attorney marketing

In this episode, Wayne Pollock joins Jordan Ostroff on his podcast, Exhibit (A)ttorney, to discuss content creation in the era of AI. 

Here are the original show notes from the Exhibit (A)ttorney podcast: 

We explore the fascinating world of copywriting and its evolution in the era of AI. Join us as we sit down with Wayne Pollock, a renowned expert in copywriting and AI, to uncover how artificial intelligence is reshaping the way content is created and consumed.

Watch the episode on YouTube:
https://www.youtube.com/watch?v=c7xJFYSPxDQ

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? 

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why when a lawyer or their colleagues vet a ghostwriter, the ghostwriter should make it clear that they will also be serving as a "ghost thinker."

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: 
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.

In this episode, Wayne recaps:

Episode 60 - Developing an original research program to build thought leadership - Erin Balsa

Episode 62 - Small law firm, Big niche blog bringing in the clients - Shane McCall

Episode 64 - Building a law firm off of 1.7 million TikTok followers - Paige Sparks & Samantha Sparks

Episode 66 - The anatomy of a successful law firm PR campaign - Megan Braverman

Episode 68 - The secrets of a prolific legal content creator - Steve Fretzin

You can watch the video recording of the episode here: https://www.youtube.com/watch?v=r5f9PlU1cGM

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/@lawfirmeditorialservice

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the five ways thought leadership can attract lateral attorneys and staff, as well as attorneys fresh out of law school: 

1. It attracts attorneys who want to practice in a particular area of law 

2. It attracts attorneys who want to practice at a go-to firm regarding a particular area of law 

3. It attracts attorneys who want to practice at a firm that employs a particular way of handling its clients' legal matters and business matters 

4. It attracts attorneys who want to practice at a firm that empowers its attorneys to publish thought leadership and market themselves 

5. It attracts attorneys and staff who want to work at firm with a particular culture and set of values

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: 
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Steve Fretzin, the premier coach, skills trainer, and keynote speaker on business development for attorneys.

Over the past 18 years, Steve  has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.

In addition to writing four books on legal marketing and business development, Steve has a highly rated podcast BE THAT LAWYER and has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com. He has appeared on NBC News, WGN Radio, and has written articles for Legal Business World, Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.

In their discussion about how Steve is able to be such a prolific content creator, Steve and Wayne talk about, among other things:

- The relationship between marketing and business development;

- The process Steve followed for writing his four books, including his first book, a parable;

- The decision whether to self-publish a book versus enlist a publisher;

- What your content should do instead of giving the 20,000-foot view of a topic;

- Why podcasting is especially effective for lawyers and other professional services providers;

- What being a prolific content creator has meant to Steve's business;

- The process for determining which marketing and business development tactics a lawyer should pursue; and 

- Trends Steve's seeing in marketing and business development for lawyers.

Watch the episode on YouTube:
https://www.youtube.com/watch?v=7e9upn4Tx9U

About Steve Fretzin

Steve's online bio: https://www.fretzin.com/about

Steve's Be That Lawyer podcast: https://www.fretzin.com/podcast

Steve's books: https://www.fretzin.com/resources/books

Steve's Chicago Daily Law Bulletin columns: https://www.chicagolawbulletin.com/search?searchtext=fretzin

Steve on LinkedIn: https://www.linkedin.com/in/stevefretzin

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers' thought leadership content should speak to the clients and referral sources they have today—and the ones they want tomorrow.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: 
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Megan Braverman, principal and owner of Los Angeles-based Berbay Marketing & Public Relations.

Megan serves as a strategic asset for law, real estate and financial services firms, and is known for her ability to execute successful marketing and public relations programs. While creativity, tenacity, and her passion for the work is the driving force behind Megan’s ability to grow clients’ businesses, she also has intimate knowledge of how professional services firms operate. This enables Megan to create campaigns that generate awareness, reinforce credibility, and set clients apart from their competition. She keeps firms focused and navigates critical business decisions, such as succession planning, while advancing firm’s business objectives.

In this episode, Megan and Wayne discuss, among other things:

- The role thought leadership plays in a strategic public relations program;

- The state of the media and media relations today;

- How lawyers can become sought after by reporters;

- Why lawyers shouldn't worry about giving away their "secret sauce";

- How impostor syndrome can affect a lawyer's ability to speak to the media or write thought leadership; and

- Public relations as a marketing and culture building tool.

