The Toy Coach Podcast: Making It in The Toy Industry

Your toy package should be the 24/7 salesman for your toy product. Is your packaging putting in the work? If you have ever wondered how to make your packaging communicate the value of your product, I’ve got a new episode that you just can't miss. As one of our guests today will attest, often toy packaging is an afterthought, but what if I told you it's one of your most powerful communication tools?

In this episode, I had the privilege of diving deep into the art of communication in packaging design with Brittany and Ivan Wesley, the masterminds behind Anchor Creative. With over two decades of experience in branding and packaging, they've turned the concept of packaging into a storytelling art form, with bits of “magic” worked in here and there. One fascinating insight they shared was the strategic use of awards and accreditations on packaging—how to showcase them effectively without overwhelming your audience. But that's just the tip of the iceberg; we also explored the nuances of communicating a toy's digital features and the secrets behind packaging that sells.

Brittany and Ivan opened up about their journey from the food and beverage industry to the vibrant world of toys, revealing surprising lessons about the underrated role of packaging in the toy industry. They walked us through their approach to a few key projects, demonstrating how packaging can communicate your toy's value, intrigue potential buyers, and convey the essence of your brand—all before the box is even opened.

Can't Miss Moments:

• The Art of Showcasing Awards [00:12:39] Discover how to elegantly highlight awards and accreditations on your toy packaging without cluttering the design. Brittany and Ivan share some clever strategies that intrigue rather than overwhelm the buyer.
• From Food to Toys [00:01:33] A Packaging Design Journey: Hear the surprising insights Brittany and Ivan gained by transitioning from the food and beverage industry to the toy sector. Their experiences shed light on the untapped potential within toy packaging design.
• Highlighting Digital Features with Flair [00:07:18]  How do you communicate a toy's digital components on its packaging effectively? The episode teases some innovative methods that go beyond traditional design approaches, making your product stand out on the shelves.
• Packaging as a Potent Marketing Tool [00:18:36] This conversation dives into the strategic use of packaging as a powerful marketing ally. Discover how the right design elements can transform your packaging into a silent salesman that draws consumers in and drives sales.

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/211 for the links mentioned in today's episode.

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Have you heard about the Toy Trade Show that happened in Las Vegas? It’s called Toy Fest and I just dropped an episode all about it in case you missed it! In this episode I’m sharing quotes from the diverse range of attendees, breaking down emerging trends and highlighting innovations showcased on the floor and in the showrooms.

Discover why Toy Fest should be at the top of your list if you're considering bringing a new toy line to market. With insights from exhibitors, buyers, and seasoned toy veterans, you'll gain invaluable knowledge about what's hot in the toy and game space right now. From plush toys to fashion and tween products, arts and crafts to building kits, you'll learn about the top-selling categories and the latest innovations driving the industry forward.

But Toy Fest isn't just about products—it's also a hub for networking and collaboration. In this short podcast episode hear stories of connections made, advice exchanged, and opportunities locked in during the event. Whether you're a newcomer seeking to make your mark or a seasoned professional looking to expand your network, Toy Fest offers a relaxed and friendly environment where industry experts come together to share successes and learn from each other.

Don't miss this insider's look at Toy Fest 2024 and the valuable insights it offers for anyone making their way in the toy industry.

Episode Cliff Notes:

• Learn why Toy Fest should be at the top of your list for bringing a new toy line to market.
• Discover the top-selling categories and emerging trends showcased at Toy Fest 2024.
• Gain insights into the power of networking and collaboration in the toy industry.
• Hear stories from exhibitors, buyers, and seasoned veterans about their experiences at Toy Fest.
• Find out how to make the most of your time at industry trade shows and build valuable connections.
• Explore innovative products and exciting developments shaping the future of the toy industry.
• Uncover the secrets to success in the competitive world of toy manufacturing and retail.
• Get inspired to take your toy business to new heights with the knowledge gained from Toy Fest 2024.
• Learn about the importance of staying ahead of trends and adapting to changing consumer preferences.
• Discover how Toy Fest offers a unique opportunity to connect with industry experts and stay informed about the latest 

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/210 for the links mentioned in today's episode.

