1000 true fans

Do you truly know yourself? Have you ever wondered about your multidimensional identity —the many layers of who we are and to whom— and the role it plays in finding your purpose? Well, Sakshi Shukla knows, and she's going to take you on her journey of self-discovery. Today, I delve into a profound conversation with Sakshi about her transformation from a medical professional to a successful content strategist, and the pivotal role self-awareness played in this journey. And of course, how she found purpose in all of this.

Sakshi on Twitter: https://twitter.com/thesakshishukla

00:00:00 Kevin Kelly's Impact on Identity

00:08:11 The Problem With Following Best Practices

00:14:51 Discovering Identity and Building Confidence

00:21:54 Forgiveness and Embracing Uncertainty Importance

00:33:55 Navigating Identity and Education Choices

00:39:18 Accepting Different Dimensions of Identity

00:44:35 Finding Support and Empowering Women

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/sakshi-shukla-understanding-identity-and-being-the-only-one/

The podcast episode: https://share.transistor.fm/s/23b7e7e3

The video: https://www.youtube.com/watch?v=5oe_qJBMkOY

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

• (00:00) - Kevin Kelly's Impact on Identity
• (08:11) - The Problem With Following Best Practices
• (14:51) - Discovering Identity and Building Confidence
• (21:54) - Forgiveness and Embracing Uncertainty Importance
• (33:55) - Navigating Identity and Education Choices
• (39:18) - Accepting Different Dimensions of Identity
• (44:35) - Finding Support and Empowering Women

Get over 50% off your first year on your artist website with FASO:
 https://www.FASO.com/podcast/
Become a Sovereign Artist today and take control of your sales!
https://sovereignartist.substack.com/
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Buy KK's book here: Excellent Advice For Living: Wisdom I Wish I'd Known Earlier
This is a very special episode because we were able to interview Kevin Kelly thanks to our CEO Clint Watson, who after seeing a twitter post made by Kelly, was able to get him onto our show. Kevin Kelly is a celebrated author, speaker, and technology visionary known for his influential work on the intersection of technology, culture, and society. Co-founder of Wired magazine, Kelly has been a leading voice in the tech industry for decades.  He's authored multiple books on cutting edge technologies, the future of our world, culture, and even a graphic novel.
On this episode we will be discussing his new book "Excellent Advice for Living: Wisdom I Wish I'd Known Earlier" which came out on May 2nd and is currently available for purchase through Amazon or at your local book store. This little book of aphorisms packs a punch by giving you wonderful meditations, thoughts, and advice that apply to everything from finding inspiration, to finding your missing keys. Other notable titles by Kevin Kelly that are worth a read are The Inevitable: Understanding the 12 Techonological Forces That Will Shape Our Future, Vanishing Asia which is a 50-year project documenting the disappearing cultures of Asia and What Technology Wants. And for our artist listeners, the title of the graphic novel he wrote is The Silver Cord. Kelly, a sought-after public speaker has given talks at numerous events around the world and is a founding board member of the Long Now Foundation, a nonprofit that is building a clock, known as the clock of the long now, that will accurately keep time for 10,000 years and is being built deep inside a mountain in West Texas.
Aside from publishing books, Kevin Kelly also has a weekly podcast where he discusses cool tools, and he also writes a daily blog where he discusses technological trends, digital culture, AI, and it's also where he published an essay in 2008 that we will be discussing called 1000 True Fans. This essay has inspired many creative entrepreneurs seeking financial sustainability and independence. In this essay, Kelly hypothesizes that by cultivating a dedicated fan base of just 1000 individuals who deeply appreciate and support your work, you as a creator, can achieve success and freedom. He emphasizes the importance of building authentic relationships with fans and delivering high-quality content that exceeds their expectations.
Kevin Kelly's contributions to the intersection of technology, AI, and human creativity have solidified his position as a seminal figure. His vision and foresight have been instrumental in shaping our understanding of the digital age and its profound implications. As we navigate an increasingly connected and technologically driven world, Kevin Kelly's ideas continue to guide and inspire, challenging us to embrace the future with curiosity, optimism, adaptability, and a deep appreciation for the power of human ingenuity. So sit back, relax, maybe grab a notebook to take some notes, and join us for an enlightening conversation with Kevin Kelly.
Follow KK on Twitter:
https://twitter.com/kevin2kelly
KK's website
https://kk.org
KK's blog:
https://kk.org/thetechnium/
KK's Podcast:
https://kk.org/cooltools/category/podcast-2/
KK's other books:
https://amzn.to/3MvgzCt

I created the Fast Follow Investor podcast for me. I do it for someone who is 5 years from finding financial freedom. But, I also do it for my younger self…to share lessons I wish I had known earlier. I also do it for my future self…to help me visualize what I want my life to become.

