Unconventional Life with Jules Schroeder

Cassie Petrey is the brilliant woman behind the social media marketing of iconic artists such as the Backstreet Boys, Camila Cabello, and Britney Spears. She is the co-founder of Crowd Surf, a renowned marketing and music management firm. 

As an original fan girl, Cassie's passion for Backstreet Boys at age 12 led her to create a global fan newsletter. She later played a pivotal role in re-establishing the band's enduring fame for a new generation. At 17, while working as a college rep for Warner Music Group, she was among the first to recognize the marketing potential of emerging platforms like Myspace and Facebook.

Crowd Surf has collaborated with tech giants Apple and Google, major labels like Universal, Disney, Sony, and Warner, and managed rising stars such as Loren Gray, Max & Harvey, and Ugly Boys. The firm also crafts custom marketing plans to keep legendary works by John Fogerty, Neil Diamond, Frank Sinatra, and Marvin Gaye at the forefront of pop culture.

With teams in Los Angeles, Nashville, and New York, Crowd Surf excels in all aspects of artist careers, including launches, brand strategy, residencies, television projects, merchandising, and more. 

In August 2022, the company expanded with a new artist management division, catering to top influencers and Gen Z musicians.

Cassie, a Forbes 30 Under 30 and Billboard 30 Under 30 honoree is a driving force in social media and artist management in Hollywood. Alongside her co-founder Jade Driver, they were featured on power lists in Variety and Billboard and have shared their expertise at events like SXSW, the New Music Seminar, and the Forbes 30/50 Summit in Abu Dhabi.


More of Cassie:

• Instagram: https://www.instagram.com/cassiepetrey/?hl=en

• LinkedIn: https://www.linkedin.com/in/cassiepetrey/

• Podcast: How I Got Backstage

• Website: https://www.linkedin.com/in/cassiepetrey/overlay/contact-info/

Frenchie Ferenczi is a go-to growth and marketing strategist. She is the secret weapon for small business owners' revenue growth. Frenchie helps overwhelmed experts and creatives scale their businesses. Her mantra: close to the money, without sacrificing their personal lives.

Frenchie believes that anyone can call themselves a CEO. But, succeeding as one requires the right habits, offers, and delivery. According to her, growing a business while maintaining a balanced life is possible.

Even as an expert, your strategy can sometimes fall by the wayside. It leaves you overbooked, overburdened, and exhausted. You need to make informed decisions, say 'no' more often, and create space for what truly matters.

Don't do it alone. Catch today's episode to discover how to live an unconventional life while thriving as a CEO without burning out!

More of Frenchie:

• Website: https://frenchieferenczi.com/free-resources
• Instagram: https://www.instagram.com/frenchie.ferenczi/
• LinkedIn: https://www.linkedin.com/in/frenchieferenczi/
• Free Resources: 37 Stupid Easy Ways to Stay Close to the Money (Without Being Salesy)

Kaila O'Connor is well-known for her impulsive nature. She has often been advised to follow the "24-hour rule." She embraced her unique approach after discovering she is a 6/2 splenic projector with a soul's purpose to navigate life instinctually—often astonishing those around her.

This journey led her to the world of human design and the founding of KMO Consulting. This innovative Affiliate PR agency bases its decisions on her team's human design charts.

Two years into her venture, Kaila firmly believes that the emotional experience of doing a job is just as critical as the skill itself. She asserts that energy needs to include 50% of traditional corporate business strategies.

As an energetic business consultant, Kaila leverages human design as a powerful tool to communicate the importance of energy management to CEOs and C-suite executives. Her mission is to ensure employees feel happy, fulfilled, supported, and productive, ultimately revolutionizing the workplace environment.

More of Kaila:

• LinkedIn: https://www.linkedin.com/in/kaila-oconnor-przymus/

• Website: https://kailaoconnor.com/

• Instagram: kaila__oconnor

Aaron Bare is the Wall Street Journal, USA Today, and #1 Amazon Bestselling Author of Exponential Theory:  The Power of Thinking Big. The book is a culmination of Aaron’s experience as a strategic facilitator where he helped leadership solve problems at over 500 companies in nearly 100 countries and all 50 States. 

