Podcast Summary
Balance beyond finances: Finding joy and peace in life beyond financial success is crucial, explore various revenue streams and side hustles to build a sustainable business and avoid burnout.
Money isn't the only factor in achieving happiness and success. Jenna Kutcher, a successful entrepreneur and podcast host, shares her experience of earning significant income but feeling miserable. She emphasizes the importance of finding joy and peace in life beyond financial success. Jenna encourages exploring various revenue streams and side hustles to build a sustainable business and avoid burnout. She learned this lesson through personal experiences, including her struggles with starting a family while growing her photography business. Ultimately, she discovered the importance of having multiple revenue streams and committing to finding balance in all areas of life.
Identifying industry trends and struggles: Recognizing common questions and struggles in your industry can lead to creating successful online courses, expanding your reach, and helping others.
Identifying trends and struggles in your industry can lead to creating successful online courses that reach and help a larger audience. This entrepreneur, starting as a wedding photographer, recognized the need to scale her business and help others by teaching them the business aspects of photography. Through coaching local photographers, she identified common questions and struggles, which led her to create an online course. She reverse engineered the process by studying other successful courses and applying her own expertise. This allowed her to reach a wider audience and help more photographers focus on their craft. Similarly, a social media agency owner realized she could turn her team's trainings into a course to teach others how to service clients effectively. Creating and sharing knowledge through online courses not only helps grow a business but also builds a community and influences others in the industry.
Authenticity in business: Sharing personal experiences and authenticity can significantly grow engagement and connection with an audience, even in a business context. This can lead to increased confidence, stronger connections, and new opportunities.
Sharing personal experiences and authenticity can significantly grow engagement and connection with an audience, even in a business context. The speaker, a wedding photographer and influencer, discovered this through an experiment where she shared only personal content for 30 days, leading to increased engagement, confidence, and a stronger connection with her audience. This experience showed her the importance of people connecting with people behind the brand or business. Despite initially focusing on her work, she realized that her audience was interested in her life and experiences as well. This shift in focus helped her evolve from a wedding photographer to an influencer and business coach, inspiring women to build businesses and lives they love. The speaker's personal experiences with body image and self-love also resonated with her audience, leading to a viral moment and a larger following. However, she found it challenging to navigate this new direction and audience expectations, ultimately deciding not to monetize content related to body image. The speaker's story highlights the power of authenticity and vulnerability in building a successful personal brand and business.
Online Savings and Hiring: Utilize Rakuten for savings on online purchases and Indeed for hiring qualified candidates, while starting an online course through Kajabi can lead to business growth and affiliate marketing opportunities
Saving money on online purchases and hiring the right team for your business are essential for growth. Rakuten, a cashback platform, can help you save money on your purchases, while Indeed, a powerful hiring platform, can help you find qualified candidates for your team. Additionally, starting an online course through Kajabi can help you scale your business and even lead to lucrative affiliate marketing opportunities. By focusing on the content of your course and leveraging the features of these platforms, you can maximize your potential for success. Whether it's saving money or building a team, these tools can help streamline the process and ultimately lead to growth for your business.
Pinterest for Business Growth: Prioritize growing an email list and use Pinterest as a search engine to reach a wider audience and grow your business by promoting trusted individuals.
Building relationships and promoting products or services of trusted individuals can significantly grow your business, even if you don't have a large following. This can be achieved through various channels such as podcast interviews, email marketing, Instagram, and Pinterest. Pinterest, in particular, is an often overlooked search engine with immense potential for growing an email list and reaching a wider audience. Focusing on growing an email list is a priority in marketing as it is an asset you own and can control, unlike social media platforms. Other revenue streams for the speaker include watercolor business, courses, podcast sponsorships, affiliate marketing, and real estate investments. Building a strong email list and promoting trusted individuals can lead to successful business growth.
Turning passion into business in Hawaii: With careful planning and a commitment, turning a passion into a business is possible, even in an expensive location like Hawaii. Starting small and focusing on the why behind the work can lead to unexpected blessings.
Turning a passion into a business, even in an expensive location like Hawaii, is possible with careful planning and a commitment to making it work. The speaker, Drew and his partner, spent years dreaming of building a business that could support their lifestyle in Maui. They started by asking themselves questions about their expenses and potential income, and discovered that they could turn a former hotel into a successful Airbnb. The experience not only allowed them to create a thriving business, but also to give back to the community and create lasting memories for their guests. The takeaway is that anyone can start small, even in their own homes, and turn it into a meaningful and profitable business. The speaker's experience shows that the why behind the work is just as important as the work itself, and that sharing your space with others can lead to unexpected blessings.
Shopify's advantages for scaling businesses: Shopify's checkout system converts 36% better than competitors on average, powers 10% of all US e-commerce, and offers award-winning support. Effective webinars can grow email lists, drive sales, and be learned through Pipedrive's free training. Consider renting out your space on Airbnb for remote work.
Shopify offers effective solutions for businesses looking to scale, whether online or in-person. With a checkout system that converts 36% better than competitors on average, it's no surprise that Shopify powers 10% of all e-commerce in the US. Business owners can focus on their strengths, like creating great products, while Shopify handles the technical aspects. Plus, Shopify's award-winning help is always available for support. Another valuable takeaway is the importance of webinars for growing businesses. Effective webinars can warm up leads, grow email lists, and drive sales. By attending the free "Mastering Webinars" training presented by Pipedrive, you'll learn how to create engaging and effective webinars. Lastly, considering the current trend of remote work, exploring the possibility of renting out your space on Airbnb while working remotely in a desirable location could be a winning solution for offsetting costs and gaining new experiences.
Starting a business with a partner: Divide responsibilities based on strengths, have open conversations, trust intuition, and set boundaries to ensure a successful partnership.
Starting a business venture with a partner, such as hosting an Airbnb, can be a rewarding experience that brings you closer together. Jenna shares how she and her husband have made this work by dividing responsibilities based on their strengths and interests. However, it's essential to have open and honest conversations before making the investment and ensuring it aligns with both parties' priorities. Additionally, Jenna emphasizes the importance of trusting your intuition and setting boundaries to protect what matters most to you, whether it's your family or your business. By staying true to yourself and focusing on what brings you joy, you can make informed decisions that keep you in alignment and lead to a successful partnership.
Email lists, Pinterest: Starting an email list and utilizing Pinterest can expand a business, offering a sense of security and audience ownership, and serving as a powerful search engine for women-focused businesses. Affiliate marketing, podcast sponsorships, and hosting through Airbnb are potential revenue streams.
Starting an email list and leveraging platforms like Pinterest can significantly grow a business. The speaker, Hala, shared her experience of looking up to Jenna, a successful female podcaster, and how they have since become business partners. Hala emphasized the importance of email lists, stating that they provide a sense of security and ownership over an audience. She also mentioned Pinterest as a powerful search engine, especially for businesses targeting women. The conversation between Hala and Jenna also touched on various ways Jenna makes money, including affiliate marketing, podcast sponsorships, and hosting through Airbnb. Hala expressed her excitement about starting an Airbnb and encouraged listeners to spread the word about the Young and Profiting podcast to help more people learn about affiliate marketing, podcast sponsorships, and real estate opportunities.