ecommerce marketing

Ready to discover the secrets of cultivating community, personalizing marketing, and the power of personal brands?  In this episode, Barbara Rozgonyi interviews Elena Kacan about leveraging technology, managing communities, and crafting accessible yet memorable brand experiences.

Elena brings a unique perspective shaped by nearly a decade in marketing roles at both regional health provider Ortho Carolina and now global commerce experience platform Bloomreach. Her passion for cultivating brand devotion coupled with a knack for spotting consumer insights has fueled Elena’s own rising star. 

Listen in to find out how you can build an authentic personal brand and foster human connections both vital skills in our digital world.

Connect with Elena Kacan on LinkedIn
Connect with Barbara Rozgonyi on LinkedIn

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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What's Covered:
• How Anatoliy  got out of Ukraine with his son while they tried to force him to join the military
• Why he tested over 5,000 eCommerce products
• How to pick winning products
• eCommerce tools he uses
•What ads are working in eCommerce right now including Facebook, Instagram, and TikTok Ads
• American Women vs. Ukrainian Women


Anatoliy Labinsky
https://anatoliylabinskiy.com/

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Hosted by Derek Videll

Get First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!

Coffee with Creators: Monthly mastermind for social media creators at all levels to network and grow

Book Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with me

Instagram | YouTube | Website

In this episode, we dive deep into the world of eCommerce and explore the secrets behind creating a viral share component for your online store. Our guest, Ashley Cline, brings her wealth of knowledge and expertise in this field, representing the innovative product called Ice Cream Social.

Join us as we uncover the power of social sharing and how it can supercharge your eCommerce store's growth. Ashley takes us on a captivating journey, revealing proven strategies and insights to ignite word-of-mouth marketing among your customers. Discover how Ice Cream Social empowers shoppers to effortlessly share their favorite products with friends while earning enticing incentives in return.

Throughout this interview, Ashley shares practical tips, real-life examples, and success stories that demonstrate the tremendous impact of a viral share component. Whether you're a seasoned eCommerce entrepreneur or just starting out, this episode will equip you with actionable tactics to skyrocket your store's visibility, engagement, and ultimately, sales.

Tune in to gain invaluable insights from Ashley Cline, unravel the secrets behind viral sharing components, and unlock the potential to revolutionize your eCommerce business.

Ashley Cline,
www.ashleycline.com

-----

Hosted by Derek Videll

Get First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!

Coffee with Creators: Monthly mastermind for social media creators at all levels to network and grow

Book Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with me

Instagram | YouTube | Website

If you currently loathe marketing, firstly you are not alone, most women starting eCommerce brands didn’t start with years of marketing experience .

But if you do find yourself hating marketing or finding it very overwhelming, you’ll find your growth is most likely a direct indication of this.

For as long as you’re in business, there is unfortunately no escaping marketing (even if you outsource).

So if you want to be in business for the long haul and build a sustainable profitable product business, we need to learn to love the marketing beast. 

In this episode you'll learn:

1. Why it's important to not outsource a problem 
2. When is the right time to outsource 
3. What to outsource first 

SHOW LINKS:

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

Running an eCommerce brand isn't for the faint-hearted. It can be a never-ending game of cat and mouse, but that's half the fun, right?

One thing that is for sure is change. Nothing in business is ever set in stone.

It's also difficult to know when to try something new in your eCommerce business or stick to your current strategy.

This week on The Startup Sisterhood Podcast I talk with Miranda from Mindful Marlo about how to know when to try something new in your eCommerce business.

SHOW LINKS:

- Shop Mindful Marlo here

- Join me live on Tuesday the 24th for my free Marketing Goals workshop. Save your seat here

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

Let's create growth goals you'll actually stick to and achieve in 2023 for your product business! Ones that keep you focused on what really matters, rather than tasks that take up your time and keep you busy but don't move you closer to your goals.

This episode will give you a quick overview of my 5-step framework, however come join me live on Tuesday the 24th of January at 1pm AEDT where I will visually walk you through my framework in greater detail and you’ll have the opportunity to ask me any questions with a Q&A session at the end + you’ll receive my free 5 page goals planner.

Click here to save your spot 

In this episode you'll learn:

1. How to set goals you'll actually stick to 
2. How to create your goals around profit not revenue 
3. How to break down your goals into achievable timeframes
4. How to prioritise the important needle-moving, money-making tasks 

SHOW LINKS:

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

In this episode, as the year comes to a close, I walk you through some key questions to ask yourself and what eCommerce marketing metrics to review in order to improve and guide your marketing decisions in 2023.

