Wing It - A Digital Marketing Podcast

This week on the Wing It Podcast the team is joined by Amr Hisham and Mike Goitanich of Inverted Taco to explore how video marketing has changed over the last several years. Video marketing is more accessible to businesses than ever before - and it's becoming more of a necessity than a nice-to-have.

On this Wing It Podcast, the team is back in the studio to discuss The Great Resignation, and specifically how it's impacting digital marketing teams. Learn how you can better cope with losing digital marketing resources, where agencies can help, and what to look for in your next hire.

On this episode of Wing It Podcast, Michael and Robyn are joined by David Rewalt and Heidi Smith of ActionIQ to discuss all things CDP. Learn how your business can better leverage your data, create custom 'living' audiences, and free up IT resources while simultaneously giving your marketing team more time to innovate on strategy. Check out ActionIQ's 2022 CX IQ Index here: https://www.actioniq.com/cx-iq/

On this week's Wing It Podcast, the team discusses the best ways to think about and develop your 2022 marketing strategies. While everyone has their own methodologies, we share a few actionable tips on reviewing your performance from last year, using anecdotes from the sales team, and how to properly shape your content strategy around your ICPs.

On this Wing It Podcast, welcomes Ben from Act-On software to discuss the push into SMS Marketing, and how companies in various industries can take advantage of this exciting development. Watch as the team discusses strategies, pitfalls, and how best to implement and use SMS Marketing to grow marketing programs.

On this Wing It Podcast, the team is back in the office for the first in-person podcast in over a year for a discussion on Digital Marketing Attribution heading into 2022. Marketing attribution is essential in all businesses, but the ways it is measured and accounted for is ever-changing. Watch as the team discusses some of the common pitfalls, and explores ways to better account for all marketing touches across the full customer journey.

On this Wing It Podcast, the team dives into some strategies for the Insurance industry to get the most value possible out of their CRM. Watch as they explore pipeline visibility, customer marketing and more as we expand on some points from Wing It 51. Watch Wing It 51 here: https://youtu.be/fkiMjWOUMDk

On this Wing It Podcast, the team is joined by Chris Adams of Adams Hamilton to tackle all things content & content strategy. Watch as they discuss how to properly categorize your content for different funnel stages, and question why B2B companies often struggle to produce quality content at scale.

On this week's Wing It Podcast, the team dives into paid media campaign optimization - and why actively monitoring, measuring and optimizing your paid campaigns are keys to running them successfully.

On this week's Wing It Podcast, the team is joined by Kyle Landry of All-Risks Insurance to talk about the digital customer experience in Insurance. Kyle and the team discuss adoption of new marketing technology, and why Kyle things a return to the more personal customer experience of the past is in the works. Learn more about Kyle and All-Risks at https://all-risks.com/

On this Wing It Podcast, the team continues to try out our new format as they discuss the ever-expanding range and scope of what Digital Marketing professionals are responsible for in 2021. Watch to learn more about our thoughts on customer journeys, evolving MarTech platforms, and keeping the bigger picture in mind day-to-day.

On this Wing It Podcast, the team tries something a little different as they have a roundtable discussion about the need for more thought leadership in the insurance industry. Watch to learn more about why brokers need to create more trust-building content, choosing your audience carefully, and more.

On this edition of the Wing It Podcast, the team is joined by Mark Finnegan, Director of Marketing & Partnerships at Goose Digital to talk about the launch of the brand new goosedigital.com. Watch as the team discusses the importance of planning your website launch with various stakeholders in your business, as well as going over some potential pitfalls and issues businesses may face during a new site launch process.

This week, the insurance team talks about mid-market commercial insurance - and how they see it as an underserved segment when it comes to customer experience. While personal lines have developed over the last few years to include self service tools and automation, commercial has lagged behind. Watch as the team breaks down why this might be, and some strategies to counteract it.

On this week's Wing It Podcast, the team spends some time catching up on how Camp Ooch and the Sporting Like 10K have been continuing their incredible mission over the last year. We talk with Karen Donaldson about the virtual version of the 10K run, staying social over digital means, and their plans for the future. Learn more about Camp Ooch and the SL10K at https://sportinglife10k.ca/toronto/

On this Wing It Podcast, the team welcomes Jason Khan, Director, Innovation at Wawanesa Insurance to the show. Watch as they explore emerging trends in the insurance industry from a digital perspective, discuss the importance of visibility & content, and much more!

On this week's podcast, the team tackles the ever present challenge of content within the digital marketing landscape. Learn how you can adapt your content strategy to better fit with the other aspects of your marketing, as well as some tips on how to repurpose and right-fit your existing content for different audiences.

This week the team sits down with Kory Jazbec, Head of Digital, Marketing Automation at RSA Canada to discuss all things Insurance & Digital. Learn how RSA Canada got its start in Marketing Automation, and what they're doing to further grow that journey.

On today's episode, the team dives into a common issue facing many companies today - when going through a rebrand or new website build, how do you optimize your funnels and build a site with your marketing automation platform in mind?

This week on the Wing It Podcast, the team is joined by Cassidy Allison of The Commonwell Mutual Insurance Group to discuss how to excel in Insurance Marketing with a small team, Broker Education, Brand Voice, and more! The Commonwell Mutual Insurance Group: https://thecommonwell.ca/