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    96 How to Promote Yourself and Become the Brand That Others Talk About with Dan Schawbel

    enOctober 01, 2014

    Podcast Summary

    • Doing your best with what you haveIdentify and connect with rising individuals, invest in relationships, and focus on your vision to set yourself up for future success

      No matter where you are in life or what resources you have, you can still make progress and achieve your goals by doing your best with what you have right now. Dan Shabelle, a successful author and media personality, emphasized this quote by Theodore Roosevelt during his interview on the School of Greatness Podcast. Dan and Lewis reminisced about their early days of networking in 2007 and how staying focused and believing in their vision helped them both succeed in the long run. They discussed the importance of identifying and connecting with people who are on the rise and investing in relationships. By doing what you can with what you have where you are, you can set yourself up for future success.

    • Building relationships in the digital agePatience and persistence are key in forming digital relationships for personal or professional growth

      Building relationships in today's digital age goes beyond traditional face-to-face interactions. The internet provides an opportunity to connect with people, build relationships, and establish a network over time. For introverts, this can be particularly beneficial as it allows for easier and less stressful connection-building. The speaker, who has interviewed over 1300 people since 2007, emphasizes the importance of patience and persistence in establishing these connections. Whether it's for personal or professional growth, the digital world offers a unique and effective way to connect with people, gradually forming meaningful relationships.

    • Expanding network leads to opportunitiesBuilding a wide range of experiences and interests enables you to relate to anyone, leading to sales and new opportunities. Focusing on personal branding and mission helps connect with target audience and create mutually beneficial business relationships.

      Building a vast network and being relatable to various people can lead to more opportunities and sales. When starting out, Dan built multiple projects and wrote for numerous publications to connect with as many individuals as possible. He believes that having a wide range of experiences and interests enables him to relate to anyone, creating a faster bridge for building relationships. This relatability leads to sales and new opportunities, making it a valuable asset in business. Dan's interest in personal branding stemmed from his desire to stand out in a competitive job market. He recognized the importance of having a strong online presence and a unique identity to secure opportunities. A brand, according to Dan, is a representation of one's identity, mission, and overall vision. By focusing on his personal brand and mission, Dan has been able to connect with millennials throughout their careers and help companies work better with them, creating a mutually beneficial business model.

    • Standing out in interviews with a professional imageInvesting in personal branding can lead to job opportunities and career growth by making you stand out and build trust and credibility with potential employers.

      Building a strong personal brand can open doors and create opportunities. The speaker shares how they differentiated themselves during college interviews by presenting their work in a professional portfolio and business card, which helped them stand out and secure internships. However, it wasn't until they tried to get a job after graduation that they fully understood the importance of branding. Their resume with internships at well-known companies like Reebok caught the attention of potential employers, and they realized that brands matter and can open doors to new opportunities. Throughout their career, the speaker has focused on associating their personal brand with reputable brands to build trust and credibility, leading to work with Fortune 1000 companies. The long-term play of investing in personal branding paid off and continues to do so in their career.

    • Personal branding leads to unexpected opportunitiesDedication to personal branding can lead to new roles and career advancement within a company

      Building a personal brand outside of work can lead to unexpected opportunities and transformational growth within a company. Jason's dedication to personal branding through blogging, writing, and social media led him to create the first social media position at his workplace, EMC, in 2007. This experience not only made him an expert in his field but also inspired him to write and self-publish his first book, "2.0," despite initial rejections. By staying passionate and persistent, Jason turned his hobby into a unique position and a successful career. The interconnected nature of his personal and professional pursuits allowed him to enjoy his work and create value for his company.

    • Believing in oneself and putting in immense effortPersistence and self-reliance are crucial for a successful book launch. Secure sponsors and stay focused to overcome rejections and challenges, ultimately making your mark in the publishing industry.

      Persistence and self-reliance are key to a successful book launch. The speaker shared their experience of launching two books, the first one with less marketing power but easier to break through the noise, and the second one with more firepower but faced numerous rejections and challenges. They emphasized the importance of believing in oneself, putting in immense effort, and securing sponsors to make things happen. The speaker's determination and hustle paid off, resulting in impressive sales and recognition from major publications. Despite the challenges, they remained focused and ultimately succeeded in making their mark in the publishing industry.

    • Investing in personal brand pays offCreating content, adding value, and putting in the hours builds credibility and opens up opportunities. A strong personal brand fosters trust and leads to recognition in your industry.

      Building a personal brand is crucial for creating opportunities and gaining recognition in your industry. The story shared highlights the importance of putting in the hours, creating content, and adding value to establish credibility. In the speaker's experience, having a strong personal brand led to being featured in a well-known magazine, which ultimately opened up new opportunities. The power of a brand lies in the trust it builds with potential collaborators and employers, making it an essential investment for personal and professional growth.

