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    The Sauce Pod

    The Sauce Pod serves up the secret sauce for content creators, founders, and solopreneurs looking to thrive in the digital age. Every week, we bring you real talk about what's going on in social media news, internet culture, and how to make the most of it. Get the latest in platform updates, viral trends, audience-building tips, and more. We share what creators need to know as they're building a brand online – along with a delicious dose of hot takes and the (occasional) unpopular opinion. Co-hosted by Taylor Peterson, an ex-agency marketer and branding expert, along with Anna Klawitter, content creator and editor of The Sauce newsletter. Get The Sauce delivered to your inbox: https://thesauceffs.substack.com/ The Sauce Pod is produced in partnership with Food Fight Studios. Copyright 2023. thesauceffs.substack.com

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    enTaylor Peterson & Anna Klawitter34 Episodes

    Episodes (34)

    Social Platform Updates for Creators & Marketers | The Sauce Pod

    Social Platform Updates for Creators & Marketers | The Sauce Pod

    I'm BACK after a brief hiatus! Sorry it's audio only – cameras will be back in action soon 🎥

    For now, listen to the full digest of EVERYTHING that's gone down over the last few weeks when it comes to social platforms, content tools, and trends for 2024. In this episode, I talk about:

    • The Rise of Custom GPTs: Exploring the hype and implications of custom Generative Pre-trained Transformers.
    • The Latest in AI and Tech: Updates on AI-powered wearables, Figma's AI tools, YouTube's new feed, and TikTok ads.
    • Platform Updates and Trends: Analyzing changes on platforms like 𝕏 and gaming streamers' strategies.
    • The Drama at OpenAI: Discussing the ousting of Sam Altman and its effects.
    • AI Updates and Social Platform Developments: Overview of new AI tools and developments on social platforms.
    • The Evolution of 𝕏: Examining the major changes on 𝕏 since Elon Musk's takeover.
    • Social Media Marketing in 2024: Predictions for social media trends and strategies for the upcoming year.

    🔗 Links from the episode 🔗

    Subscribe to the newsletter: https://thesauceffs.substack.com/

    Try the Sauce Curator custom GPT: https://chat.openai.com/g/g-GC0vOqCGB-the-sauce-curator

    What 𝕏 has been up to this year: https://twitter.com/LinusEkenstam/status/1729183717220823329?s=20https://twitter.com/LinusEkenstam/status/1729183717220823329?s=20

    Follow us on Twitter: https://twitter.com/thesauce_ffs & https://twitter.com/spacecasetay

    ________________

    Don't forget to subscribe wherever you steam your podcasts.
    Spotify: https://open.spotify.com/show/1oo5NEdCW8mtotK8ugtnCC?si=95f37c41ad014a0d
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-sauce-pod/id1671057259

    The Sauce is a creative collective sharing tips, tutorials, and resources with our community of digital entrepreneurs and content creators. We serve up the secret sauce on unconventional content, social media marketing, visual design and branding, trends, and the future of content creation.

    [Rob Lennon] $500K in One Year Selling Courses on 𝕏/Twitter [Interview Series]

    [Rob Lennon] $500K in One Year Selling Courses on 𝕏/Twitter [Interview Series]

    Learn how Rob Lennon skyrocketed from $0 to over $500K in just one year selling online courses leveraging Twitter's marketing power.

    In this video, Rob shares his step-by-step process for creating a lucrative online course business from scratch. He reveals how he identified his niche, built his personal brand on Twitter, developed a premium course, promoted through affiliates and drove over $500K in sales.

    🚀 Key Moments:
    Intro to Rob Lennon's Success Story
    The Power of Investing in Yourself
    How Rob Made a Half-Million in Under a Year
    The Role of AI in Rob's Content Strategy
    From Full-Time Employee to Financial Freedom
    Rob's Tips for Creators and Digital Entrepreneurs
    Building a Scalable Online Business Model
    Q&A - Rob Answers Your Burning Creator Questions

    Catch the video of this podcast episode here.

    ________________

    ✅ Follow The Sauce Pod for more creator secrets and success stories.

    The Sauce is a creative collective sharing tips, tutorials, and resources with our community of digital entrepreneurs and content creators. We serve up the secret sauce on unconventional content, social media marketing, visual design and branding, trends, and the future of content creation.

    Powered by Food Fight Studios ​



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    [Matt Wolfe] From AI Niche to YouTube Stardom [Interview Series]

    [Matt Wolfe] From AI Niche to YouTube Stardom [Interview Series]

    Ever wondered how Matt Wolfe transitioned from an AI niche to YouTube stardom? In this special episode of The Sauce Pod, host Taylor Peterson delves into a captivating conversation with entrepreneur-turned-YouTuber, Matt Wolfe (@mreflow), the visionary behind FutureTools.io. Explore Matt’s expedition of garnering nearly half a million subscribers in less than a year, fueled by a unique fusion of AI, content creation, and entrepreneurial zeal.

