Podcast Summary
From Theology to Marketing: Paul Getter's Journey on Facebook: Paul Getter, a theology graduate, built a successful marketing career by exploring self and adapting to new tech like Facebook. He emphasizes building a strong personal brand, nurturing relationships, and following golden rules for ads.
Paul Getter, a serial entrepreneur and CEO of Internet Marketing Nerds, transformed his non-marketable degree in theology into a successful marketing career through self-exploration and adapting to new technologies like Facebook. His experience on Facebook began with creating a page for his church, which opened his eyes to its potential. Paul's journey highlights the importance of resilience, self-learning, and staying open to new opportunities. He emphasizes the significance of building a strong personal brand online and nurturing relationships over revenue. Paul's top tips include fostering meaningful relationships on social media, using forms to qualify leads, and following the golden rule for paid advertising campaigns. Overall, Paul's insights offer evergreen wisdom for anyone looking to succeed in the digital marketing world.
The early days of high organic reach on social media: Although organic reach on social media has decreased, the potential for businesses and individuals to connect and grow remains.
Social media platforms, like Facebook, offer opportunities for individuals and businesses to connect and grow. When the speaker first joined Facebook, organic reach was high, allowing pages to grow quickly and reach large audiences. However, as the platform grew, organic reach began to decrease as algorithms prioritized content based on user engagement. Despite this, the speaker encourages taking new experiences and finding ways to connect passions and opportunities, as they did with their church and marketing on Facebook. The wild, wild west days of social media with high organic reach may be over, but the potential for businesses and individuals to connect and thrive on these platforms remains.
Social media prioritizes engagement and relevance over organic reach: Prove your skills and get results for clients before approaching high-level individuals for networking
In today's digital world, social media platforms prioritize content based on engagement and relevance to individual users, rather than just organic reach. This is due to increasing competition and the need to cater to each user's preferences. Tai Lopez, a notable individual, was a high-level client for the speaker, and they landed the opportunity through a word-of-mouth referral at a barbershop. Reaching out to high-level people requires proving your skills and getting results for other clients. The speaker's advice for networking is to focus on building a strong foundation of success before approaching notable individuals.
Landing a job through relationships and marketing skills: Building authentic relationships and providing value is crucial for business success. Use social media to personally message and build relationships with people to open up opportunities.
Building relationships is crucial for business success. The speaker shared how he landed a job with Tai Lopez through a referral and impressing him with his marketing skills. However, he emphasized that focusing on helping people and building authentic relationships is more valuable in the long run than just chasing after quick money. He also suggested using social media to personally message and build relationships with people, which can lead to opportunities down the line. Overall, the importance of relationships and providing value was a recurring theme in the conversation.
Connect with influencer's network first: Offer free skills, build genuine connections, and provide value to potentially build relationships with influencers or celebrities
Building relationships with high-profile individuals can be easier by connecting with people in their network first. Offering your skills for free is an effective way to open the door for a conversation and potentially build a relationship with the influencer or celebrity. However, it's crucial that your skills are of high quality to increase the chances of a positive response. Personal branding is also important in this process, as it can help you stand out and showcase your unique value proposition. By providing value and building genuine connections, you can potentially open up opportunities for collaboration and growth.
Personal branding leads to longevity, loyalty, and legacy: Building a personal brand can help individuals reach more people, grow influence, and learn effective marketing strategies through experimentation and continuous learning.
Building a personal brand can lead to significant benefits, including longevity, loyalty, and legacy. The speaker shared how he was initially hesitant to build his own personal brand but was encouraged by others to do so. He explained that a personal brand allows individuals to help more people and grow their influence beyond their current role or industry. The speaker also shared that he has worked with clients who have spent over $1 billion on ads over the years, highlighting the importance of experimentation and learning from past campaigns to identify golden rules for effective paid advertising. Overall, the discussion emphasized the value of investing in personal branding and continuous learning in marketing to maximize impact and opportunities.
Stand out on social media but continuously innovate: To succeed in digital marketing, be disruptive and innovative, but also respect data privacy and transparency.
In order to succeed in digital marketing, particularly on social media, it's essential to be disruptive and stand out from the crowd. However, what works today may become commonplace tomorrow, so it's crucial to continuously innovate and test new ideas. At the same time, be aware that data is being collected and tracked in various ways, often beyond what's immediately apparent. Mark Zuckerberg's testimony before Congress served as a reminder that Facebook is just one of many platforms where data is being gathered, and data collection extends beyond the digital realm. So, while striving for attention-grabbing creativity, always keep an eye on data privacy and transparency.
Understanding the complex process of digital marketing: Digital marketing uses data for targeted ads, involves a marketing funnel with various steps, and ethical guidelines ensure fair practices.
Digital marketing involves a complex web of data collection and targeted advertising, which can be both intriguing for marketers and concerning for consumers. Marketers can use extensive data to create highly specific ads, but there are ethical guidelines in place to prevent targeting based on sensitive attributes. This process is called a marketing funnel, which starts with an ad and leads potential customers through a series of steps, ultimately aiming for a sale. The funnel can vary in length and complexity, and may involve landing pages, applications, and low-ticket entry offers. While some may see this as an easy route to quick money, ethical marketers put in hard work to build personal brands and respect customer privacy. Policies are in place to maintain fair practices and keep unscrupulous marketers out of the industry.
Creating a sales funnel with a tripwire offer: Attract potential customers with a low-cost tripwire offer, qualify leads, and upsell higher-priced products or services to those who express interest
Creating a sales funnel involves attracting potential customers with a low-cost offer, called a tripwire, to build a relationship and qualify leads. This micro commitment allows businesses to upsell higher-priced products or services to those who express interest. The form used during the application process helps better qualify leads and ask specific questions to target potential customers more effectively. The sales process continues with offering irresistible upsells and downsells, and the final checkout is followed by a thank-you page with an invitation to apply for a complimentary consultation. The funnel shape represents the decreasing number of people as they move from the top (awareness) to the bottom (purchase), with those who reach the end being high-value customers. The concept of a tripwire is a smart way to engage potential customers with a low-risk commitment, allowing businesses to nurture the relationship and offer more valuable solutions.
Understanding the Real Intentions Behind 'Free Strategy Sessions': Free strategy sessions often lead to sales pitches for coaching or mentorship programs. Effective tools like Yahoo Finance for managing investments and Indeed for hiring can save time and resources.
When you come across the term "free strategy session" in someone's bio, it's code for a sales call. While these sessions can provide value, they ultimately lead to offers for coaching or mentorship programs. Applications used to qualify potential clients ask questions about their budget and understanding of investing in themselves. Those who want everything for free are likely not qualified for such programs. Another key takeaway is the importance of investing in yourself, especially when it comes to finances. Tools like Yahoo Finance help manage multiple investment accounts in one place, providing valuable data and research. For entrepreneurs, hiring platforms like Indeed can save time and resources by streamlining the hiring process and attracting qualified candidates. In essence, understanding the true intentions behind free strategy sessions and utilizing effective tools for managing finances and hiring can lead to significant benefits for individuals and businesses.
Learn from industry experts and model successful strategies: Continuous learning from experts, mentors, and masterminds, and modeling successful funnels and websites, are essential for excelling in internet marketing. Side hustles offer financial freedom and work-life balance, but require dedication, persistence, and learning from real-life examples.
To excel in internet marketing, continuous learning and modeling successful strategies are key. The marketing landscape is ever-evolving, and college education may not provide up-to-date knowledge. Instead, seek out industry experts, mentors, and masterminds to learn from. Modeling successful funnels and websites is an effective way to understand what works and apply it to your own strategies. Side hustles are another valuable path to financial freedom and work-life balance. Paul, who wrote an online book about 27 side hustles, emphasizes the importance of learning from real-life examples and understanding what's legitimate before diving in. Both internet marketing and side hustles require dedication, persistence, and a willingness to adapt and learn.
Making Money Online: Teenagers' Success Stories: Teens can earn $20,000/year from side hustles, like buying low & selling high on Craigslist or Amazon. Finding arbitrage opportunities is key.
Making money online is possible for anyone, even teenagers, with a side hustle. I interviewed over 60 individuals who were making legitimate money online, some even earning $20,000 a year. These side hustles can be turned into full-time businesses if successful. The key is to find opportunities for arbitrage, such as buying low and selling high on platforms like Craigslist or Amazon. For instance, a 17-year-old boy made $20,000 a year by buying old cell phones from people and reselling them. Another example is buying books from thrift stores and selling them online for a profit. The misconception is that making money online requires no work, but every income source demands some effort. Passive income is possible, but it still requires an initial investment of time and resources. Overall, the interviewees provided a blueprint for replicable ideas to make real money online, and it's not as complicated as it seems.
Making Money Online: Arbitrage, Upwork, Fiverr and Building Relationships: Explore arbitrage opportunities on sites like Upwork and Fiverr, build relationships with skilled individuals, and act as a liaison to earn a consistent income online. Remember, giving and helping others is essential for long-term success.
The Internet provides numerous opportunities to make money through various means, including selling products, offering services, and acting as a broker or middleman. Paul shared his experience of earning a consistent income by arbitraging products and services, and suggested exploring sites like Upwork and Fiverr to get started. He also advised building relationships with skilled individuals and acting as a liaison to earn a profit. Moreover, Paul emphasized the importance of giving and helping others, as a universal principle across religions, for long-term success. To learn more about Paul and his journey, connect with him on Instagram (@paul) or visit his website (paulgetter.com).
