ad campaigns

This, the 107th episode of our award-winning MVP - The Master's Voice Podcast, features respected professional Lakshmi Narayanan B, Chief Marketing Officer at CEAT Ltd as our distinguished guest, in conversation with series host Pavan R Chawla. Lakshmi leads marketing for India and globally at CEAT, which is a household name since it was established in 1958. CEAT stands as one of India's leading tyre brands, serving customers across more than 110 countries globally. 

In this insightful episode, Lakshmi shares his insights and experiences, shedding light on CEAT’s marketing philosophy and strategies. He emphasizes the importance of storytelling and customer-centric approaches, shares his pride at being a part of CEAT, and  speaks of its commitment to product excellence and customer satisfaction.

 Lakshmi speaks of CEAT's role as a driving force in the industry. CEAT, he tells me, has earned a reputation as a driver's secret among loyal customers. Lakshmi discusses CEAT's mandate to journey alongside customers, adapting to evolving consumer needs and infrastructural developments in India. 

We explore CEAT's initiatives to enhance mobility safety and cater to the aspirations of younger generations, such as the Enduro track program.

Lakshmi speaks of Reputation Management, some important Digital Marketing trends and CEAT's media mix and marketing channels including their strategies for IPL and digital advertising;  the last, with reference to last year’s IPL, and the next edition coming up soon. Lakshmi speaks of CEAT's corporate social responsibility initiatives and their partnership with the Maharashtra government to promote tyre safety awareness. 

Lakshmi also speaks of a couple of CEAT marketing campaigns, and shares why he swears by CEAT tyres for India, plus some valuable advice with marketing professionals seeking to up their work game at all times.

We also discuss CEAT's approach to leveraging celebrities and influencers in marketing campaigns.

Reputation Management is never-ending (it’s like a mountain you must keep climbing) – an Everest that’s a never-rest. He says. Creativity brings growth, says the man who  uses left brain, right brain, and heart. 

So, join my conversation with the remarkable Lakshmi Narayanan B (aka Lakshmi), CMO of CEAT Ltd, who speaks with a powerful mix of knowledge and strong, proven experience to give us several valuable insights, on our award-winning series, MVP - The Master's Voice Podcast. Tune in now for the insider’s view to the space of marketing and reputation management, with special and inspiring reference to CEAT's own marketing strategies and its excellent corporate ethos. Thanks for your time.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Explore the dynamic world of social media advertising with Joseph Wolf, Optidge’s Head of Paid Social. From diverse campaign strategies to understanding audience behaviors, uncover the importance of quality over quantity and the nuances of tracking for optimal results. Join us as we debunk common myths and gain insights into crafting effective social media campaigns.


An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Episode Highlights

• Joseph Wolf's passion for marketing ignited in high school, leading him from a marketing degree at St. Edward’s University to honing analytical skills in business intelligence. His career journey and expertise truly bloomed at Optidge.
• Contrary to common advice from big media buyers and Meta reps, diversification is crucial for effective advertising, especially in low-budget scenarios. Joe advocates varied campaigns, content, and audience targeting to achieve success without massive spending.
• Dispelling the myth of broad targeting success, Joe emphasizes diversification in demographics, regions, interests, and creative. Backup audiences play a vital role, ensuring sustained success as specific audiences may lose efficacy over time.
• Optidge's approach prioritizes lead quality over quantity. Joe recommends focusing on the relationship between CPL and lead quality, leveraging diverse campaigns, and testing creatively to achieve success in the evolving landscape of paid social advertising.

Episode Links

• Joseph’s LinkedIn
• Optidge Website 

For the full list of episode links, visit our main page. 

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

For creators looking to build a career in AR on social platforms, this episode will demystify and reveal how platforms work with creators and clients when ad spend is mentioned in the conversation.

We'll pull back the curtain to share the holistic perspective of how a large brand or agency structures an AR campaign - including how money is spent, and what to expect from platforms when ad revenue becomes part of the equation.  Our observations may surprise you if you haven't worked with Meta, TikTok or Snapchat in this capacity and is an important conversation for any AR creator building a career in this space, so they can better understand how the game is structured in an effort to level the playing field.

*This conversation is a reflection of our personal views, and observations based on our own experiences.

Host bios:

Lianne Baron
Lianne is an experienced Augmented Reality strategist and partnerships expert who most recently worked with Meta where she supported the world's top AR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.

Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.

Find her on Instagram and connect with her on LinkedIn.

Luke Hurd
Luke Hurd is an immersive artist, innovator, and experience designer who specializes in the latest immersive experiences for the global brands under VMLY&R and WPP. As one of Meta’s Spark AR Curriculum creator and instructors, he teaches thousands of new students of Augmented Reality each month and consults for brands and agencies across the world how to strategize, concept and create captivating experiences that reach billions of people.

His work has been featured on Good Morning America, Adweek, NBC News, and his clients include heavy hitters like Wendy's, Coca-Cola, Microsoft, NASA, Meta, Coachella, Intel and National Geographic.

Find him on Instagram, TikTok, Twitter and LinkedIn.

On this episode, we wish Luke a happy birthday and discuss the fallout of a leaked product video. We demystify the types of various stakeholders - including creators - in a typical AR project, and share our strategies for how we select creators for projects. 

Get your notepads ready, this one is full of power tips!

Creators mentioned in this episode:
Marc Wakefield
Piper ZY
Paige Piskin
Matthew Chen

Lianne Baron
Lianne is an experienced Augmented Reality strategist and partnerships expert who most recently worked with Meta where she supported the world's top AR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.

Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.

Find her on Instagram and connect with her on LinkedIn.

Luke Hurd
Luke Hurd is an immersive artist, innovator, and experience designer who specializes in the latest immersive experiences for the global brands under VMLY&R and WPP. As one of Meta’s Spark AR Curriculum creator and instructors, he teaches thousands of new students of Augmented Reality each month and consults for brands and agencies across the world how to strategize, concept and create captivating experiences that reach billions of people.

His work has been featured on Good Morning America, Adweek, NBC News, and his clients include heavy hitters like Wendy's, Coca-Cola, Microsoft, NASA, Meta, Coachella, Intel and National Geographic.

Find him on Instagram, TikTok, Twitter and LinkedIn.

What if you could grow your email list by 100 NEW subscribers in just one week? How about mastering the art of digital marketing to expand your reach?

This episode promises to give you the tools to achieve just that! Learn more about my new challenge where I'll help you craft a compelling offer for your audience, offer tips for designing landing pages that convert, and even show you the best lead generation ads for your campaign. Whether you're a nonprofit or simply wanting to expand your community, I’ve got the tips and strategies to help you crush this milestone.

Tune in to hear my step-by-step process of creating successful ad campaigns - right from understanding your audience, to crafting the perfect offer. This episode is a goldmine of insights and strategies for anyone looking to amplify their digital marketing game. Get ready to be transformed!

And if you’re ready to accept the challenge, click here.

Resources & Links

Join my 100 Emails in 7 Days Challenge where you’ll learn how to launch a Facebook and Instagram ad campaign to attract 100 passionate supporters for giving season! Attendees get 3 Zoom calls with me AND my Grow Your Supporter List course + workshop.

Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

March 2024

Join me on Thursday, March 14th at 10a PT / 1p ET for a FREE virtual event to learn how to supercharge your social fundraising and learn next-level tactics to deliver the right donors. Register here to join live or to get the replay.

Are you ready to grow your email list with social ads in just seven days? Join the next round of my Grow Your List Ads Challenge where we’ll create your lead magnet and ad copy and make sure that we're setting up your ads for success. Limited spots are left and we start the week of March 11th! Click here to register.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for helpful digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Success in digital marketing depends on the goals you identify right from the start. The clearer your goals are, the more efficient your ad strategies will be.

In this episode, Jordan West interviews Andy Janaitis from PPC Pitbulls. They talk about the best ad campaigns to spend your money on if you have a $10,000+ monthly budget. They also discuss Performance Max campaigns, branded search, and where these two fit in.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• The first step is to figure out the stage you are in your business and the specific goals you want to achieve next. Once you simplify and understand these things, you can then come up with the best strategies to apply to your business.
• It helps to first check the profitability of your campaigns.
• When set up correctly, branded searches are cheap tools that are still effective to get a higher edge against competitors and control your ad listings.
• Limit the number of campaigns to run based on your budget for ad spend.
• The more you can consolidate the data coming back in, the more you are giving the model a chance to get running and learning as quickly as possible.
• Avoid running the same product in different asset groups.

Recommended Tool:
Google Analytics https://analytics.google.com/

Recommended Podcast:
Animal Spirits Podcast https://animalspiritspod.libsyn.com/

Today’s Guest:

Andy Janaitis has been in the digital space for 10 years now serving clients from different industries. He started PPC Pitbulls in 2020. They have a mission to support craft brands. They simplify digital marketing, boost online sales, and develop online customer relationships for these brands.

Connect and learn more about Andy and PPC Pitbulls here:
LinkedIn: https://www.linkedin.com/in/andyjanaitis/
Website: https://ppcpitbulls.com/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offe

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Louis Gavin has cultivated a respect for creativity and unique approaches to advertising over his illustrious career. Hear how he was an essential element of Nelson Mandela’s presidential campaign in 1994, worked through the transition to digital advertising in the auto industry, and his thoughts on the best way to be a creative director, leader, and mentor on this episode of The Digital Marketing Mentor.

Episode Highlights

• [13:27] Being a good creative director means being able to overcome your fear of your employees being better than you and being able to shape and influence their approaches, strategies, and styles rather than forcing your own. Creating a culture of learning and mentorship is the best, but it requires a strong, confident leader.
• [20:05] Louis Gavin was a vital element of the advertising campaign for Nelson Mandela and the African National Congress to be elected to the South African presidency in 1994.  Their campaign focused on educating many of the people of South Africa about the reality lived by many others and garnering sympathy while also building the image that Mandela was the voice of reason, democracy, and human rights. 
• [32:05] Through his work with Wurl, Louis has seen a new approach to advertising, even within the digital age. This new approach can near-immediately aggregate advertising to a given audience who it tracks is watching a streaming program at that moment. This could lead to the lessening importance of creativity, but Louis hopes not because creativity is still where you find the magic in advertising. 

Episode Links

• Guest
  • LinkedIn
  • Facebook
• Wits School of Art
• TBWA/Chiat/Day
• African National Congress
• Wurl

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

In a socially networked world, people remember and are loyal to brands that are linked with a ‘cause’. A recent report on Gen-Zs by advertising-and-PR-firm Havas Group reveals that 70% of young Indians prefer to buy from brands that align with their environmental/social ideology. The pay-off from Cause-Based Marketing (CBM) – campaigns built around social causes but with a subtle, revenue-driving objective – is potentially huge. This podcast discusses how companies can align themselves with social causes, and provides some do’s and don’ts. 

Neuromarketing – which uses neuro- and cognitive science to identify customer needs, desires and preferences – is grabbing the attention of industry. Compared to traditional marketing, which uses surveys to tap the conscious mind, neuromarketing tries to enter the subconscious. But how does neuromarketing work? Which tools and techniques are required to successfully implement it and, crucially, how can its principles be adapted into a company’s strategy?
At a recent joint session of the India CEO and CMO Forums in Delhi, Professor Arvind Sahay, who teaches neuroscience, consumer behaviour, brand management and high-tech marketing, among other subjects, at IIM – Ahmedabad, decoded these questions. This podcast summarises some key takeaways from the session.

This episode we have a guest Greg Mosley from Simpli.fi and Nick Sheppard from CinchIT.

Welcome to the NerdBrand Podcast! In this episode it’s the bots! Allll the bots! 

Thank you for listening in on the episode today. We’re talking with Greg Mosely from simpli.fi, a programmatic advertising firm. 

Simpli.fi is a leader in programmatic advertising and agency management software delivering integrated omni-channel workflow that helps media buying organizations perform more effectively and efficiently. 

We also have Nick Sheppard, an Army Veteran who has been awarded a Bronze Star for combat operations in Iraq. Now, Nick is the Dark web spy for Cinch I.T. as well as The Regional Account Manager for the Louisville office. 

Some thought questions we sort of tackled:

1. What are Simpli.fi’s primary offerings?
2. How many active daily campaigns are typically run by one client?
3. Can you explain Geo-fencing vs Targeting (radial vs polygon)?
4. The CIA has a podcast!
5. Can you read my emails? Or hear my conversations in my house? (Nick)

ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.

Learn more about NerdBrand
Hear more of the NerdBrand Podcast

This year, I’ve spent $3,000 on paid ads, and reached 135,723 people, received 150 new email leads, and 47 purchases (that FB accounted for)! Was it worth it? My answer is a clear and resounding YES.

If you've never ran an ad before or are hesitant to spend the funds, this episode will help you change your mindset.

I’m going to break down two of my favorite ad types that will help you have a successful Q4 and beyond. And if you want to dig into this even more, join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. The first workshop begins October 19th.

Resources & Links

Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business.

Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. The first workshop begins October 19th. Get on the interest list now to learn more and have a successful giving season.

My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here. 

Episode 18: My Process to Plan and Reach Quarterly Goals

Episode 28: Why A/B Testing Matters with Social Ads

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

March 2024

Join me on Thursday, March 14th at 10a PT / 1p ET for a FREE virtual event to learn how to supercharge your social fundraising and learn next-level tactics to deliver the right donors. Register here to join live or to get the replay.

Are you ready to grow your email list with social ads in just seven days? Join the next round of my Grow Your List Ads Challenge where we’ll create your lead magnet and ad copy and make sure that we're setting up your ads for success. Limited spots are left and we start the week of March 11th! Click here to register.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for helpful digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Carmichael Lynch’s Stacy Janicki, Director of Account Management, Senior Partner, and Carol Haynesworth, Head of Multicultural Strategy and Inclusion, Senior Partner, discuss the future of Diversity, Equity, Inclusion, Belonging and Accessibility (DEIB&A) in our industry, along with the future of ad marketing innovation, which may prioritize product development, along with creativity.  

For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.

For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

Brendan Hughes has been “doing” eCommerce and digital marketing since 1997. For much of his career he was responsible for implementing digital marketing strategies in large consumer organizations in Europe. 

After spending some leading digital transformation in a large news media publisher and as a board member of IAB, Brendan realised how intransparent the entire ad industry had become. 

He wrote extensively on the topic and has recently published his first book providing practical advice to eCommerce store owners on how to get better returns when advertising across the big walled gardens that dominate the industry. 

Brendan now leads the team at Optily, an innovative solution to cross-platform ad optimization. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:18] Coding in the 90’s
• [02:47] From building websites to Ecommerce
• [06:25] Analyzing the marketing funnel
• [08:52] Cognitive biases that affect marketing
• [10:15] Quantifying the success of your process
• [11:19] Fine tuning the top of funnel
• [12:09] Success in short form video
• [14:04] The research and evaluation mode
• [15:29] Tackling the lower end of the funnel
• [17:39] Funnel inefficiencies and plateauing
• [19:01] Sponsor: Electric Eye electriceye.io
• [19:32] Sponsor: Mesa apps.shopify.com/mesa
• [20:05] Sponsor: Gorgias gorgias.grsm.io/honest
• [21:32] Sponsor: Rewind rewind.io/honest
• [22:04] Sponsor: Klaviyo klaviyo.com/honest
• [22:52] Shortening the funnel through data
• [25:27] Why you should still consider retargeting
• [27:14] Acquisition vs retention marketing
• [29:36] Setting the ROAS expectation
• [34:13] Goals, data, and experience matters
• [36:23] Short-term vs Long-term
• [38:18] Acquisition costs are based on the channel
• [40:08] Best fit customers for Optily
• [43:39] Optily does not replace SMEs or contractors 
• [46:46] Optily specials offers for listeners

Resources:

• Try Optily for 14 days optily.com/request-a-demo/ and also get 15% discount on your first year
• Have a “no-strings attached” free 1 hour ad strategy consultation calendly.com/brendan-optily/ad-strategy-consultation
• Connect with Brendan linkedin.com/in/brendanhughes
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In Episode 2, Paid Search Team Lead AJ Alston talks about the importance of automation in automotive advertising and how it has changed overtime. Prior to this year, automation wasn't quite ready for the automotive space, but now, targeting and reporting are more accurate and help agencies serve clients efficiently.

🖥️ To find out more about Sokal, you can check out our website and other helpful links below:
↪View The Go Sokal Website

📱 Follow Sokal On Social!
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 Check out and subscribe to our YouTube channel!
↪View Our Channel

Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast.

More about this episode:
AJ Alston is the Paid Search Team Lead at Sokal, and in this episode, he goes in-depth about how Sokal uses automation in advertising to better serve clients, and how to strengthen Sokal's internal processes. Automation helps us make quicker and more powerful adjustments to campaigns than we could ever think of doing manually, and we can also attribute specific rules and guidelines to many (or all) accounts at the same time. To understand more about the power of automation and how it is here to stay, listen to AJ talk about the next trends in automated advertising, define what automation looks like in 2020 and moving forward, and how automation has changed over time for the better.

Two-Brain Radio: Marketing Podcast Take-Over With Mike Warkentin

This week, we're turning the tables on you. Mike Warkentin of Two-Brain Media is hosting this episode of Two-Brain Radio, and his guest? None other than digital marketing expert Mateo Lopez.

Mike owns CrossFit 204 in Winnipeg, Canada, so he understands the problems small-business owners face: tight budgets, lack of marketing expertise and fear of seemingly complicated ad algorithms. He grills Mateo on how digital marketing works, which advertising mediums are best and how to understand the numbers behind it all.

If you're a small-business owner struggling to see the value of paid advertising or are simply confused by it, this is the episode for you.

Links:

Free Help Kit
Affiliate Guard

Contact:

mateo@twobrainbusiness.com
mike@twobrainmedia.com

Timeline:

4:07 – Horror stories from inside the radio biz.

6:33 – Two-Brain Marketing’s humble origins.

11:09 – Mateo’s first Facebook ad campaign.

13:50 – Calculating ROI and the magic matrix: “It’s just math.”

17:12 – What you need to do before you turn the ads on.

19:29 – How to tell if a marketing platform is worth the investment.

22:42 – The advantage of digital marketing: You can tweak it in real time based on real results.

25:23 – Branding vs. direct response marketing.

Podcast notes: 

About Leslie Brown - 00:32 

 Why does radio work? - 1:28 

Radio research - 2:36 

The high rate of return - 4 keys of advertising - 3:09 

Consistency - 6:01 

Consistent and concise - 8:34 

Media in different ways - 10:15 

Call to action examples - 10:49 

How to be more creative - 12:43 

Jingle - 14:43 

Successful Campaigns - 15:34 

Words of wisdom - 24:26 

Tell us what you want - 26:15

• Chris Freel, Commercial Director ANZ, Pandora
• Steve Brown, Head of Digital Sales and Operations, Southern Cross Austereo
• Geraint Davies, Chief Operating Officer, iHeartRadio Australia & Asia
• Andrea Ingham, Director of Sales ANZ, Spotify
• Ashley Earnshaw, Chief Investment Officer, Carat Australia