This is also the final episode for season 1 of The Startup Sisterhood podcast. It's been a wild ride, and I've loved hearing all of your feedback and hearing how the podcast is helping you, so THANK YOU for tuning in each week and recommending the podcast to all your eComm friends. It truly means the world to me!

I hope you have a wonderful Christmas and New Year's break, and I'll see you in January when we begin season 2 of The Startup Sisterhood.

Can't wait! 

SHOW LINKS:

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

If you are hesitant to share behind-the-scenes social media content as an eCommerce brand, this episode is for you!

The best brands know how to build strong emotional relationships with their audience. 

Hear how behind-the-scenes content helped build a global eCommerce empire with Sasha Deacon, founder of family fashion label, Beau Hudson.

You’ll learn:

1. Why building strong relationships with her audience has always been at the core of Beau Hudson’s brand values and content strategy (even from day 1).
   
   
2. How Sasha has been able to blend business and life by referring to Beau Hudson as their ‘Fourth Child’ and how this has helped with sharing behind-the-scenes content.
   
   
3. How to set boundaries for content creation so that it does not consume you
   
   
4. Sasha’s advice to brands who don’t want to share behind-the-scenes content and what to share instead to build connections.
   
   
5. After almost 10 years in business hear Sasha’s definition of what success means to her and her family.

Shop Beau Hudson here

SHOW LINKS:

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

In this episode, I talk with Tegan, the founder of fashion brand Sundaystyler, about the most underrated tool that brands overlook and how this one tool helped Tegan grow her brand.

You’ll learn:

• What is the most underrated strategy tool to improve your marketing and growth
• How this one tool helped Tegan clarity her brand and successfully market Sundaystyler
• Growing your online store with intention  
• How to remove the emotion from running your business
• The raw truths of the highs and lows of running an eCommerce business

Shop Sundaystyler here 

SHOW LINKS:

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

As we approach the end of the year, this episode gets you thinking about a new way to market your eCommerce brand in 2023. 

A way that values profit over revenue by doing more with less and gaining far greater results.

I talk about a way forward that puts you in the drivers seat of your marketing, growth and lifestyle. 

This is the big picture thinking that's needed to get you thinking about how you want to show up in 2023. 

SHOW LINKS:

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

In this short and sharp episode I wanted to share 4 easy eCommerce marketing tips you can implement quickly to boost your Christmas sales.

You’ll learn:

1. How Black Friday has changed consumer behaviour and when people are now shopping
2. Why doing business as usual leading into Christmas isn’t going to cut it
3. My most popular promotion I would run in my eComm store that boosted sales and created buzz and excitement.
4. How to tweak your marketing to speak to prepared and last-minute shoppers 
5. What to update on your website to create an easy online Christmas shopping experience and increase sales 
6. Running targeted secret discounts 

SHOW LINKS:

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

Not sure if Black Friday promotions are a good fit for your eCommerce brand or maybe you're keen to run a promotion but you don't want to offer a huge storewide discount?

I got you! In this episode I share 5 discount-free Black Friday marketing strategies that you can run leading up to Christmas (or any time of the year) to boost your sales and get people buying more! 

You'll learn:

• Why running a Black Friday promotion is smart business 
• How to choose a promotion that suits your brand 
• When to run your Black Friday promotion 
• Why I don't recommend discounts as a promotion 
• 5 discount-free strategies to boost sales and get people buying more

Grab your 5-Step Social Media Content Launch Formula & Checklist. Feel confident launching a promotion knowing exactly what to post and when to supercharge your sales.

SHOW LINKS:

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

In this episode, I walk you through my Easy-Sell Products™ concept and why focusing on these products can help you grow your eCommerce brand by doing less.

You'll learn:

• What are Easy-Sell Products™
• How to find them 
•  Why reading the market and your data is so important 
• Removing the emotion when stocking products 
• The concept of a Product Launch Cycle™ and the benefits of having this within your marketing plan 
• How I would find and market my Easy-Sell Products™  for my eCommerce store and how these products alone would generate $20,000+ per month

Keen to apply for a free 15 minute Growth Plan Strategy Call? Apply here 

SHOW LINKS:

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

In this episode I chat with Kayla Houlihan - the founder of beauty brand, Tribe Skincare. 

When Kayla launched her eCommerce brand back in 2017 she DIYed all of her branding and marketing before going all-in 4 years later with a full branding upgrade.

You'll learn: 

• What Kayla focused on in the early days to bring Tribe Skincare to life and gain early success
• Why messaging, listening to the market and product development is so important 
• Going deep rather than wide to grow your brand
• The importance of making data-driven decisions in your marketing 
• Kayla’s $20k branding upgrade and the impact it has had 

I hope you have enjoyed this conversation with Kayla! You can shop Tribe Skincare here

SHOW LINKS:

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

One of the principles for developing a Life-First eCommerce brand™ is to be efficient with your time and learn the secrets to working smarter by focusing on the needle moving tasks to grow faster.