    Uncover the strategies that propelled Matt's YouTube channel to the forefront, as he navigated the intricate world of AI. From the genesis of Future Tools to his insights on AI ethics, content creation dynamics, and mastering the YouTube algorithm, this episode is a goldmine of knowledge for aspiring AI aficionados and digital creators.

    Matt's narrative epitomizes the essence of innovation, grit, and adeptness essential for flourishing amidst the vibrant digital milieu.

    Embark on this enlightening discourse filled with genuine interactions, raw narratives, and actionable insights for excelling as a creator in the competitive realm of YouTube.

    Catch the video of this podcast episode here.

    ________________

    Don't miss a beat: 

    The Sauce is a creative collective sharing tips, tutorials, and resources with our community of digital entrepreneurs and content creators. We serve up the secret sauce on unconventional content, social media marketing, visual design and branding, trends, and the future of content creation.

    Powered by Food Fight Studios ​



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    DALL-E 3's secret debut, LinkedIn's play for creators, & the X rundown | Ep. 31

    DALL-E 3's secret debut, LinkedIn's play for creators, & the X rundown | Ep. 31

    Welcome back to another week in The Sauce Pod. Hosted by Taylor Peterson, we discuss the trends, and advice creators and content marketers need to know on the journey to growth. Served with an extra side of realness. 

    Here's what we're covering this week:

    🎨 DALL-E 3 quietly rolls out in Bing (+ how to access it)

    🌐 The return of ChatGPT web surfing

    🔍 Google's AI search, SGE, gets expanded to more users

    👁‍🗨 Pika Labs has a new feature for adding hidden messages to AI videos

    🔗 LinkedIn's profile CTA buttons becoming more visible

    🤷‍♂️ Confusion around X's communication strategy (?) and other key updates on X

    ________________

    Don't miss a beat: 

    The Sauce is a creative collective sharing tips, tutorials, and resources with our community of digital entrepreneurs and content creators. We serve up the secret sauce on unconventional content, social media marketing, visual design and branding, trends, and the future of content creation.

    Powered by Food Fight Studios ​



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Creator News: ChatGPT goes multi-modal, YouTube's new AI tools, updates on 𝕏

    Creator News: ChatGPT goes multi-modal, YouTube's new AI tools, updates on 𝕏

    Welcome back to another week in The Sauce Pod. Hosted by Taylor Peterson, we discuss the trends, and advice creators and content marketers need to know on the journey to growth. Served with an extra side of realness. 

    Here's what we're covering this week:

    🤖 ChatGPT can now see, hear, and speak (multimodal goes mainstream)

    🎥 YouTube launches new AI tools for creators

    🧵 Threads knows it has work to do – so here’s what it’s planning

    ✅ The 𝕏 rundown (link throttling, Circles, and Elon Musk’s biography)

    ________________

    Don't miss a beat: 

    The Sauce is a creative collective sharing tips, tutorials, and resources with our community of digital entrepreneurs and content creators. We serve up the secret sauce on unconventional content, social media marketing, visual design and branding, trends, and the future of content creation.

    Powered by Food Fight Studios ​



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Creator News This Week (AI tools, Procreate Dreams, Elon vs The ADL) | The Sauce Pod [Episode 29]

    Creator News This Week (AI tools, Procreate Dreams, Elon vs The ADL) | The Sauce Pod [Episode 29]

    Welcome back to another week in The Sauce Pod. Hosted by Taylor Peterson alongside co-host and editor Anna Klawitter, the duo discuss the news, trends, and advice creators and content marketers need to know on the journey to growth. Served with an extra side of realness. 

    Here's what we're covering this week:

    💰 What you need to know before launching a paid members site (h/t Roberto Blake)
    🤖 Train a prompt builder like G-Prompter for more consistent AI images
    💎 How to upscale your AI images with tools OTHER than MidJourney
    🎨 Procreate Dreams is making animation INSANELY easy
    🏆 Grammy for AI music?
    🤝 IG gets a ‘Close Friends’ feed
    🥊 TikTok vs YouTube Shorts
    📈 The Twitter X rundown – Pay to hide likes, Musk vs. The ADL

    ________________

    Don't miss a beat: 

    The Sauce is a creative collective sharing tips, tutorials, and resources with our community of digital entrepreneurs and content creators. We serve up the secret sauce on unconventional content, social media marketing, visual design and branding, trends, and the future of content creation.