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Right now you might feel like an outsider in the toy industry. But it’s important to remember that we ALL started out that way. The goal of today’s podcast episode is to show you how you can go from zero connections in the world of toys, to thousands! Yep, thousands.

To teach that lesson, I’m bringing you part two of my interview with Ehi Oviasu-Kahn, where you’ll hear how she went from the spark of an idea in her kitchen, to becoming a pivotal figure at Women in Toys, Licensing, and Entertainment (WiT). Ehi's narrative is one of discovery, highlighting how warmth, mentorship, and collaboration fuel success in the toy industry. 

In this episode you'll learn about the transformative power of networking and the essential role of communities like WiT and of course Toy Creators Academy but we’ll also tease why 2024 is an exciting season of change and what you can expect.

Episode Cliff Notes:

• Find out what Surprised Ehi most about the toy industry. [02:46]
• Discover how Ehi first discovered and became a part of WiT? [03:47]
• How your WiT Membership compliments your experience in Toy Creators Academy, listen to find out the latest included in your WiT Membership! []
• Already a WiT Member? Ehi shares how to make the most of your membership. [05:43]
• Find out how to join the 5,000 WiT Community Today Hot tip: check with your HR manager to find out if your company already has a membership available to you! [07:31]
• Hear The Toy Coach share HER favorite part of Women In Toys [9:24]
• 2024 will be the first ever Wonder Women Everywhere event, find out what that is by skipping ahead to…[10:13]
• Find out why Ehi and Azhelle agree that 2024 if the year of change, and what that means for WiT [12:02]
• Find out what Ehi is manifesting for 1 year from now. [12:46]
• Are you an inventor relations manager at a toy company looking for a doll or construction toy innovation? Jump to [ ] to find out what Ehi is working on and how you can get in touch. [13:36]
• Curious what toy or game blew Ehi’s mind as a kid? [15:00]

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/209 for the links mentioned in today's episode.

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Have you ever wondered what drives the passion behind toy inventors? In this compelling episode of Making It in the Toy Industry, we dive deep with Ehi Oviasu-Kahn, the dynamic chairwoman of the Board of Directors of Women in Toys Licensing and Entertainment, and the creative mind behind Little Art. Discover how the quest to entertain and educate her daughter during the pandemic led to the birth of a new toy company. Ehi shares her journey from attorney to toy inventor, driven by the desire to merge art, play, and developmental learning into unique toys for children.

Ehi shares the challenges and triumphs of entering the toy industry with no business background, leveraging her artistic talent, and motherly intuition to invent toys that are not only fun but also foster development. She also reveals how staying informed on market trends and backing pitches with solid data can make all the difference in getting your ideas noticed.

Episode Cliff Notes:

• Ehi shares two unexpected fields she worked in prior to the toy industry [00:01:30]
• Learn about the inception of Little Art and the mission behind the brand [00:03:35]
• Ehi shares how she stays up to date with social trends that influence the types of products that the toy industry wants to see. [00:07:25]
• Ehi shares her best experience pitching her ideas and what she learned from it. [00:10:37]
• Get a peek into the creative process behind Ehi's art and toy designs [00:15:52]
• Gain insight on how to leverage personal experiences to inspire toy concepts [00:18:22]
• Find out where to connect with Ehi. [00:20:46]

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/208 for the links mentioned in today's episode.

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

• The surprising truth about networking myths and how they might be holding you back in the toy industry.
• Ever wondered how professional friendships can evolve into game-changing opportunities? Listen in to hear how it happened for Azhelle.
• Discover Azhelle Wade's personal journey through the toy industry and the invaluable lessons she learned along the way.
• Learn the one networking mistake most professionals make and how to avoid it to accelerate your career growth.
• Dive deep into the importance of authenticity in building genuine connections that can supercharge your success.
• Find out the one thing that you need to have in place before you start networking.

