google ads mistakes

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Show Notes:
This week on the Paid Search Podcast, Jason and Chris discuss three common mistakes they see when they do audits of Google Ads accounts. These mistakes include measuring non-converting actions as a conversions, letting a small number of bad-performing keywords dominate your results, and making too many bid adjustments. The guys also discuss how you can find out if you are making these mistakes and how to fix them. Thanks for listening and sharing the show, and we hope you enjoy the episode!

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Hi everyone! Yes! Welcome back to the Paid Search Podcast. This week we finish up the "trap door" series, discussing the potential mindset mistakes advertisers can make with Google Ads. We discuss the big baller trap door where people want to overspend early on. We discuss the trap door of unrealistic CPA expectations. And we close the show and the trap door series with the controversial topic of whether or not a Google Ads campaign can continually be improved. We hope you enjoy the episode and thanks for listening!

Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes because it helps grow the show.

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Expected clickthrough rate: Definition - https://support.google.com/google-ads/answer/1659696

Yes! Today we're kicking off a four part series, the possible "trap doors" in Google Ads. The trap doors are a series of mistakes you could possibly make in Google Ads. But the tricky thing about it is that sometimes these trap doors are actually the right thing to do and work great. But sometimes they can also lead to mistakes.

This first episode in the trap door series is about mistakes you can make in Google Ads when it comes to keywords. We'll be discussing broad match modified keywords, competitor keywords, focusing on perfect search terms, and quality scores.

Enjoy the episode! Thanks for listening and sharing! 

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Yes! This week Jason and Chris are covering some of the most common mistakes they see Google Ads advertisers make and how you can avoid them. Mistakes covered on today's show include:

• Not focusing on your search terms.
• Focusing on your search terms too much.
• Getting incorrect conversion data.
• Over bidding, bidding more than you need to.
• Failing to optimize page titles,
• Sending traffic to the wrong page of the website, from a user experience perspective.
• Not growing your budget, or your business.
• Specific mistakes make in each advertising network in Google Ads.

And we finish out the episode with a Paid Search Trivia question.

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