patrick campbell

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Patrick Campbell, Founder, and CEO of ProfitWell. Changing your price will always come as a shock even to your most loyal customers. However, by doing your research, conducting impact analysis, and framing your message properly, you will reduce the churn that you expect because of these changes.

HIGHLIGHT QUOTES

Underpricing your product or service makes you lose deals - Patrick: "If you're not losing deals because of your price, you're not testing that pricing power. You actually might be losing deals because of that price. And so, I have found that about 80 to 90% of companies that I've interacted with or seen the data on, they're underpriced."

You can find out more about Patrick in the links below:

• LinkedIn: https://www.linkedin.com/in/patrickccampbell/
• Twitter: https://twitter.com/patticus
• Email: pc@patticus.com

Check out more Hot Takes on revenue acceleration on our website below!

Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Patrick Campbell, Founder, and CEO of ProfitWell. Acquiring customers, monetizing them, and retaining them are the 3 big growth levers. However, pricing is the forgotten growth lever. Patrick digs into how you can rethink your pricing and evolve it using a value metric to maximize your growth.

HIGHLIGHT QUOTES

Your price is what you charge and who you're targeting - Patrick: "Your price is the exchange rate on the value that you've created. And what's kind of beautiful about that is if we go a little bit lower, we can start to realize that everything we're doing is driving someone to a point of conversion or justifying that product or that value or that price that we're putting on that value. And so your pricing becomes, your monetization becomes, not only the number you're charging but also who are you going after."

YYou can find out more about Patrick in the links below:

• LinkedIn: https://www.linkedin.com/in/patrickccampbell/
• Twitter: https://twitter.com/patticus
• Email: pc@patticus.com

Check out more Hot Takes on revenue acceleration on our website below!

Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

In this episode, I chat with Patrick Campbell, CEO of ProfitWell, a B2B SaaS company that helps organizations optimize their revenues.  Patrick just sold his bootstrapped company for $200 million. 

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This week on Making Data Simple, we invite on Patrick Campbell, CEO and Co-Founder of Profitwell. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community. Host, Al Martin dives deeper into Patrick's background and uncovers the reasoning behind his choice to pursue entrepreneurship. Listen in for some industry insight and inspiration!
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Shownotes

00:00 - Check us out on YouTube and SoundCloud! 

 00:10 - Connect with Producer Steve Moore on LinkedIn and Twitter 

 00:15 - Connect with Producer Liam Seston on LinkedIn and Twitter 

 00:20 - Connect with Producer Rachit Sharma on LinkedIn 

 00:25 - Connect with Host Al Martin on LinkedIn and Twitter  

00:40 – Connect with Patrick Campbell on LinkedIn and Twitter

10:27 - What is Perpetual License  

20:00 - License vs Subscription

 21:00 – Learn about ProfitWell 

 23:00 - What is AmeriCorps  

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Patrick Campbell is something of a pricing guru in the SaaS world. He wasn’t always though. It was a job he had for a short period after he had spent time in Google and the Intelligence services in Washington DC, that showed clearly to him the sort of impact even small price alterations can have on the bottom line.

A statement more valid than ever in the subscription economy. So six years ago, young and without family commitments, Patrick decided to give entrepreneurship a go and see what he could build with his background in econometrics and math and curiosity for price elasticity. Price Intelligently was born. Patrick gave himself 9 months to see if there was something and he could make a viable business out of it.

Six years later, the company has rebranded to ProfitWell and is going from strength to strength.

Listen on to learn:

• Why professional services and product need to go hand in hand
• What has been the evolution of ProfitWell
• Why ProfitWell relies on a freemium model

Patrick is joining us for SaaStock, running a pricing workshop and bringing a couple of new talks, including a very personal one about battling with cancer throughout the whirlwind journey of growing ProfitWell. We will have many more pricing and metrics talks during SaaStock and you are sure to leave much better equipped to tackle them.

You can still book your ticket for SaaStock. Do so before October 1st to save €200

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