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/207 for the links mentioned in today's episode.

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

• Catherine highlights the effectiveness of Toy Creators Academy (TCA) in providing a comprehensive understanding of the toy industry, preventing individuals from feeling overwhelmed by information available online.
• The importance of learning industry-specific terminology such as RFQ (Request for Quote), and how it significantly impacts one's ability to navigate the industry professionally.
• Catherine completed the TCA course in 12 weeks, finding it challenging to balance with her existing career and would have preferred the go at your own pace version that’s available today.
• The benefits of TCA's self-paced learning and on-demand support allows for flexibility and continued interaction with the community.
• The TCA virtual pitch event played a critical role in connecting entrepreneurs with industry professionals, boosting confidence and providing valuable pitching experience.
•  TCA offered comprehensive lessons on entrepreneurship, pitching, and licensing, providing valuable insights and skills crucial for success in the toy industry.

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/206 for the links mentioned in today's episode.

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

• [00:00:00] Discover the essence of adding value to an idea beyond its conception.
• [00:01:13] Meet Robert Yusim, an accomplished consumer products marketer.
• [00:10:25] Learn about the significance of mentors, networking, and building valuable connections.
• [00:12:00] Distinguish between an idea and an invention and why substance is crucial.
• [00:14:00] What makes non-patentable inventions licensable? Discover the key factors.
• [00:18:00] A compelling success story involving Pixicade and the strategies behind its growth.
• [00:22:08] Valuable advice for aspiring entrepreneurs starting their own business ventures.
• [00:22:51] Find out what toy blew Robert Yusim's mind as a kid.

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/205 for the links mentioned in today's episode.

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Do you remember the original tiny world of Polly Pocket? In this week’s episode, we dive deep into the history, secrets, and surprises behind this iconic toy with Maude Campbell, author of the upcoming book The Legacy of Polly Pocket: Mattel's Micro Moneymaker. Join us as we explore how a simple button inspired inventor Chris Wiggs to fashion an iconic toy out of a makeup compact. Learn about the transition from Bluebird to Mattel, the ups and downs of Polly's size changes, and the enduring love fans have for this miniature wonder.

It all began with a simple idea – the concept of a miniature world that could fit in the palm of your hand. This idea, however, was far from simple in its execution. Polly Pocket owes its creation to the ingenious mind of Chris Wiggs, an inventor who found inspiration in an unlikely place – a makeup compact.

Join us in this episode of Making It In The Toy Industry as we meet a fellow Polly Fan who felt inspired by her collection to research and write a story of Polly Pocket. In this episode we celebrate the enduring charm of Polly Pocket and all of her secrets and surprises.

Episode Cliff Notes:

• Learn the heartwarming story behind Polly Pocket's creation and the special father-daughter relationship that inspired it. 
• Discover why Polly's transition from Bluebird to Mattel had fans divided and how she managed to maintain her charm. 
• Hear the most surprising and moving fan stories that Maude encountered in her research for the upcoming book.
• Learn the importance of the phrase “secrets and surprises” to the Mattel team.
• Get an exclusive peek into Maude Campbell's upcoming book, and hear a clip you won’t find anywhere else!

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/204 for the links mentioned in today's episode.

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Ever wondered how a beloved character from a children's book can leap off the pages and become a real toy? This episode of "Making It in the Toy Industry" reveals the transformative journey of a TCA Alumni who turned a character from their storybook into a cherished 12-inch plush toy.

Join Virginia Lette as the host of this new series in a conversation with CJ Charles, the author and toy creator behind My Mother Is A Superhero. Hear the story of how CJ successfully turned her book's protagonist, 'Justine', into a tangible plush doll. Discover the creative and strategic steps involved in developing a clear brand mission, Pantone selection, and expert vetting that helped CJ bring her toy concept to life. From initial design challenges to effective brand messaging and beyond, this episode is a deep dive into the art of turning a literary character into a marketable toy brand.


