google ads keywords

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Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.

(5:53) Intro to focus style management

(8:33) How to identify your goal in Google Ads

(11:00) How to improve your traffic quality in Google Ads

(18:05) How to improve your conversion rate in Google Ads

(26:45) How to handle competitors outbidding you in Google Ads

(31:31) How to simplify campaigns that are too complex in Google Ads

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This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason discuss how you can determine which keywords to show up number one on Google Ads.

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Show Notes:
New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter.

(4:00) Why do advertisers want to be in the top position on Google Ads?

(7:18) Determining which keywords to show up number one on Google Ads

(13:04) How the Google Ads auction impacts your ad position (understanding Ad Rank)

(19:02) How to find your ad position in Google Ads

(23:41) How showing up in the top position in Google Ads affects your budget and impression share

(29:07) Real-world Google Ads management for the number 1 position - where you can go wrong

(37:23) Running out of budget when you show number 1 in Google Ads (low impression share)

(44:13) Focusing too much on quality score in Google Ads

(49:51) Is the absolute top percentage 100% of the time possible in Google Ads?

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This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason talk about what happens when you have the same keyword in two different Google Ads campaigns.

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This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris talk about the global, high-volume keywords that have to be a part of every campaign in Google Ads.

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This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how to get more leads from Google by using more keywords. Make sure you're targeting all of your services—Double-check for keywords you missed by examining search terms. Also, consider using broad keywords. 

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This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Unfortunately, there is no fool-proof method for choosing keywords, but that's no reason not to start your campaign. In this episode, Chris and Jason talk about the value of testing to find high-value keywords. 
   
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Show Notes:
Continuing to delay your start on Google Ads is a huge opportunity cost and you’re also letting your competitors take market share from you by allowing them to get further and further ahead on Google Ads. Don't wait! In this episode, we're explaining how you can get started easily and safely. 

(7:49) How long should you give your campaign before you expect to see results? 
Results take time. Wait a minimum of 90 days.

(10:20) How to set your first month’s budget
It will vary depending on the business, but don't budget more than you can afford to lose in 3 months if you didn't get a single conversion. For most businesses, $1000 per month is a good jumping-off point.

(15:34) Turn search partners and display network off on campaign
If you're new to Google Ads and concerned with your budget, you want to focus your advertising on Google only. 

(21:14) Location targeting with advanced options
People are constantly on the move. Go as wide as possible in your service area.

(31:35) Bidding
Start by using automated bidding with max clicks.

(35:29) Match types 
Try using broad match with max clicks or phrase match; exact match can restrict your results. The most important thing is having good keywords. 

(43:17) How to find a good set of no brainer, high-value keywords you can't get hurt with 
There is no fool-proof method. The key is to test and learn.

(48:36) Ads
You only need 1 responsive ad in the ad group. Do not include the name of your company in that ad.

(50:18) Extensions
Extensions are different parts of the ad that can show up under your ad copy such as call extensions, call-outs, site links, and structured snippets. You don't get to control how often they show up.

(51:38) How you can track leads
Calls from ads, website calls, and lead forms 

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Show Notes:
In our last episode, we talked about how the loosening of match types has changed our approach to the way we select keywords and concluded that longtail keywords are on the way out. This week we’re defining longtail keywords, why we used them, why they’re “dead,” and why we’ve replaced them with “full context” keywords. Chris also breaks down several match-type agnostic examples that help explain the concept for a wide variety of industries. 

(4:11) What is a longtail keyword?

Keywords that are 3+ words in length that go beyond an action term plus a core term; super low volume, highly niched keywords

(9:18) Why did we use longtail keywords used?

Word to word targeting used to be possible

(12:07) Why are longtail keywords dead?

With the loosening of match types, now we have to match idea to idea/topic to topic/theme to theme; search results are more individualized based on other data

(16:42) What is a “full context keyword”?

3 or more words that express a complete thought that define the search firmly in the search funnel

Examples by industry –

(24:17) Medical technology
(27:41) E-commerce
(33:00) Rentals
(37:57) Furniture
(45:42) Home services
(47:57) Travel 

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Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Please support our sponsors because they make the show possible!
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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Running a successful Google Ads campaign continues to become more and more complex. In this episode, the guys are answering some simple and essential questions to help you slow down, simplify your thinking, and achieve your goal. 

(9:08) What do you want - leads or sales? Who has those leads?

Consider the person who needs the product/service your company is offering. Think about what device they might be using and what kind of frame of mind they’re in when searching. It's not about the person, it’s about how they’re searching. Think about the individual, not the group demographics. 

(13:06) How do we get in front of that person?

Consider the searcher's concerns in the keywords/search terms as well as the ad copy. Responsive ads are coming in June 2022 which will offer quick feedback on the quality of your ad copy (determined by AI)  but may affect your ability to connect with the individual on an emotional level. A poor rating might mean your ad isn't served as often, but you can trust the data to see if it’s effective. 

(29:20) Are my keywords and search terms getting results? 
Are they matching my “get in front of the person” goals or taking me off that path? This is a constant adjustment and an ongoing improvement process. Modify by using full context keywords or negative keywords.

(41:41) Am I getting good conversion rates? 
“Good” is a relative term.  It depends on the industry you're in and who you’re selling to. You can’t base the success of a Google Ads campaign solely on the conversion rate. If they’re not converting, it usually comes down to the presentation of the product or service on the website. 

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Please support our sponsors because they make the show possible!

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Show Notes:
This week the guys do the last Q&A episode of the year and there are some great questions. Questions this week include topics like how a busy business owner should manage their Google Ads campaigns if they just have one hour a week, what match types to use when adding new keywords from the search terms report, if the green yellow keyword strategy still works, and what attribution model to use from conversions. Thanks for listening and enjoy the episode!

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Show Notes:
Looking for a simple way to think about Google Ads keywords and manage them for successful results? This week on the Paid Search Podcast the guys talk about a color coded keyword strategy that Jason came up with, the red, yellow, and green keyword strategy. The guys explain what the three types of keywords are and how to handle each type. Thanks for listening and enjoy the episode!

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Expected clickthrough rate: Definition - https://support.google.com/google-ads/answer/1659696

Yes! Today we're kicking off a four part series, the possible "trap doors" in Google Ads. The trap doors are a series of mistakes you could possibly make in Google Ads. But the tricky thing about it is that sometimes these trap doors are actually the right thing to do and work great. But sometimes they can also lead to mistakes.

This first episode in the trap door series is about mistakes you can make in Google Ads when it comes to keywords. We'll be discussing broad match modified keywords, competitor keywords, focusing on perfect search terms, and quality scores.

Enjoy the episode! Thanks for listening and sharing! 

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