    • Investing in a personal brand pays offBuilding a strong personal brand takes time and effort, but it opens doors to opportunities and credibility.

      Investing in building a strong personal brand is crucial for long-term success. This was emphasized through the examples of Dan Shawbell and Grant Cardone. Both individuals recognized the importance of a powerful brand in creating opportunities and establishing credibility. Building a brand takes time and effort, but the payoff is increased opportunities and the ability to position oneself for luck. A career is an accumulation of daily decisions, and the more effort put in early on, the more opportunities that will come. It's important to keep reinventing oneself to stay relevant in the marketplace. Even though we may not be working towards a specific goal at the moment, we should always be thinking and creating relationships that could support our future aspirations.

    • Finding a niche audience and developing expertiseTo build a powerful brand, focus on a specific niche audience and continually develop expertise in a valuable area. Stay informed and network to maintain expertise. Consistently review industry news for relevance.

      Building a powerful brand requires finding a specific niche audience to serve and developing expertise in a valuable area. This is essential for standing out in today's marketplace and setting oneself up for success in the future. A continuous effort to learn and network is necessary to maintain expertise and stay informed. Creating a consistent morning routine, such as reviewing industry news, can help keep one relevant and informed without getting too distracted. The example given illustrates the importance of evolving a brand as personal passions and interests change, but the foundation of a strong brand is built on serving a specific audience with expertise.

    • Emphasizing the importance of continuous learning and staying informedDaily reading and learning are essential for maintaining relevancy and expertise. Acquiring technical, business, or entrepreneurial skills can increase employability and lead to higher-level positions. Corporations and education must work together to address the skills gap.

      Continuous learning and staying informed are crucial for maintaining relevancy and building expertise in any field. The speaker, who built a business based on relevancy and research, emphasizes the importance of making reading and learning a daily habit to sustain a strong value proposition to the audience. Furthermore, accumulating knowledge and connecting the dots between various niches can lead to more opportunities and higher-level positions. However, the education system does not adequately prepare students for the workforce by not aligning with corporate America's needs. Students should focus on acquiring technical, business, or entrepreneurial skills to bridge the skills gap and increase their employability. Corporations and the education system must work together to address this issue and create a more effective and aligned system.

    • Collaboration between schools, HR, and businessesBuilding relationships can benefit everyone: companies gain potential employees, students get job opportunities, and schools enhance curriculum. Authenticity and transparency in individuals and brands are essential for success.

      Creating a cooperative relationship between schools, HR companies, and businesses can greatly benefit everyone involved. It can help companies build a strong pipeline of potential employees, provide students with job opportunities, and enhance the curriculum of schools to better prepare students for the workforce. However, making this happen can be challenging due to political complexities. Another key takeaway is the importance of authenticity and transparency in individuals and brands. Those who are not afraid to share unfiltered perspectives and provide valuable insights, like James Altucher, Tim Ferriss, and Ryan Holiday, have built impressive followings. Brands like Zappos, which prioritize cultural fit and personality in hiring, are also making a significant impact. In summary, fostering collaboration between educational institutions, HR companies, and businesses, and embracing authenticity and transparency in individuals and brands, can lead to positive outcomes for all parties involved.

    • Importance of pursuing passions and being the bestDan Shabott emphasizes the importance of pursuing jobs you're passionate about and striving to be the best in your field to compete and live a fulfilling life.

      It's important to pursue jobs that you're passionate about and value, rather than settling for ones you don't want. Dan Shabott, a personal branding expert, emphasized this during the podcast interview. He shared his gratitude for being able to live in New York City and the idea of returning the favor to his parents by not letting them pay for things anymore. Shabott's definition of greatness is being the best at what you do for a specific audience. He believes that if you don't strive to be the best, you'll struggle to compete. Overall, the conversation highlighted the importance of personal growth, pursuing passions, and being the best in your field. To learn more about Dan Shabott and his work, check out his blog and book "Promote Yourself: The New Rules for Career Success."

