automotive advertising

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In this episode, Drew interviews Bret Johnson on what dealers need to know going into 2021. They discuss how to analyze marketing trends, find out what worked and what didn't during 2020, and how strategize for a strong first quarter.

Additionally, Bret talks about shifts in the car buying cycle and how dealers were able to adapt during Covid-19.

This episode of the Go Sokal Podcast is sponsored by Sokal's Graphic Design Services. Our graphic artists work to bring you the best creative possible in your industry, from leading automotive ads to print jobs like billboards and business cards.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal's Custom Websites click below:
↪Graphic Design Services

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🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 10
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THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In this episode, Bret Johnson, one of Sokal's Account Directors, talks about what dealers should be thinking about as January 2021 approaches, ways to gauge their effectiveness, and how to decipher the end results. He explains how dealers can look at their analytics to find out what worked and what didn't during the 2020 year. He also speaks into the car buying behavior cycle and how it has changed over the year.

Listen to the tenth episode or watch it on YouTube to learn more about how to master email marketing.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

In this episode, Katy interviews Kendra Williams-Evans, Sokal's Email Marketing Manager, and she discusses how email marketing can be used effectively as well as how to gauge the success of your campaign.

Additionally, she touches on the popularity of using multiple deployments and the benefits of an internal database email product.

This episode of the Go Sokal Podcast is sponsored by Sokal's Custom Websites. With the majority of buyers starting their purchasing journey online, Sokal believes that it is crucial to have a high performing, customizable, and responsive website to make your best first impression.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal's Custom Websites click below:
↪Custom Websites

📱FOLLOW SOKAL ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 9
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In this episode, Kendra Williams-Evans from Sokal’s Email Team describes how email marketing campaigns work, ways to gauge their effectiveness, and how to decipher the end results. Email marketing is one of the best ways to stay in touch with your current customers while growing your pool of potential clients. Sokal's email team targets audiences based on the ideal demographic for your business.

Listen to the ninth episode or watch it on YouTube to learn more about how to master email marketing.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

In this episode, Drew interviews Jesse Lee, Sokal’s Website build team lea , and he talks to us about the key components to switching a website over to another provider, as well as dispel the common myths associated with switching agencies.

Jesse shares the top three things his team needs to get a website switched over and up and running seamlessly—without any downtime for the website. He also explains what dealerships should be looking for in terms of response time, suggests why bigger companies struggle with response time, and what sets Sokal apart.

This episode of the Go Sokal Podcast is sponsored by Gemini Service BDC, a true omni-channel approach to for follow-up, including phone calls, text messages, and email. Before your customers drive into your service lane, they will be provided with a consistent VIP experience with Gemini Service.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪Visit the Go Sokal Website
To find out more about Gemini Service BDC, click below:
↪Gemini Service BDC

📱FOLLOW SOKAL ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 8
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In the eighth episode of the Go Sokal Podcast, special guest Jesse Lee talks about switching website providers and what Dealerships should be looking for in an agency. Oftentimes, dealers may think that switching providers is a big difficulty and insinuates that their website would have to go down for a certain amount of time.

But this is not the case. Jesse helps dispel the myths of switching website providers, sharing that it is a much easier process than you might think.

Listen to the eighth episode or watch it on YouTube to learn more about switching web providers and what your should be looking for in an agency.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

In this episode, Drew interviews Bo Sowers and Michaela Mundorf from Sokal’s digital team, and they define Connected TV and show us how to use it for brand awareness, and also how to measure your results.

Bo and Michaela dive deep into explaining the differences between Connected TV and Linear TV (or regular Cable TV) and why you should consider incorporating CTV into your dealership marketing strategy.

This episode of the Go Sokal Podcast is sponsored by Sokal Digital's Search Engine Optimization service, a service that allows us to improve your ranking during Internet searches to widen your scope of potential clients and extend the reach of your website. There are many ways to better your search ranking and we are proud to have a team dedicated to keeping up on all of the latest trends, products, and content writing best practices.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal Digital's SEO service, click below:
↪Search Engine Optimization

📱FOLLOW SOKAL ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 7
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In the seventh episode of the Go Sokal Podcast, special guests Bo Sowers and Michaela Mundorf give us a helpful definition for Connected TV (or CTV) and explain why it is such a powerful advertising method.

They both explain that when users set themselves up to be entertained, they are more likely to recognize and recall certain commercials and advertisements they see. In the Connected TV world, streaming services like Hulu, Roku, and others allow you to advertise to where the viewers are at the exact right time, verses linear TV where you never know exactly how many people have seen your ad.

Listen to the seventh episode or watch it on YouTube to learn more about Connected TV and why you should be incorporating it into your marketing plan.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

In this episode, Business Development Manager Chris Scott joins us to talk about traditional media and how radio and TV ads are still beneficial to your dealership's marketing strategy in an ever-growing digital age.

Chris covers everything from tips for buying a radio ad to choosing between radio and TV; plus, he gives some helpful tips for how you can set your ads apart from the competition.

This episode of GSP is sponsored by Sokal's Video and Audio Production. Serving clients nationwide, our production studio features a wide range of the latest editing software and video equipment to give your dealership quality video for everything from b-roll to full commercial spots.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal Digital's Production services, click below:
↪Email Marketing

📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 6
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In the sixth episode of the Go Sokal Podcast, we breakdown the importance of traditional media for dealerships even an age of digital ads and social media. Traditional radio and TV ads still serve a great purpose in reaching potential customers and growing brand awareness. Listen as Chris Scott gives us tips and insights for how your traditional ads can stand apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

In this episode, Sokal Marketing Strategist, Katy Saunders, sits down with Dealer Process Coaches, Charity Rudisill and Tammie Ventura, to discuss what a typical BDC department looks like, what issues dealers have with traditional BDCs, and the benefits of utilizing a remote BDC.