Episode Cliff Notes:

• Discover the journey of turning a book character into a plush doll [00:02:56]
• Find out what toy CJ Created in Toy Creators Academy [00:03:00]
• Insights into overcoming toy industry challenges [00:10:26]
• The importance of clear brand messaging for toy inventors [00:11:09]
• A peek into CJ's process of prototype development and refinement [00:15:38]
• The role of networking in the toy business [00:18:27]
• Impact of Toy Creators Academy on aspiring toy inventors [00:23:35]
• Pitching ideas to major toy companies [00:20:14]
• The importance of having a supportive community on your journey [00:19:00]
• CJ's future plans and aspirations in the toy industry [00:29:15
  
  

Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com

Visit thetoycoach.com/203 for the links mentioned in today's episode.

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

How does the recent California law mandating gender-neutral toy sections in large retail stores impact the toy industry? This episode takes a deep dive into the nuances of this legislative change and its potential ripple effects on manufacturers, retailers, and consumers.

The episode revisits a critical discussion from October 2021, examining the intricate details and recent amendments of the bill turned into law. We explore the initial intentions of the bill, which aimed to encompass childcare items, children's clothing, and toys, and discuss the significant changes it underwent before becoming law. One of the notable alterations includes the exclusion of children's clothing from the bill and the refined definition of 'childcare items,' emphasizing products designed for sleep, relaxation, feeding, sucking, or teething.

The Toy Coach sheds light on the financial implications of non-compliance with the new law, analyzing the fines and penalties associated with failing to adhere to the new regulations. The episode also covers consumer reactions and sentiments, highlighting how the law is perceived as both a progressive step and a performative act by different segments of the population.

The episode explores the opportunities and challenges this law presents for toy manufacturers, including the need for rapid adaptation and the possibility of developing new gender-neutral product lines.

This episode is a must-listen for anyone interested in understanding the complexities of the California gender-neutral toy law, its implications for the toy industry, retail strategies, gender norms in toy marketing, and the broader societal implications of such legislative changes. It's an essential resource for toy industry professionals, retailers, manufacturers, marketers, and consumers looking to stay informed about the latest trends and regulations in the toy industry.


EPISODE CLIFF NOTES:

• Learn about the origins and updates of California's gender-neutral toy law [00:00:30]
• Find out how Assembly Bill 1084 has evolved since its introduction [00:01:02]
• Discover the implications for childcare items and toy categories [00:02:21]
• Understand the changes in retail space and consumer attitudes [00:04:06]
• Explore the financial implications of non-compliance with the law [00:03:36]
• Delve into retail strategies for implementing gender-neutral sections [00:05:01]
• Analyze the potential impact on toy manufacturers [00:24:12]
• Examine the creative opportunities arising from these changes [00:34:23]
• Discuss the broader implications for toy retailing and gender norms [00:37:27]
• Recap of the episode with key takeaways [00:38:00]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/202

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Are you ready to transform your toy idea into a market-ready product by the end of 2024 but unsure where to start? Then you’ve chosen the perfect episode to dive into! In just 26 minutes, get a month-by-month blueprint, detailing 12 SMART goals to lead you into a soft launch of your toy or game by Q4 of 2024. With guidance from The Toy Coach, you'll discover the critical importance of understanding the toy market and setting specific, achievable goals. 

Learn the acronym for SMART goals and how to directly apply them to your toy development process. This episode is packed with insightful tips, from identifying potential buyers to developing a brand identity and finalizing your toy prototype. Plus, get a sneak peek into the Toy Creators Academy and learn how it could be pivotal in your journey.