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    • Different types of influencers. Being a spokesperson and the go-to person in your niche. The media come to you or you're just well respected and trusted in your industry that could lead to keynote speeches, that could lead to books, that could lead to you being a lead generation source for your own business. If you have a personal brand, where you're known as an individual, you have another asset. So if you only have progressive property, your company, luxuries, you only have that brand, it's your name, but if there's just that brand, and you're not a spokesperson or an influence in the space, you have one asset. Imagine if your company has a bit of reputational issue or the company struggles financially, you're linked to that and you have no other asset for income, you have no other sort of additional stream or ability to pivot.  
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    • Next thing in becoming an influencer is to be a bit disruptive. Comment on some areas in your sphere in space that a lot of people don't have the courage to. If there are parts of your niche or your industry that are a bit taboo, or that a lot of people don't have the confidence to go and make a stand about, address those issues and concerns, get behind them, put a disruptive or a polarizing argument across because that will generally tend to get quite a lot of leverage and reaching.  
    • Next thing is to make sure you leverage all the social media, share the information around all social media platform. 
    • Next then is newsjacking. So newsjacking is commenting on Brexit when everyone's moaning about Brexit, or if you're a landlord getting involved in the petitions and the signatures to try and reverse section 24 or stuff like that. It’s far easier to get comments and shares and followers around a subject that people are talking about a lot anyway. 
    • The next thing is to convert your knowledge into good content. In your head is a vast amount of knowledge, the challenge then is getting that out of your head to a really compelling video, really good podcast episode, a really good article, a really interesting Facebook post, et cetera. 
    • Next thing is you must be consistent and actually, a lot of influencers aren't necessarily better than you, they're more consistent than you, they've been doing it for a long time and they do it daily or weekly. Constant consistent creation of content.  
    • The next thing is being prolific. The good influencers are consistent, the big influencers are prolific. 
    • Next then is to weave your business and social life together. When you merge your passion and your profession, your vocation and your vacation, and you can put down to your social media, people really love that content. 
    • Next is you need to weave in your social proof and your accolades. Do people know what awards you've won? Put all these proof in your social media, pictures with celebrities, pictures of the awards you’ve won et cetera. Hooking up with other influencers increases your own influence of status. 
    • Next thing is JV. Could you joint venture with other influencers, could they promote you and you promote them, could you have some kind of contra deal or agreement? 
    • Next is have you written a book, do you have a podcast and do you maybe leverage your YouTube channel? Lives on Facebook, LinkedIn, books, audio-books, podcasts, having a YouTube channel, being a public speaker, these are probably the main assets that you would want to pick off if you want to be an influencer. 
    • The next thing is leveraging virtual assistants, PA’s, VA’s to do all of the admin, research & the technical. This is really beneficial, they do everything, take this video, put it on LinkedIn, take this video, put it on YouTube, take this, put it on Instagram, take the audio, put it live on to my podcast, and that's massive leverage. 
    • The next great thing about being an influencer and having followers is you become the main lead source for your business which obviously gives you great leverage to grow. 

    BEST MOMENTS 

    • “Social media is about following people, individuals.” 
    • “You get to win both ways by building a company that doesn't rely on you and then having another asset around your name.” 
    • “There’s always going to be someone that knows more than you.” 
    • “What there isn't is someone who knows a lot, and someone who's like you.” 
    • “It’s always enough to be you.” 
    • “The best content often for social media for being an influencer, is documenting.” 
    • “In your head is a vast amount of knowledge.” 
    • “If people don't know, people don't know.” 
    • “If you don't risk anything, you're risking everything.” 

    [Business, mindset, entrepreneur, disruptors]

    VALUABLE RESOURCES

    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

    ABOUT THE HOST

    Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

    “If you don't risk anything, you risk everything”

    CONTACT METHOD

    Rob’s official website: https://robmoore.com/

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

    YAPClassic: Paul Getter, Marketing Secrets to Grow Your Brand and Business

    YAPClassic: Paul Getter, Marketing Secrets to Grow Your Brand and Business
    When Paul Getter was unemployed and looking for a sustainable income stream, he stumbled upon the then-hidden power of Facebook as a marketing tool. Despite having no formal education in marketing, he dedicated himself to becoming a master at internet marketing. Paul has now spent over one billion dollars running ads and campaigns for his clients and regularly works with A-list clients like Grant Cardone and Bob Proctor. In this episode of YAPClassic, you’ll learn some of Paul’s top personal branding tips, how to qualify your leads, and the secret sauce to a successful paid advertising campaign.  Paul is the CEO of The Internet Marketing Nerds. He’s in the top 1% of ad spenders on Facebook and has over 1 million followers on Instagram. He has helped build, optimize, manage, and run traffic to some of the best-performing funnels in the online marketing world and helped scale multiple businesses to 8 figures per year.  In this episode, Hala and Paul will discuss:  - How making a church Facebook page changed Paul’s life - Why platforms lose organic reach over time  - Why you should prioritize relationships over revenue - How to foster meaningful relationships on social media - The three L’s of personal branding - The golden rule of paid ads - The double-edged sword of data tracking - Using forms to qualify your leads  - Why you should start a side hustle (and how to do it!) - And other topics… Paul Getter is a consultant, social media expert, speaker, and serial entrepreneur. Paul started learning about the power of Internet marketing, and within just a few short years, became one of the most sought-after marketing experts in the world, spending MILLIONS per month online for his clients. He has helped build, optimize, manage, and run traffic to some of the best-performing funnels in the online marketing world. He currently serves as CEO of The Internet Marketing Nerds and manages several million dollars per month in advertising for clients. Some of Paul's clients have included celebrities and online personalities such as Tai Lopez, Grant Cardone, Les Brown, Lewis Howes, Tim Storey, Kevin Harrington, Neil Patel, and Bob Proctor. LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Resources Mentioned: Paul’s Website: https://www.paulgetter.com/home-1  Paul’s YouTube: https://www.youtube.com/c/PaulGetter  Paul’s LinkedIn: https://www.linkedin.com/in/paul-getter/  Paul’s Instagram: https://www.instagram.com/paul/  Paul’s Facebook: https://www.facebook.com/PaulGetterInternetMarketingNerd/  Sponsored By:  Shopify - Sign up for a $1 per month trial period at youngandprofiting.co/shopify More About Young and Profiting Download Transcripts - youngandprofiting.com/episodes-new/ Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/

