The Rectified Podcast

In this episode of the Rectified Podcast, Sandy interviews Rachaelle Rempe, the founder of Auraiha Beauty, a sustainable skincare brand. Rachaelle shares her non-linear journey from playing soccer in the US to working in design and ultimately creating her own skincare brand. 

She discusses the unique aspects of Auraiha, emphasizing affordability, inclusivity, and sustainability, with a focus on clean ingredients. The conversation delves into Rachaelle's marketing strategies, the challenges of shipping, and her vision for scaling the brand, including the importance of Amazon in reaching a broader audience.

Auraiha’s Website: https://auraiha.com/
Auraiha on Amazon CA: https://www.amazon.ca/stores/Auraiha/page/521C5CD9-4364-4125-B84F-261B427A630F?ref_=ast_bln
Auraiha on Amazin US: https://www.amazon.com/stores/aura%C3%AFha/page/858D3624-7C00-499C-8D0B-489D19228396?ref_=ast_bln
Auraiha on Instagram: https://www.instagram.com/auraiha/

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw

📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of the Rectified Podcast, Sandy interviews Dylan Jones, the CMO of Podium Nutrition. Dylan discusses the importance of a nuanced marketing strategy beyond social media and emphasizes the need to align marketing efforts with the brand's core values and goals, especially focusing on capturing first-party data. 

The conversation delves into the intentional branding choices made by Podium Nutrition, from packaging to influencer partnerships, as they navigate the competitive landscape of sports nutrition while remaining rooted in the CrossFit community.

Podium Nutrition’s Website: https://www.321podium.com/
Podium Nutrition on Instagram: https://www.instagram.com/321podium

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw

📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of The Rectified Podcast, Sandy interviews Kyle Huber, co-founder of Earthy, a unique supplement brand with a focus on adventure in its social media strategy. They discuss Earthy's unconventional marketing tactics and transparency strategy. Kyle shares insights into their financial journey, including a crowdfunding campaign and a $300,000 pre-seed round. Despite challenges, he emphasizes the significance of supportive partners and a positive mindset in the entrepreneurial journey.

Live Earthy’s Website: https://liveearthy.co/
Live Earthy on Instagram: https://www.instagram.com/live.earthy/
Kyle on Instagram: https://www.instagram.com/adventure_creator/
WeFunder Equity Crowdfund: wefunder.com/earthy
Kyle’s book recommendation: https://amzn.to/4buXdIa

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw

📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of The Rectified Podcast, Sandy interviews Mireille Dimitri, the founder of SeedMe, a Montreal-based healthy snack company. 

They discuss Mireille's journey from being an accountant to a successful entrepreneur, the challenges of the food industry, the importance of including her kids in the business, and her aspirations for SeedMe. 

The episode also covers marketing strategies, community involvement, and Mireille's experience being featured on Global News. Tune in to learn more about SeedMe and Mireille's passion for feeding people with healthy snacks.

SeedMe’s Website: https://seed-me.com/
SeedME on Instagram: https://www.instagram.com/seedmemtl/

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw

📚All the books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of The Rectified Podcast, Sandy Dedeian interviews Jessica Bosman and Bryn Davis Williams, founders of the innovative bra brand Doubl. 

The guests discuss the inspiration behind Doubl, which offers a made-to-measure bra experience using 3D image technology. They share insights into their entrepreneurial journey, the integration of AI and technology in the fashion industry, and their strategies for marketing and growth, including utilizing social media, email marketing, and a future Kickstarter-like campaign.

DOUBL’s Website: https://www.doubl.ca/
DOUBL on Instagram: https://www.instagram.com/mydoubl/
DOUBL on TikTok: https://www.tiktok.com/@mydoubl
Jessica’s favorite book: https://amzn.to/47Sxnva
Bryn’s favorite book: https://amzn.to/47rxoWW

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw

📚All the books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of The Rectified Podcast, Sara Feldstein, founder of Barumba Play, shares her journey from being a tax accountant to creating a kids play couch company. She discusses the unexpected challenges she faced during the pandemic, her decision to transition to e-commerce, and the creative process behind developing her unique play couch product. 

Sara also touches on the logistics of manufacturing and shipping large products, her marketing strategies, and the unexpected therapeutic benefits of her play couch in aiding physical therapy for children. Despite her success, Sara emphasizes her intention to keep Barumba Play a lifestyle business and shares valuable advice for fellow entrepreneurs, encouraging them to stay focused on numbers and maintain a healthy work-life balance.