    Powered by Food Fight Studios ​



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Bobbi Althoff's Viral Podcast Playbook | The Sauce Pod [Episode 28]

    Bobbi Althoff's Viral Podcast Playbook | The Sauce Pod [Episode 28]

    Welcome back to another week in The Sauce Pod. Hosted by Taylor Peterson alongside co-host and editor Anna Klawitter, the duo discuss the news, trends, and advice creators and content marketers need to know on the journey to growth. Served with an extra side of realness. 

    Here's what we're covering this week: 

    - The latest on X (Twitter) for content creators
    - Meta, Instagram, & Threads updates
    - How Bobbi Althoff went viral from a few key interviews 
    - Plus, tooling updates for creators (MidJourney inpainting is here!)

    ________________

    Don't miss a beat: 

    The Sauce is a creative collective sharing tips, tutorials, and resources with our community of digital entrepreneurs and content creators. We serve up the secret sauce on unconventional content, social media marketing, visual design and branding, trends, and the future of content creation.

    Powered by Food Fight Studios ​



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Why Elon Musk's X Sign Was Dismantled | The Sauce Pod [Episode 27]

    Why Elon Musk's X Sign Was Dismantled | The Sauce Pod [Episode 27]

    This week on The Sauce Pod, Taylor Peterson and Anna Klawitter are serving up everything creators need to know (and some stuff you probably don't – but it'll make you sound great in meetings). 

    Here’s what we’re diving into this week:

    - Stability just dropped SDXL 1.0 and it might be able to compete with MidJourney
    - AI heavyweights team up to form the Frontier Model Forum
    - Elon's X sign stunt is a hot mess
    - X platform gets a makeover: Darkmode going full time?
    - Threads is running out of steam
    - TikTok introduces TEXT posts

    ________________

    Don't miss a beat: 

    The Sauce is a creative collective sharing tips, tutorials, and resources with our community of digital entrepreneurs and content creators. We serve up the secret sauce on unconventional content, social media marketing, visual design and branding, trends, and the future of content creation.

    Powered by Food Fight Studios ​



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    The Big Twitter/X Episode

    The Big Twitter/X Episode

    BIG NEWS THIS WEEK! Twitter is now X, which means The twitter era is over. In this week's episode, we dive into what that means, along with a few other key stories you should know about. 

    • WormGPT is ChatGPT, but evil
    • Twitter v. Threads
    • That weird Grimace trend and what McDonald's think

    Welcome back to another week in The Sauce Pod. Hosted by Taylor Peterson alongside co-host and editor Anna Klawitter, the duo discuss the news, trends, and advice creators and content marketers need to know on the journey to growth. Served with an extra side of realness. 

    Spotify: https://open.spotify.com/show/1oo5NEd...
    Apple Podcasts: https://podcasts.apple.com/us/podcast...

    Subscribe to the newsletter: https://thesauceffs.substack.com/
    Follow us on Twitter: https://twitter.com/thesauce_ffs & https://twitter.com/spacecasetay



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Twitter Creator Payouts, xAI, Stable Doodle, SDXL

    Twitter Creator Payouts, xAI, Stable Doodle, SDXL

    Welcome back to another week in The Sauce Pod. Taylor discusses news, trends, and advice creators and marketers need to know on the journey to growth. Served with an extra side of realness. 

    Here's what Taylor covers this week: 

    • Elon Musk's new AI venture, xAI
    • Claude 2 chatbot public beta
    • Stability AI's doodle-to-art service
    • SDXL 1.0 model live on Discord
    • Twitter's creator payouts & other news
    • TikTok's watermark-free downloads (we need this)
    • What’s going on with Threads?

    Spotify: https://open.spotify.com/show/1oo5NEd...
    Apple Podcasts: https://podcasts.apple.com/us/podcast...

    Subscribe to the newsletter: https://thesauceffs.substack.com/
    Follow us on Twitter: https://twitter.com/thesauce_ffs & https://twitter.com/spacecasetay



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Meta's Threads | Twitter monetization | ChatGPT Code Interpreter

    Meta's Threads | Twitter monetization | ChatGPT Code Interpreter

    Welcome back to another week in The Sauce Pod. Hosted by Taylor Peterson alongside co-host and editor Anna Klawitter, the duo discuss the news, trends, and advice creators and content marketers need to know on the journey to growth. Served with an extra side of realness. 

    Follow us on YouTube & Twitter to stay up to date on the latest. 

