Secrets to Building a Scalable eCommerce Brand With Angela Clark of Patagonia
Angela Clark is the Head of Digital Studio at Patagonia, a certified B Corp outdoor apparel company based in Ventura, California. She is a digital strategist and an accomplished e-commerce leader who has worked with some of the most iconic American brands like Levi Strauss, True Religion, Pottery Barn, and eBay. Angela has specialized in building digital businesses and high-performing teams. She has led merchandising, marketing, and project management for a wide range of sectors and channels and has developed successful strategies for high-growth companies.
In this episode...
What does it take to build a scalable business? What strategies can you invest in to effectively market your brand and grow profits?
According to Angela Clark, you have to start by being clear about your mission and vision. You also have to know where to invest your time and energy wisely. Business leaders have to make hard decisions and determine which tactics to use to promote their brand.
In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Angela Clark, the Head of Digital Studio at Patagonia, about secrets to scaling an e-commerce brand. Angela also discusses how brands can prepare for unexpected industry changes, the importance of having a clear vision and mission, and strategies to boost traffic and sales.