Episode Cliff Notes:

• Learn about SMART goals in the toy industry [00:01:13]
• Find out how to set achievable, month-by-month objectives [00:00:48]
• Discover the importance of trend research in toy development [00:06:35]
• Understand how to choose the right factory partner [00:16:01]
• Get tips on developing a strong marketing strategy for your toy [00:19:04]
• Explore the benefits of attending toy trade shows [00:08:16]
• Uncover the secrets to a successful product pitch [00:21:52]
• Learn how to build a customer list and grow your network [00:23:57]
• Discover the process of turning a concept sketch into a production design [00:12:43]
• Find out how to plan your business year effectively [00:24:48]

Mentioned In This Episode:

For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/201

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

To celebrate Episode 200 of Making It in The Toy Industry, something special is underway. Joining The Toy Coach, also known as Azhelle Wade, is Virginia Lette, an accomplished Australian radio and television presenter. She is renowned for co-hosting Eclipse Music TV for three years and serving as a Weekend News and Sport Presenter for WIN News Tasmania. Virginia has also hosted over 500 episodes of the Morning Kids Podcast. Beyond her professional achievements, she is a dedicated mother, entrepreneur, and an aspiring toy creator.

Azhelle Wade is thrilled to have her on the show, picking up where the 100th episode left off. They discuss Azhelle's background with Sesame Street and in the toy industry and delve into her motivations for starting the podcast. Azhelle shares her enthusiasm for assisting creators in transforming their ideas into finished products. Virginia poses several unexpected questions, ranging from Azhelle's thoughts on imposter syndrome to addressing sustainability challenges in the industry. This behind-the-scenes glimpse into The Toy Coach's journey offers valuable insights and inspiration.

EPISODE CLIFF NOTES:

• [03:18] Virginia has interviewed many people in her career, but she's a little nervous in this interview. 
• [05:49] When does Azhelle sleep? She gets a lot done using tools and repurposing content. 
• [10:26] We talk about Episode 100 and Azhelle being a child actress on Sesame Street. She's also always been an entrepreneur. She loves potatoes, is allergic to cats and dogs, and was diagnosed with cancer in her late 20s while working at Toys R Us. 
• [13:29] While working, Azhelle discovered that there was a need for information on helping people get started with their toy products. 
• [14:01] Azhelle realized that she should do a business around her toy knowledge, and she started her podcast about the toy industry.  
• [18:02] If you feel insecure, remind yourself that it will pass. 
• [28:02] Azhelle is the most proud of her podcast and the community that it has created. 
• [32:07] We talk about the importance of focusing on what works as opposed to moving to the next thing. 
• [33:32] Azhelle has always dreamed of being a CEO of a toy company. She now has her own business and has discovered the value of living in truth and honesty and being herself.
• [39:17] Being stuck on growth and revenue over innovation can be frustrating. Profit over quality can be frustrating. 
• [40:48] Is there room for innovation? At the end of the day, profits need to be made. It's like a revenue hamster wheel that can stifle creativity. 
• [41:57] We talk about AI and generating concepts. 
• [45:23] We talk about my 200th Episode wish. Join Toy Creators Academy!

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/200

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

How is AI reshaping the toy industry? In this eye-opening episode, we delve into the world of AI and its transformative impact on toy design and creation. Discover how tools like Adobe Firefly, Canva, and Amazon are integrating AI to enhance their services and change the game for how consumers experience products and how professional toy creators promote them.

In episode 199, The Toy Coach explores the practical applications of AI in the toy industry, from speeding up the toy invention process to navigating legal considerations. Learn about Adobe Firefly's approach to copyright issues and get tips on effectively using AI tools for generating compelling content and designs.

Episode Cliff Notes:

• Introduction to AI in toy creation [00:00:39]
• Exploring Adobe Firefly and its commercial use [00:00:00]
• The evolution of Amazon's customer review summaries [00:03:28]
• Canva's AI-driven design advancements [00:06:17]
• Using AI for social media planning and captions [00:08:12]
• Zapier's AI automation for streamlined processes [00:10:59]
• Legalities of AI-generated content [00:12:41]
• Tips for effective AI prompting [00:15:58]

This episode is brought to you by www.thetoycoach.com

🔗 Resources:
For additional resources, links, and a visual experience of the interviews, visit thetoycoach.com/199.