Now, Aaron is focused on sharing the seven universal truths he distilled in Exponential Theory through his new talent and leadership accelerator, the XMBA. The XMBA will help leaders develop their eXponential Mindset, Beliefs, and Attitudes. Enterprises can use the XMBA to create custom learning and development to accelerate their teams. Individuals can use the XMBA to develop thoughts, habits, and anti-fragility to find purpose and inner strength. 

Aaron has sold 12 companies and started four accelerators, and three non-profits throughout his career. He’s a leader in digital transformation, sustainability, and inclusion that helps executives digitize and disrupt themselves to succeed in the future. As leaders think bigger, they become more conscious—exponential leaders consider the entire ecosystem, stakeholders, and future generations with their decisions.

More of Aaron:

• Instagram: https://www.instagram.com/aaronbare/ 
• LinkedIn: https://www.linkedin.com/in/aaronbare/
• Website: https://www.aaronbare.com/

Lauren Hubert MS, RD is the Registered Dietitian and weight loss expert behind the brand The Sorority Nutritionist (TSN) where she helps women learn how to eat for sustainable fat loss. In a world where fad diets and contradicting information on the Internet is always making us believe we need to be restrictive and miserable to lose weight, TSN is disrupting the weight loss space by teaching women how to eat and approach weight loss with a simple, flexible and actually enjoyable approach.

Lauren’s private practice offers supportive coaching and online Membership programs featuring hands-on support from Registered Dietitians.

You can also find her on The Sorority Nutritionist Podcast interviewing incredible guests and sharing her simple and effective weight loss tips for lasting results.

More from Lauren:

• Instagram: https://www.instagram.com/sorority.nutritionist/
• Website: https://thesororitynutritionist.com/
• Podcast: https://thesororitynutritionist.com/podcast/

Nicole Lovince is a multi-hyphenate talent > Actress, Singer/Songwriter, Podcaster, Public Speaker & Certified Theta Healer known for her scene stealing roles and powerful vocal range.

At an early age she performed on major and minor stages via stage plays, festivals, and events in and around Louisiana. With the assistance of a full academic scholarship, Lovince attended Bowling Green State University. She gradated Cum Laude with a BA in film production and a minor in broadcasting. Later on she attended and graduated from the London Academy of Music and Dramatic arts (LAMDA) summer program in London, UK with a concentration in Shakespeare.

Since she has been actively working in the entertainment industry as an actress, vocalist, casting director, producer, writer, and content creator. Nicole song writes, produces, and performs original music under the name “Free The Unicorn” in the r&b/pop/rock genre. She has roles in such films and tv shows as Pitch Perfect and Dear White People. Sharing the big screen with stars such as Anna Kendrick, Rebel Wilson, Monique, and Brendan Fraser. Nicole has performed live in front of a collective audience upwards of 30,000 people. She has an extensive background in on camera acting, live stage performance, and content creation. She uses her social media to share her intuitive insights and experience through art, entertainment, and the power of manifestation.

Nicole is also the creator and curator of The Goddess Bath Experience. She helps women from diverse backgrounds create and learn to sustain a ritual self care practice called "The Goddess Bath" an intentional ritualistic bath that will transform you inside and out. Nicole brings her unique gifts of performance, ritual bath experience, and intuitive healing methods to the curation of The Goddess Bath Experience. The Goddess Bath Experience also curates monthly events, group coaching programs and goddess bath subscription boxes that include the products and a process that leads women to experience inner transformation.

More from Nicole:

• Instagram: https://www.instagram.com/nicolelovince/
• Website: https://www.nicolelovince.com/
• The Goddess Bath Experience: https://www.goddessbaths.com/

Tara Divina is a heart-healing medicine musician who creates songs to bring our deepest prayers into reality. She draws on her experience as a Vice President at the Warner Music Group to offer business coaching for conscious musicians, visionary artists, and business owners so they can build an organic fan base using authentic self-expression, and generate a sustainable income using all of their gifts.

Tara has worked with hundreds of musicians and dozens of record labels over 10+ years to generate tens of millions in digital music sales. She currently works with a small, exclusive selection of musicians, authors, and artists to help them reclaim their identity as creative artists, integrate it into their existing businesses, and build a following.

