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Video Signal for December 29th, 2022.

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Video Signal for December 26th, 2022.

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Slight change in programming. Behind the Upload is now Video Signals.

Twice a week update on the latest news and trends in video marketing, in under 10 minutes.

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In this episode, Deya Aliaga Kuhnle from Digital Business Manager Bootcamp shares her experience with YouTube, how she built a system to publish two videos a week consistently, how she learned to be more comfortable on camera, and how she's been building out a flywheel of content that is helping her grow her brand and business. 

Digital Business Manager, or DBM, is a program to train people on how to help business owners and entrepreneurs more efficiently operate their businesses.

For show notes, resources, and transcripts, head over to behindtheupload.com

In this episode of Behind the Upload, we speak with Layla Pomper from ProcessDriven.

We'll break down:

• How Layla turned YouTube into her biggest source of leads for her company
• How she simplifies her video production process to consistently put out content
• Why creating a YouTube channel was one of the best decisions she ever made in her life
• And more!

For all the show notes, links, and transcript, head over to behindtheupload.com

ProfitWell has taken the video content game to the next level with Recur, their media network dedicated to producing content related to SaaS topics and businesses. Recur produces a series of video series and podcasts, all as part of the marketing plan for ProfitWell.

In this episode, we break down how all the different shows fit into their sales funnel, how they manage to produce so much content, publishing on YouTube vs their own site, and some takeaways for using video for any business, even if it's not building an entire media network. 

Connect with Patrick Campbell & ProfitWell
ProfitWell Official Website
ProfitWell on YouTube
ProfitWell on Facebook
ProfitWell on Twitter
ProfitWell on Instagram
ProfitWell on LinkedIn
Patrick on LinkedIn
Patrick on Twitter

For show notes, resources, and transcripts, visit: https://ntm.link/profitwell

🎙 Listen to More Episodes of Behind the Upload
Why LiveChat Created a Second YouTube Channel
CartFuel’s Evergreen Content YouTube Strategy

Timestamps
00:00 - Intro
01:35 - What is ProfitWell?
02:35 - What is Recur Media?
04:52 - Branding Through Video vs. Other Forms of Media
07:33 - Being a Media Network instead of a Video-Producing Brand
10:32 - ProfitWell Shows - Conceptualization and Development
18:09 - Sales Funnel and Strategy
20:42 - Meet the Content and Production Team
23:30 - Seasonal Structure Shows - Staffing and Production
27:54 - Media Production Gear, Equipment and Software Recommendations
34:29 - Publishing Video Content via the Wistia Platform
36:21 - Video Traffic when Hosted on Website instead of YouTube
37:21 - Boost Marketing and Promotion via the Transistor Podcast Platform
38:42 - SEO's Effect on Traffic
39:28 - Post-Assessment and Measuring Success
42:14 - Metrics and Data
45:28 - Syndication and Reaching New Audience
47:07 - Audience-Focused Content
48:43 - Pro Tips for First-Time Video Brand Content Creators
50:41 - Future Plans and What's Next
52:40 - Outro

Show Notes

ProfitWell and Patrick

• ProfitWell
• Recur Media
• Pricing Page Teardown
• Protect The Hustle
• Boxed Out
• Retention Talk
• RevOps and Hops

Others

• WHOOP
• Wistia
• Morning Brew
• theSkimm         
• Panasonic Lumix DC-GH5
• Blackmagic Design Cinema Camera 6K Pro
• Jellyfish
• RAID
• Blackmagic Design ATEM Mini Pro

In this episode, I speak with Austin Distel, head of marketing at Jarvis.ai. Jarvis.ai is one of the best copywriting tools that uses GPT-3 to generate short and long form content.

We talk a little bit about how exactly GPT-3 works and how all the new AI tools that have popped up over the past year work.

But the main reason I wanted to talk to Austin was to break down the live trainings he does featuring members of the community who share their knowledge on how to use Jarvis better. 

This video strategy creates both community engagement and is a free way to build up a powerful video library to train future customers. 

For more info on Jarvis and to try it out, visit https://ntm.link/jarvis

Marcos from LiveChat explains the strategy and challenges of launching a second branded YouTube channel for LiveChat, why creating great content is only going to be more important, and the best ways to get started creating videos for your own brand.

LiveChat Software offers software solutions to manage business communications, generate leads, and sell online. They allow companies to stay in touch with their customers anytime and anywhere, just as they want to. The product suite consists of LiveChat, ChatBot, HelpDesk, and KnowledgeBase.

Marcos Bravo is a marketing and brand expert with over 20 years of experience in many industries. These days he works as the Head Storyteller for LiveChat, one of the most successful European companies and shares his experience in a series of videos created for SUCCESS By LiveChat. Marketing Mentor and Investor Relations in the European region and LATAM.

Connect with Marcos & LiveChat

LiveChat Website

LiveChat Twitter

Marcos on LinkedIn 

SUCCESS by LiveChat on YouTube

For show notes, resources, and transcripts, visit: https://ntm.link/livechat

🎙Watch More Episodes of Behind the Upload

How Surfer SEO Uses YouTube Discovery Ads to Educate Customers

Show Notes

LiveChat
LiveChat on YouTube
Success By LiveChat on YouTube 
ChatBot
HelpDesk 
KnowledgeBase
LiveChat Partner Program
Cyberpunk 2077
Animal Crossing
Sony Alpha 6500
iPhone 12
Sennheiser Shotgun microphones
Rode Broadcaster
DaVinci Resolve 17
Zoom H6
BEHRINGER U-Phoria UMC202HD
Final Cut Pro
Blackmagic
Blackmagic ATEM Mini
Anchor
BuzzSprout
PicMonkey
Surfer SEO
Tomasz Niezgoda
Ahrefs
Marcos Bravo
Incoming Chat 

In this episode of Behind the Upload, we chat with Jelani from Cartfuel about creating evergreen content for YouTube that drives leads for your business.