Barumba Play Company’s Website: https://revert-tech.com/
Barumba Play Instagram: https://www.instagram.com/reverter0/
Sara’s favorite book: https://amzn.to/3QupwOv

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, host Sandy interviews William Gassner, co-founder of StackInfluence, discussing the current state of influencer marketing. William emphasizes that influencer marketing is not on its way to extinction but acknowledges challenges, particularly the diminishing trust in larger influencers due to perceived insincerity in product promotions. 

He highlights the shift towards smaller creators, nano, and micro-influencers, who are seen as more authentic and trustworthy, creating a trend toward "word of mouth marketing at scale." The conversation covers various aspects of influencer marketing, including the different levels of influencers, the evolving social media landscape, and the benefits of working with smaller influencers for both brands and creators. William also provides insights into StackInfluence's platform, which specializes in automated collaborations with nano and micro-influencers, offering brands a scalable and efficient approach to influencer marketing.

Stack influence Website: https://stackinfluence.com/
Stack influence Instagram: https://www.instagram.com/stackinfluence/
William’s favorite book: https://amzn.to/3Qy5cdT

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, Sandy is having a conversation with Jay Davis, founder of Pillow Cube, a specialized pillow for side sleepers. They discuss the importance of sleep, product development, marketing strategies, the role of angel investors, and the efficiency of lean teams in the consumer product industry. 

Pillow Cube’s Website: https://www.pillowcube.com/
Pillow Cube’s Instagram: https://www.instagram.com/pillowcube/
Jay’s favorite book: https://amzn.to/3FJqO1M

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, Sandy is having a conversation with Ryan Li, the co-founder of Revert Technology, a company that has developed a product focused on sustainability. The product is an AI-driven device that helps users conserve energy by automatically turning off appliances when they're not in use and turning them back on when needed. 

Ryan discusses the challenges and support they received during the product's development, including funding from investors, state grants, and a successful Kickstarter campaign. He also highlights the importance of guidance and mentorship in navigating the entrepreneurial journey, despite his background with an MBA from Yale.

Revert Technology’s Company’s Website: https://revert-tech.com/
Revert Technology’s Instagram: https://www.instagram.com/reverter0/
Ryan’s favorite book: https://amzn.to/3QupwOv

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this podcast episode, Sandy welcomes Scott Schwab, co-founder of Mett Naturals, an agri-tech startup in the industrial hemp industry. They discuss the misconceptions surrounding CBD, challenges in marketing CBD products due to regulations, the difficulties in finding banking solutions, and navigating the complex landscape of shipping hemp products across different states. Scott also shares his personal journey and how CBD products have had a positive impact on his life.

Mett Naturals Website: https://mettnaturals.com/en-ca
Mett Naturals Instagram: https://www.instagram.com/mett.naturals/
Mett Naturals TikTok: https://www.tiktok.com/@mett.naturals?lang=en
Scott’s favorite book: https://amzn.to/3ZIeHv1

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, Sandy is having a conversation with Brian Schultz Founder of The Freshwater Pearl Company. Brian, a former corporate professional with 20 years of experience in the hospitality industry, shares how the loss of his mother to breast cancer in 2020 inspired him to leave the corporate world and start the Freshwater Pearl Company. He now creates unique freshwater pearl jewelry and donates 2 percent of gross sales to cancer research and non-profit organizations supporting women and families in need, all while collaborating with influencers and celebrities who share his passion for making a positive impact. Brian's journey from corporate success to entrepreneurship is driven by a deeply personal mission and a commitment to giving back, making his jewelry brand not only unique but also a heartfelt tribute to his mother's legacy. 

The Freshwater Pearl Company’s Website: https://thefreshwaterpearlcompany.com/ 
The Freshwater Pearl Company’s Instagram: https://www.instagram.com/thefreshwaterpearlcompany/ 
Brian’s favorite book: https://amzn.to/3rhoU4P 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/ 
 

In this episode of The Rectified Podcast, Sandy is having a conversation with Erica Rankin, Founder and Chief Everything Office of Bro Dough. In this interview, Erica shares her entrepreneurial journey and how she dealt with rejection and challenges. She discusses the importance of authenticity and transparency in building a brand, as well as the impact of sharing her journey on social media. Erica also emphasizes the value of mentorship and the importance of not being afraid to ask for help when needed. 