You may not be a 47-year-old, married, father of one who is a management consultant by day and lover of great biographies by night. Still, I hope you find my ramblings helpful as you pursue your well-intentioned life.

---

Welcome to the Fast Follow Investor Podcast. I am a founder and financial coach. Each week, we will study smarter wealth-building strategies for entrepreneurs and investors. I want all of us to reach financial freedom faster and live the absolute best lives we can.

If you’ve recently discovered the podcast, please listen to Episode #1 for a guide to navigating back episodes.

Access all of my writing at fastfollowinvestor.com.

Subscribe for free at fastfollowinvestor.com/subscribe.

One way that you can support the podcast is to like and comment on it inside your podcast player. If you choose to do this for me, write me a comment, take a screenshot, and email me at brian@fastfollowinvestor.com. To show my appreciation, the first 50 to do this will get a free year of my monthly investing service. Use it to diversify your existing buy & hold strategy. 

This offer is in no way financial advice. Rather, it is very important financial education!

Introducing our latest episode of the podcast, featuring a thought-provoking conversation with none other than Kevin Kelly - the acclaimed futurist and co-founder of Wired magazine. In this episode, we delve into the fascinating world of AI and explore its potential to transform every aspect of our lives.

From the rise of intelligent machines to the ethical implications of AI, Kevin Kelly shares his insights on the most pressing issues facing our society today. He discusses how AI is already being used to augment human capabilities, and predicts how it will continue to revolutionize industries such as healthcare, transportation, and finance.

But with great power comes great responsibility, and Kevin Kelly doesn't shy away from the tough questions. How can we ensure that AI is used for the greater good, rather than as a tool for oppression or surveillance? What impact will AI have on the job market, and how can we prepare for the changes to come?

Throughout this engaging conversation, Kevin Kelly challenges us to think deeply about the implications of AI, and encourages us to take an active role in shaping its future. Whether you're a tech enthusiast or a concerned citizen, this episode is not to be missed.

So sit back, relax, and join us as we explore the fascinating world of AI with one of the foremost experts in the field - Kevin Kelly.

You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast . 

0:50 You can learn from successful people whether you agree with everything they do or not.

2:40 If you want a deeper dive into what Dave learned from Grant, including some powerful, action-oriented resources, then head to https://gambrill.com/2023 . 

3:22 When you do your marketing correctly and consistently, selling becomes much easier. 

6:35 Graph everything - make your key performance indicators, dashboards, etc. easy to see and understand and keep them in front of you.

7:52 Build your email list!

8:27 Get your systems and processes locked on.

9:40 "Increase Your Productivity Through the Power of Trello and Kanban" - Episode 33 of the "Unleash the Awesome" podcast with Dave Gambrill
https://gambrill.simplecast.com/episodes/increase-your-productivity-through-the-power-of-trello-and-kanban .

10:34 Create a "studio" in your house to consistently create content. It can be as simple as a dedicated place like a sunroom, dining room table, or even a walk-in closet with decent lighting and a good microphone. But if you don't have any of that yet, get started using your smartphone.

12:25 "My Simple Content Creation Framework - Who's the Who? So What?!" - Episode 8 of the "Unleash the Awesome" podcast.
https://gambrill.simplecast.com/episodes/my-simple-content-creation-framework-whos-the-who-so-what .

13:04 "What is the ROI of being invisible in the marketplace?!" - Grant Cardone 

14:26 "How will you know whether something works for you until you work it?" - Grant Cardone

15:05 "1000 True Fans" - Kevin Kelly
https://kk.org/thetechnium/1000-true-fans/ .

