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    This Is Virginia Kerr: Video and Marketing Hacks for Women

    This is Virginia Kerr, The Podcast and I’m ready to help you master your video and master your success! Through my proven strategies I’ve helped my clients start using effective video within days (not weeks or months) with easy-to-use strategies and templates. Creating video content can be intimidating! Whether you worry about your speech, stress over the perfect video look, or struggle to come up with content ideas, I can help. You don’t have to try to figure out the video world alone, we can do this together. I’ve worked in newsrooms and made countless videos while developing my content strategies, editing techniques, and embracing the on-camera quirks that make me unique. This is knowledge I’m thrilled to share with you so you can stand out for being yourself! Your story and personality are what set you apart from everyone else in your industry. Don’t hold yourself back from sharing these gifts with the world. Putting your true self out there is what helps you find ideal clients and customers. Think about connections you’ve made just by watching someone’s video. It’s powerful, right? Don’t let this amazing marketing opportunity pass you by just because being on video seems scary. If you’re ready to refine your content plan and on-camera presence to be the magnetic business owner you KNOW you can be, you’ve found the right place. For more information about the podcast, or to learn more about This is Video School visit www .thisisvirginiakerr.com I would love to connect with you more on social media! You can find me at: IG: @thisisvirginiakerr Facebook Group: https://www.facebook.com/groups/2572966429659470
    en100 Episodes

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    Episodes (100)

    132| How to Grow on Instagram in 2024| Use this simple formula

    132| How to Grow on Instagram in 2024| Use this simple formula

    In this episode, I'm giving you a simple formula to help you optimize your Instagram bio and content to bring in more followers. 

    Whether you're starting over, starting for the first time or changing directions, this episode will share the exact strategies to grow to 10k or even 100k followers in 2024. 

    Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just 10 minutes a day.

    Go to https://thisisvirginiakerr.com/this-is-video-school 

    Want to hear exaclty what you can expect inside This Is Video School? Listen to my limited series podcast. Go to 

    https://podcasts.apple.com/us/podcast/this-is-video-school/id1651642922 or 

    https://open.spotify.com/episode/1MCTCMHmwSc5RhQhootoGN?si=HMzucidbQxSGG2FsXavV_w

    131| Time to Niche Down: 3 ways to stand out in your industry

    131| Time to Niche Down: 3 ways to stand out in your industry

    You've heard of niching down on who you serve in your business...but we're talking about why you need to niche down on YOU. 

    If your industry's saturated and you feel like everything to say has been said and you just look like another person doing what you do - this episode is for you.

    Get ready for strategy and specfic video ideas you can do right NOW to help you become more memorable and get more clients.

    Message me on Instagram and let me know what you think @thisisvirginiakerr

    Want to learn more about my Video School program? Listen to this limited series podcast that walks you through what you can expect. Click here for Apple and here for Spotify

    You can find more about my video gear and programs at thisisvirigniakerr.com 

    130| The Algorithm Changed: The 3 Instagram growth strategies you need to start now

    130| The Algorithm Changed: The 3 Instagram growth strategies you need to start now

    Yes, you may have noticed your Instagram reels reach and views are down- but have you seen the new insights Instagram just made available?

    I've been testing different types of content and using these new insights to analyze Reels and was surprised by what I discovered!

    I'm explaining the new Instagram insights so you can look at yours to find out what's working and what's not working. Plus how you can find where people are trying to follow you but Instagram won't let them!

    We're also looking at why what used to get views and followers on Instagram isn't working anymore and the three growth strategies you need to start using.

    It's all in this week's podcast episode!

    129| Steal Your Competitors' Ideas Without Copying

    129| Steal Your Competitors' Ideas Without Copying

    There is a right way and a wrong way to steal your competition's content. But once you master the right way, you will see your views and engagement increase and you will have tons of new ideas!

    Today I'm breaking down exaclty how to steal ideas and dissect successful Instagram Reels so you can instantly improve your Reels content and results.

    Last day to save $100 on lifetime access to This Is Video School. Learn more at https://thisisvirginiakerr.com/this-is-video-school

    Listen to The This Is Video School Podcast here.

    128| Too Many Reels Ideas?: 3 Hacks to Simplify Your Content

    128| Too Many Reels Ideas?: 3 Hacks to Simplify Your Content

    Are you having a hard time collecting your Reels ideas, organizing them and actually putting them into content?

    In this episode I'm giving you a system to help you plan your content and structure your Reels so you not only know what to talk about- you know how to set up your Reels for success.

    Want to learn more about This Is Video School? Click here

    Listen to my limited series podcast about This Is Video School here. 

    127| Is Instagram Really Worth Your Time? The 3 Questions You Need to Ask Yourself

    127| Is Instagram Really Worth Your Time? The 3 Questions You Need to Ask Yourself

    Do you really need to continue Instagram to have a successful business online? Do you need to buy into all the "rules" of posting reels and showing up everyday for your followers?

    In this episode we are talking about different strategies to build an online business and I'm giving you the three questions you need to ask yourself before planning your content strategy for the year.

