keywords in google ads

This week Jason talks about two Google Ads updates, his new three color theory for Google Ads keyword types, and the human need for closure. Thanks for listening! Please share the show with friends and leave us a rating or review.

Covid credits - https://support.google.com/google-ads/answer/9803410

Three Types Of Keywords Article - https://rothmanppc.com/three-types-of-keywords/

Pre-Suasion by Cialdini - https://amzn.to/2YYIdh8

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Show Notes:
This week on the Paid Search Podcast, Jason and Chris discuss three common mistakes they see when they do audits of Google Ads accounts. These mistakes include measuring non-converting actions as a conversions, letting a small number of bad-performing keywords dominate your results, and making too many bid adjustments. The guys also discuss how you can find out if you are making these mistakes and how to fix them. Thanks for listening and sharing the show, and we hope you enjoy the episode!

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