Bro Dough Website: https://eatbrodough.com/
Erica’s LinkedIn: https://www.linkedin.com/in/ericabrodough/ 
Erica’s Instagram: https://www.instagram.com/eatbrodough/ 
Erica’s TikTok: https://www.tiktok.com/@eatbrodough 
Erica’s favorite book: https://amzn.to/45NxUNQ 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/ 
 

In this episode of The Rectified Podcast, Sandy is having a conversation with Wave Wyld, known as the "Queen of Trend Alerts" on TikTok. They talk about the importance of original content while acknowledging that trends can still be strategically used. She also mentions the #tiktokmademebuyit movement and advises product-based businesses to showcase their products, go live, and use TikTok stories to connect with their audience and build a community. 

Wave’s Website: https://www.wavewyld.com/
Wave’s TikTok: https://www.tiktok.com/@wavewyld
Wave’s Instagram: https://www.instagram.com/wavewyld/
Wave’s favorite book: https://amzn.to/3QXSVBb

FREE 9 short video formats you can make in under 10 minutes:  https://www.wavewyld.com/short-form-videos

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, Sandy is having a conversation with Andrew Neelon about the advantages of transitioning from online to brick-and-mortar retail. Andrew highlights the importance of data analytics and tracking customer behavior in both online and offline channels to optimize the omnichannel experience.  

1REC Website: https://www.1rec.co/
Andrew’s LinkedIn: https://www.linkedin.com/in/andrewneelon/
Andrew’s favorite book: https://amzn.to/3QN2Cm3

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, Sandy is having a conversation with Fabio Zeppilli, co-founder of Bad Monkey and they're talking about how Fabio went from being a lawyer to building a popcorn empire. 

Bad Monkey Website: https://badmonkeypopcorn.com/ 
Bad Monkey's Instagram: https://www.instagram.com/badmonkeypopcorn/ 
Fabio's favorite book: https://amzn.to/47rxezi 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, Sandy is having a conversation with Jake Karls, one of the co-founders of Mid Day Squares and they're talking about how Jake, Nick, and Lezlie are building a chocolate empire by sharing everything about their journey with their audiences. 

Mid Day Squares Website: https://www.middaysquares.com/ 
Jake's Instagram: https://www.instagram.com/jakekarls_/ 
Jake's favorite book: https://amzn.to/3Qtivxy

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/ 
 

In episode no.32 of The Rectified Podcast, Sandy is having a conversation with Jimmy Jim, CEO of Sendlane and they're talking about the power of email marketing in increasing a direct-to-consumer brand's sales and their customer's LTV. 

Sendlane Website: https://www.sendlane.com/ 
Jimmy's LinkedIn: https://www.linkedin.com/in/jkimsendlane/ 
Jimmy's Twitter: https://twitter.com/yojimmykim 
Jimmy's favorite book: https://amzn.to/3QeiVYI 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/ 

In episode no.31 of The Rectified Podcast, Sandy is having a conversation with Arian Radmand, CEO of IgnitePost and they're talking about how to use surprise and delight in your customer journey to create customers for life. 

IgnitePost Website: https://www.ignitepost.com/ 
Arian's Instagram: https://www.instagram.com/aradmand/ 
Arian's favorite book: 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

This is episode no.30 of The Rectified Podcast and in this episode, Sandy is having a conversation with Carole Bardasano known as The Digital Buzz, creator of Run Your Instagram Like a CEO course. 

Run Your Instagram Like a CEO: https://www.thedigitalbuzzus.com/run-your-instagram-like-a-ceo 
Carole's Instagram: https://www.instagram.com/thedigitalbuzz/ 
Carole's favorite book: https://amzn.to/3rBeY5V 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydede... 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders...

This is episode no.29 of The Rectified Podcast but the very first episode after the re-launch! 

In this episode, Sandy is having a conversation with Nima Sotoadeh, founder of Broya, a direct-to-consumer bone broth brand from Canada. 

Broya's website: https://broyaliving.com/ 
Broya's Instagram: https://www.instagram.com/broyaliving/ 
Nima's favorite book: https://amzn.to/3pCtXft 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/