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Have you ever wondered how Artificial Intelligence (AI) is revolutionizing the toy industry? From speeding up the toy invention process to comparing traditional and AI-assisted methods, AI is transforming how we create and innovate. Dive into this engaging exploration of AI’s role in the toy industry.

In this episode, join The Toy Coach as she shares insights from her talk at the People of Play Innovation Conference. Discover how AI can enhance market research, ideation, product visualization, and even prepare you for your next big pitch. Get ready to be amazed by practical AI applications that are reshaping the toy development landscape.

Episode Cliff Notes:

• Introduction to AI in Toy Industry [00:01:00]
• AI’s Impact on Market Research [00:07:00]
• Ideation and AI: Generating New Toy Concepts [00:15:32]
• Visualizing Toy Designs with AI [00:22:27]
• Preparing for Pitches Using AI [00:26:21]
• AI in Email Communication [00:28:24]
• The Future of AI in Toy Development [00:29:00]

Mentioned In This Episode:
This episode is brought to you by Publisher Services, Inc. (https
://www.pubserviceinc.com)

Listen and Learn more about AI in the toy industry with The Toy Coach (https://www.thetoycoach.com/ai)

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

In Q4 some toy entrepreneurs are feeling  FOMO, wishing that they made a bigger push to get into retail for this season. But don’t worry, your next big opportunity for sales is just around the corner. This week's episode is a treasure trove of insights for anyone struggling to get their toy or game products noticed by retailers. If you've been tirelessly pitching with little to no response, this episode is a turning point.

Discover the secrets of creating a standout pitch that captures the attention of toy store owners. This episode is especially timely as we explore the prime opportunity that lies in Q1 for pitching to specialty stores. Azhelle interviews Rick Derr, owner of Learning Express Lake Zurich, to dissect actual wholesale and retail email campaigns from toy companies and provide a laser-focused critique on improving pitches. Together, they delve into the critical elements of a successful pitch, from leveraging sales data to crafting a clear, compelling call to action.

This episode isn't just theory; it's loaded with practical, actionable advice. Learn how to reduce friction in the transaction process, the importance of prior sales data, and the art of building a strong, authentic voice. Whether you're a Toy Creators Academy member with full access to our comprehensive lessons or a toy entrepreneur looking for breakthrough strategies, this episode is an invaluable resource in your journey. However, if you ARE a Toy Creators Academy student, head over to courses.thethetoycoach.com and login to your student platform and click into Module 9 to access the full conversation and a 8 phase pitch plan.

🔍 Key Takeaways:

• A Great Time to Pitch is Around The Corner: Understand why Q1 is a golden window for pitching to specialty retailers.
• Crafting Effective Pitches: Learn from a toy store owner, Rick Derr about creating pitches with a strong call to action, ease of access, and focused messaging.
• Utilizing Sales Data: Discover how to use sales data effectively to make your pitch more compelling.
• Building Relationships: Uncover the importance of relationships in the toy industry and how to nurture them for business success.
  Email Marketing Insights: Gain valuable tips on segmenting your email list and creating impactful email marketing campaigns.
  
  

🔗 Resources:

For additional resources, links, and a visual experience of the interviews, visit thetoycoach.com/197 and join Toy Creators Academy to unlock the full interview and 8 phase step by step guide by visiting https://www.toycreatorsacademy.com.

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Listen in as The Toy Coach  conducts several mini interviews for a deep dive into the heart of toy innovation at CHITAG, part of the People of Play Week and Innovation Conference. Episode 196 offers a unique blend of playful interviews and insightful discussions with industry innovators.

In this episode, we feature a dynamic duo, Michael and Melissa Giles, founders of Chiki Chaka, who reveal the secrets behind creating a game that's as simple as it is engaging, proving that the essence of play lies in joy, not complexity. They share their journey of starting a toy business, offering invaluable lessons for aspiring creators. But that's just the beginning! We also converse with Noel from Cut.com, exploring how a media company successfully ventured into game development by listening to their audience. And don't miss insights from Julian from Asmodee, who sheds light on the intricacies of marketing and distribution in the toy world. 