    Subscribe on Substack

    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    ________________ 

    The Sauce is a creative collective sharing tips, tutorials, and resources with our community of digital entrepreneurs and content creators. We serve up the secret sauce on unconventional content, social media marketing, visual design and branding, trends, and the future of content creation. Powered by Food Fight Studios.



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    AI Ads, Twitter's Chaotic Weekend, Threads

    AI Ads, Twitter's Chaotic Weekend, Threads

    Welcome back to another week in The Sauce Pod. Hosted by Taylor Peterson alongside co-host and editor Anna Klawitter, the duo discuss the news, trends, and advice creators and content marketers need to know on the journey to growth. Served with an extra side of realness. 



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    MidJourney 5.2, Mad Men, & Elon vs Zuck

    MidJourney 5.2, Mad Men, & Elon vs Zuck

    Welcome back to another week in The Sauce Pod. Hosted by Taylor Peterson alongside co-host and editor Anna Klawitter, the duo discuss the news, trends, and advice creators and content marketers need to know on the journey to growth. Served with an extra side of realness. 

    Here's what we cover this week: 
    • The overuse of "AI" in tech marketing
    • Launch of MidJourney V5.2, an update for generative AI images
    • Dropbox's new AI-powered tools for improved file management
    • Vimeo's AI tools for easier video creation
    • OpenAI plans for an AI app store
    • Cage match between Elon Musk and Mark Zuckerberg??? (not kidding)
    • Meta cuts off news on Facebook and Instagram in Canada
    • Expansion of TikTok's Shops feature for in-app shopping
    • Twitter's crackdown on "trendjacking" accounts
    • LinkedIn testing generative AI posts feature

    Follow us on YouTube & Twitter to stay up to date on the latest. 

    Subscribe on Substack



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Like ChatGPT but for speech? This week's creator news

    Like ChatGPT but for speech? This week's creator news

    Welcome to another episode of The Sauce Pod!

    Join hosts Taylor Peterson and Anna Klawitter to dig into the latest news for creators and entrepreneurs.

    For all the latest updates, don't forget to subscribe to our YouTube and Twitter channels, and sign up for our weekly newsletter on Substack. We've got the sauce, and we're here to share it with you! 🔥🎧

    Follow us on YouTube & Twitter to stay up to date on the latest. 

    Subscribe on Substack



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    WTF is going on with Reddit? Everything Creators Need to Know

    WTF is going on with Reddit? Everything Creators Need to Know

    Welcome to another episode of The Sauce Pod!

    Join hosts Taylor Peterson and Anna Klawitter to dig into the latest news for creators and entrepreneurs.

    For all the latest updates, don't forget to subscribe to our YouTube and Twitter channels, and sign up for our weekly newsletter on Substack. We've got the sauce, and we're here to share it with you! 🔥🎧

    Follow us on YouTube & Twitter to stay up to date on the latest. 

    Subscribe on Substack



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Inside Apple's Vision Pro, AI Overhaul, Social Media Power Shifts | Latest Social Media Trends

    Inside Apple's Vision Pro, AI Overhaul, Social Media Power Shifts | Latest Social Media Trends

    Another flavor-packed episode of The Sauce Pod! Join hosts Taylor Peterson who's flying solo this week to dig into the latest news for creators and entrepreneurs. 

    In this episode, we dive into:

    • Significant shake-ups in the AI sector, with Google's investment in Runway, NVIDIA's game-changing Neuralangelo, and Adobe's innovative Photoshop Generative Fill.
    • How Character.AI is making waves in the AI scene and its unique value proposition to users.
    • Snapchat's deeper dive into generative AI and the big reveal of 🍏 Apple's Vision Pro headset.
    • Public trust (or lack thereof) in AI companies and the growing demand for oversight in the sector.
    • Unpacking the mystery of Instagram's algorithm and the truth about shadowbanning.
    • The unexpected drop in viral TikToks and what it means for you as a creator.
    • Twitter's tumultuous times: a new CEO, an exit of key executives, and a concerning dip in ad revenue.

    For all the latest updates, don't forget to subscribe to our YouTube and Twitter channels, and sign up for our weekly newsletter on Substack. We've got the sauce, and we're here to share it with you! 🔥🎧

    Follow us on YouTube & Twitter to stay up to date on the latest. 