Watch the episode on YouTube:
https://www.youtube.com/watch?v=G_UcaRnFvMk

About Megan Braverman

Megan's online bio: https://www.berbay.com/about/our-team/megan-braverman

Megan on LinkedIn: https://www.linkedin.com/in/mbraverman

Berbay on YouTube: https://www.youtube.com/@Berbay

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through a four-part framework for lawyers and legal marketers to consider when deciding how to use AI in their marketing and business development content creation process.

That framework is:

- Topic selection

- Substance

- Writing of the content

- Editing and polishing the content

For each of these pillars, AI can play a role. How big of a role is up to the lawyers and legal marketers.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: 
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Paige Sparks and Samantha Sparks, the sisters-in-law who own the Sparks Law law firm in St. Charles, Missouri. 

The firm's growth has been powered by Paige's 1.7 million followers on TikTok (as of the date this episode was recorded) and Samantha's focus on operations. Of course, both Paige and Samantha have full dockets on top of the work they do running their law firm.

In this episode, Paige, Samantha, and Wayne discuss, among other things:

- Best practices for TikTok content creation;

- Balancing being a prolific content creator with practicing law and running a law firm;

- Why quantity over quality is the name of the game for TikTok success today;

- The flak young attorneys are likely to receive from older attorneys when they are successfully marketing themselves;

- The future of content marketing and thought leadership marketing;

- Why AI won't replace lawyers who create content on social media; and

- How social media popularity can affect your everyday life.

Watch the episode on YouTube:
https://www.youtube.com/watch?v=2QH7jtRCoHQ


About Paige Sparks and Samantha Sparks

Paige's TikTok: https://www.tiktok.com/@lawyerpaige

Paige's Instagram: https://www.instagram.com/_paigesparks

Sparks Law's YouTube page: https://www.youtube.com/@sisters-in-law

Sparks Law website: https://www.sparks-legal.com

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, in our era of AI-generated content, credible thought leadership content is authoritative thought leadership content.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: 
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Shane McCall, an Equity Partner at Koprince McCall Pottroff LLC and Editor of the SmallGovCon blog. Shane has run the blog since taking it over from Steven Koprince, and recently published the "Koprince Law LLC GovCon Handbook Volume 5: Procedures and Pitfalls of Size Protests and Appeals."

​Shane helps businesses in their quest to navigate the thicket of federal government contracting, with a focus on those issues affecting small businesses. Shane excels in drafting both transactional and litigation documents and advising clients on FAR and SBA contracting rules, skills that come in handy when solving the riddles of government contracting. 

In this episode, Shane and Wayne discuss, among other things:

- How blogging can make attorneys better attorneys;

- The direct line between content marketing/thought leadership and new client matters;

- The simplicity of blogging versus other forms of marketing;

- How to balance breaking news-type blog posts with substantive blog posts;

- Blogs as recruiting tools; and

- How to maximize attorneys' participation in blogging.

Watch the episode on YouTube:
https://www.youtube.com/watch?v=CY8TMS6wFfY


About Shane McCall

Shane's online bio: https://www.koprince.com/shane-mccall

SmallGovCon blog: http://www.smallgovcon.com

Shane on LinkedIn: https://www.linkedin.com/in/shane-mccall-71b882146

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should chase partiality with their content marketing and thought leadership marketing efforts and not virality. 

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: 
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Erin Balsa, founder of Haus of Bold. Erin builds and executes content strategies for sales-led B2B SaaS startups that sell complex solutions to enterprise companies. 

She is perhaps best known for helping clients create the kind of research reports people actually want to read and share—like her infamous Remote Work Report, which has generated $680k in revenue last time she checked.

In this episode, Erin and Wayne walk through a blueprint for creating original research programs that build thought leadership and attract and engage clients and referral sources. 

They discuss, among other things:

- The process for choosing the subject matter to cover in your research;

- How to differentiate your research when a competitor or another organization is already publishing similar research;

- When to bring on outside assistance to help with an aspect of your research program;

- Strategies for writing a research report, including how to craft it in a way that's helpful and not "salesy";

- How to balance substance with brevity when it comes to your research report and your marketing of it; and

- The many, many ways to publicize a report and slice and dice it to fuel your thought leadership marketing and business development efforts.

