profitwell

Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Dan Sanchez

Dan Sanchez, also known as "Danchez," is a leading LinkedIn influencer and inbound marketing expert. With over a decade of experience in digital marketing and social media, Dan focuses on helping brands grow and engage their audiences through compelling content and strategic influencer marketing. In just a few short years, Dan has rapidly grown his own following on LinkedIn to over 25,000 engaged subscribers. He provides regular tips and trainings on optimizing profiles, developing shareable content, building communities, and leveraging LinkedIn to accelerate lead generation. 

🕰️ Timestamps and transcript

• 00:00:00 Danchez's audience growth pillars.
• 00:01:51 Story of pain, growth through ads, big team.
• 00:05:21 Building relationships through owned media is important.
• 00:08:47 Discover gift, offer value, receive feedback.
• 00:11:43 Book and talking, learn through posting.
• 00:12:54 Start podcast, share lessons, become industry expert.
• 00:16:42 People become aware of growth plateau.
• 00:19:31 42 Agency — build a predictable growth engine.
• 00:20:16 Riverside FM — my preferred video podcast recording platform.
• 00:22:47 Borrow tactics: paid, owned, and earned media.
• 00:25:48 Help audience succeed, engage, teach, promote, elevate.
• 00:32:09 Employee's connections lead to increased engagement.
• 00:35:31 Small curated groups engage to rank posts.
• 00:38:27 AI-generated, expert-curated content key for future search.
• 00:42:15 "Recently discovered niching down for success."
• 00:45:20 Stick with it for 3 years, then reassess.
• 00:46:34 "First podcast needs niche, free, interviews"

✨ Useful links

• Dan Sanchez's LinkedIn profile: https://www.linkedin.com/in/digitalmarketingdan
• Dan's website: https://danchez.com/
• Dan Sanchez's Audience Growth School: https://audiencegrowthschool.com/
• Sales Feed by Vidyard: https://salesfeed.vidyard.com/

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Patrick Campbell, Founder, and CEO of ProfitWell. Changing your price will always come as a shock even to your most loyal customers. However, by doing your research, conducting impact analysis, and framing your message properly, you will reduce the churn that you expect because of these changes.

HIGHLIGHT QUOTES

Underpricing your product or service makes you lose deals - Patrick: "If you're not losing deals because of your price, you're not testing that pricing power. You actually might be losing deals because of that price. And so, I have found that about 80 to 90% of companies that I've interacted with or seen the data on, they're underpriced."

You can find out more about Patrick in the links below:

• LinkedIn: https://www.linkedin.com/in/patrickccampbell/
• Twitter: https://twitter.com/patticus
• Email: pc@patticus.com

Check out more Hot Takes on revenue acceleration on our website below!

Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Patrick Campbell, Founder, and CEO of ProfitWell. Acquiring customers, monetizing them, and retaining them are the 3 big growth levers. However, pricing is the forgotten growth lever. Patrick digs into how you can rethink your pricing and evolve it using a value metric to maximize your growth.

HIGHLIGHT QUOTES

Your price is what you charge and who you're targeting - Patrick: "Your price is the exchange rate on the value that you've created. And what's kind of beautiful about that is if we go a little bit lower, we can start to realize that everything we're doing is driving someone to a point of conversion or justifying that product or that value or that price that we're putting on that value. And so your pricing becomes, your monetization becomes, not only the number you're charging but also who are you going after."

YYou can find out more about Patrick in the links below:

• LinkedIn: https://www.linkedin.com/in/patrickccampbell/
• Twitter: https://twitter.com/patticus
• Email: pc@patticus.com

Check out more Hot Takes on revenue acceleration on our website below!

Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

In this episode, I chat with Patrick Campbell, CEO of ProfitWell, a B2B SaaS company that helps organizations optimize their revenues.  Patrick just sold his bootstrapped company for $200 million. 

If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.

We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle.

Please subscribe Here.

It is Free and Short (2min).

ProfitWell has taken the video content game to the next level with Recur, their media network dedicated to producing content related to SaaS topics and businesses. Recur produces a series of video series and podcasts, all as part of the marketing plan for ProfitWell.

In this episode, we break down how all the different shows fit into their sales funnel, how they manage to produce so much content, publishing on YouTube vs their own site, and some takeaways for using video for any business, even if it's not building an entire media network. 

