#37 Founder Stories | Unlocking the Secrets to Scaling Bro Dough with Organic Content

enMarch 11, 2024

brand identity

tiktok marketing

small business marketing

brand strategy

building a brand

#47 Marketing Secrets Revealed: CMO of Podium Nutrition Unveils Insights

In this episode of the Rectified Podcast, Sandy interviews Dylan Jones, the CMO of Podium Nutrition. Dylan discusses the importance of a nuanced marketing strategy beyond social media and emphasizes the need to align marketing efforts with the brand's core values and goals, especially focusing on capturing first-party data.

The conversation delves into the intentional branding choices made by Podium Nutrition, from packaging to influencer partnerships, as they navigate the competitive landscape of sports nutrition while remaining rooted in the CrossFit community.

Podium Nutrition’s Website: https://www.321podium.com/
Podium Nutrition on Instagram: https://www.instagram.com/321podium

enFebruary 26, 2024

#46 Revolutionizing Supplements through Adventures & Transparency with Kyle Huber!

In this episode of The Rectified Podcast, Sandy interviews Kyle Huber, co-founder of Earthy, a unique supplement brand with a focus on adventure in its social media strategy. They discuss Earthy's unconventional marketing tactics and transparency strategy. Kyle shares insights into their financial journey, including a crowdfunding campaign and a $300,000 pre-seed round. Despite challenges, he emphasizes the significance of supportive partners and a positive mindset in the entrepreneurial journey.

Live Earthy’s Website: https://liveearthy.co/
Live Earthy on Instagram: https://www.instagram.com/live.earthy/
Kyle on Instagram: https://www.instagram.com/adventure_creator/
WeFunder Equity Crowdfund: wefunder.com/earthy
Kyle’s book recommendation: https://amzn.to/4buXdIa

📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

enFebruary 12, 2024

small business marketing

#45 Cultivating Health One Snack at a Time: How Mireille Dimitri built the SeedMe brand!

In this episode of The Rectified Podcast, Sandy interviews Mireille Dimitri, the founder of SeedMe, a Montreal-based healthy snack company.

They discuss Mireille's journey from being an accountant to a successful entrepreneur, the challenges of the food industry, the importance of including her kids in the business, and her aspirations for SeedMe.

The episode also covers marketing strategies, community involvement, and Mireille's experience being featured on Global News. Tune in to learn more about SeedMe and Mireille's passion for feeding people with healthy snacks.

SeedMe’s Website: https://seed-me.com/
SeedME on Instagram: https://www.instagram.com/seedmemtl/

Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw

📚All the books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

enDecember 05, 2023

#44 How artificial intelligence and 3D image technology are revolutioninzing the way we make and sell sizeless products with Jessica Bosman and Bryn Davis Williams

In this episode of The Rectified Podcast, Sandy Dedeian interviews Jessica Bosman and Bryn Davis Williams, founders of the innovative bra brand Doubl.

The guests discuss the inspiration behind Doubl, which offers a made-to-measure bra experience using 3D image technology. They share insights into their entrepreneurial journey, the integration of AI and technology in the fashion industry, and their strategies for marketing and growth, including utilizing social media, email marketing, and a future Kickstarter-like campaign.

DOUBL’s Website: https://www.doubl.ca/
DOUBL on Instagram: https://www.instagram.com/mydoubl/
DOUBL on TikTok: https://www.tiktok.com/@mydoubl
Jessica’s favorite book: https://amzn.to/47Sxnva
Bryn’s favorite book: https://amzn.to/47rxoWW

📚All the books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

enNovember 27, 2023

growth

artificial intelligence

marketing

#43 From Burnout to Toy Company Success Story: Sara Feldstein Reveals All

In this episode of The Rectified Podcast, Sara Feldstein, founder of Barumba Play, shares her journey from being a tax accountant to creating a kids play couch company. She discusses the unexpected challenges she faced during the pandemic, her decision to transition to e-commerce, and the creative process behind developing her unique play couch product.