This episode of GSP is sponsored by Sokal Digital's Email Marketing—one of the best ways to stay in contact with current and new customers. Whether you are trying to promote sales events, service deals, or just keep your audience informed, our detailed reports will show you what goes on in each send.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal Digital's Email Marketing, click below:
↪Email Marketing

📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 5
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In the fifth episode of the Go Sokal Podcast, we breakdown the problems of current BDC setups and the benefits of a remote BDC. We cover a range of issues including recommendations for dealers, our own Gemini product, and transitioning into a remote BDC, including turnaround time, CRM’s, OEM processes, major brands and more. Finally, we look at training and the future of BDC.

As the premier automotive agency providing traditional and innovative advertising solutions, we at Sokal are excited to offer this new informative product for dealers and those interested in automotive advertising!

To learn more, call us directly at 919-872-9410 or email info@gosokal.com today.

In this episode, Drew interviews Wes Broadhurst about how Sokal's video production team creates a strong marketing strategy and the creative process for automotive commercial spots and other video material for dealerships.

Wes goes over several common mistakes he sees in automotive spots, as well as his number one advice for dealers when thinking about video.

This episode is sponsored by Sokal's CTV and OTT digital service. Connected TV (CTV) lets you serve video ads to users on TV apps like Sling and Crackle, or on over-the-top (OTT) devices like Chromecast, Roku, and Xbox One. CTV ads are a great way to reach the growing digital TV audience. To learn more about our CTV services, click here or visit the links below.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about our CTV and OTT service, click below:
↪Mystery Shops Service

📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 4
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
Sokal’s in-house production studio is responsible for hundreds of dealership spots each month. Production Studio Manager, Wes Broadhurst outlines how concepting turns into final products, his team workflow, tips and advice when looking for a video production team, how to stand out, and lastly, things you should remember to make the process easier.

This the fourth episode of the Go Sokal Podcast, a podcast devoted to advertising in the automotive industry made by the leading automotive focused agency Sokal.

As the premier automotive agency providing traditional and innovative advertising solutions, we at Sokal are excited to offer this new informative product for dealers and those interested in automotive advertising! To learn more, email info@gosokal.com today.

Host Katy Saunders interviews Sokal’s Dealer Process Coach Charity Rudisill about data mining and how dealerships can use it to attract and retain customers.

This is the third episode of the Go Sokal Podcast, a podcast devoted to advertising in the automotive industry made by the leading automotive focused agency Sokal.

This episode is sponsored by Mystery Shops, a powerful service that allows you to shop your dealership and your competition the way your customers do, by internet, phone, or email. To learn more, click here.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Mystery Shops, click below:
↪Mystery Shops Service

📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
Data mining takes a snapshot of the car you are driving right now and instantly provides information on the health and age of the vehicle and where you are at in the purchasing cycle. It provides useful information to the customer and salesperson at the same time. It also shows how the driver can be placed into a new vehicle while keeping their payments the same. 

In Episode 2, Paid Search Team Lead AJ Alston talks about the importance of automation in automotive advertising and how it has changed overtime. Prior to this year, automation wasn't quite ready for the automotive space, but now, targeting and reporting are more accurate and help agencies serve clients efficiently.

🖥️ To find out more about Sokal, you can check out our website and other helpful links below:
↪View The Go Sokal Website

📱 Follow Sokal On Social!
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 Check out and subscribe to our YouTube channel!
↪View Our Channel

Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast.

More about this episode:
AJ Alston is the Paid Search Team Lead at Sokal, and in this episode, he goes in-depth about how Sokal uses automation in advertising to better serve clients, and how to strengthen Sokal's internal processes. Automation helps us make quicker and more powerful adjustments to campaigns than we could ever think of doing manually, and we can also attribute specific rules and guidelines to many (or all) accounts at the same time. To understand more about the power of automation and how it is here to stay, listen to AJ talk about the next trends in automated advertising, define what automation looks like in 2020 and moving forward, and how automation has changed over time for the better.

In Episode 1, Account Manager Yates Creech discusses the importance of dealership websites, how to increase lead form conversion rates, and additional tips on digital retailing.

🖥️ To find out more about Sokal, you can check out our website and other helpful links below:
↪View The Go Sokal Website

📱 Follow Sokal On Social!
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 Check out and subscribe to our YouTube channel!
↪View Our Channel

Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast.

More about this episode:
A Dealership's website is often the first thing a potential customer goes to look at so they can get an idea of what they are looking for, as well as the competition. So there are elements that must be present on your website to help viewers gain the information they desire quickly while also driving them to your dealership's showroom. In this episode, Yates speaks in detail about increasing online lead form conversions. To learn more, listen to his interview in this podcast.

Introducing the Go Sokal Podcast! A podcast devoted to advertising in the automotive industry made by the leading auto-focused agency. The Go Sokal is hosted by Katy Saunders, a Marketing Strategist, and Drew Wilson, a Creative UX Designer. Together they will be interviewing various department employees to find out the latest trends in the automotive advertising world. We will be bringing on other important guests to help us find out what works and what doesn't as we move forward into an ever-growing digital age. 

🖥️ To find out more about Sokal, you can check out our website and other helpful links below:
↪View The Go Sokal Website

📱 Follow Sokal On Social!
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 Check out and subscribe to our YouTube channel!
↪View Our Channel

Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast.