google ads budgets

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 Show Notes:
In this episode the guys are tackling the 5 most common questions they get from existing clients like why they aren’t seeing their ad, increasing spend, and ways to improve. They also discuss the new Google Ads three strike policy that goes in effect September 2021.
 
News - Google Ads three strike policy (3:58)

Should I spend more? (8:32)
“Are you happy with the results? Is it providing a good return to your business? If it is, then yes. I think we should. If it’s ‘I don’t know’ then we should make it more efficient for you first.” - Chris

Why don’t I see my ad? (16:14)
"The first problem is you may not be searching the right terms. Second comes back to money – we’re limited by budget or the bids are not high enough." - Chris

How can we improve? (22:00)
“How do you want to improve? What are the goals here? If you’re wanting a better CPC or better cost per lead, let’s keep looking at our narrow quality campaigns. If you want to find something new to get more and more leads, we’ll talk about the wide/explorer approach to Google Ads.” - Jason

Why isn’t It working like when we first started? (27:33)
"This is an auction system; you have to deal with competitors. Maybe the price of business has gone up. That’s the most common answer, not that I give, but that I actually find with the data.” - Jason

How can we get more? (33:46)
"The best answer of all is 'Let's spend more!'" - Chris 

Search News:
Three strikes, you’re out: Google’s new ad policy violations pilot - https://searchengineland.com/three-strikes-youre-out-googles-new-ad-policy-violations-pilot-350612

Piloting a new 'strikes' system to address repeat ad policy violations - https://support.google.com/google-ads/answer/10957124

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 Show Notes:
This week the guys are discussing how they respond to the top 5 most common questions they get from new clients pre and post launch including how to determine cost per click, setting budget guidelines, making changes to the website, adding landing pages, how to track success, and bidding on competitor names. 
 
What should my cost per click be? (10:57) 
“I’m CPC agnostic. I don’t care if my CPC is 25 cents or $1000. What I care about is my cost per lead.” - Jason

How much should my budget be? (14:40) 
“The budget should be whatever you can risk in your first month and not ruin your business.” - Chris

Please look at my website. What do we need to fix? (19:28) 
“I get this question every time I get a new Google Ads client and 70% of the time there’s nothing to be worried about on the website.” - Jason

Should I have some landing pages created? (23:29) 
“There are times I recommend landing pages, but for those of you that have a moderately decent website with service pages with local or product information, pricing, a phone number or a form - that’s usually the best way.” - Chris

Is it working? (27:33) 
“It is ridiculous to expect your long-term results will be what you see during the first 30 days.”  - Jason

How do we track things? (31:51) 
“I break it down into the 3 ways we can track things – lead forms, phone calls on the website, and calls from phone ad extension clicks.” - Jason

Should I bid on my competitors’ name? (40:57) 
“If you want to do it, it should be intentional.” - Jason 

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Show Notes:
Yes welcome back to the PSP! This week the guys are talking about a number of Google Ads topics that were top of mind this week, including bidding on competitor names, the problem of small daily budget with a high cost per click, how helpful using experiments has been, and understanding why the new account ramp up exists.

Thanks for listening and enjoy the show!

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Hi everyone! Yes! Welcome back to the Paid Search Podcast. This week we finish up the "trap door" series, discussing the potential mindset mistakes advertisers can make with Google Ads. We discuss the big baller trap door where people want to overspend early on. We discuss the trap door of unrealistic CPA expectations. And we close the show and the trap door series with the controversial topic of whether or not a Google Ads campaign can continually be improved. We hope you enjoy the episode and thanks for listening!

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