Jelani shares a few strategies to get started on YouTube, even if you hate being in front of the camera, and how to figure out what type of content resonates with your audience.

Jelani is the founder of Cartfuel. Cartfuel enables HubSpot users to make more money with one-time and recurring payments, Upsells, and order bumps - all while sending contact purchase records to the HubSpot timeline.

Cartfuel's Website

Cartfuel Twitter

Jelani Twitter

Jelani The Marketer YouTube

Show Notes

• CartFuel - https://www.cartfuel.io 
• Webflow - https://webflow.com 
• HubSpot - https://www.hubspot.com 
• Stripe - https://stripe.com/ 
• PayPal - https://www.paypal.com/ 
• OneClickUpsell - https://apps.shopify.com/zipify-oneclickupsell 
• ClickFunnels - https://www.clickfunnels.com 
• WordPress - https://wordpress.com 
• Saas - https://en.wikipedia.org/wiki/Software_as_a_service 
• Jelani The Marketer (YouTube Channel) - https://www.youtube.com/channel/UCDYASBY_QcSKGx2LZcPT70w 
• VidIQ - https://vidiq.com 
• TubeBuddy - https://www.tubebuddy.com 
• Ahrefs - https://ahrefs.com 
• Twitter - https://twitter.com 
• Facebook - https://facebook.com 
• Adobe Premiere - https://www.adobe.com/sea/products/premiere.html 
• Shure SM7B - https://geni.us/cskBfka
• Cloudlifter - https://geni.us/jggJOw
• OBS (Open Broadcaster Software) - https://obsproject.com 
• Panasonic Lumix G7 - https://geni.us/66morLd
• Aputure Amaran AL - https://geni.us/R09hr
• Aputure Lightstorm - https://www.aputure.com/families/light-storm/ 
• Dan Lok - https://www.youtube.com/c/DanLok/ 
• Riverside - https://riverside.fm 
• OddMoneyTV - https://www.youtube.com/channel/UCi-rOYSa-Tg2h0T1HSldhIg 
• Trends (newsletter by The Hustle) - https://trends.co 
• Pinterest - https://pinterest.com 
• Quora - https://www.quora.com 
• ActiveCampaign - https://www.activecampaign.com 
• Jelani’s Twitter - https://twitter.com/jelanisince94 

In our very first episode of Behind the Upload, we speak with Tomasz Niezgoda from Surfer SEO about their video marketing strategy, their formula for thumbnails, how they use YouTube Discovery Ads, and a trick to use Surfer SEO to improve your YouTube descriptions. 

Surfer SEO: https://surferseo.com/

Tomasz Niezgoda -https://www.linkedin.com/in/niezgoda-tomasz/

For video and transcripts, visit: https://newterritory.media/surfer-seo

///
Timestamps
00:00 - Intro
00:55 - Surfer SEO
02:13 - Backstory of Surfer SEO
03:59 - Getting Started in YouTube
05:50 - Figuring Out the Audience
07:24 - Figuring Out Video Topics
09:07 - Process for Creating New Videos
10:23 - Workflow for Creating Videos
12:38 - Learning Experiences in Creating Videos
16:40 - Equipment List
20:16 - Secret to Good Thumbnails
24:56 - YouTube Video Metadata
26:27 - Using Surfer SEO for YouTube Optimization
30:39 - Process for Promoting Videos
31:24 - Promoting Videos with YouTube Ads
34:59 - Live Streaming
37:29 - Future Video Marketing Plans

///
Show Notes

Conversion AI - https://www.conversion.ai

Slawek Czajkowski's agency - https://surferseo.com/why-surfer/

Slawek Czajkowski - https://www.linkedin.com/in/slawomirczajkowski/

Lucjan Suski - https://www.linkedin.com/in/lucjansuski/

Michal Suski - https://www.linkedin.com/in/michal-suski/

NLP & BERT in SEO: How to Boost Your Organic Traffic (2020 Way) - 

How Is NLP Changing The Way We do On-Page SEO in 2020?  - https://surferseo.com/blog/nlp-on-page-seo-2020/

Adobe Premiere Pro - https://www.adobe.com/sea/products/premiere.html

Adobe After Effects - https://www.adobe.com/sea/products/aftereffects.html

Cam Link - https://www.elgato.com/en/cam-link-4k

Shure SM7B - https://www.amazon.com/Shure-SM7B-Cardioid-Dynamic-Microphone/dp/B0002E4Z8M

Screenflow - https://www.telestream.net/screenflow/

QuickTime - https://support.apple.com/en-ph/guide/quicktime-player/welcome/mac

TubeBuddy - https://www.tubebuddy.com

VidIQ - https://vidiq.com

Ahrefs - https://ahrefs.com

SERP - https://www.wordstream.com/serp

Google Ads - https://ads.google.com/home/

Zoom - https://zoom.us

Demio - https://www.demio.com

Tomasz Niezgoda - https://www.linkedin.com/in/niezgoda-tomasz/

Do you want to grow your business with video?

Behind the Upload is a podcast interviewing entrepreneurs, business owners, and marketers that use video to grow their brand. 

Watch and learn as they share their stories, tips, and tricks for using video marketing to reach new customers, increase sales, and build an engaged audience. 

This show will help your business grow by giving you actionable advice on how to get started or improve your current video strategy. 

It doesn't matter if you're an entrepreneur, business owner, marketer, or independent creator - Behind the Upload has something for everyone interested in growing their business through online videos and YouTube.

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