    Subscribe on Substack



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    THIS WEEK: AI, Twitter Drama, and Insider Creator Tips

    THIS WEEK: AI, Twitter Drama, and Insider Creator Tips

    Spice up your week with The Sauce Pod! Join Taylor Peterson and Anna Klawitter as they serve up the latest tips and news for content creators and online entrepreneurs. In this episode, they discuss:

    • The impact of AI-driven content and the challenge of capturing audience attention.
    • The blurry line between permissible and prohibited AI-generated content.
    • Updates on AI regulation and its future implications.
    • Google's AI-powered search engine and its effect on PPC advertising.
    • Exciting features on Twitter, including picture-in-picture video playback and potential changes to group tweeting.
    • Behind-the-scenes look at Meta's Twitter clone, Barcelona, and its integration with Instagram.
    • YouTube's discontinuation of the 'Stories' feature and TikTok's AI chatbot experiment.
    • Enhancements on LinkedIn Sales Navigator for sales professionals.
    • Fascinating insights in the Sauce Snippets segment.

    Don't forget to subscribe to our YouTube and Twitter channels for more exciting updates, and join our weekly newsletter on Substack for exclusive content🔥🎧

    Follow us on YouTube & Twitter to stay up to date on the latest. 

    Subscribe on Substack

     

     



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Twitter's Legal Battles, Voice Cloning, and AI Regulation Hearings

    Twitter's Legal Battles, Voice Cloning, and AI Regulation Hearings

    Tune in and level up your growth game with The Sauce Pod 🎙️

    Join hosts Taylor Peterson and Anna Klawitter to delve into the hottest social, tech, and AI news. Every week, they serve the secret sauce for creators, marketers, and entrepreneurs bootstrapping growth online. 

    These week, we've got: 

    • The Supreme Court continues protecting social media giants
    • Instagram introduces Stories scheduling feature
    • Montana becomes first official state to ban TikTok
    • TikTok launches Effect Creator Rewards program for AR creators
    • TikTok tests location discovery and prompts for user reviews
    • Twitter gets heat for pirated movie uploads
    • Twitter's beef with Microsoft around data harvesting
    • Investigation into Twitter "hotel" at HQ
    • Official ChatGPT app now available on iOS
    • Highlights from Senate hearing on AI regulation
    • Apple's voice cloning feature raises privacy concerns

    Don't forget to subscribe to our YouTube and Twitter channels for more exciting updates, and join our weekly newsletter on Substack for exclusive content🔥🎧

    Follow us on YouTube & Twitter to stay up to date on the latest. 

    Subscribe on Substack.



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Meta isn't giving up on Reels | Twitter names a new CEO

    Meta isn't giving up on Reels | Twitter names a new CEO

    Tune in and level up your growth game with The Sauce Pod 🎙️

    Join hosts Taylor Peterson and Anna Klawitter to delve into the hottest social, tech, and AI news. Every week, they serve the secret sauce for creators, marketers, and entrepreneurs bootstrapping growth online. 

    These week, we've got: 

    • Meta goes heavy on Reels at NewFronts for advertisers

    • TikTok makes a play to give music artists more exposure

    • Twitter announces a new CEO

    • An update on YouTube ad blockers 

    • Meta goes multi-modal with new AI model

    • AI girlfriends (yes, it's a thing)

    • Google Bard is everywhere except the EU

    • How to join Google Labs to get access to experimental features

     

    Don't forget to subscribe to our YouTube and Twitter channels for more exciting updates, and join our weekly newsletter on Substack for exclusive content🔥🎧

    Follow us on YouTube & Twitter to stay up to date on the latest. 

    Subscribe on Substack.



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    TikTok's Creativity Program to AI Breakthroughs: Decoding the Latest Social Media Trends

    TikTok's Creativity Program to AI Breakthroughs: Decoding the Latest Social Media Trends

    Tune in and level up your growth game with The Sauce Pod 🎙️

    Join hosts Taylor Peterson and Anna Klawitter to delve into the hottest social, tech, and AI news. Every week, they serve the secret sauce for creators, marketers, and entrepreneurs bootstrapping growth online. 

    These week, we've got: 

    • Twitter's latest algorithm update
    • The new Twitter Highlight Tab
    • IG AI Stickers in action
    • Branded Content Ads on Instagram
    • Musings on the new BlueSky social app
    • Discord usernames are changing
    • BeReal's RealPeople and Bonus Posts
    • TikTok expands Creativity Program
    • Insights from Snap's NewFronts Presentation
    • Microsoft Bing and Chegg AI Updates
    • Shocking departure of the Godfather of AI from Google
    • How Roblox is shaping the future of content

    Don't forget to subscribe to our YouTube and Twitter channels for more exciting updates, and join our weekly newsletter on Substack for exclusive content🔥🎧

    Follow us on YouTube & Twitter to stay up to date on the latest. 

    Subscribe on Substack.



    Get full access to The Sauce at thesauceffs.substack.com/subscribe

    Get full access to The Sauce at thesauceffs.substack.com/subscribe