11fs

Cryptocurrency, also referred to as "crypto", is a form of digital currency that has the potential to disrupt the traditional form of money.  Unlike paper currencies, such as the U.S. dollar, a cryptocurrency is created and secured through encrypted data strings that are maintained by a peer-to-peer network called a blockchain.  Through this secure ledger of transactions, cryptocurrencies are decentralized and are not issued by governments or other financial institutions.   Popular cryptocurrencies include Bitcoin, Ether, Litecoin, and Monero.   In this episode I dive deeper into the world of cryptocurrencies and blockchains with Mauricio Magaldi, Global Head of Strategy for Crypto at 11:FS .  We discuss how this new form of currency was created and the potential it has to transform finance as we know it.  Visit www.byfiq.com for more episodes and resources to empower your financial life.

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Today I’m talking to Eric Fulwiler, CCO of 11FS. Eric has spent over 10 years in the digital advertising world, working with global brands such as PepsiCo and Mastercard as the UK Managing Director of VaynerMedia.

He now works at 11FS, a consultancy that works with financial services companies to help them deliver the next generation of digital propositions and technology. If you’re deep in the fintech space, then you’ll have heard of the 11FS podcasts, events and even documentary. 11FS recently won the British Bank Awards for Consultancy of the year and is one of the leading Financial Times Management Consultants in 2 years.

Eric and I chat about what financial services marketing is, the power of using content to add value and where to get started with influencer marketing.

11FS' website: https://11fs.com/
Eric Fulwiler on LinkedIn: https://www.linkedin.com/in/ericfulwiler/

This episode is brought to you by VC Innovations. 

VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more.