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    YAPClassic: Jenna Kutcher on Finding Rest in a Hustle Culture and Building a Business That Actually Fulfills You

    enJune 21, 2024

    Podcast Summary

    • Entrepreneurial PassionPassion and determination from a young age, even without entrepreneurial role models, can lead to successful entrepreneurship later in life.

      Passion and determination, even from a young age, can lead to entrepreneurial success. Jenna Kutcher, a self-made millionaire, grew up in a small town with no entrepreneurs in her family but learned the value of hard work and earning money through lemonade stands and gymnastics. Her parents' support and her own drive carried her through her intense gymnastics training and into college, where she ended up in a corporate job in HR at Target. However, she recognized the retail aspect meant long hours and sacrifices, and her passion for entrepreneurship was reignited. Now, she's an expert on online marketing, the host of a successful podcast, and an author, inspiring others to build businesses that fulfill them. The key is to follow your passions, stay determined, and find joy in the work.

    • Taking Control of Your CareerDiscover your own passions and experiences to build a successful business, but remember to prioritize time and freedom over money and external control.

      It's important to take control of your own life and career, rather than letting others plan it out for you. The speaker discovered this when she realized her corporate job wasn't providing the experiences or fulfillment she desired. She also learned the value of passion and experience in building a successful business, but also the importance of recognizing when enough is enough and prioritizing time over money. The speaker's experience shows that sometimes, less can lead to more, and it's crucial to remember the reason we started our businesses in the first place: to gain freedom, not to become shackled to them.

    • Online courses and email marketingDiscovering online courses and email marketing in 2015 led to the creation and sale of a successful digital product, generating $35,000 from the first launch and inspiring continued growth.

      The speaker's business transformation began in 2015 when she discovered online courses and email marketing. Initially skeptical, she was intrigued by the potential to create and sell digital content that could reach and help many people. She started by taking an online course and learning the technical aspects of creating and delivering content. In her off-season, she saw a need among other photographers for the same information and decided to create and sell her own course. With a small email list, she made $35,000 from her first launch, realizing the potential for creating sustainable income streams. This experience inspired her to continue building her email list and creating more digital products, leading to her successful online presence today.

    • Starting a business/creating a courseFocus on content and leave technical details to specialized platforms. Consistency and confidence are key to building a successful business. Start small and expand gradually.

      Starting a business or creating a course can seem overwhelming with all the technical details, but the key is to focus on the content and leave the hard stuff to specialized platforms like Indeed for hiring and Kajabi for course creation. Jenna shares her experience of starting a podcast as an experiment and growing it into a successful business despite feeling lonely and uncertain at the beginning. She emphasizes the importance of consistency and confidence in building a business, and how starting small and gradually expanding can lead to great success. Listeners are encouraged to take action and start their own projects, using the free trials and resources provided by Indeed and Kajabi.

    • Running a business with creativity and cultureMaintain a strong company culture and creativity in a business by simplifying processes, asking 'what if it were easy', and allowing for breaks when needed.

      Starting and growing a business doesn't have to mean giving up creativity or becoming bogged down by managing a large team. Jenna Kutcher, a successful entrepreneur, shares how she runs a multi-million dollar business with a small team and maintains a strong company culture. She encourages asking what things would look like if they were easy and emphasizes the importance of not overcomplicating things. Kutcher also shares how she wrote her latest book, "How Are You Really Living Your Truth? One Answer at a Time," after long-held reservations, proving that it's never too late to pursue new opportunities. Despite the challenges of running a business, she encourages staying present and maintaining momentum while also allowing for breaks when needed.

    • Creativity Protection, Reflection and PursuitProtect your creativity and passion to produce authentic work, reflect on emotions and experiences to understand personal growth, and pursue fulfilling opportunities by recognizing and addressing golden handcuffs.

