ann handley

Can a content marketer’s mindset help you with creating highly successful SEO content? Did you know that the gap between content marketing and SEO has significantly narrowed in recent years?

Wix’s own Mordy Oberstein and Crystal Carter welcome guest Sarah McDowell, SEO Manager at Captivate, where they discuss the nuances and crossroads between SEO and content marketing on this episode of the SERP’s Up SEOPodcast.   

[00:02:17] What's On This Episode of SERP's Up?

[00:03:56] Focus Topic of the Week: SEO & PPC: Should SEOs adopt a content mindset?

[00:19:52] Focus Topic Guest: Sarah McDowell

[00:20:27] Going, Going,... Google!  

[00:34:50] Snappy News

[00:35:07] Follow of the Week: Ann Handley

Hosts, Guests, & Featured People:

Crystal Carter

Mordy Oberstein

Sarah McDowell

Joe Hall

Ann Handley

Resources:

Wix SEO Learning Hub

Capitvate

The SEO Mindset Podcast

Do Ranking Factors Matter for SEO

Featured Snippet Market Share Study

Featured Snippet Content Diversity

The Searchlight Newsletter

News: 

Google Search Console To Drop Page Experience Report, Mobile Usability Report & Mobile-Friendly Tests

Google Drops Mobile-Friendly, Page Speed, Secure Sites & Page Experience As Retired Ranking Systems

Understanding page experience in Google Search results

Creating helpful, reliable, people-first content

In this episode of The 10k Creator, Joe & Daren discuss the power of projects, how they can give your growth a boost, give you easier access to collaborators, sponsors, and audience, and how often to create projects in your own business.

On the audience growth side, they talk about finding and choosing keywords that are important for traffic to your site, how to promote your content to get people to actually engage with it, and why Joe has chosen to write a new book every two years.

Revenue at this $1,000 to $1,500 range is all about sponsors for Joe, as the companies that are trying to serve the audience you are connecting with have more money than the audience members themselves. Listen to learn more about the strategies and principles to implement at this phase in the content entrepreneur’s journey.

Creators Mentioned:

Ann Handley - annhandley.com

Brian Clark - unemployable.com

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

In this episode of The 10k creator, Joe & Daren discuss the next phase in the content entrepreneur journey - 500-1000 email subscribers and making your initial money.

They talk about the importance of selecting a platform, why you need to create a consistent content publishing schedule, and how to craft offers for your audience to convert them into customers. Joe shares how he targets keyword phrases to own a niche online and how that has served his businesses in the past. Daren shares his experience trying to emulate creators with larger audiences by being everywhere at once - and how that impacted the growth of his business. 

At this phase, you take the work that you did from episode 2 - discovering your sweet spot and identifying your content tilt - and turn that into momentum that will start growing your creative business. Joe recommends looking at and thinking about sponsors early on, and gives Daren a challenge to seek out sponsors for all of his creative projects. They discuss the differences and benefits to hourly rate work versus project rate consulting, and how to find your initial clients and customers.

Creators mentioned:

Ann Handley - annhandley.com

Justin Welsh - Content OS and LinkedIn OS

Josh Spector - become a habit for people

James Clear - jamesclear.com

David Perrell - perrell.com

Find the best time to tweet

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.