301: Beginner's Guide to Google Ads
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Show Notes:
Continuing to delay your start on Google Ads is a huge opportunity cost and you’re also letting your competitors take market share from you by allowing them to get further and further ahead on Google Ads. Don't wait! In this episode, we're explaining how you can get started easily and safely.
(7:49) How long should you give your campaign before you expect to see results?
Results take time. Wait a minimum of 90 days.
(10:20) How to set your first month’s budget
It will vary depending on the business, but don't budget more than you can afford to lose in 3 months if you didn't get a single conversion. For most businesses, $1000 per month is a good jumping-off point.
(15:34) Turn search partners and display network off on campaign
If you're new to Google Ads and concerned with your budget, you want to focus your advertising on Google only.
(21:14) Location targeting with advanced options
People are constantly on the move. Go as wide as possible in your service area.
(31:35) Bidding
Start by using automated bidding with max clicks.
(35:29) Match types
Try using broad match with max clicks or phrase match; exact match can restrict your results. The most important thing is having good keywords.
(43:17) How to find a good set of no brainer, high-value keywords you can't get hurt with
There is no fool-proof method. The key is to test and learn.
(48:36) Ads
You only need 1 responsive ad in the ad group. Do not include the name of your company in that ad.
(50:18) Extensions
Extensions are different parts of the ad that can show up under your ad copy such as call extensions, call-outs, site links, and structured snippets. You don't get to control how often they show up.
(51:38) How you can track leads
Calls from ads, website calls, and lead forms
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