#135 - You Can't Come In Here, Pal
On this episode, the fellas talk about when it is appropriate to take pizza rolls out of the oven, and the return of football season.
Explore "#135" with insightful episodes like "#135 - You Can't Come In Here, Pal", "April Behind the Scenes Roundup" and "#135: When Your Brand Goes Viral with Danielle Murrell Cox of Zuri and Dre" from podcasts like ""Flash Point", "The Ambitious Introvert® Podcast" and "The Toy Coach Podcast: Making It in The Toy Industry"" and more!
On this episode, the fellas talk about when it is appropriate to take pizza rolls out of the oven, and the return of football season.
Welcome to this week’s solo episode of The Ambitious Introvert® Podcast, where I’m sharing what’s been going on behind the scenes this April. After a live launch in March I intentionally planned a quiet April, but I’ve still been busy working on some larger projects (and of course supporting my lovely 1:1 clients).
I hope you enjoy hearing about what’s been going on over at The Ambitious Introvert® HQ, and perhaps take this episode as permission to plan a quieter month when you need one!
Tune in to find out:
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What happens after you go viral? How do you go viral in the first place? There is no perfect formula to make something go viral on social media, but there are things you can do to make it more likely. Today’s guest had a viral post on social media that opened up opportunities for a book deal and a line of plush toys.
Today’s guest is Danielle Murrell Cox. She self-published an uplifting coloring book called Black Queens & Kings. She then went viral on social media which led to a publishing deal with Harper Collins for her next book, My Hair. Then she created the plush toy line Zuri and Dre, based on the characters from Black Queens & Kings. Danielle based her characters on people in her family and community, and really put “the puzzle of you” into her ideas.
In today’s episode you will learn what factors led to Danielle going viral, and what happened afterwards. You’ll also hear about the personal experiences that led Danielle to create her characters with wide noses and natural hair styles. Finally, you will find out some amazing tips for how to progress in your business when you’re not sure what to do next, like going to trade shows, getting on top of your e-mail marketing, and creating a Kickstarter campaign for a new project.
EPISODE CLIFF NOTES
MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/135
🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass
💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp
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