As a side businesspreneur, your personal brand and company brand are closely entwined. As such, the clothes, makeup, hair and accessories you wear become a crucial element to creating the type of brand image you want to reflect to customers, colleagues and the public. To understand the power your clothes play in how others see you and how you see yourself, Lori Vajda and Nola Boea sat down with Solita Roberts. Solita is the founder of Style To Impact, a personal styling and image consulting agency working with high-performing, purpose-driven women entrepreneurs and professionals to refine their wardrobe and image so they can showcase their talents, expertise, and thought leadership with confidence. In this episode Solita shares tips, insights and strategies to make the best use of your clothes while building a strong, memorable and confident image and brand.
In This Episode You’ll Learn
- How you can create your own personal style without breaking the bank.
- How to make the best use of your clothes while achieving your personal and professional brand image goals.
- Why working with a personal styling and image consultant can transform your closet, clothes and image.
- The 3 tips for getting a fresh, new style that incorporates today’s trends and helps you make a positive brand statement.
(3:31.86) Personal style has a lot in common with storytelling. When you understand the message you want to convey, it becomes easier to choose pieces that help you tell your brand story.
(6:08.94) Misconceptions abound whether that has to do with our size, height, weight, age, ect. The key is in knowing the 3 ways you can use key pieces of your wardrobe to change the narrative and break barriers.
(7:27.97) This one Zoom function alone has led to many missed opportunities for professional women. Particularly, when it comes to using the platform to connect, network, build their business brand, and more importantly, build their authority.
(10:15:42) Whether you’re an entrepreneur, employee, or executive, find out how the clothes you wear not only build your personal brand, they let your voice be heard.
(11:15:33) What is the difference between personal styling and image consulting and how you can use each of them to convey your message and boost your confidence.
(16:02:38) You tell the story of your brand through the things you wear. Four tips to help you create your unique story through clothes.
(19:27:60) Many of us hold on to old tapes that others told us about our bodies, about what looks good on us and what is acceptable to wear. How to break the limiting beliefs we hold on to so we can create a style story that serves us and the image we want to create for ourselves.
(23:47:40) The unconventional trick for finding the colors that work best for you.
Resources
Subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
Solita Roberts’ Free EBOOK: The Style To Impact Formula- Your Guide to Unshakable Style Confidence. Download here: https://bit.ly/styleconfidenceguide
Email: solita@styletoimpact.com
Website: https://styletoimpact.com/
LinkedIn: https://www.linkedin.com/in/styletoimpact/
Instagram: https://www.instagram.com/styletoimpact/
To Get Solita’s quotes: Sticky Brand Lab Resource Page