More from Tara:

• Website: https://taradivina.com/
• Facebook: https://www.facebook.com/taradivina
• Instagram: https://www.instagram.com/taradivina/
• Spotify: https://open.spotify.com/artist/6tIErkUQIbVkeqaMMlQ64s?si=8hUINLf-SQWsOnK-Jtmxjg&nd=1

Lauren Petrullo is an award winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha. As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism’s Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising. 

More from Lauren:

• Website: https://www.laurenpetrullo.com/

• Facebook: https://www.facebook.com/Lauren.E.Petrullo

• Instagram: https://www.instagram.com/laurenepetrullo/

• Twitter: https://twitter.com/lauren_petrullo

• LinkedIn: https://www.linkedin.com/in/laurenpetrullo/

Lauren’s Brands:

• Mongoose Media: https://mongoosemedia.us/

• Beau and Belles: https://beauandbellelittles.com/

• Asian Beauty Essentials: https://asianbeautyessentials.com/

• Shade Matcha: https://enjoyshade.com/

Maia Monell is the Co-founder and Chief Growth Officer of the Nav.it Money App. Nav.it's the fitness app for finances, providing personalized financial coaching to build good habits and live financially well. When she's not pitching, selling, and creating for Nav.it, Maia's working with her family's two foundations. She's devoted to closing wealth gaps perpetuated by a system not built for the majority of America and believes financial wellbeing is an integral part of creating a healthier and more equitable society. She’s an avid tennis player, skate skier, and runner with an obsession for physical, nutritional and financial health.

More from Maia:

• LinkedIn: https://www.linkedin.com/in/maia-monell-6a2b7555/

Nav.it:

• Instagram: https://www.instagram.com/letsnavit/?hl=en
• Website: https://www.linkedin.com/in/maia-monell-6a2b7555/
• Download App: https://apps.apple.com/us/app/nav-it/id1423695301

After discovering Bitcoin in 2011, Mark Basa co-founded and designed an omni-currency payment gateway, enabling consumers to pay with fiat, loyalty points, and Bitcoin in a single transaction, which resulted in a partnership with Microsoft and the Australian government through their joint-venture innovation programs for promising technologies.

As an early crypto-evangelist, Mark specializes in strategic development and brand conceptualization for early-stage crypto companies and has been featured on and quoted in Daily Telegraph, The Guardian, Reuters, Yahoo Finance, Express.co.uk, and many more. Mark is the Director of HOKK Finance, a cross-chain, DeFi ecosystem, the co-founder of Murasaki B.V: a game studio backed by Japan’s largest VC, and the current Managing Director of the crypto division at XWECAN, a global PR and communications agency. Mark has also worked as a Brand Director of a layer-one blockchain.

More from Mark:

• Twitter: https://twitter.com/storm_css
• LinkedIn: https://www.linkedin.com/in/mark-basa/
• Website: https://hokk.finance/

Jessica Zweig is the CEO of SimplyBe. Agency, an international award-winning personal branding firm, serving clients across the globe.  She is the author of #1 best selling book, “Be. - A No B.S. Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself,” published by Sounds True (Macmillan). Jessica was named a Personal Branding Expert by Forbes, 2020's Most Notable Entrepreneur by Crain's, the 2018 and 2019 Stevie® Award winner for “Female Entrepreneur of the Year,” and a Top Digital Marketer to Watch by Inc. On a mission to debunk the perception that personal branding is an act of vanity, Jessica believes that, when done right, personal branding is an act of service, a social responsibility, and a positive investment toward a positive future. "When you set yourself free to Simply Be, you set the world free."

More from Jessica:

• Instagram: @jessicazweig 
• Book: Be: A No Bull-Sh*t Guide to Increasing Your Self-Worth and Net Worth by Simply Being Yourself  + the coinciding paperback workbook for Be.  launching on January 17th, 2023 :)
• The Expand Your Brand 3-Day Challenge: simplybeagency.com/challenge 

• • To get a seat to the 3-Day Challenge, you must purchase either the paperback copy of ‘Be” OR “Be. The Workbook”  
  • Link to purchase
  • Submit your Amazon purchase # here and you will be sent the link to join the 3-Day Challenge!

