fintech marketing hub

Talk to the customer.

Be customer-centric.

Do your customer research.

These are words we hear a lot in the marketing world, especially the fintech one where customer-centricity is one of the unique selling points of fintechs when compared to incumbents. 

So - how well do you know your customer? The truth is, we often overestimate how well we understand our customers — me included. “A 30 year old male software engineer with 2 kids who lives in the suburbs and his challenge is figuring out the best way to save for retirement”, doesn’t mean knowing your customer. You know you understand your customer well when you can predict what their next move is. 

And often to reach that point, you need to do research. That means doing qualitative and quantitive research. You need to send out surveys, get on calls with them and talk to your sales or support team. Then you start to understand your pain points.

In this episode, I’m chatting with the Head of Content at Attest, Sarah Hollinshead. Attest is a consumer research platform that aims to make consumer research fast, simple and affordable. They’ve worked with big companies like Klarna, Wise and others we mention on this podcast.

Attest website: https://www.askattest.com/
Sarah Hollinshead on LinkedIn: https://www.linkedin.com/in/sarah-hollinshead-72056360/

Today I’m talking to Eric Fulwiler, CCO of 11FS. Eric has spent over 10 years in the digital advertising world, working with global brands such as PepsiCo and Mastercard as the UK Managing Director of VaynerMedia.

He now works at 11FS, a consultancy that works with financial services companies to help them deliver the next generation of digital propositions and technology. If you’re deep in the fintech space, then you’ll have heard of the 11FS podcasts, events and even documentary. 11FS recently won the British Bank Awards for Consultancy of the year and is one of the leading Financial Times Management Consultants in 2 years.

Eric and I chat about what financial services marketing is, the power of using content to add value and where to get started with influencer marketing.

11FS' website: https://11fs.com/
Eric Fulwiler on LinkedIn: https://www.linkedin.com/in/ericfulwiler/

This episode is brought to you by VC Innovations. 

VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more. 

In today’s episode I talk to Jasper Martens, Chief Marketing Officer at Pensionbee. Jasper has a background in digital marketing, and used to manage his own marketing agency in Amsterdam. He loves making boring products interesting, and has won several awards for his campaigns. He calls himself a tech savvy marketeer.

Pensionbee is a pensions provider that combines your old and new pension plans into one. It takes 5 minutes to start, and users can combine, contribute and withdraw online. They have some pretty astounding customers: over 470,000 customers, a 97% retention rate and are managing close to £1bn in pension money. They were recently valued at £365M at their recent IPO in April.

In today’s episode, Jasper and I talk about brand-led advertising, PensionBee’s focus on loving its customers and their Instagram marketing.