17:48 The top five things Grant focuses on in his business are Mindset, Marketing, Sales, Communication/Networking, and Scaling.

18:38 Grant spends a lot of time meeting new people and networking. Your network determines your net worth. 

22:08 In general, your marketing should focus on helping people move towards pleasure or avoid pain. 

. . . . . . . . 

 

Want some help deciding what tech tools to use in your business? Check out Tech Tools Tuesday.
https://gambrill.com/ttt .

Come join the conversation in our communities...

Digital Marketing Mentorship with Dave Gambrill Facebook Group
https://www.facebook.com/groups/dmmdavegambrill .

Digital Marketing Mentorship with Dave Gambrill Telegram Channel
https://gambrill.com/telegramdmm .

And let me know what you thought of this episode and what you'd like me to cover in future episodes over on Instagram.
https://www.instagram.com/gambrill/ .

#unleashawesome #grantcardone #10x #unbreakable #toolset #entrepreneur #success #skillset #publicspeaking #digitalmarketing #coaching  #trainer #creatoreconomy #process #systems #gambrill #davegambrill #execution #framework  #partner #sidehustle #kevinkelly #1000truefans #automation #kpi #marketing #moneymindset #sales #selling #trello #kanban 

CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

African culture and content is taking over the world - from Afrobeats and amapiano, to Nollywood and Netflix originals, to fashion. To what degree can Africans monetize their creativity not only on the continent but globally? To what extent can Africans, as owners of culture and intellectual property, participate in the upside? And if content has been largely an export product, to date, how do *we* develop the local creator ecosystem, as well?

05:11 - A brief history of the creator economy. From aggregation theory to 1000 true fans.
07:59 - We start with the platforms, and TikTok's Boniswa Sidwaba.
11:11 - A challenge with creator monetization for African creators is the value of their audience to an advertiser. We hear from YouTuber Tayo Aina, with a cameo from another YouTuber, Hank Green.
15:33 - Because of limited monetization opportunities from the platforms directly, creators ink brand partnerships and sell direct to their audience. 
19:49 - The challenge with monetizing an audience directly in a market like Nigeria is the poor macroeconomic situation. So content remains largely an export product, says Iroko's Jason Njoku. 
23:17 - But the local fanbase is still incredibly important, and the local infrastructure still needs to be built. It's what Mr Eazi is trying to do for the music industry. 
29:22 - How do we make sure value accrues back to the markets from which the content comes?
31:42 - Our retrospective conversation between The Flip's Justin Norman and Sayo Folawiyo.

Resources referenced in this episode:

• What is Aggregation Theory? by Ben Thompson
• 1000 True Fans by Kevin Kelly
• So...TikTok Sucks by Hank Green
• Tayo Aina's YouTube Creator Academy

This season is sponsored by MFS Africa.

All this season, we're exploring value chains. And in the payments value chain, no fintech has a wider reach on the continent than MFS Africa. Through their network of over 180 partners - MNOs, banks, NGOs, fintechs, and global enterprises - MFS Africa's API hub makes connects over 320 million mobile wallets across 30+ countries in Africa.

African culture and content is taking over the world - from Afrobeats and amapiano, to Nollywood and Netflix originals, to fashion. To what degree can Africans monetize their creativity not only on the continent but globally? To what extent can Africans, as owners of culture and intellectual property, participate in the upside? And if content has been largely an export product, to date, how do *we* develop the local creator ecosystem, as well?

05:11 - A brief history of the creator economy. From aggregation theory to 1000 true fans.
07:59 - We start with the platforms, and TikTok's Boniswa Sidwaba.
11:11 - A challenge with creator monetization for African creators is the value of their audience to an advertiser. We hear from YouTuber Tayo Aina, with a cameo from another YouTuber, Hank Green.
15:33 - Because of limited monetization opportunities from the platforms directly, creators ink brand partnerships and sell direct to their audience. 
19:49 - The challenge with monetizing an audience directly in a market like Nigeria is the poor macroeconomic situation. So content remains largely an export product, says Iroko's Jason Njoku. 
23:17 - But the local fanbase is still incredibly important, and the local infrastructure still needs to be built. It's what Mr Eazi is trying to do for the music industry. 
29:22 - How do we make sure value accrues back to the markets from which the content comes?
31:42 - Our retrospective conversation between The Flip's Justin Norman and Sayo Folawiyo.