John Jonas helped thousands of entrepreneurs succeed in their business by doing outsourcing differently. He created the world’s largest website for finding Filipino Virtual Assistants, OnlineJobs.ph, which has over 1,000,000 Filipino resumes and hundreds of thousands of employers from around the world using it. He works about 17 hours per week, choosing to spend his time with his family rather than working.

John is highly renowned for his expertise in hiring rock star virtual assistants, helping business owners accomplish genuine freedom. John's mission also helps talented Filipino VAs overcome the economic challenges of living on an island by providing opportunities to make incomes well above their national average so they, too, can spend more time at home.

More from John:

• Instagram: https://www.instagram.com/thejohnjonas/
• Facebook: https://facebook.com/johnjonasofficial
• LinkedIn: https://www.linkedin.com/in/john-jonas-41128b/
• Website: https://johnjonas.com/

OnlineJobs.PH: 

• Website: https://www.onlinejobs.ph/
• Instagram: https://www.instagram.com/onlinejobs.ph/
• Facebook: https://web.facebook.com/onlinejobs.ph

Grace Valentine is the definition of your internet BFF. She is refreshing, relatable, and inspirational. Through her three books, her podcast, and her mini books on Instagram, Grace helps women in their twenties navigate challenges within college life, their relationship to their body image, and how to settle into adult life. Through the lens of faith, Grace is also here to help redefine what it means to be a Christian by showing others that Christianity is not lame–it is an adventure worth living. Today, Grace believes that the Church has failed women and wants to highlight a new narrative that women are respected in the Bible.

More from Grace:

• Instagram: https://www.instagram.com/thegracevalentine/
• Twitter: https://twitter.com/GraceV96
• Website: https://gracevalentine.org/
• New Book: What Will They Think?: Nine Women in the Bible Who Can Help You Live Your Life Boldly

Steven Izen is the founder & CEO of Lokai, the iconic bracelet brand that motivates wearers to stay humble at their highs and hopeful at their lows in life. Steven currently serves as the youngest member on the national board of the Make-A-Wish Foundation, was named to the Forbes 30 Under 30 List for Retail and Ecommerce in 2017, and was the Ernst & Young Entrepreneur of the Year Awards Finalist in 2016. 

More from Steven:

• Instagram: https://www.instagram.com/stevenizen/?hl=en
• LinkedIn: https://www.linkedin.com/in/steven-izen-5620323b/

Lokai

• Website:https://lokai.com/collections/shop-all
• Instagram:https://www.instagram.com/livelokai/?hl=en

Elements of Balance

• Website: https://www.elementsofbalance.io/
• Instagram: https://www.instagram.com/elements/?hl=en

As a seasoned speaker who has taken the mic on NBC, The CW, and Fox—as well as on stages ranging from TEDx, Hay House, The American Heart Association, LuluLemon, and many more—Suzanne Adams is creating a powerful ripple of inspiration and positivity. In addition to being a sought-after speaker, Suzanne is a bestselling author, transformational mentor, and strategist. Quantum Vibes, Suzanne's latest book inspired by her groundbreaking Tedx Talk (that has garnered over two million views), is a bright and inspiring book that demonstrates how the confluence of the Law of Attraction, spirituality, and science can work brilliantly in your favor to deliver you the contentment and success you’ve long desired. Suzanne is a thought leader in the field of personal development, energetics, and leadership and is on a mission to help you reach your highest potential and attract your dreams!

More from Suzanne:

• Instagram: https://www.instagram.com/suzanneadamsinc/
• Facebook: https://www.facebook.com/SuzanneAdamsInc
• Website: https://www.suzanneadamsinc.com/
• TEDx Talk: https://www.youtube.com/watch?v=2RuCfTiCDjs
• Quantum Vibes Book: https://suzanneadamsinc.com/quantum-vibes/

Laney Schwartz is the founder, creator, and recipe developer behind the food blog Life is but a Dish. Laney is on a mission to help busy home cooks across the world gain confidence in the kitchen, create simple and delicious meals, and cook without being tied to a recipe. After 7+ years of blogging, Laney has over 600 reliable recipes on her website, all using simple everyday ingredients.