      Creating a meaningful and authentic work, whether it's a book or any other creative endeavor, requires protecting your creativity and passion. Author Holly Worton shares her experience of writing her book without any external pressures, allowing the words to pour out authentically and bringing back the joy into her work. This approach, she believes, is what resonated with readers and transformed their lives. Another important concept Holly discusses is the idea of creating a life inventory to understand where you are and where you want to go. This inventory encourages reflection on emotions and experiences, helping individuals identify trends and signals that may indicate the need for change or pivots. Lastly, Holly talks about the concept of golden handcuffs, which refers to promises and benefits that keep people stuck in situations that don't truly fulfill them. By recognizing and addressing these golden handcuffs, individuals can pursue the things that truly bring them a full and vibrant life.

    • Intuition and Action BalanceIntegrating intuition and action is crucial for achieving goals. Visualization and manifestation are important, but taking practical steps is necessary. Bring your whole self to work and life, and use tools like Shopify to focus on goals. Notice and pursue what feels good for increased self-awareness and mindfulness.

      Following your intuition and achieving your goals require a balance between spiritual alignment and practical actions. As discussed, some people struggle to trust their intuition and understand how to do so. The author of the book you mentioned strikes this balance well, emphasizing the importance of visualization and manifestation, but also the necessity of taking action. This idea of integrating all aspects of oneself into work and life was also highlighted, encouraging individuals to bring their whole selves to the table rather than compartmentalizing. Shopify was mentioned as a tool that can help entrepreneurs focus on their goals by handling the technical aspects of selling, allowing them to concentrate on what they do best. Lastly, the importance of noticing and pursuing what feels good, rather than what looks good, was emphasized. This can be achieved through increased self-awareness and mindfulness practices, such as meditation.

    • Passion and EntrepreneurshipAwareness of the relationship between passions, careers, and personal growth is crucial, not every passion needs to be a business, and taking consistent action builds confidence and leads to growth.

      It's essential to be aware of the relationship between our passions, our careers, and our personal growth. Not every passion needs to become a business, and it's crucial to consider whether we'll still find joy in our passion when we introduce business elements like deadlines and finances. The small steps approach is also vital, as taking consistent action, even if it's unnoticed, builds confidence and leads to growth. Entrepreneurship is a journey, not an overnight success, and it's essential to show up and share the process with others to build a community and gain support. Lastly, taking breaks and resting are crucial for entrepreneurs, and it's essential to learn to prioritize rest to avoid burnout and maintain long-term success.

    • Rest and self-loveTreat time as currency, take breaks for creativity and new passions, practice self-love and body acceptance, identify what moves the needle, build multiple revenue streams to profit while resting

      Rest and self-love are crucial for productivity and success. Jenna Kutcher emphasized the importance of treating time as currency and taking breaks to allow for creativity and new passions to emerge. She also highlighted the significance of self-love and body acceptance, explaining how our perception of ourselves impacts our confidence and ultimately, how we show up in life. Kutcher suggested doing an inventory to identify what truly moves the needle in our lives or businesses, and emphasized the importance of building multiple revenue streams to profit while resting. To learn more about Jenna and her work, listeners can follow her on social media and tune into her podcast, The Gold Digger Podcast.

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    YAPClassic: Marshall Goldsmith, What I’ve Learned From 40 Years of Coaching the World’s Most Successful Business Executives

