authentic content

In this compelling episode titled "Maximising SEO ROI: Top SEO Strategies for Small Businesses," Mark A Preston and Kristine Schachinger tackle a crucial question facing many businesses today: the level of investment necessary to succeed in the ever-evolving world of SEO. As the digital landscape becomes increasingly competitive, small and medium-sized businesses often worry about their ability to keep up. However, Kristine offers a fresh perspective, suggesting that smaller businesses might actually have an edge in the current SEO environment.

Throughout the podcast, the duo explores how small businesses can leverage their unique strengths to create effective SEO strategies without the need for exorbitant investments. Kristine points out that the personal, hands-on approach that smaller businesses can take – such as walking around their premises to capture authentic video content, or employing a dedicated writer who can embody the voice and tone of the brand – can be a significant advantage.

The discussion also delves into the importance of creating authentic and human-centric content, highlighting how this can resonate more effectively with audiences compared to the outputs of larger corporations. Additionally, the conversation touches on efficient resource allocation, focusing on how small businesses can strategically use limited resources for maximum impact in their SEO efforts.

Listeners, especially those managing smaller enterprises, will come away with valuable insights on optimizing their SEO investment, understanding the benefits of a more personalized content strategy, and effectively competing in a digital world dominated by larger players.

Join Mark A Preston and Kristine Schachinger in a revealing exploration of Google's evolving approach to ranking genuine businesses. This episode delves into the patterns and changes observed in Google's ranking system, emphasizing the importance of authenticity and originality in content creation.

Kristine shares her insights on the importance of being a real business with authentic experiences and human touch, especially in the wake of Google's Helpful Content Update (HCU). They discuss the challenges Google faces in managing an ever-growing corpus of content, particularly with the rise of AI-generated material. The conversation turns to the critical need for businesses to invest in high-quality, original content that resonates with real human experiences.

Moreover, they touch upon the technical aspects of Google's ranking algorithms and the misconceptions surrounding E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as a ranking factor. Kristine emphasizes the need for SEO professionals to stay informed about Google's ranking systems and the Quality Raters' Guidelines.

This episode is a must-listen for anyone interested in understanding the direction Google is taking with its search algorithms and the significance of maintaining authenticity and originality in their digital content strategy.

You know they say, “Don’t meet your heroes?” Well, the day before I recorded this, I met mine, and it’s better than I could’ve imagined!

So, I'm spilling the beans on my whirlwind adventure at a two-day writer's workshop with none other than Don Miller. Get ready for some creative nuggets, the secret sauce to staying disciplined in writing, and a sneak peek into my upcoming book titled "15 Mile Famous: From Best Kept Secret to Local Celebrity." Cheers to the writer's life!

Mentioned in this episode:
EVOLVE 2024

Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Amanda Natividad, VP of Marketing @ SparkToro, who shares her insights and expertise on questions submitted by our audience. We kick off with most important question of them all - Is a hotdog really a sandwich?

From personal branding to carbon emissions in marketing, the panel addresses real-world challenges faced by marketers. They also delve into the Google scandal and successful festival sponsorships. With a focus on the importance of staying informed and avoiding trend-chasing, this episode provides valuable insights to help marketers stay ahead in a rapidly changing landscape.

Mentioned in the show: 

• Cannes hotdog research and Cannes content hub
• Hubspot creator network
• Google lawsuit news
• Vodafone x Glastonbury activation
• Barbie activations

If you have a marketing question you want answered, submit it here.

Watch the video version of this Podcast on YouTube.

Chapters:

(01:41) Intro - Amanda Natividad

(04:20) Q1- What challenges and opportunities do marketers face in measuring and reporting the environmental impact of media campaigns, and how can a standardized framework for measuring carbon emissions help drive industry-wide progress?

(12:00) Q2- We’re entering an era where B2B brands are building their own creator networks/media businesses by “buying” Creators (see Hubspot ) Working with content creators requires a balance between brand guidelines and allowing flexibility for co-creation. How can brands establish clear playbooks and guidelines while still giving creators the freedom to produce authentic content that resonates with their audience?

(19:15) - Q3 - As a mid-senior level marketer, should I be trying to build my personal brand right now? I'm worried that if I don’t start a newsletter or share “thought leadership” on Linkedin, I won’t be able to compete in 10 years. Thoughts? 

