ecommerce marketing

This month we are focussing on all things eCommerce and we're kicking off the theme on our podcast with tips and tricks for small businesses and large brands to consider for eCommerce marketing. Discussing the importance of native shopping, building brand awareness and online customer service as well as content ideas to help elevate your brand.

Watch on YouTube here: https://youtu.be/SDeqs8v19_E

Get in touch with us:
Email: podcast@3sixfive.co.uk
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This is episode 7 of the marketing madness podcast and Ryan McRae is diving into the topic of "The best known will always win". If you want to be a winner you have to be the best known, and you do this through effective marketing for your brand.

Marketing Madness Podcast
Follow us in IG: @itsmarketingmadness
Website: www.itsmarketingmadness.com

Host: Ryan McRae
IG: @itsryanmcrae
Website: www.itsryanmcrae.com

Marvel Marketing
www.marvelmarketing.ca

Marketing Madness Podcast
Follow us in IG: @itsmarketingmadness
Website: www.itsmarketingmadness.com

Host: Ryan McRae
IG: @itsryanmcrae
Website: www.itsryanmcrae.com

Marvel Marketing
www.marvelmarketing.ca

Marvel Marketing
Award-winning digital marketing agency based in Calgary, Canada you

Episode 3 of Marketing Madness Podcast with Ryan McRae

Don't Hire The WRONG Agency!

Just as you would carefully vet someone who was looking to invest in your business, you should also look for certain criteria in a marketing team that has your best interests at heart.

Choosing a marketing company should come down to more than dollars and cents. Handing your marketing efforts off to a third party requires trust; they will be managing your brand and how you communicate with your audience. As such, a marketing company could make or break your brand strategy. Do your due diligence to ensure you are selecting a marketing company that will provide high-quality services and reliable communication and reporting.

Marketing Madness Podcast
Follow us in IG: @itsmarketingmadness
Website: www.itsmarketingmadness.com

Host: Ryan McRae
IG: @itsryanmcrae
Website: www.itsryanmcrae.com

Marvel Marketing
www.marvelmarketing.ca

Marvel Marketing
Award-winning digital marketing agency based in Calgary, Canada you

What is the one commonality of successful people in eCommerce?

If one person would have the perfect answer to this question, then it’s my guest today. Matt Frew is the CEO of ShipZoom, a fulfillment business. 

Over the last 15 years, he has worked with many entrepreneurs to fulfill their orders. He has seen why people fail or succeed in ecommerce. 

He advises entrepreneurs getting into ecommerce to focus on one product till it gets to one million dollars in revenue before launching the next product.

But this is not all that we talk about in this lively conversation. We also cover: 

• The future of eCommerce
• Why relationships matter in business
• The rubber band effect
• The joys of testing products for eCom
• And much more

Tune in and get valuable insights into the ecommerce industry from a fulfillment center insider who has seen what works and what fails. 

Key Takeaways

- How Shipzoom works (04:58)

- Relationships matter in business (06:32)

- Significant changes happening in the shipping industry (10:02)

- The rubber band effect (13:49)

- Are you ready for the future of eCommerce (15:58)

- The commonality of successful people in ecommerce (18:05)

- The joys of testing products for ecommerce (24:39) 

Additional Resources 

Learn more about Shipzoom  here 

Connect with Matt Frew on Instagram

Husband in Law Podcast 

Connect with Husband in Law on Instagram

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You can find the transcripts and more at http://bizninjaradio.com

Be sure to follow me on Instagram @bizninja

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Welcome to Marketing Madness folks! My name is Ryan McRae and ill be the host of this marketing podcast. 

Let's dive into the industry of marketing and talk with experts in different fields to get tips, tricks, and insights from the best of the best. Doesn't matter if you are a small business owner or the Director Of Marketing for a fortune 500 company - this podcast can benefit YOU! 

Digital Marketing, SEO, PPC, Content Strategy, Social Media Marketing, Youtube Marketing, Ecommerce Marketing, Retail Marketing, B2B, B2C, and more...

Marketing Madness Podcast
Follow us in IG: @itsmarketingmadness
Website: www.itsmarketingmadness.com

Host: Ryan McRae
IG: @itsryanmcrae
Website: www.itsryanmcrae.com

Marvel Marketing
www.marvelmarketing.ca

Marvel Marketing
Award-winning digital marketing agency based in Calgary, Canada you

In this episode of the Ecommerce Coffee Break, I  will talk about which marketing channels you can use to get more traffic (and buyers) to your online store.

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

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• Tag the podcast on Instagram @clauslauter and let me know what you like about it.
• If you like the content and would like to support the podcast, you can buy me a coffee here.

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👉 Here are 3 ways I can help you grow your ecommerce business:

🎯 Join our free Facebook group of successful Shopify store owners here: https://www.facebook.com/groups/shopify.store.owners.group

🎯 Join the GET CONVERSIONS Ecommerce Accelerator Community
It’s our new private online community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit. REQUEST TO JOIN: https://clauslauter.samcart.com/products/get-conversions-community/

🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.
If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching

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CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
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ABOUT THIS CHANNEL

I help Shopify store owners scale their

Our Newsletter

Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.

Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

In this episode, we talk about a framework he built for digital transformation that might help you go through this transformation period. Of course, we've talked about marketplaces such as Amazon & Walmart. We cover also leadership to help you understand what it takes to lead an eCommerce team. 

We also go in-depth about the project he's currently leading, a Shopify Plus re-platforming. Johnny is also leading a purpose-driven eCommerce company called Invicta Commerce Ventures in many B2C brands. He with his partner, invest in Shopify eCommerce in health & wellness, lifestyle essentials, and sustainability verticals. 

Enjoy the show! 

To discover The Kersheh Group: https://www.thekershehgroup.com/ 
To read his blog: https://www.johnnyrusso.com/blog/ 
To discover Invicta Ventures: https://www.invictacommerceventures.com/ 
To reach Johnny Russo: https://www.linkedin.com/in/johnnyrusso/ 

Available on: 
- Spotify: https://spoti.fi/2Oh1VDp
- Youtube: https://bit.ly/TCS_YT
- Our website: https://thecommerceshow.com

You'll learn from an entrepreneur how they made their first million without even a website. Rocketbook sells notebooks that can be saved forever and erased with water (or in a microwave). 

For more on Rocketbook and show notes:  https://www.shopify.com/blog/rocketbook-app  

Tune in to learn 

• What contributed to the early success of their crowdfunding campaign
• The manufacturing challenges they had with over 30,000 crowdfunding presales
• How they collected over 3 million email addresses by building an app

The new iOS 14 update is here... 

In today's emergency episode, Dylan covers the latest iOS 14 update, the impact to ecommerce, and what you can do to strengthen your marketing mix. 

Links Mentioned:

• Wavebreak: Ecommerce Email & SMS Marketing Agency
• Schedule a 30 min intro call with Wavebreak 

In this episode, you'll learn from three entrepreneurs on how they partnered up their businesses to expand and grow their brand. 

Redfora is the US's most-trusted marketplace for the very best emergency preparedness tools, supplies, and planning guides.

For more on  Redfora and show notes: www.shopify.com/blog/redfora-partnership  

Tune in to learn 

• What to discuss when you are considering partnering or merging with another company 
• How to give your customers the right amount of information without overwhelming them 
• Why ego will slow you down more than anything else and how to keep it in check 

Doubling down on retention is more important than ever.

Ad costs have increased and ROAS isn’t as strong as it used to be.

With BFCM on the horizon, it’s time to start thinking about loyalty and rewards programs. 

This topic has never been more relevant and actionable, so today we’re replaying an episode Dylan did with Charlie Casey, co-founder and CEO of LoyaltyLion.

We dive into the conversation of how to use a loyalty program to retain customers and drive repeat purchases, and how the most successful ecommerce brands are leveraging loyalty programs.

This episode has some crucial information you don’t want to miss!

The 5-Minute Ecommerce Email Marketing Hack

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Ecommerce Insights (Free App)

LoyaltyLion  Academy

LoyaltyLion

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

In this episode of The Winning  Ecommerce Experience Show, Jake Smith talks about managing a successful family business in the middle of a pandemic. Jake talks about his entrepreneurship journey, how to market seasonal products and why content strategy is the key to grow your ecommerce business. Specifically, he talks about:

- Brand building with great content

- Giving your customers a better shopping experience with social media

- How to experiment and find the channels and message that work with your audience

Jake Smith is the founder of Smithers, a company that is a premium swimwear label that has been designed with the modern-day gentleman in mind.

This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.

In this episode of The Winning  Ecommerce Experience Show, Brandelle Palmer talks about building her successful online hemp business. Specifically, Brandelle talks about: 

- How to find a niche and underserved segment in the market to build your online business

- Why it is important to educate consumers and how to do it 

- How to build brand position and marketing strategy for a CBD-based business 

Brandelle Palmer is the founder of Green Wellness Life, an online platform focusing on high quality hemp and CBD products. 

This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.

In Episode 14, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Lets dive into some of their tactics that helped them grow to where they are today

Timestamps:
01:38 – The Law Of Category. Super Coffee created a niche market in which they were first in and went all-in on it.
04:08 - Have a Strong Mission And Story
06:41 - Implement A Push Notification Strategy
09:36 - Be Naive To Success And Learn How To Prioritize. In this segment, we discuss when you should be delegating your tasks & also project management tools that help you stay organized with your projects.
12:20 - Start A Podcast Around Your Brand Thesis. Super Coffee has a podcast called “Positive Energy” where they interview Entrepreneurs, Leaders, Investors, and so forth.
14:52 - Find Strategic Investors

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company that owns the majority of eyeglasses & sunglasses.