    YAPClassic: Marshall Goldsmith, What I’ve Learned From 40 Years of Coaching the World’s Most Successful Business Executives
    During COVID, Marshall Goldsmith spent several hours every weekend listening to successful people speak about their lives. From these sessions, he learned that even the highest achievers need help finding fulfillment. So, he wrote The Earned Life to address this need, drawing inspiration from Buddhism and his experience as an executive coach. In this episode, Marshall shares practical advice and exercises to help overachievers find personal fulfillment and live without regret. Dr. Marshall Goldsmith is the leading expert on leadership and coaching for behavioral change. He is also the author of several bestsellers, including Triggers and The Earned Life. In this episode, Hala and Marshall will discuss: - Marshall’s childhood and early years  - Marshall’s interpretation of Buddhism - How he uses his Buddhist philosophies in coaching  - The benefits and drawbacks of delayed gratification  - Impermanence and the ‘every breath’ paradigm  - Letting go of past successes - The definition of an earned life  - How regret and fulfillment are polar opposites  - Avoiding the big regrets - Why people don't live their own lives  - The three demands of living an earned life - And other topics…  Dr. Marshall Goldsmith is recognized as the leading expert on leadership and coaching for behavioral change. He has been named one of the top ten business thinkers in the world and the top-rated executive coach at the Thinkers50 ceremony in London since 2011. Marshall is the author of several Wall Street Journal and New York Times #1 bestsellers, including Triggers and What Got You Here Won’t Get You There, which is also the winner of the Harold Longman Award as Best Business Book of the Year. His newest book, The Earned Life: Lose Regret, Choose Fulfillment, was released in May 2022.  Connect with Marshall: Marshall’s Website: https://marshallgoldsmith.com/ Marshall’s LinkedIn: https://www.linkedin.com/in/marshallgoldsmith/ Marshall’s Instagram: https://www.instagram.com/coachgoldsmith/ Marshall’s Twitter: https://twitter.com/coachgoldsmith Marshall’s Facebook: https://www.facebook.com/Marshall.Goldsmith.Library Marshall’s YouTube: https://www.youtube.com/channel/UCtvlM6xRUC_ErV_q1FgUgiA Resources Mentioned:  Marshall’s Book, The Earned Life: Lose Regret, Choose Fulfillment: https://www.amazon.com/Earned-Life-Regret-Choose-Fulfillment/dp/0593237277   YAP Episode 42, Become a Better Leader with Dr. Marshall Goldsmith: https://youngandprofiting.com/42-become-a-better-leader-with-dr-marshall-goldsmith/  Marshall’s New Yorker Profile, “The Better Boss”: https://www.newyorker.com/magazine/2002/04/22/the-better-boss  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.    Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today!   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    Shruti Joshi: Get Good With Money, Achieve Financial Zen With Personalized Financial Planning | E293

    Shruti Joshi: Get Good With Money, Achieve Financial Zen With Personalized Financial Planning | E293
    Shruti Joshi launched her company just before the COVID-19 pandemic, only to see it crumble. This setback, however, provided a window for her to take on a consulting role at Facet, where her entrepreneurial experiences set her up for success. Before long, she became the company’s COO and later, President. In this episode, Shruti discusses Facet’s mission to democratize financial wellness for millions of Americans and shares strategies for holistic financial planning. Shruti Joshi is the President and COO of Facet, a fintech company disrupting the financial wellness industry. She has been recognized as Wealth Solutions Report’s AAPI Innovator of the Year and one of the top women industry leaders of 2024. In this episode, Hala and Shruti will discuss: - Shruti’s background and early career - Her transition from investor to COO at Facet  - Limitations within the financial planning industry - Why entrepreneurs need professional financial advice - The holistic approach to financial planning - The results of Hala’s financial wellness quiz - How Facet is disrupting financial planning - The role of AI in financial planning - Actionable steps for financial wellness - The importance of fiduciaries for conflict-free advice - The subscription model vs. traditional financial planning fees - Why Certified Financial Planners are the industry gold standard  - And other topics…  Shruti Joshi is the President and COO of Facet, a leading fintech company revolutionizing financial planning with a subscription-based model. Before joining Facet, she founded a peer-to-peer recommendation service and held key roles at Verizon and Altman Solon. She is passionate about democratizing financial planning and making it accessible to everyone. Shruti has been recognized as Wealth Solutions Report’s AAPI Innovator of the Year and one of the top women industry leaders of 2024. A true globetrotter, Shruti has visited over 75 countries and is deeply interested in the psychology of wellness. Connect With Shruti: Shruti’s LinkedIn: https://www.linkedin.com/in/shruti-joshi-282369a/  Shruti’s Twitter: https://twitter.com/shruti_jo  Resources Mentioned: Facet Website: https://facet.com/   Financial Wellness Test: https://facet.com/profiting  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today! More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    YAPClassic: Alex Hormozi, How To Make Offers So Good People Feel Stupid Saying No

