ai and marketing

Join us in this episode of the Humans of AI Podcast, hosted by Sheikh Shuvo, featuring special guest Abhishek Ratna, former Director of Product Marketing at Labelbox.

Dive into the world of AI product marketing as Abhishek shares his extensive experience and perspectives.

In this episode, we explore three main highlights:

• The unique challenges and strategies in marketing AI products
• The practical applications and impacts of AI in product marketing workflows
• Abhishek's personal journey from working in large tech companies to embracing the dynamic startup environment.

Gain valuable insights into the evolving landscape of AI in the tech industry and learn how product marketing is adapting to these changes.

Have you been wondering how AI will impact the future of digital marketing and content creation? In this episode we talk with Maria Osipova, CMO at Penny AI and one of the lead educators in Gigantic’s Generative AI course, to dissect the role AI can and will play in marketing. Gain insight into how these technologies are revolutionizing various sectors, including media, marketing and sales. We delve into the limitations and opportunities of AI in content creation, Maria’s favorite ChatGPT plugins and tips for marketers wanting to navigate this new terrain successfully. 

An episode packed with valuable insights and tips, this is your chance to stay ahead of the curve in the ever-evolving world of AI and marketing.

Learn more from Maria: https://gigantic.is/courses/ai-marketing 

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club 

Show Notes:

1. 03:35 - Where AI is at now, we’re seeing a pace of growth we’ve never seen before
2. 06:55 - When people say “AI” what are they actually talking about?
3. 08:50 - Will AI replace marketers?
4. 14:00 - What industries will AI be most helpful for?
5. 15:50 - Cautions to take when using AI for content generation.
6. 19:30 - Opportunities generative AI creates for marketers. 
7. 22:35 - How leaders can get their teams into the mindset to try AI. Best platforms for marketing teams to jump into. 
8. 27:30 - How to find plugins to use with generative AI platforms like ChatGPT. 
9. 29:25 - What makes a great prompt?
10. 34:15 - Are there any risks with using generative AI?
11. 36:25 - A message for people who feel afraid to try AI. 
12. 40:00 - What Maria is excited to see happen with AI next. 
13. 41:10 - Who Maria is seeing making waves and why

Mentioned in this episode:

• Penny AI: https://getpenny.com/about-penny/
• trnd.io: http://trnd.io/
• Bernard Marr, Futurist: https://bernardmarr.com/ 

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.

In the world of digital marketing, An AI software can streamline and optimize marketing campaigns. It can also eliminate the risk of human error. While much of the digital marketing world is still dependent on human ingenuity, an AI program can generate a report using nothing but data. Today, will be speaking with Chris Lu, co-Founder of copy.ai, and hear how his company is revolutionizing copywriting in the digital marketing industry.

In this episode, we talk about:

1. Introduction of Chris Lu.
2. What inspired you to create a copywriting software?
3. How does copy.ai help writers write better content?
4. What are some misconceptions of AI copywriting software?
5. How will AI copywriting software impact the future of content marketing?
6. With AI copywriting software companies starting to pop up, how do you choose the best program for you?
7. How do you  keep yourself from comparing your company to other AI copywriting software companies?
8. How will AI copywriting software have an affect on the SEO industry?
9. What advice would you give on helping users choose the right AI copywriting software to help express themselves better?
10. Final thoughts: Chris Lu on AI copywriting software as a whole.

Connect with Chris Lu:
www.copy.ai (Company)*
LinkedIn
Chris@copy.ai (email)

The We Pivot Podcast "Copy.ai - Affiliate Link"
Click Here!

Connect with Tona and Al Haywood:
Website//Facebook

Join our Digital Marketing Group:
Facebook Group

*This post may contain affiliate links, which means we may earn a small commission, at no extra cost to you. Thank you for your support.

Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 

First released in 2007, The New Rules of Marketing and PR  spent six months on the BusinessWeek bestseller list.

Over the various editions, New Rules sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications. Listen in to get updated on what you need to know about the new rules of marketing and PR - right now!

What We Talked About

• New additions to the new rules of marketing and PR
• What you need to know about Newsjacking
• Future trends in marketing and PR
• How real-time marketing and PR works
• The one marketing lesson you need to learn from the Grateful Dead [hint: it's free]

About David Meerman Scott

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in an 8th edition.

Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.

He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.
 

Connect with David Meerman Scott

https://www.davidmeermanscott.com

Facebook https://www.facebook.com/dmscott

Instagram https://www.instagram.com/dmscott

LinkedIn. https://www.linkedin.com/in/davidmeermanscott/

Twitter https://www.twitter.com/dmscott

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social M

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Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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