Timestamps:

2:20 - Incorporate a Lifestyle Content Strategy. What is the Wearing Warby series & purpose behind it?
5:28 - Use customer service as a marketing tool
8:04 – There Winning Home Try-On Strategy & How You Can Mimic It With A Strong Guarantee Policy
10:58 - Create partnerships with companies, charities and local events
12:49 - Encourage Your Customer’s To Share On Social Media.
14:09 - Create fun, silly, relatable events to gain traffic and brand awareness

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

4 - In this episode of Email Einstein, Alissa and Vira interview the one and only Stephen Gephard, co-owner of RSVLTS – an apparel brand that's transformed into a lifestyle.

Over the time of working together, Stephen has become more than just a client for us and we've truly fallen in love with the story behind their brand.

Podcast show notes available here: https://flowium.co/episode4

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

In Episode 11, we dissect into MVMT’s business & marketing strategy – The company started in 2013 with the mission of designing & selling a stylish, minimalistic watches at an affordable price. This model wasn’t anything new, but it wasn’t properly introduced online at scale until co-founders Jake Kassan and Kramer LaPlante introduced it across the digital world. With aggressive marketing & business tactics, they became one of the world’s fasters growing watch brands & generating over $90mil in revenue within 5 yrs. 

Timestamps:

2:06 – How MVMT Uses A Referral Program To Attract New Customers & Reduce Their Marketing Costs
4:30 – MVMT Using High Quality Lifestyle Images To Help The Customer Visualize How Their Product Will Look On Themselves
5:58 - Leveraging Influencer’s Creatives For Your Own Catalogue
7:05 – MVMT Utilized A Crowdfunding Platform To Help Raise Money For Their Business Without Giving Up Equity. Learn their strategic approach using Indiegogo.
10:10 – Building A Strong Tribe Will Lead To More Sales
12:30 – Why You Should Create A Best Sellers Section On Your Website 
14:57 –Create Long-Term Partnerships With Influencers Rather Than A Pay To Play Strategy
16:45 – Increase Your AOV (Average Order Value) By Implementing A Bounce-Back Strategy 

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

In Episode 9, we dissect into FabFitFun's business & marketing strategy – The company started in 2010 as an online magazine, similar to SELF Magazine, Cosmopolitan, & Pure Wow with 3 Co-Founders backing it up. Within 3 years they have grown an amass following through their content deliverables and strategy & decided to launch a subscription box that mimicked the "goody-bags" that you would receive at brand-sponsored events / Fashion Week etc...

The subscription box contains $200 worth of lifestyle products for $50 per quarter -- this was a huge value for the consumer. In 2018, it was reported that the company crossed the 1 million subscription members & generating well over $300 million in revenue. We took a deep dive into some of their previous & current marketing strategies that you can start implementing into your eCommerce strategies as well.

Timestamps: 

1:37 – Provide/Create Products That Align With Your Customers. You really need to understand who your customer is & use tools to segment them into categories such that you can create products that support their needs.

3:26 – Why You Should Build Up An Audience Before Launching Your Product or Service. FabFitFun originally started out as an online publishing company for 3 years before launching its subscription box. They built an amassed following of mainly women by providing value through massive amounts of content that related to that specific audience.

5:20 - Identify A Brand Voice & Stay Consistent With It.

6:30 – Leverage Facebook Creative Tools To Test Different Ad Formats. FabFitFun lowered their CPA & gained new members with a new campaign they did using Facebook’s Canvas Template [Collection Ad].

8:22 – Increase Your Revenue By Adding Additional Revenue Streams For Your Business. Identify New Ways To Increase Your Bottom Line. FabFitFun increased its revenue stream by introducing Flash Sales with products that aligned with their customer’s interests.

10:24 – How You Can Add More Value To A Commoditized Product. FabFitFun takes $200+ worth of products and offers them for only $40 per quarter. How? Mostly due to leverage. They have such a strong following that they can partner up with great brands that align with their customer & provide the brands with tons of exposure in exchange for their product. A lot of businesses can implement a similar strategy by offering a valuable eBook & other creative ways depending on who your audience is.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

In this episode of The Winning E-Commerce Experience Show, Oren Greenberg, On demand VP of growth at Kurve, discusses growth hacking and digital marketing. Specifically, Oren covers:

• Why authenticity matters so much to build great brands?
• How can local businesses capitalise on their footfall?
• What is a growth hacking mindset for entrepreneurs?

Oren Greenberg is the VP of growth at Kurve. Oren builds predictable and profitable marketing engines for corporates & scale ups.

This show is brought to you by DataCue. Your winning e-commerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. 

Every ecommerce business has some seasonal ups and downs.

Having the ability to maximize sales during the upturns and reduce impact of the downturns almost sounds too good to be true.

But that's the power of focusing on email and retention marketing.

In today's episode Dylan Kelley (founder/CEO of Wavebreak and host of this podcast) discusses how this works in practice.

Links Mentioned:

 - Schedule a call

- Retention marketing article

- Retention revenue calculator

- Previous episode: Retention Marketing Pillar #1

- Previous episode: Retention Marketing Pillar #2