d2c marketing

In this episode of the Rectified Podcast, Sandy interviews Dylan Jones, the CMO of Podium Nutrition. Dylan discusses the importance of a nuanced marketing strategy beyond social media and emphasizes the need to align marketing efforts with the brand's core values and goals, especially focusing on capturing first-party data. 

The conversation delves into the intentional branding choices made by Podium Nutrition, from packaging to influencer partnerships, as they navigate the competitive landscape of sports nutrition while remaining rooted in the CrossFit community.

Podium Nutrition’s Website: https://www.321podium.com/
Podium Nutrition on Instagram: https://www.instagram.com/321podium

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw

📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of The Rectified Podcast, Sandy interviews Kyle Huber, co-founder of Earthy, a unique supplement brand with a focus on adventure in its social media strategy. They discuss Earthy's unconventional marketing tactics and transparency strategy. Kyle shares insights into their financial journey, including a crowdfunding campaign and a $300,000 pre-seed round. Despite challenges, he emphasizes the significance of supportive partners and a positive mindset in the entrepreneurial journey.

Live Earthy’s Website: https://liveearthy.co/
Live Earthy on Instagram: https://www.instagram.com/live.earthy/
Kyle on Instagram: https://www.instagram.com/adventure_creator/
WeFunder Equity Crowdfund: wefunder.com/earthy
Kyle’s book recommendation: https://amzn.to/4buXdIa

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw

📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of The Rectified Podcast, Sandy is having a conversation with Wave Wyld, known as the "Queen of Trend Alerts" on TikTok. They talk about the importance of original content while acknowledging that trends can still be strategically used. She also mentions the #tiktokmademebuyit movement and advises product-based businesses to showcase their products, go live, and use TikTok stories to connect with their audience and build a community. 

Wave’s Website: https://www.wavewyld.com/
Wave’s TikTok: https://www.tiktok.com/@wavewyld
Wave’s Instagram: https://www.instagram.com/wavewyld/
Wave’s favorite book: https://amzn.to/3QXSVBb

FREE 9 short video formats you can make in under 10 minutes:  https://www.wavewyld.com/short-form-videos

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, Sandy is having a conversation with Jake Karls, one of the co-founders of Mid Day Squares and they're talking about how Jake, Nick, and Lezlie are building a chocolate empire by sharing everything about their journey with their audiences. 

Mid Day Squares Website: https://www.middaysquares.com/ 
Jake's Instagram: https://www.instagram.com/jakekarls_/ 
Jake's favorite book: https://amzn.to/3Qtivxy

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/ 
 

In episode no.32 of The Rectified Podcast, Sandy is having a conversation with Jimmy Jim, CEO of Sendlane and they're talking about the power of email marketing in increasing a direct-to-consumer brand's sales and their customer's LTV. 

Sendlane Website: https://www.sendlane.com/ 
Jimmy's LinkedIn: https://www.linkedin.com/in/jkimsendlane/ 
Jimmy's Twitter: https://twitter.com/yojimmykim 
Jimmy's favorite book: https://amzn.to/3QeiVYI 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/ 

This is episode no.30 of The Rectified Podcast and in this episode, Sandy is having a conversation with Carole Bardasano known as The Digital Buzz, creator of Run Your Instagram Like a CEO course. 

Run Your Instagram Like a CEO: https://www.thedigitalbuzzus.com/run-your-instagram-like-a-ceo 
Carole's Instagram: https://www.instagram.com/thedigitalbuzz/ 
Carole's favorite book: https://amzn.to/3rBeY5V 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydede... 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders...

This is episode no.29 of The Rectified Podcast but the very first episode after the re-launch! 

In this episode, Sandy is having a conversation with Nima Sotoadeh, founder of Broya, a direct-to-consumer bone broth brand from Canada. 

Broya's website: https://broyaliving.com/ 
Broya's Instagram: https://www.instagram.com/broyaliving/ 
Nima's favorite book: https://amzn.to/3pCtXft 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

Welcome back to the Waves Social podcast. For episode 49, we are joined by business analyst and entrepreneur Dulma Altan. Dulma is the founder of Makelane and Startup Stork, and has over 63k followers on her “B-School for women” TikTok account. In this episode, Dulma shares her advice for D2C brands and business owners looking to build community, improve their cash flow and grow their online following. She shares her journey with her businesses and her growth on social media, advice for celebrities and influencers looking to start a brand and cautionary tales for business owners. Dulma also shares stories from her “100-day challenges,” including when she ended up in the hospital during a challenge. If you’re interested in starting a business, or are looking for advice for your existing one, this episode is packed with advice for you.

Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

Show Notes:

1. Meet Dulma! Where her experience in the D2C space comes from, her career history and her love for social media.
2. How Makelane got started after she chose to close another business. 
3. Advice on walking away from your first business. When it’s time, the two main points of resistance you’ll feel and how to move on. 
4. What are business showers?
5. Talking about Dulma’s TikTok: how she got started, her “100-day challenges,” and choosing a niche. 
6. The mission behind Dulma’s TikTok page. 
7. How long does it take for Dulma to create one of her videos?
8. Tips for creating a space online that energizes you. 
9. What are identity-based brands and how can they cultivate community?
10. What brands are doing a great job in the identity-based market? 
11. Can a brand reverse engineer their values?
12. What is the “curse of capital?”
13. Talking celebrity and influencer brands.
14. Other revenue streams celebrities and influencers should consider. 
15. One piece of advice that’s stuck with Dulma. 
16. Who is Dulma seeing make waves online?

Discussed in this episode:

1. Dulma on TikTok and Instagram: @iamdulma
2. Makelane: https://www.makelane.com/ 
3. Startup Stork: https://www.startupstork.co/ 
4. Topicals: https://mytopicals.com/ 
5. We’re Not Really Strangers: https://www.werenotreallystrangers.com/ 
6. Emi Jay - https://www.emijay.com/ 

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.