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When Paul Getter was unemployed and looking for a sustainable income stream, he stumbled upon the then-hidden power of Facebook as a marketing tool. Despite having no formal education in marketing, he dedicated himself to becoming a master at internet marketing. Paul has now spent over one billion dollars running ads and campaigns for his clients and regularly works with A-list clients like Grant Cardone and Bob Proctor. In this episode of YAPClassic, you’ll learn some of Paul’s top personal branding tips, how to qualify your leads, and the secret sauce to a successful paid advertising campaign.  Paul is the CEO of The Internet Marketing Nerds. He’s in the top 1% of ad spenders on Facebook and has over 1 million followers on Instagram. He has helped build, optimize, manage, and run traffic to some of the best-performing funnels in the online marketing world and helped scale multiple businesses to 8 figures per year.  In this episode, Hala and Paul will discuss:  - How making a church Facebook page changed Paul’s life - Why platforms lose organic reach over time  - Why you should prioritize relationships over revenue - How to foster meaningful relationships on social media - The three L’s of personal branding - The golden rule of paid ads - The double-edged sword of data tracking - Using forms to qualify your leads  - Why you should start a side hustle (and how to do it!) - And other topics… Paul Getter is a consultant, social media expert, speaker, and serial entrepreneur. Paul started learning about the power of Internet marketing, and within just a few short years, became one of the most sought-after marketing experts in the world, spending MILLIONS per month online for his clients. He has helped build, optimize, manage, and run traffic to some of the best-performing funnels in the online marketing world. He currently serves as CEO of The Internet Marketing Nerds and manages several million dollars per month in advertising for clients. Some of Paul's clients have included celebrities and online personalities such as Tai Lopez, Grant Cardone, Les Brown, Lewis Howes, Tim Storey, Kevin Harrington, Neil Patel, and Bob Proctor. LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Resources Mentioned: Paul’s Website: https://www.paulgetter.com/home-1  Paul’s YouTube: https://www.youtube.com/c/PaulGetter  Paul’s LinkedIn: https://www.linkedin.com/in/paul-getter/  Paul’s Instagram: https://www.instagram.com/paul/  Paul’s Facebook: https://www.facebook.com/PaulGetterInternetMarketingNerd/  Sponsored By:  Shopify - Sign up for a $1 per month trial period at youngandprofiting.co/shopify More About Young and Profiting Download Transcripts - youngandprofiting.com/episodes-new/ Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/