(24:20) Rants & Raves

"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

Tune in and be inspired by 'The Truth in This Art' podcast, hosted by the engaging Rob Lee. Together with our guest today, Sultan A. Salahuddin II, hailing from the vibrant South Side of Chicago, is a multifaceted talent known for his creative prowess. He embraced his roots as a member of the renowned Jackie Robinson West baseball team during his Chicago High School for Agricultural Sciences days. Sultan's journey encompasses childhood memories of candy lady visits for now-and-laters and baseball games, eventually leading to his role as Simon James, the charismatic series lead of the HBO Max hit "Southside." As a passionate advocate for Chicago's splendor, Sultan is an esteemed member of the Los Angeles Writers Guild Association and the Screen Actors Guild. His artistic range extends to stand-up comedy performances across the Midwest and his membership in the Upright Citizens Brigade in Los Angeles, CA. As the co-creator and star of the critically acclaimed HBO Max series, Sultan Salahuddin remains devoted to authentically reflecting the humor and essence of his beloved hometown through his creative endeavors.

About South Side

SOUTH SIDE follows two friends, Simon and Kareme, who just graduated from community college and are ready to take over the world. But until they do, they’re stuck working at Rent-T-Own. Shot on location in Chicago's Englewood neighborhood, season two reintroduces the hilarious exploits of these adventure capitalists while authentically showcasing the vibrant city life and dynamic cast of characters of the titular neighborhood.

In this broadcast, we dive deep into:

• Salahuddin's formative years in Chicago, exploring the fusion of street wisdom and community spirit that shaped his perspective.
• The world of TV writing as Salahuddin unravels the intricacies of transitioning from stand-up comedy and creative writing to mastering the unique structure and rhythm of television scripts.
• The fascinating layers of crafting a show that authentically captures Chicago's essence, as Salahuddin delves into the profound significance of understanding the city's culture and quirks.
• Join us behind the scenes as Salahuddin and his creative team share their quest for excellence, striving to bridge the gap between reality and humor by crafting truly original content grounded in Chicago's vibrancy.
• Explore Salahuddin's wellspring of regenerative practices, from the tranquil embrace of nature through hiking and biking, to the invigorating realms of comedy shows and the philosophical echoes of Stoic wisdom that fuel his creative well-being.

Sultan discusses his experience growing up in Chicago and the memorable moments that shaped him. He talks about the importance of strong parents and the street intelligence he gained from living in a big city. Salahuddin also shares his experience writing for television and the challenges and rewards of creating a show that reflects the unique culture of Chicago. He emphasizes the importance of staying true to the funny and originality of the show while also being mindful of the city and its people. Salahuddin also discusses the regenerative practices he engages in, such as hiking, biking, and listening to Stoic quotes, to maintain balance and creativity in his life.

Mentioned in this episode:

South Side
Lane 44

🎧🌟 Don't forget to rate and review this episode to support the best in podcasting! 🌟🎧

This program is supported (in part) by a grant from the Robert W. Deutsch Foundation.

If you have a story about art, culture, or community, share it with us at rob@thetruthinthisart.com for a chance to be featured on 'The Truth In This Art' podcast.

Follow The Truth In This Art on Twitter, Threads, IG, and Facebook @truthinthisart

Original music by Daniel Alexis Music with additional music from Chipzard.

Episode illustration by Alley Kid Art.

About "The Truth In This Art"

"The Truth In This Art," hosted by Rob Lee, is a podcast that explores the essence of creativity and its community impact, amplifying artists' voices and their profound stories.

Connect with me:

Website | Twitter | Instagram 

Support the show:

Merch from Redbubble | Make a Donation 

Join us on 'The Truth in This Art' podcast, where your host, Rob Lee, leads the way. With our today’s guest Alyssa Bonk, a versatile digital creator and the visionary Founder and Principal behind Luck & Hustle PR, a prominent DC-based firm specializing in transformative public relations and dynamic social media marketing. Alyssa's rich background in international affairs and political fundraising facilitated her seamless transition from the political arena to the vibrant hospitality industry. With a fervent dedication to forging meaningful connections, Alyssa exudes a passion for fostering success within the beverage and hospitality community, as well as non-profits.

During this conversation, we go in-depth on:

• The intricacies of public relations as Alyssa Bonk explains how it revolves around nurturing authentic connections with the press and media, delving into the art of building meaningful relationships.
• The symbiotic relationship between social media and brand identity, as Alyssa elaborates on the importance of creating an online presence that reflects the essence of a business and resonates with its audience.
• Join the discussion on career choices with Alyssa as she shares her insights on the podcast, advocating for pursuing paths aligned with personal passions and values, even when stepping outside comfort zones is required.
• Deep dive into the world of content creation with Alyssa, who elaborates on why strategic and authentic content takes precedence over one-size-fits-all approaches, shedding light on the dynamic interplay between effective communication and branding.
• Tune in as Alyssa Bonk sheds light on the rewards and inspirations of collaborating with talented minds in the food and beverage industry, unraveling the enriching experiences and fulfillment that arise from such partnerships on the podcast episode.