🎲 Featured Interviews:

• Michael and Melissa Giles: Discover the story behind Chiki Chaka, a dynamic open play game that's revolutionizing kids' playtime. With their game just three months into the market, the Giles share their fresh experiences in the toy industry, offering valuable insights for new and aspiring toy creators.
• Noel from Cut.com: Dive into the intersection of media and toy invention with Noel from the acclaimed media company, Cut. Explore how they're transforming viewer demands into engaging games, and learn about their successful journey from YouTube to retail shelves.
• Julian from Asmodee: Get an in-depth look at marketing strategies in the toy and game industry with Julian. His journey from cruise director to head of US distribution for Asmodee offers a unique perspective on game marketing, sales, and the importance of customer engagement.

🏗️ Interactive Format:

• Engaging in a creative challenge, Azhelle and her guests build towers while discussing the ins and outs of toy invention, making for a playful and informative listening experience.

🔍 Key Takeaways:

• The importance of play and movement in children's toys.
• Strategies for marketing in the toy industry, even with limited resources.
• Insights into retail strategies for toy and game manufacturers.

🔗 Resources:

For additional resources, links, and a visual experience of the interviews, visit thetoycoach.com/196 and check out our YouTube channel for the full video at youtube.com/TheToyCoach.

Tune in to this episode for a playful yet profound look at toy and game invention, and join our community of toy enthusiasts and creators. Don't forget to leave a review and share your thoughts with us!

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Are you passionate about toy design and eager to learn from the best in the toy industry? This episode of Making It In The Toy Industry takes you inside the Chicago Toy and Game Fair (ChiTag), a hub of innovation and creativity in the toy and game industry. Learn tips from show attendees who specialize in toy marketing, toy sales, and game innovation. Whether you're an aspiring toy inventor, a game design enthusiast, or simply fascinated by the world of toys, this episode includes 3 mini and action packed interviews.

Listen in as Azhelle challenges her guests to a game of Buildzi while interviewing them about their areas of expertise. Learn tips from Tami of Tamic Strategies, Monica of Boogie Board, and Keegan, inventor of the game Endless. Each guest shares their unique perspective on the industry – Tami discusses strategic approaches to managing overstock and market fluctuations, Monica showcases the cutting-edge, sustainable technology behind Boogie Boards, and Keegan illustrates the process of inventing and testing his award-winning game "Endless." These conversations not only shed light on the nuances of toy and game development but also offer practical advice for how to make and sell your own toys and games.


EPISODE CLIFF NOTES:

• Navigating Overstock in Toy Industry with Tami 
• Boogie Board's Innovation in Toys Explained by Monica 
• Keegan Shares His Award-Winning Game Design Journey 
• Networking and Collaboration in the Toy Sector
• Effective Marketing Strategies in Toy Industry with Monica
• Licensing and Commercializing Toy Inventions
• Tackling the Challenge of Product Imitation
• Essential Advice for Aspiring Toy Inventors from Keegan 
• Growth and Adaptation in the Toy Business with Tami 
  
  

EPISODE SPONSOR:
This episode is brought to you by People of Play and CHITAG. Thank you for being a sponsor!

Learn more about CHITAG by visiting chitag.com
Learn more about People of Play by visiting peopleofplay.com

Watch these interviews on The Toy Coach's YouTube Channel.

For resources cited and links mentioned in this episode visit https://www.thetoycoach.com/195

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

In this episode of Making It In The Toy Industry, you'll hear an insightful conversation with our guest Alexandra C. Watkins, the creative genius behind naming consultancy Eat My Words and the innovator of iconic names like Wendy's Baconator.