Watch the episode on YouTube:
https://www.youtube.com/watch?v=RVpHfDkS-I4


About Erin Balsa

Erin on LinkedIn: https://www.linkedin.com/in/erinbalsa

Erin on Twitter: https://twitter.com/erinbalsa

Haus of Bold: https://hausofbold.com

The Notorious Thought Leadership podcast: https://hausofbold.com/thought-leadership-podcast

Erin's research course, "The Research Report Playbook": https://hausofbold.com/course

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. 

Those six ways include: 

1. Double down on what content is working at their firms, and cut loose what content is not working 

2. Talk to clients and referral sources about their content preferences and consumption habits 

3. Track your competitors' content marketing and thought leadership marketing efforts 

4. Look for inspiration from across the legal industry 

5. Stay abreast of content trends outside the legal industry 

6. Stay abreast of new technology that can help your firm create high-quality content faster and cheaper than before

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: 
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.

In this episode, Wayne recaps:

Episode 47 - She built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Hilary Bricken

Episode 50 - This Am Law 25 partner pumps out 200+ articles a year (and wrote the book on how to do so) - David Zetoony

Episode 52 - He was the THIRD attorney creating content on TikTok - Ethen Ostroff

Episode 54 - She's a Big Law alum who built a nine-attorney virtual law firm through blogging - Lisa Stam

Episode 56 - Injecting your personal voice and style into your content - Jordan Ostroff
 

You can watch the video recording of the episode here: https://www.youtube.com/watch?v=9qfwLnt8PRk

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/@lawfirmeditorialservice

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of  the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just other law firms—and how lawyers can give their content a fighting chance of prevailing against those heavyweights. 

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: 
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jordan Ostroff, founder of Driven Law and LegalEase Marketing.

As you can tell by Jordan's "uniform" of a Hawaiian shirt, khaki shorts, and flip flops, Jordan injects his personality into all of his content and bucks the trend of the stuffy lawyer whose marketing efforts are vanilla and uninspired.

In this episode, Jordan and Wayne discuss, among other things:

- The importance of offline marketing in today's digital marketing-dominated world

- Why lawyers need to be comfortable saying "no" to clients who are not a good fit for them

- The importance of niching to a specific client instead of a specific type of case

- Why lawyers should own what sets them apart from the crowd

- Why vanilla marketing is a terrible choice for law firms

- The philosophy that will help you consistently create content

- How to find your voice for marketing purposes


Watch the video version of this episode here:
https://www.youtube.com/watch?v=bGr3K-WLlJE


About Jordan Ostroff

Driven Law: https://www.drivenlaw.com

LegalEase Marketing: https://www.legaleasemarketing.com

Jordan on LinkedIn: https://www.linkedin.com/in/jordan-ostroff

LegalEase's Exhibit (A)ttorney podcast (via Apple Podcasts): https://podcasts.apple.com/us/podcast/exhibit-a-ttorney-show/id1551775894

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he ever heard. 

Those words were: 
"Try not to sweat the small stuff or get too hung up. The average reader is not going to fact check you to see if you're correct."

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: 
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Lisa Stam, founder and managing partner of SpringLaw, a Canadian boutique law firm practicing exclusively in employment, labor, and human rights law.

At the center of the firm's marketing efforts is the Employment & Human Rights Law in Canada blog, which Lisa launched while she was an associate at Baker McKenzie, one of the largest law firms in the world.

In this episode, Lisa and Wayne discuss, among other things:

- Why and how she launched a virtual law firm 

- The three-pronged marketing strategy that took her firm from one lawyer to nine in six years

- Why content marketing is more efficient than old-school marketing

- "Newsjacking" vs. evergreen content

- How taking a team-based approach can amplify a law firm's content efforts

- How to build a culture of marketing and business development at a law firm


Watch the video version of this episode here:
https://www.youtube.com/watch?v=eyPpn6d5RWQ


About Lisa Stam

Lisa's online bio: https://springlaw.ca/staff-member/lisa-stam

Employment & Human Rights Law in Canada blog: https://www.canadaemploymenthumanrightslaw.com

Lisa on LinkedIn: https://www.linkedin.com/in/lisastam

Lisa on Twitter: https://twitter.com/lisastam


About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains five rules for building trust with your audience through your thought leadership so that you can build a following. 

Those five rules are: 

1. Your content will be relevant, valuable, and compelling 

2. Your content will be educational, not promotional

3. You will show up when you say you're going to show up 

4. You will show up consistently 

5. When you bring in third parties to collaborate with you on your thought leadership, they will provide relevant, valuable, and compelling information themselves.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: 
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com