagram: https://www.instagram.com/socialandstuff/
Pinterest: https://www.pinterest.ca/socialandstuff_/_created/
Website: https://www.socialandstuff.com/
Click here to get on the waitlist for Social and Stuff Simplified: https://view.flodesk.com/pages/60f869ceb1c4f81045e3ffb7

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

Sandy's Instagram: https://www.instagram.com/sandydedeian

In today's episode, I'm having a discussion with Alisa Meredith. She's a product marketing and Pinterest pro and in this episode, we talked about Pinterest best practices and what we need to focus on for 2022. 

You can find Alisa Here: 
Instagram: https://www.instagram.com/alisammeredith/
Twitter: https://twitter.com/alisammeredith
Pinterest: https://www.pinterest.ca/alisammeredith/
LinkedIn: https://www.linkedin.com/in/onlineinboundmarketing/
Website: https://alisameredith.com/
Download her "5 mistakes you shouldn't be making on Pinterest" guide here: bit.ly/5pinmistakes

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

Sandy's Instagram: https://www.instagram.com/sandydedeian

In today's episode, I'm having a discussion with Erika Peter, Founder of The Grindd, about marketing strategy for small businesses. Erika was the head of content at a major Canadian agency and she’s now on a mission to help as many creative marketers and service-based entrepreneurs to grow thriving businesses with classes taught by real experts with significant years of experience.

You can find Erika Here:
Instagram: https://www.instagram.com/thegrinddofficial/
Website: https://www.thegrindd.com/

Use code: RECTIFIED20 for 20% on your membership.

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

Sandy's Instagram: https://www.instagram.com/sandydedeian

In today's episode, I'm having a discussion with Christopher Dedeyan, peak performance coach, about how perform at our peak as entrepreneurs and small business owners. This was a fun episode with so many AHA moments to record! Grab your notebook and start listening!

You can find Christopher Here:
Instagram: https://www.instagram.com/christopherdedeyan/
Facebook: https://www.facebook.com/ChristopherDedeyan/
Twitter: https://twitter.com/chrisdedeyan
YouTube: https://www.youtube.com/channel/UChYsxip-UNPFydaDReRjsVQ
Website: https://www.christopherdedeyan.com/

Books:
Go-Givers Sell More by Bob Burg: https://amzn.to/3wazJCe
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About it by Michael Gerber: https://amzn.to/3h82zyH
Becoming Supernatural: How Common People Are Doing the Uncommon by Dr. Joe Dispenza: https://amzn.to/3hnj1Kx
The Laws of Human Nature by Robert Greene: https://amzn.to/3dzn1q1
Tipping Point by Malcolm Gladwell: https://amzn.to/3jDeB4T
Outliers by Malcolm Gladwell: https://amzn.to/3xf7LGW

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

Sandy's Instagram: https://www.instagram.com/sandydedeian

In today’s episode, my guest Samantha Vlasceanu, also known as the TikTok Coach, and I are talking about TikTok! Samantha will give us all the tips to leverage your brand on TikTok and NO you don't need to dance to do that.

Samantha Vlasceanu is the owner of "The TikTok Coach" where she works with businesses wanting to utilize Tiktok as a sales funnel. Whether you're new to TikTok or been using it for a while, she has positioned herself as the go-to expert in the field. Her company has worked with many businesses in all areas, from lawyers to coaches to product-based companies. Her methods have been proven time and time again that it works and she's here today to share how it can help your business grow too!

You can find Samantha on:

Instagram: www.instagram.com/TheTikTokCoach
TikTok: www.TikTok.com/@TikTokCoachSamV
Website: www.TheTikTokCoach.ca

Samantha's Group Coaching Program:
Date: September 8
Use code "Rectified" to receive $200 off the program cost
Sign-up here: https://calendly.com/samanthavlasceanu/unlock-your-business-growth-via-tik-tok

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

Sandy's Instagram: https://www.instagram.com/sandydedeian

In today’s episode, my guest Arman Ananian and I are talking about Facebook advertising and how you can use it in your small business. We are also discussing how you can choose the right agency to do your ads or to help you set up your advertising campaigns on Facebook's Ads Manager.

Arman Ananian has had the chance to work for some of the biggest names in online marketing such as Frank Kern and Grant Cardone, where he built ads for more than 200 companies and acquired top-level know-how on online advertising strategies.

You can find Arman Ananian on:

Facebook: https://www.facebook.com/arevmedia/
Twitter: https://twitter.com/arevmediallc
Instagram: https://www.instagram.com/arevmedia/
YouTube: https://www.youtube.com/channel/UCliBjxCjnSYJNKUB1y0DXcA?view_as=subscriber

Website: arevmedia.com

FREE Ebook: https://arev.link/ebook

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

Sandy's Instagram: https://www.instagram.com/sandydedeian

In today’s episode, my guest is Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area.

Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy, and SEO. She has worked with well-established brands such as Nissan, Smithsonian, Pega Systems, as well as a range of startups and nonprofits. Christina has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the FutureM Future of Marketing award. She has been a Masschallenge mentor and has served on the board of IEEE Entrepreneur’s Network.

Christina holds a BA in English from the University of Maryland University College and an MS in Instructional Technology from the University of Wyoming.

you can find her here:

https://twitter.com/christinainge
https://www.linkedin.com/in/christinainge/
https://thoughtlight.net/

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

Sandy's Instagram: https://www.instagram.com/sandydedeian/

In today’s episode, my guest George Kapernaros and I are talking about the power of e-mail marketing and the number of ways to drive profits from it in your business. We’re sharing why it MUST be a part of your 2021 strategy, how you can harness the power of it, and what you need to do to start growing your list with the RIGHT people.

You can find Georges Kapernaros on:
LinkedIn: https://www.linkedin.com/in/george-kapernaros/
Website: www.georgekapernaros.com
FREE Webinar: https://georgekapernaros.com/resources/

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/

Are you on Pinterest already but lost about what goals you should set for your Pinterest marketing strategy? In this episode, I'm telling you about what you need to do to set the right goals for 2021. If you like this episode please share it on Instagram and tag us!

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

Sandy's Instagram: https://www.instagram.com/sandydedeian/

Download the FREE Getting Started on Pinterest Checklist: https://learn.rectified.co/gettingstartedchecklist

Does Pinterest need SEO? Absolutely yes! In this episode, I'm giving you a tutorial about how to find the right keywords to optimize your SEO on Pintereat. If you like this episode please share it on Instagram and tag us!

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

Sandy's Instagram: https://www.instagram.com/sandydedeian/

In today's episode, I'm talking to you about the basics of Pinterest Marketing. I am getting into the details of how to set up your profile, create your pins, and start pinning! If you like this episode please share it on Instagram and tag us!

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

Sandy's Instagram: https://www.instagram.com/sandydedeian/

Today's episode is all about Pinterest! I will be explaining to you what Pinterest really is and why is it important for you, as a business owner, to be on this platform. More about Pinterest Marketing will be available in the upcoming episodes!

For an additional dose of Rectified, you can find us here: Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/

In today's episode, I'm talking to you about the main difference between Digital Marketing and Social Media Marketing. It is a small episode that goes straight to the point. I will be discussing this subject with a guest host specialized in the field soon!

For an additional dose of Rectified, you can find us here:
Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/

In today's episode, I'm talking to you about Instagram Reels. I have been experimenting with Reels since its launch on the 5th of August and I put together a list of pros and cons with a dash comparison with TikTok.

For an additional dose of Rectified, you can find us here:
Website: http://rectified.co/
Sandy's Instagram: https://www.instagram.com/sandydedeian/