 
Alyssa discusses the importance of public relations in building relationships with the press and media, as well as the role of social media in extending a brand's reach. Alyssa emphasizes the need for strategic and authentic content, rather than relying on generic flyers or graphics. She also highlights the importance of pursuing a career that aligns with one's passions and values, even if it means stepping out of one's comfort zone. Alyssa's love for her work and the opportunity to work with talented individuals in the food and beverage industry fuels her drive and enthusiasm.

Mentioned in this episode:

Luck & Hustle

🎧🌟 Don't forget to rate and review this episode to support the best in podcasting! 🌟🎧

This program is supported (in part) by a grant from the Robert W. Deutsch Foundation.

If you have a story about art, culture, or community, share it with us at rob@thetruthinthisart.com for a chance to be featured on 'The Truth In This Art' podcast.

Follow The Truth In This Art on Twitter, Threads, IG, and Facebook @truthinthisart

Original music by Daniel Alexis Music with additional music from Chipzard.

Episode illustration by Alley Kid Art.

About "The Truth In This Art"

"The Truth In This Art," hosted by Rob Lee, is a podcast that explores the essence of creativity and its community impact, amplifying artists' voices and their profound stories.

Connect with me:

Website | Twitter | Instagram 

Support the show:

Merch from Redbubble | Make a Donation 

Video marketing is the ultimate form of content in today's digital marketing world. Do you want to crush it on video? Expert Pat Lore is going to show you how to powerfully show up on video, create attractive video content and be your authentic self on video!

Download Brandon's FREE Playbook that will help you build your successful coaching business and enroll new clients 👉🏻 https://bebetterindustries.com/expertise

📘 Connect With Pat Lore
    ➡️ Buy Pat's Book, "Be Authentic On Video: The Playbook" - https://amzn.to/3NbeytB
    ➡️ Connect W/ Pat On LinkedIn - https://www.linkedin.com/in/patlore/
    ➡️ Follow Pat On Instagram - https://patlore.com/

📒 Show Notes and Resources 📒

About this episode:
Welcome to The Be Better Broadcast! This show is here to help you perform at your peak and amplify your success in your personal and professional life. We help you set clear goals and achieve those goals, with the intention of creating a truly extraordinary life.

In 2021, 93% of brands say that video content helped them enroll a new client because of a video on social media.

If you want your video content to attract your ideal customer, you MUST show up authentically!

Here's how.

Pat Lore is an award-winning video storyteller & expert on how to master your confidence and authenticity on video.

I get it... video content can be scary, especially if it's an area you haven't dived into before!

BUT, it will boost your business, leadership AND sales. 

Video presence is a necessary skill to learn and master.

In this conversation with Pat, you'll learn how to
🎥 Create the right energy BEFORE filming,
🎥 Show up authentically when speaking to your audience, and
🎥 Use the power of vulnerability to connect and relate!

You'll come away with all you need to know to begin using video content as part of your branding and marketing.

⚡️FREE Digital Book - Be Extraordinary: Your Guide To Self-Mastery: http://Bebetterindustries.com/book

📱 Subscribe and Listen to The Be Better Broadcast HERE:
Apple: https://apple.co/3rCunNH
Spotify: https://spoti.fi/3dnSHOu

Our mission at Be Better Industries is to help you live an extraordinary life, achieve self-mastery and share your story & skills with the world to make an even greater positive impact.

Here are the ways to work with us here at Be Better Industries: 

 ⚡️BOOK: Check out Brandon's top-selling book 'Be Extraordinary' here: https://amzn.to/3mxdCnS

⚡️COURSES / COACHING / MASTERMIND: Learn about our online courses, personalized coaching and exclusive mastermind by speaking with Brandon directly! Grab a spot on Brandon's calendar for a 15-min discovery call: https://bit.ly/3GEVJf0

Music provided by Epidemic Sound. Start your free trial here ➡️ http://bit.ly/3cAloXW

Connect with Brandon Eastman on Social Media 
https://www.bebetterindustries.com
https://www.linkedin.com/in/brandonseastman/
https://www.facebook.com/brandon.s.eastman/
https://www.instagram.com/brandon.s.eastman/

---------Cameras and Gear Used To Shoot This Video -------

►CAMERA EQUIPMENT:
○ My camera: https://amzn.to/30Ngwcr
○ My tripod: https://amzn.to/3ttCvBp
○ My lens (wide-angle): https://amzn.to/3cAZ5kV
○ My ringlight: https://amzn.to/30Q26bv
○ My standing lights: https://amzn.to/3llCWLq
○ My mic (shotgun mic): https://amzn.to/30KOiz4

Grab your copy of Be Extraordinary: Your Guide To Self-Mastery AND the Audiobook for FREE at https://bebetterindustries.com/book.