    Let me know what you discovered after answering these questions. Message me on Instagram at  https://www.instagram.com/thisisvirginiakerr/

    126| 10 Ways to Guarantee Your Reels Will FAIL in 2024

    126| 10 Ways to Guarantee Your Reels Will FAIL in 2024

    You can't set out to hit your business and marketing goals without avoiding 10 major pitfalls.

    In this episode, I'm breaking down 10 sure fire ways to tank your Reels in 2024 so you can get off to a good start and know exactly how to use your Reels to grow your business this year.

    Let me know your goals and if you want to be one of the handful I'm intereviewing this year message me on Instagram https://www.instagram.com/thisisvirginiakerr/  

    125| When the State of The World Affects the State of Your Mind

    125| When the State of The World Affects the State of Your Mind

    Is the chaos in the world preventing you from creating content? Are you having trouble focusing on your business because of current events? Maybe you just feel strange getting online acting like everything is fine when you know it's not.

    I've been struggling with this and I want to share what I've been doing to refocus.

    If you'd like to continue the conversation, message me on Instagram https://www.instagram.com/thisisvirginiakerr/  

    124| The Content You Need to Increase Engagement

    124| The Content You Need to Increase Engagement

    Have you noticed the content that used to work for you doesn't seem to get the comments and shares it once did? Maybe you have always had low engagement and never figured out why.

    It's simple. If you don't stand out in your industry. If your content is forgettable or if you never even grab people's attention in the first place...you will always have low engagement. 

    Remember- views don't pay the bills- costumers do- but if you cant get people to feel anything enough to engage- they're not buying. 

    In this episode, I'm breaking down content ideas that will boost engagement and sales with tons of examples.

    Want to learn more about my Mastermind This Is YouTube School? Click here. Save $200 on our next round that starts October 4th.

    123| Why My Simple Sales Model Makes MONEY

    123| Why My Simple Sales Model Makes MONEY

    I'm sharing my simple sales model and how simple growing your online business can really be.

    Doing less and having a bigger outcome is possible. You don't have to show up everywhere to grow your audience.

    You can do one thing really well..and that one thing can be what grows your profitable online business.

    Listen in as I walk you through this simple sales model.

    See ya there,

    Virginia

     

    Next Steps:

    Check out This Is YouTube School the mastermind

    Check out This Is Video School the online course

    Let's connect on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr 

    Instagram: https://instagram.com/thisisvirginiakerr

     

    122| Overcome the 4 Reasons You Haven't Started Your YouTube Channel Yet

    122| Overcome the 4 Reasons You Haven't Started Your YouTube Channel Yet

    In today's episode I go over the 4 reasons you haven't started your YouTube Chanel yet and how to overcome them.

    You'll hear how these reasons might be keeping you from true exponential growth.

    Plus, How you can conquer these fears, excuses and obstacles so you can let go of what's standing in the way of generating more leads and growing your business. 

    The most loyal audiences are built with long form content like YouTube. Real success happens when you SERVE not sell.

    If you're ready to launch your YouTube channel with me and a group of go getter business owners, check out This Is YouTube School.

    Last day to join is Friday July 7th unless the class fills up first.

    Let's connect on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr 

    Instagram: https://instagram.com/thisisvirginiakerr

    121| The #1 Way to Convert Your Followers

    121| The #1 Way to Convert Your Followers

    If you're relying on short form video to build your buisness- you're in trouble. The social media world has changed. I'm not saying you should abandon short form video...I'm saying you are missing out on a lot of money if you don't tweak your strategy.

    In this episode, I'm breaking down how you can do just that and start using the number one way to convert your followers into customers.

    Want to launch a YouTube Channel with me? My YouTube Mastermind just opened! Join This Is YouTube School before it fills up. Click here to learn more and grab your spot!

    120| "Video is My Marketing Now!" Student Spotlight Lindsey Myers

    120| "Video is My Marketing Now!" Student Spotlight Lindsey Myers

    Are you ready to take your video to the next level? Lindsey Myers used to be in your shoes. Struggling with how to edit, how to structure a Reel so it gets views and most importantly- how to show up as the real Lindsey. She didn't want to do trends or act like someone she wasn't.

    But after taking This Is Video School (my video program) and implementing the powerful strategies..her Instagram and TikTok accounts exploded and she now sees money coming in just from showing up on video.

    In this episode, Lindsey the owner of Created Colorful shares how she uses video to convert followers into clients using simple steps anyone with an online buisness and video can do.

    Plus she's giving us great tips on choosing the right colors to wear on video!

    P.S. Don't miss out on my two day Spring Special. You can save $100 on lifetime access when you join This Is VIdeo School May 9th and 10th

    Click here to join This Is Video School!

    Check out Lindsey on Instagram @CreatedColorful here.

    119| Proven Strategy to Keep You From Running Out of Video Ideas: 5 Ways to Bullet Proof Your Content System

    119| Proven Strategy to Keep You From Running Out of Video Ideas: 5 Ways to Bullet Proof Your Content System

    Creating content is fun until you run out of what to talk about. And the more videos you make- the more times you run into this UNLESS you have a solid system and strategy to help you repurpose ideas and scripts.

