The Whisk Podcast

Cody Cole, Marketing Consultant for Oklahoma City's Fox25 and CW34 through Sinclair Broadcasting Group shares in this episode why you shouldn't disregard TV advertising with today's market shift and potential client reach. Cody shares how affordable TV advertising can be, successful campaigns he has worked on and the results those clients have seen as well as things to consider when creating a TV ad. Cody's insight through previous work experiences and his degree in psychology really help when taking a step back to help their clients think about the most effective rotation schedule for their television ads.

Learn more about Cody Cole, OKC's Fox25, CW34 & Sinclair Broadcasting Group:
https://okcfox.com/
Connect with Cody on LinkedIn
Contact Cody Cole via email: cdcole@sbgtv.com
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Website: www.mollycoddledhashslinger.net

Heather Berryhill, President of Chatter Marketing has years of experience as both an employee and entrepreneur of a PR, marketing and advertising firm. Heather's firm represents many national and Oklahoma based companies and has a proven success record for campaigns to grow those companies. In this episode, Heather helps us understand the various digital marketing mediums in 2020 and how to stay on top of the constantly changing ways of the industry. You'll be able to understand digital marketing as a whole a little deeper and how to look beyond social media marketing when working to grow you company online in this episode.

Learn more about Chatter Marketing & Heather Berryhill:
https://www.chattertulsa.com/
Connect with Heather Berryhill on LinkedIn
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Website: www.mollycoddledhashslinger.net

As the CEO for The Whisk Podcast and Mollycoddled Hash Slinger, Melissa Wedman has spent countless hours learning about the psychology and current effective methods behind customer retention across all industries. In this episode, you'll learn about the most overlooked and effective customer retention tool that has worked for both Melissa and her clients. Melissa dives deeper into the exact psychological reason why it can be effective if conducted correctly. Most importantly, this retention tool can increase your profits by 25-100% depending on your industry. She also gives an example of how she recently experienced this specific tool being utilized by a company not affiliated with Mollycoddled Hash Slinger that has won her over as a client and has now allowed her to be a true advocate for this company by one of the least expensive forms of advertising that exists for companies today.

Learn more about Mollycoddled Hash Slinger & Melissa Wedman:
https://www.mollycoddledhashslinger.net/commercialgifting.html
Connect with Melissa Wedman on LinkedIn
Email: melissa@mollycoddledhashslinger.net

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Instagram @thewhiskpodcast
Instagram @mollycoddledhashslinger
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Website: www.mollycoddledhashslinger.net
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Music on this episode:
“Onion Capers” Kevin MacLeod
www.incomptech.com
Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ 

Jackie Padgett, Business Development Manager for Cowboy Sports Properties which is a subsidiary of Learfield IMG College and Oklahoma State University Athletics shares with you, her tips for digging deeper with your clients for a clear understanding of their company's vision and mission for reaching a targeted audience. Jackie also shares tips on how to stay current on new marketing and business development trends to help you grow your position.

Learn more about Learfield IMG College, Cowboy Sports Properties & Jackie Padgett:
https://www.learfield.com/
Connect with Jackie Padgett on LinkedIn
Email: jpadgett@cowboysportsproperties.com 

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Instagram @thewhiskpodcast
Instagram @mollycoddledhashslinger
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Website: www.mollycoddledhashslinger.net
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Music on this episode:
“Onion Capers” Kevin MacLeod
www.incomptech.com
Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ 

Will Nitze, Founder and CEO of IQ Bar digs deep through his Harvard psychology education to share insight on how he has led his start-up company through business development, effective ways to pitch yourself and product, forms of sales that are proven to work, trade show techniques and how to ride the waves of an industry trend while building your company to last once those waves crash.

Learn more about Will Nitze & IQ Bar:
www.eatiqbar.com
Connect with Will on LinkedIn
Email: will@eatiqbar.com

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Instagram @thewhiskpodcast
Instagram @mollycoddledhashslinger
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Website: www.mollycoddledhashslinger.net
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Music on this episode:
“Onion Capers” Kevin MacLeod
www.incomptech.com
Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ 

Douglas Kastl, Sales Representative for Edward Don & Company share why you often need to sell yourself up to three times to build a lasting relationship with your clients, how owning your mistakes builds an even deeper relationship with your client and how putting customer service above your own sales needs creates an irreplaceable and often transferable relationship with your clients, even when your clients move positions and companies. You'll love the personable insight Doug has to share with you.

Learn more about Douglas Kastl & Edward Don & Company:
www.don.com
Connect with Douglas Kastl on LinkedIn
Email: KastlD@don.com

Doug's suggested read for all sales professionals:
The Greatest Salesman in the World by Og Mandino

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Join us on social media!
Instagram @thewhiskpodcast
Instagram @mollycoddledhashslinger
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Website: www.mollycoddledhashslinger.net
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Music on this episode:
“Onion Capers” Kevin MacLeod
www.incomptech.com
Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ 

Case Samuel, Vice President of Sales at Sunrise Fresh, LLC found himself in a new sales role at his family's company after being drafted for the Chicago Cubs and then sustaining an injury that ended his baseball career. You'll hear Case's story on how he landed the role he is in today, the challenges and blessings of with working in a family owned company, and what selling on Amazon has done for their company's revenue with valid tips and information you can utilize in selling your products on Amazon. Case also shares great insight on lessons learned as a new salesman in the CPG industry.

A few sales tips from Case:
"Never close a door."
"Do NOT smear or bash your competition, you may need each other some day."
"Know the facts about your products and don't sell anything you're not passionate about."

Learn more about Sunrise Fresh, LLC:
https://sunrisefresh.com/
Sunrise Fresh on Amazon

Connect with Case Samuel on LinkedIn

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Instagram @thewhiskpodcast
Instagram @mollycoddledhashslinger
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Website: www.mollycoddledhashslinger.net
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Music on this episode:
“Onion Capers” Kevin MacLeod
www.incomptech.com
Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ 

Support the show

Michael Morrison of Michael D Morrison Enterprises dives deep through his experience of over 20 years in the marketing industry and as a CEO of a media company with over 50 employees to create his current consulting firm. This episode explores common division he sees with companies starting with the CEO/founder that flows into the marketing, sales and advertising department. Michael really hits home on how department leaders or field roles can approach their supervisor or the CEO on how to re-build and grow the culture in the company for growth as a whole. He shares so many sweet bites of useful information for marketing directors and sales leaders within any industry.

Michael has so graciously put together a .pdf for our listeners on "How to Get Your Boss To Say Yes To Your Marketing & Sales Strategy"

Learn more about Michael D Morrison Enterprise's services:
https://www.michaeldmorrison.com/
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Join us on social media!
Instagram @thewhiskpodcast
Instagram @mollycoddledhashslinger
Facebook  LinkedIn
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Website: www.mollycoddledhashslinger.net
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Music on this episode:
“Onion Capers” Kevin MacLeod
www.incomptech.com
Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ 

Support the show

What is The Whisk Podcast? Why is an artisan candy company in Oklahoma starting a podcast for sales, marketing and business development professionals? We promise it comes full circle! Host and Head Sugar Slinger (CEO) of Mollycoddled Hash Slinger, Melissa Wedman is on a mission to help you learn new implementable tactics from guest interviews to utilize in your role within your company. Oh...and you might learn some quirky facts about this caramel making country girl that will make you laugh.
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Join us on social media!
Instagram @thewhiskpodcast
Instagram @mollycoddledhashslinger
Facebook  LinkedIn
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Website: www.mollycoddledhashslinger.net
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Music on this episode:
“Onion Capers” Kevin MacLeod
www.incomptech.com
Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/