Laney created a program called Cook with Confidence to help overwhelmed and anxious home cooks learn how to build foundational cooking skills for life. She has successfully moved over 200 students through the program, changing people’s relationship with the kitchen.

More from Laney:

• Instagram: https://www.instagram.com/lifeisbutadish/
• Facebook: https://www.facebook.com/lifeisbutadish
• Pinterest: https://www.pinterest.ph/lifeisbutadish/
• Website: https://www.lifeisbutadish.com/
• Link: https://www.lifeisbutadish.com/unconventional
• Code: UNCONVENTIONAL for $100 off

Chris Gibson is a sought-after skincare expert and holistic health coach/esthetician. He is also the Best-Selling Author of the acclaimed book Acne Free In 3 Days (1 Million+ Copies Sold) and has a very successful YouTube channel, Chris Gibson Live!

The YouTube channel (175K+ subscribers) is dedicated to providing expert information and product reviews on skincare and wellness topics for both skin issues and anti-aging.

More from Chris:

• Youtube: https://www.youtube.com/chrisgibsonlive
• Instagram: https://www.instagram.com/chrisgibsonfriends/
• Facebook: https://www.facebook.com/ChrisGibsonFriends/
• Twitter: https://twitter.com/TheChrisGibson1
• LinkedIn: https://www.linkedin.com/in/cggibson1/
• Website: https://chrisgibsonlive.com/

Birute Efe first started an online business in 2010, blogging about family games and soon realized she loved making videos more than blogging. After successfully selling the blog, she began teaching video marketing and creating editing courses to teach other entrepreneurs how to make viral videos. In 2020, the pandemic hit — she was faced with homeschooling her three children and then her husband was diagnosed with cancer. During this tumultuous time, she and her best friend, Roneta Bajorinaite, launched beCreatives, a video editing agency that provides professional video editing services for a flat subscription rate. 

More from Birute:

• beCreatives Website: https://becreatives.co/
• beCreatives Instagram: https://www.instagram.com/becreatives_videos/

Click here to enter the giveaway!

Dawn & Cher Hubsher are famously known as the Mother/Daughter duo from My Super Sweet 16 on MTV or s'Mothered on TLC. They talk every day, all day long, so they figured they may as well make a podcast and let you in on their lives behind the camera. You get to see them for a few clips every season, but they want you to know the real them, and they are not holding back. Yes, they are mother and daughter, but they are also best friends. Dawn and Cher will go over how they got this close and give you tools to implement in your own life. They talk about everything, and nothing is off limits. They discuss sex, love, dating, motherhood, marriage, mother/daughter issues, friendships, and so much more. You will hear Dawn give her very motherly advice, or what others call "smothering" advice, and Cher tells it as it is!

More from Dawn and Cher:

• Instagram: https://www.instagram.com/chattermouthpodcast/?hl=en
• Youtube: https://www.youtube.com/c/CherHubsherandDawnHubsher
• Chattermouth Podcast: https://chattermouthpodcast.com/
• A Bond That Lasts Forever Book: https://www.abondthatlastsforever.com/

Click here to enter the giveaway!

Broken to Basecamp

Scott’s background is a story of how one adventurous entrepreneur went from being crippled and believing that he may never walk again to trekking to Mt. Everest Base Camp and discovering his highest purpose yet.

Who is Scott Rowley?

• Business coach for purpose-driven entrepreneurs
• Avid outdoor enthusiast (climbed and skied most of the major peaks in the NW United States, trekked to Everest Base Camp (climbed 3 peaks and 3 passes on this trek), frequently ski in very remote terrain in Montana
• Leader of a start-up accelerator, Peak Prosper
• With 5 clients who have grown to 7-8 figures, dozens of 6-figure clients
• 3 clients have turned into USA Olympic athletes in freestyle skiing and ice climbing

More from Scott

• Website: https://www.peakprosper.com/
• Peak Prosper Podcast: https://podcasts.apple.com/us/podcast/peak-prosper/id1621344737

Click here to enter the giveaway!