    Today we're getting you that system with 5 simple ways to tweak your content creation system. 

    Wanna check out This Is Video School- THE PODCAST? It breaks down exaclty what you can expect inside the program.

    Listen to it on Apple here.

    Listen to it on Spotify here.

    Let's connect on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr 

    Instagram: https://instagram.com/thisisvirginiakerr

    118| Why Is Everyone Jumping on The New App Clapper?

    118| Why Is Everyone Jumping on The New App Clapper?

    I've been testing content on a new platfrom- actually it's not new. Just new to most people.

    It's called Clapper. And I'm LOVING IT. 

    In this epsiode I'm telling you why it's different. Why I like it. And why you should go check it out. :)

    Join the Video Creator Newsletter HERE.

    Join THIS IS VIDEO SCHOOL HERE

    Wanna check out This Is Video School- THE PODCAST? 

    Listen to it on Apple here.

    Listen to it on Spotify here.

    Let's connect on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr 

    Instagram: https://instagram.com/thisisvirginiakerr

    117| It's Time to Change Social Media: We can't live in fear if we want to make a difference

    117| It's Time to Change Social Media: We can't live in fear if we want to make a difference

    If we want social media to be a tool to make a REAL difference in the world, if we want to make Instagram more authentic, if we want to give people hope- we have to commit to sharing real life in our content.

    I know- sounds like I'm telling you to go outside your niche. I am. Kind of.

    In this episode, I'm telling you how I'm commiting to add real life to my content and starting to share my faith.

    Something I've been afraid to do. Still am. But I'm doing it anyway.

    Join the Video Creator Newsletter HERE.

    Join THIS IS VIDEO SCHOOL HERE

    Wanna check out This Is Video School- THE PODCAST? 

    Listen to it on Apple here.

    Listen to it on Spotify here.

    Let's connect on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr 

    Instagram: https://instagram.com/thisisvirginiakerr

    116| Never Run Out of Content Ideas: Your Bulletproof Content Plan

    116| Never Run Out of Content Ideas: Your Bulletproof Content Plan

    If coming up with video content ideas is a problem for you. If you are tired of talking about the same topics. If you thing your content is boring...

    Get ready to take notes- I'm giving you the exact content system I teach in my program This Is Video School. You'll be able to plan your content for a month or more after you listen to this. 

    Let's go!

    Join the Video Creator Newsletter HERE.

    Join THIS IS VIDEO SCHOOL HERE

    Wanna check out This Is Video School- THE PODCAST? 

    Listen to it on Apple here.

    Listen to it on Spotify here.

    Let's connect on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr 

    Instagram: https://instagram.com/thisisvirginiakerr

    115|Planning Your Video Content: Here's my weekly schedule and system

    115|Planning Your Video Content: Here's my weekly schedule and system

    Finding Instagram, YouTube and podcast content can be overwhelming. Then you gotta make time to create the ideas and post them.

    It's so much work!

    BUT I found a way to take one idea and plan my entire week's worth of content around it. 

    That's what I'm unveiling in this podcast. My content planning, creating and posting system for the week.

    Let's go!

    Join the Video Creator Newsletter HERE.

    Join THIS IS VIDEO SCHOOL HERE

    Wanna check out This Is Video School- THE PODCAST? 

    Listen to it on Apple here.

    Listen to it on Spotify here.

    Let's connect on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr 

    Instagram: https://instagram.com/thisisvirginiakerr

    114| The Number 1 Reason Your Reels Aren't Growing Your Instagram Account

    114| The Number 1 Reason Your Reels Aren't Growing Your Instagram Account

    It's time we have the talk. As in, the real reason your Reels aren't getting you the views and followers you think you deserve.

    We can talk niche and keywords all day but the number one reason comes from one engagement signal that matters more than all the others. 

    This is part of the recent changes on Instagram, but the good news is- when you figure this out you'll improve your video content on all social media platforms.

    I'm explaining how to analyze your reels and start creating reels that reach people who aren't follwing you so you can grow your account in 2023!

    Join the Video Creator Newsletter HERE.

    Join THIS IS VIDEO SCHOOL HERE

    Wanna check out This Is Video School- THE PODCAST? 

    Listen to it on Apple here.

    Listen to it on Spotify here.

    Let's connect on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr 

    Instagram: https://instagram.com/thisisvirginiakerr

    113| Content Ideas to Post When Life Gets Hard

    113| Content Ideas to Post When Life Gets Hard

    One of the hardest parts of social media and marketing is showing up for your audience when life is not going well behind the scenes.

    You feel fake, you feel uninspired, you feel ridiculous.

    I have found three types of content that help me connect with my audience and slowly get back in the groove of posting. They're simple..because if they weren't you wouldn't do them and they woulnd't work.

    Not always easy but for sure simple. Take care of you. Let me know if this episode is helpful :) 

    Join the Video Creator Newsletter HERE.

    Join THIS IS VIDEO SCHOOL HERE

    Wanna check out This Is Video School- THE PODCAST? 

    Listen to it on Apple here.

    Listen to it on Spotify here.

    Let's connect on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr 

    Instagram: https://instagram.com/thisisvirginiakerr

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