    Personal Branding: Overrated Or Essential?

    Personal Branding: Overrated Or Essential?

    ⭐️ Start your passion project with Hostinger here: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠ ⭐️


    In the age of social media influencers and digital networking, the concept of personal branding has become more popular. But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions.


    Through discussing real-life examples, we uncover the truth behind personal branding. Is it an essential tool for success in today's competitive job market, or is it merely a trend?

    Tune in to gain valuable insights that will help you navigate the world of personal branding, with a little help from the Girls in Marketing Community.

    We discuss:

    • The trend of personal branding
    • Reason to and reasons not to build a personal brand
    • Good examples of case studies, like Steven Bartlett
    • Our own opinions of personal branding
    • YOUR opinions of personal branding


    As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

    Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠

    Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24


    Tune in to find out what the team think about personal branding and don’t forget to follow our Instagram @girlsinmarketing to get involved in future community debates. Our next team episode might just feature you…


    See you next week for an ADA podcast special 👀

    How to Actually Sell Books - 074

    How to Actually Sell Books - 074

    Being experienced enough to write your own book is one thing, but knowing how to sell tens of thousands of copies of that book is a whole ‘nother ball game. In this episode, Bedros Keuilian reveals how he sold 20,000 copies of his book, Man Up, in just 2 months. That’s right, he’s literally handing you the sales strategies he used to sell bulk orders of his book and make it to the top of Amazon’s bestseller list. Watch or listen now to discover how to influence your friends into becoming your book’s biggest advocates.

    YOUR BOOK AND YOUR WRITING MEAN NOTHING IF YOU HAVE NO ONE TO EXPOSE IT TO THE WORLD.” – Bedros Keuilian

    Here’s what you’ll discover:
    1:35 – How Bedros built an army of affiliates to promote his book for him.
    4:36 – Why you need to decide on your core message before writing the first word of your book.
    5:57 – How Bedros gave away a $2000 course for free…and sold more books because of it.
    11:30 – How to sell people bulk orders of your book so you can get on the bestseller list.
    19:55 – Are you even ready to write and sell your own book?

    "IF YOU DON’T HAVE A ‘LIFE’S WORK’, YOU SHOULDN’T BE WRITING A BOOK YET.” – Craig Ballantyne

    Follow us on Instagram: @bedroskeuilian / @realcraigballantyne

    Buy Man Up and get my High Performance Leadership Course for FREE: https://manup.com/

    Make sure to review us on iTuneshttp://bit.ly/theempireshow

    Money Clinic live: How to get a pay rise

    Money Clinic live: How to get a pay rise

    We all want to feel properly rewarded for the work we do, but getting a pay rise is a tough nut to crack. How do you even start the conversation? At the recent FT Weekend Festival in London, presenter Claer Barrett put listeners’ questions to Isabel Berwick, host of the FT’s Working It podcast and Jonathan Black, FT columnist and director of the careers advice service at Oxford university. 


    If you want more:

    FLIC, the FT’s financial literacy charity: https://ftflic.com/

    Working It newsletter and podcast: https://www.ft.com/working-it

    Jonathan Black’s careers advice column: https://www.ft.com/dear-jonathan


    If you’d like to talk to Claer about a future episode, please email the Money Clinic team at money@ft.com with a short description of your problem, and how you would like us to help. 

    You can follow Claer on Twitter and Instagram @Claerb

    Presented by Claer Barrett. Produced by Philippa Goodrich. Our executive producer is Manuela Saragosa. Sound design is by Breen Turner, with original music from Metaphor Music. The FT’s global head of audio is Cheryl Brumley.


    Read a transcript of this episode on FT.com



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