    YAPClassic: Alex Hormozi, How To Make Offers So Good People Feel Stupid Saying No
    One of Alex Hormozi’s portfolio companies was underperforming, and he saw a clear solution—raise prices by 50%. Despite the CEO's resistance, which took nine calls to overcome, they implemented the price increase. The result? The business tripled its profit within three months. Alex knew the key to maximum profitability was delivering maximum value, a lesson he learned from his own mistakes. In this YAPClassic episode, Alex breaks down his value equation and shares strategies for creating irresistible offers. Alex Hormozi is an entrepreneur, philanthropist, and co-founder of Acquisition.com, a portfolio company overseeing multiple businesses. He is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. In this episode, Hala and Alex will discuss: - Providing high value without cutting prices - Alex’s ‘value equation’ for crafting irresistible offers - The four key drivers of value in business - How to identify profitable markets - Strategies to scale your business rapidly - Focusing on high-return activities for maximum impact - Leveraging high-impact opportunities with minimal effort - Eliminating your side hustles to scale your main business - Techniques to attract and retain loyal customers - And other topics… Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick-and-mortar business. Then, he transitioned from gym ownership to founding GymLaunch, a fitness business consultancy, which expanded to over 4,000 locations within four years. Alongside his wife, Leila, Alex bootstrapped three additional companies, which generated $120 million in sales. Then, the Hormozis founded Acquisition.com through which they manage a portfolio of bootstrapped companies. Alex is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. He is also the host of The Game podcast.  Connect with Alex: Alex’s Website: https://www.acquisition.com/bio-alex Alex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/ Alex’s Twitter: https://twitter.com/AlexHormozi Alex’s Instagram: https://www.instagram.com/hormozi/ Alex’s Facebook: https://www.facebook.com/ahormozi Resources Mentioned: Alex’s Book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715 YAPClassic: Robert Greene on Decoding the Laws of Human Nature: https://youngandprofiting.com/yapclassic-decoding-the-laws-of-human-nature-with-robert-greene/   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting. Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    Julie Solomon: How To Make Money On Instagram In 2024, Even With A Small Audience | E292

    Julie Solomon: How To Make Money On Instagram In 2024, Even With A  Small Audience | E292
    Despite her introversion, Julie Solomon thrives on Instagram. She has successfully monetized her influence and built a reputation as one of the top thought leaders in influence marketing. In this episode, Julie shares her best strategies for growing your brand and monetizing your influence online. She also touches on masterminds and the Instagram algorithm. Julie Solomon is an influencer, branding expert, and coach passionate about helping entrepreneurs grow their audience. She is the host of The Influencer Podcast and the author of Get What You Want. In this episode, Hala and Julie will discuss: - Julie’s approach to balancing privacy and influence - Succeeding as an introverted influencer - Essential Instagram content to create right now - Why you must focus on value-based content - Proven strategies for building authority online - Overcoming fear in content creation - Monetizing a small following - Why every entrepreneur needs a mastermind - DM automation for driving sales - Effective methods for boosting engagement on Instagram - How to make your brand messaging magnetic - Maximizing Instagram Stories for conversion - And other topics…  Julie Solomon is a visibility, brand strategy, and brand deal coach, helping entrepreneurs and creators elevate their visibility and impact. She is the host of the top-rated The Influencer Podcast, providing real-time coaching and business growth insights to millions of listeners worldwide. She is also the author of the bestselling book, Get What You Want. She has been featured in Forbes, Entrepreneur, and Business Insider. She has also been named among the top 100 leaders in influence marketing by Influence Co.  Connect With Julie: Julie’s Website: https://juliesolomon.net/  Julie’s LinkedIn: https://www.linkedin.com/in/julie-solomon-375127133  Julie’s Twitter: https://twitter.com/JulsSolomon  Julie’s Instagram: https://www.instagram.com/julssolomon/  Julie’s Facebook: https://www.facebook.com/JulsSolomon/  Julie’s YouTube: https://www.youtube.com/c/juliesolomontv  Julie’s Podcast, The Influencer Podcast: https://podcasts.apple.com/us/podcast/the-influencer-podcast/id1229401800?mt=2  Resources Mentioned: The Revenue Growth Lab: https://juliesolomon.net/profiting   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting. Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!    More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/