Sara also touches on the logistics of manufacturing and shipping large products, her marketing strategies, and the unexpected therapeutic benefits of her play couch in aiding physical therapy for children. Despite her success, Sara emphasizes her intention to keep Barumba Play a lifestyle business and shares valuable advice for fellow entrepreneurs, encouraging them to stay focused on numbers and maintain a healthy work-life balance.

Barumba Play Company’s Website: https://revert-tech.com/
Barumba Play Instagram: https://www.instagram.com/reverter0/
Sara’s favorite book: https://amzn.to/3QupwOv

Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

enNovember 20, 2023

entrepreneurship

direct-to-consumer marketing

building a brand

dtc marketing

#42 The Secrets of Influencer Marketing: Trust, Trends, and Micro-Influencer Magic | Willian Gasner

In this episode of The Rectified Podcast, host Sandy interviews William Gassner, co-founder of StackInfluence, discussing the current state of influencer marketing. William emphasizes that influencer marketing is not on its way to extinction but acknowledges challenges, particularly the diminishing trust in larger influencers due to perceived insincerity in product promotions.

He highlights the shift towards smaller creators, nano, and micro-influencers, who are seen as more authentic and trustworthy, creating a trend toward "word of mouth marketing at scale." The conversation covers various aspects of influencer marketing, including the different levels of influencers, the evolving social media landscape, and the benefits of working with smaller influencers for both brands and creators. William also provides insights into StackInfluence's platform, which specializes in automated collaborations with nano and micro-influencers, offering brands a scalable and efficient approach to influencer marketing.

Stack influence Website: https://stackinfluence.com/
Stack influence Instagram: https://www.instagram.com/stackinfluence/
William’s favorite book: https://amzn.to/3Qy5cdT

influencer marketing strategy

enNovember 13, 2023

#41 Sleep, Startups, and Secrets to Success with Jay Davis

In this episode of The Rectified Podcast, Sandy is having a conversation with Jay Davis, founder of Pillow Cube, a specialized pillow for side sleepers. They discuss the importance of sleep, product development, marketing strategies, the role of angel investors, and the efficiency of lean teams in the consumer product industry.

Pillow Cube’s Website: https://www.pillowcube.com/
Pillow Cube’s Instagram: https://www.instagram.com/pillowcube/
Jay’s favorite book: https://amzn.to/3FJqO1M

enNovember 06, 2023

startups

founder stories

marketing

#40 Founder Stories | Harnessing the power of AI for sustainability with Ryan Li

In this episode of The Rectified Podcast, Sandy is having a conversation with Ryan Li, the co-founder of Revert Technology, a company that has developed a product focused on sustainability. The product is an AI-driven device that helps users conserve energy by automatically turning off appliances when they're not in use and turning them back on when needed.

Ryan discusses the challenges and support they received during the product's development, including funding from investors, state grants, and a successful Kickstarter campaign. He also highlights the importance of guidance and mentorship in navigating the entrepreneurial journey, despite his background with an MBA from Yale.

Revert Technology’s Company’s Website: https://revert-tech.com/
Revert Technology’s Instagram: https://www.instagram.com/reverter0/
Ryan’s favorite book: https://amzn.to/3QupwOv

enOctober 23, 2023

small business

kickstarter

direct to consumer

#39 Founder Stories | Navigating the Hemp Industry: Challenges, Triumphs & the Journey of Scott Schwab with Mett Naturals

In this podcast episode, Sandy welcomes Scott Schwab, co-founder of Mett Naturals, an agri-tech startup in the industrial hemp industry. They discuss the misconceptions surrounding CBD, challenges in marketing CBD products due to regulations, the difficulties in finding banking solutions, and navigating the complex landscape of shipping hemp products across different states. Scott also shares his personal journey and how CBD products have had a positive impact on his life.

Mett Naturals Website: https://mettnaturals.com/en-ca
Mett Naturals Instagram: https://www.instagram.com/mett.naturals/
Mett Naturals TikTok: https://www.tiktok.com/@mett.naturals?lang=en
Scott’s favorite book: https://amzn.to/3ZIeHv1

enOctober 02, 2023

founder stories