Watkins shares her expertise on creating memorable and appealing names for toys and toy companies. She's learned firsthand how the power of a catchy name can drive your sales, save you money, and even turn your customers into ambassadors for your products and discusses the importance of familiarity and imagery in making a name memorable, as well as the concept of "legs" for expanding a toy's theme.

We also dive into the emotional connection that a well-crafted name can create with customers and emphasize the significance of avoiding easily misspelled names, not to mention, sharing our own experiences with memorable business names that we feel just got it right!

If you're a toy industry professional looking to create names that resonate with your target audience, this episode is a must-listen. Let's dive into the world of toy naming!

EPISODE CLIFF NOTES:

• Listen to Alexandra speak on the importance of a name [00:03:06]
• Understand trademarking and protecting a Name [00:06:02]
• Learn about Alexandra’s moment in creating the Baconator name [00:07:43]
• Discover some great naming success stories [00:09:23]
• Listen to the importance of memorable names [00:14:21]
• Find out about the power of imagery [00:15:08]
• What Alexandra means by names with legs [00:17:36]
• Listen to the emotional connection names can have [00:20:39]
• Hear Alexandra’s advice on avoiding misspellings [00:22:50]
• Discover the limitations of restrictive names [00:28:01]
• Understand what expanding beyond the initial product means [00:29:36]
• More phenomenal advice on avoiding annoying names [00:31:38]
• Learn about the curse of knowledge and hard-to-pronounce names [00:33:59]
• Find out why not all good names are taken [00:36:30]
• Listen on how to create a coherent theme [00:43:07]
• Discover engaging language and fan identity [00:43:31]
• Listen to both Azhelle and Alexandra’s worst and best names [00:44:14]
• Listen to the importance of clear product messaging [00:45:34]
• Childhood favorites and services offered [00:48:23]

For resources cited and links mentioned in this episode visit https://www.thetoycoach.com/194

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

It's that time of year again, and Black Friday is just around the corner. If you're still finalizing your Black Friday promotions, or you haven’t even started thinking about them yet, stress less! This podcast episode has got you covered with 3 easy to implement, last-minute ideas to boost your holiday sales at this important time of the year.

To kick off this episode you’ll get an overview of a 2022 holiday sales report provided by Adobe Analytics and compare and contrast that report to projected consumer spend in 2023. From there we'll dive into these strategies to help you make the most out of Black Friday while taking into consideration your unique customers. From descending discounts to offering MORE instead of LESS, we'll explore creative ways to attract customers and enhance their shopping experience.

Make sure that you have important elements like abandoned cart campaigns and SMS texting setup to reach customers in unique ways. Press play, listen, learn and then take action on these last-minute promo ideas to make this holiday season a successful one for your toy brand.

EPISODE CLIFF NOTES:

• Discover the Power of Descending Discounts to keep customers engaged over the entire holiday weekend.
• Add Value with Holiday-Specific Freebies when deep discounts aren't feasible for your profit margin. Learn ideas for freebies that can enhance the customer experience.
• Surprise Your VIP Customers and stand out from the competition by doing this one thing before Black Friday even begins.
• Don’t stop at Cyber Monday, embrace Give Back Tuesday and plan your give back campaign and the promotion of it.

For resources cited and links mentioned in this episode visit https://www.thetoycoach.com/193

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Are you drowning in emails, struggling to keep up with crucial communications for your toy business? In this episode of Making It In The Toy Industry, we're about to unveil the secret to conquering your email overload and saving sales and opportunities that are sitting unread in your inbox right now! In this episode, The Toy Coach dives deep into a game-changing tool that will revolutionize the way you handle your inbox.

Get an in depth introduction to the must-have email plugin designed to save you thousands in sales by streamlining your email management. Learn how the unique features of this tool can transform your email game. In this episode you’ll learn how to schedule emails for optimal timing, set intelligent email reminders, and improve your email response rate with the help of AI. And that's just the beginning – hit play on this episode to learn more.

For the links mentioned in today's episode, visit: https://thetoycoach.com/192

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp