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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter.

(4:00) Why do advertisers want to be in the top position on Google Ads?

(7:18) Determining which keywords to show up number one on Google Ads

(13:04) How the Google Ads auction impacts your ad position (understanding Ad Rank)

(19:02) How to find your ad position in Google Ads

(23:41) How showing up in the top position in Google Ads affects your budget and impression share

(29:07) Real-world Google Ads management for the number 1 position - where you can go wrong

(37:23) Running out of budget when you show number 1 in Google Ads (low impression share)

(44:13) Focusing too much on quality score in Google Ads

(49:51) Is the absolute top percentage 100% of the time possible in Google Ads?

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Show Notes:
Chris and Jason have seen as close to Google Ads perfection as there is, and they’re here to tell you about it. It’s rare, but every now and then the guys run into superstar accounts that get quality scores of 7 to 10 on nearly every keyword and the clickthrough rates and cost per clicks that these accounts achieve is downright shocking. The guys talk about how to identify a superstar Google Ads account, and the things these accounts have in common. Thanks for listening and enjoy the episode!

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We need your help! Please help us grow the show:
In you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/