In this episode I celebrate a huge milestone for The Startup Sisterhood Podcast and I discuss the simple rule you can follow to work smarter and grow your eCommerce store faster.

SHOW LINKS:

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

In this episode I'm chatting with Nikki from Be Bangles about how important it is to not just know your brand's difference but how to own your brand's difference within the market and how this will help you stand out and sell more products. Shop Be Bangles amazing jewellery here 

Join The Startup Sisterhood Podcast Launch Party Giveaway! 🎉

Over the next 24 hours you have the chance to WIN a 90 minute 1:1 marketing strategy session with me, worth $997!!

If you have loved listening to the episodes so far, here’s how to enter and get involved in our launch party for your chance to win.

Step 1: Subscribe to the podcast to be the first to know when new episodes drop each Thursday

To subscribe, simply tap the + icon or the follow button depending on where you like to listen to your podcasts.

Step 2: Share your feedback in the podcast review section.

Step 3: Take a screenshot of your favourite episode and share your key takeaway to your Instagram stories and tag @thestartupsisterhood

GOOD LUCK!! I can’t wait to share your feedback to The Startup Sisterhood Instagram account 🎉

T&Cs: 

Giveaway ends Midnight Friday the 14th of October
Winner will be announced on Instagram stories on Monday the 17th of October eCommerce brands within Australia only
This giveaway is not sponsored, endorsed or administered by, or associated with Instagram or Facebook

SHOW LINKS:

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

In this episode I cover a few key takeaways from my Marketing Success System™ framework that helps you master your marketing and grow your online store without the social media grind.

Join The Startup Sisterhood Podcast Launch Party Giveaway! 🎉

Over the next 24 hours you have the chance to WIN a 90 minute 1:1 marketing strategy session with me, worth $997!!

If you have loved listening to the episodes so far, here’s how to enter and get involved in our launch party for your chance to win.

Step 1: Subscribe to the podcast to be the first to know when new episodes drop each Thursday

To subscribe, simply tap the + icon or the follow button depending on where you like to listen to your podcasts.

Step 2: Share your feedback in the podcast review section.

Step 3: Take a screenshot of your favourite episode and share your key takeaway to your Instagram stories and tag @thestartupsisterhood

GOOD LUCK!! I can’t wait to share your feedback to The Startup Sisterhood Instagram account 🎉

T&Cs: 

Giveaway ends Midnight Friday the 14th of October
Winner will be announced on Instagram stories on Monday the 17th of October eCommerce brands within Australia only
This giveaway is not sponsored, endorsed or administered by, or associated with Instagram or Facebook

SHOW LINKS:

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

In a world where we are bombarded with Shopify sales screenshots and messages around what success 'should' be, I wanted to share my story on why I didn't try to scale my eCommerce business to million dollars and what it means to build a Life-First eCommerce Business™ instead.

Join The Startup Sisterhood Podcast Launch Party Giveaway! 🎉

Over the next 24 hours you have the chance to WIN a 90 minute 1:1 marketing strategy session with me, worth $997!! 

If you have loved listening to the episodes so far, here’s how to enter and get involved in our launch party for your chance to win.

Step 1: Subscribe to the podcast to be the first to know when new episodes drop each Thursday

To subscribe, simply tap the + icon or the follow button depending on where you like to listen to your podcasts.

Step 2: Share your feedback in the podcast review section.

Step 3: Take a screenshot of your favourite episode and share your key takeaway to your Instagram stories and tag @thestartupsisterhood

GOOD LUCK!! I can’t wait to share your feedback to The Startup Sisterhood Instagram account 🎉

T&Cs: 

Giveaway ends Midnight Friday the 14th of October
Winner will be announced on Instagram stories on Monday the 17th of October eCommerce brands within Australia only
This giveaway is not sponsored, endorsed or administered by, or associated with Instagram or Facebook

SHOW LINKS:

- Are you ready to learn how to master your marketing and grow your product-based brand without the social media grind? Watch my free 30 minute training here

- Keen to join the next round of my signature 90 day marketing mentor group program, eComm Fast Track? Apply here to join the waitlist.

- Prefer to have me in your corner 1:1? Let's create a tailored action plan so you can stay focused and kick goals! I offer 30, 60 and 90 day coaching packages. Apply here for your free 15 minute growth strategy call.

- Let’s be Insta friends Click here 

See omnystudio.com/listener for privacy information.