Connect with Patrick Campbell & ProfitWell
ProfitWell Official Website
ProfitWell on YouTube
ProfitWell on Facebook
ProfitWell on Twitter
ProfitWell on Instagram
ProfitWell on LinkedIn
Patrick on LinkedIn
Patrick on Twitter

For show notes, resources, and transcripts, visit: https://ntm.link/profitwell

🎙 Listen to More Episodes of Behind the Upload
Why LiveChat Created a Second YouTube Channel
CartFuel’s Evergreen Content YouTube Strategy

Timestamps
00:00 - Intro
01:35 - What is ProfitWell?
02:35 - What is Recur Media?
04:52 - Branding Through Video vs. Other Forms of Media
07:33 - Being a Media Network instead of a Video-Producing Brand
10:32 - ProfitWell Shows - Conceptualization and Development
18:09 - Sales Funnel and Strategy
20:42 - Meet the Content and Production Team
23:30 - Seasonal Structure Shows - Staffing and Production
27:54 - Media Production Gear, Equipment and Software Recommendations
34:29 - Publishing Video Content via the Wistia Platform
36:21 - Video Traffic when Hosted on Website instead of YouTube
37:21 - Boost Marketing and Promotion via the Transistor Podcast Platform
38:42 - SEO's Effect on Traffic
39:28 - Post-Assessment and Measuring Success
42:14 - Metrics and Data
45:28 - Syndication and Reaching New Audience
47:07 - Audience-Focused Content
48:43 - Pro Tips for First-Time Video Brand Content Creators
50:41 - Future Plans and What's Next
52:40 - Outro

Show Notes

ProfitWell and Patrick

• ProfitWell
• Recur Media
• Pricing Page Teardown
• Protect The Hustle
• Boxed Out
• Retention Talk
• RevOps and Hops

Others

• WHOOP
• Wistia
• Morning Brew
• theSkimm         
• Panasonic Lumix DC-GH5
• Blackmagic Design Cinema Camera 6K Pro
• Jellyfish
• RAID
• Blackmagic Design ATEM Mini Pro

ProfitWell focuses on revenue automation for the subscription economy. You can visit their website at profitwell.com. 

Joel Stevenson: https://www.linkedin.com/in/joelstevensongm

Peter Zotto: https://www.linkedin.com/in/peterzotto

The Hard Sell is brought to you by Yesware.
 

I talk to the founder and CEO of ProfitWell, Patrick Campbell in episode 18 of the Marketing Mashup.

Episode links:

• ProfitWell
• Patrick on Twitter
• Video - Brandwagon Episode 7
• Blog - Pricing Methods
• Guide - SaaS Pricing Strategy
• Coffee Subscriptions Pricing Page Teardown
• Slack Pricing Page Teardown
• Zendesk Pricing Page Teardown
• Exceptions podcast by Jay Acunzo
• Book - High Output Management

Sponsor

This episode is sponsored by my own company, Striqo. We've launched a new service to help content marketers start their podcast, you can find out more here. If you'd interested and would like 25% off your order, use the code 'MarketingMashup'.

What we covered in this episode

• Intro to Patrick
• What ProfitWell is and what they do
• Why Patrick started the company
• Thoughts on remote working
• Content production while remote
• Why they started to heavily invest in content marketing
• Why does niche content work so well?
• How to produce a video content series for less an ebook ($10k)
• How to your content in front of the right people
• Patrick's thoughts on daily vlogging
• The 3 biggest mistakes people make with pricing
• Did Patrick really give up email for 4 weeks?!
• ProfitWell has impressive Swag, why?
• What is Patrick most excited for in the future, both in business and personal life?

Get in touch with me

• Twitter
• Website

This week on Making Data Simple, we invite on Patrick Campbell, CEO and Co-Founder of Profitwell. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community. Host, Al Martin dives deeper into Patrick's background and uncovers the reasoning behind his choice to pursue entrepreneurship. Listen in for some industry insight and inspiration!
-------------------
Shownotes

00:00 - Check us out on YouTube and SoundCloud! 

 00:10 - Connect with Producer Steve Moore on LinkedIn and Twitter 

 00:15 - Connect with Producer Liam Seston on LinkedIn and Twitter 

 00:20 - Connect with Producer Rachit Sharma on LinkedIn 

 00:25 - Connect with Host Al Martin on LinkedIn and Twitter  

00:40 – Connect with Patrick Campbell on LinkedIn and Twitter

10:27 - What is Perpetual License  

20:00 - License vs Subscription

 21:00 – Learn about ProfitWell 

 23:00 - What is AmeriCorps  

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Patrick Campbell is something of a pricing guru in the SaaS world. He wasn’t always though. It was a job he had for a short period after he had spent time in Google and the Intelligence services in Washington DC, that showed clearly to him the sort of impact even small price alterations can have on the bottom line.

A statement more valid than ever in the subscription economy. So six years ago, young and without family commitments, Patrick decided to give entrepreneurship a go and see what he could build with his background in econometrics and math and curiosity for price elasticity. Price Intelligently was born. Patrick gave himself 9 months to see if there was something and he could make a viable business out of it.

Six years later, the company has rebranded to ProfitWell and is going from strength to strength.

Listen on to learn:

• Why professional services and product need to go hand in hand
• What has been the evolution of ProfitWell
• Why ProfitWell relies on a freemium model

Patrick is joining us for SaaStock, running a pricing workshop and bringing a couple of new talks, including a very personal one about battling with cancer throughout the whirlwind journey of growing ProfitWell. We will have many more pricing and metrics talks during SaaStock and you are sure to leave much better equipped to tackle them.

You can still book your ticket for SaaStock. Do so before October 1st to save €200

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