Resources referenced in this episode:

• What is Aggregation Theory? by Ben Thompson
• 1000 True Fans by Kevin Kelly
• So...TikTok Sucks by Hank Green
• Tayo Aina's YouTube Creator Academy

This season is sponsored by MFS Africa.

All this season, we're exploring value chains. And in the payments value chain, no fintech has a wider reach on the continent than MFS Africa. Through their network of over 180 partners - MNOs, banks, NGOs, fintechs, and global enterprises - MFS Africa's API hub makes connects over 320 million mobile wallets across 30+ countries in Africa.

You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast .

1:50 "Hacks for Things You Didn't Know You Were Doing Wrong" - Rachel Miller on Good Morning America 
https://abcnews.go.com/GMA/video/hacks-things-wrong-34517919 .

1:54 "3 Life Hacks to Host a Party" - Dave Gambrill on Good Morning America 
https://abcnews.go.com/GMA/video/life-hacks-host-party-33856838 .

3:09 "Mysteriously Abandoned in 1976, This Creepy Mansion Just Gave Up Its Secrets" - Architecture and Design 
https://www.architecturendesign.net/inside-a-new-york-mansion-frozen-in-time-after-it-was-abandoned-in-the-1970s/ .

4:09 Here's where to show up now to help bring awareness to you and your offers.

4:52 Facebook (and Instagram) Business Suite
https://business.facebook.com .

5:37 Why YouTube is a great place to start building a following online.

6:14 "Anybody can go and grow an audience right now on Pinterest." - Rachel Miller

6:18 Facebook, despite recent news articles that might suggest differently, is still a great place to find traffic for your business.

7:25 Build your email list.

9:43 "Jab, Jab, Jab, Right Hook - How to Tell Your Story in a Noisy Social World" - Gary Vaynerchuk 
https://amzn.to/3bmgzSi .

10:40 Good marketing is both an art and a science.

12:35 Publishing content consistently is critical.

14:50 Ask your audience what they want/need and then give it to them.

16:01 Understanding the difference between a Facebook Page, Profile, and Group.

17:55 Where is your audience? Go there first and most often.

20:36 How to show up in other people's Facebook groups for maximum impact without link dropping and being sleazy. 

23:04 Edify and amplify. 

26:15 Go listen and subscribe to, and rate and review Rachel Miller's NEW podcast called "Traffic Makers" 
https://podcasts.apple.com/us/podcast/traffic-makers/id1563308815 .

28:24 "Grow Your Audience: Facebook Pages and Groups" is Rachel's amazing FB group that you should join right now at:
https://www.facebook.com/groups/745137085629953 .

28:29 Digital Marketing Mentorship with Dave Gambrill Facebook Group
https://www.facebook.com/groups/dmmdavegambrill .

#unleashawesome #traffic #rachelmiller #audience #emaillist #buildyourlist #selling #moolah #facebook #instagram #whatsapp #ownyourfuture #projectnext #ownit #growthday #goyow #funnelhacker #kajabi #mindset #skillset #entrepreneur  #sidehustle #davegambrill  #youtube  #techtools #digitalmarketing #abc #gma #lifehacks

CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

1:24 The importance of an Audience

3:52. The big belief that must fall for you to regain control of your career

5:19 The big Ah-Ha

11:00 How to build loyalty with your audience

12:05 The industry is not your audience

12:37 1000 True Fans 

13:08 Definition of a True Fan (Superfans)

14:13 The alternative to shift work for actors

17:15. How To Get Netflix, HBO And Other Streaming Services Interested

19:38. Finding your power through audience

1000 True Fans

How To Start - FREE MINI COURSE - LINK 

Set Up A Call With Me  To Take Next Steps On Creating Your Own Material 

FREE Discovery Call  - LINK

or

Hit Me Up With Questions -  646-328-6945 (Text Only)

REPLAY: Pt. 2/3, Espresso Yourself By Any Beans Necessary

If you’re just tuning in and missed last week’s announcement, my daughter has been born!

I’m taking 3 weeks off from kicking out new content for the podcast.

Instead of radio silence, I’m running one of my favorite 3-part solo episodes called The Coffee Caffeinated Kick Series.

This series is just as timely as ever while people slowly put their lives and creative pursuits back together.

So here we go with Pt. 2: Espresso Yourself By Any Beans Necessary.
 

Note: Read the full original episode as a blog post here.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

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Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

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Credits

• Music  -  Blookah
• Executive Assistant  -  Paige Garland
• Photo & Video Specialist  -  Colton Bachar
• Social Media Coordinator  -  Hannah Schick
• Animation Specialist  -  Greg D'Amico

Listen on Your Favorite Podcast Player

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We dive into the 80/20 Rule. In this episode we cover
- the history of how the 80/20 rule came to be (2:30)
- how the concept relates to the idea of finding and nurturing your "1,000 true fans" (11:30)
- real-world examples of how we've used 80/20 thinking in our lives and careers (20:00)
- the challenge of prioritizing what you need to do today versus doing what you need for your future (33:30). 
- Using "Negative 80/20" thinking to eliminate your biggest problems and stressors (41:30)
- The importance of the 5 closest people in your life (43:30), and
- "Next Level 80/20" and identifying the most essential area to focus (51:00).

Recorded May 26, 2020. 

References:

Campaign Zero: Aiming to end police violence in America - Website

8 Can't Wait: The 8 policies that could reduce police violence by 72% - Campaign homepage

The 80/20 Principle by Richard Koch - Amazon

You Need To Practice Being Your Future Self by Peter Bregman - Harvard Business Review

"Act As If" - Jon's speech at Keller Williams - YouTube

Hosts:

Bryan Green, Go Be More Blog

Jon Rankin, @chasejonrankin, Go Be More

Links:

Go Be More website

Go Be More YouTube Channel

Feedback

Subscribe on your favorite player:

Simplecast

2:00 Blog post from Kevin Kelly called "1000 True Fans".

3:27 Follow me on Instagram.

3:32. Come check out my Digital Marketing Mentorship with Dave Gambrill Facebook Group.

5:33 As you find your voice your audience finds you.

6:35 Because of my affiliate relationship with my friend Russell Brunson, you can grab his book, "Expert Secrets" for just  the  cost of shipping.

8:15 Do you consider yourself a helpful person? If so, share this podcast with your friends using the hashtag #unleashawesome. 

Espresso Yourself By Any Beans Necessary

We live in a world where outside marketing forces make millions by seducing and influencing us to buy their product or services.

Then we spend endless hours on social media unconsciously consuming other people's perfectly-curated feeds.

It's easy to feel brainwashed into wanting these people's lives. This desire causes us to mimic what we see so we can attempt to "fit in and be happy."

After spending much of my life getting bullied, all I ever wanted was to fit in—but I'm realizing I'd rather express myself as I am and stand out.

So many of us creatives want to show up and be seen. However, we play it safe and tiptoe the edge of what's comfortable and what we think others want to see.

That's why part two of the Coffee Caffeinated Kick Series is all about Espresso Yourself By Any Beans Necessary.

Today's episode is a two-part approach to playing the short game while planning for the long game.

The Short Game

First, our focus starts by helping you find your groove and voice by creating work that expresses yourself. We do this by breaking away from people-pleasing and celebrating our weird.

The Long Game

Second, I'm planting a bigger picture in your head of how your work should target one specific person (your perfect follower). Then, we'll talk about scaling that to 1,000 True Fans to make a living as a creator.

Enjoy This Episode?

Let me know what you think by sharing a video or photo of you sippin' coffee and listening to this episode and share with me on Instagram @perspectivepodcast.

Shownotes

• Feck Perfuction (I failed to mention this during recording but this phrase is from James Victore).
• PP 093: You're Not Pizza (3 Life Lessons Learned From Loving Pizza Series Pt. 1
• PP 081: 3 Super Convincing Reasons to Share Your Weird & Waive Your
  Freak Flag
• 1000 True Fans by Kevin Kelly
• Listener of the Week: Jimmy the Ink
• Podcast Editor: Aine Brennan
• Shownotes Editor: Paige Garland
• Podcast music: Blookah

—

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