data marketing

You might have seen Neil Hoyne on LinkedIn, or know him as the chief measurement strategist at Google, but most likely you'll have seen or read his book, Converted: The Data-Driven Way to Win Customer's Hearts.

On this FINITE Podcast episode, Neil shares some of the key takeaways from the last section of his book, including cultural shifts that should be made in B2B tech orgs, and ways to utilise data for a more lucrative outcome.

Find Neil's book here.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

See omnystudio.com/listener for privacy information.

Digital marketing promises a lot: eliminate wasteful advertising, enable finetuned measurements, marketing nirvana. Yet, it is faltering on many fronts. What's going wrong? Marco Luciano, Board Member at wob AG helps us delineate the landscape and set data-driven marketing back on track.

We are sure that you would have seen the latest Cadbury ad featuring Shahrukh Khan.

Ever wondered, why the the "not just a cadbury ad is the future of ads?”

Tune in, as Sid explores how data can be weaved through to a story through AI.

He also discusses Aamir Khan's CEAT ad, and the FabIndia fiasco.

You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh

Follow Siddharth Deshmukh on Instagram: https://instagram.com/thetravellingprofessor?utm_medium=copy_link

Follow Siddharth Deshmukh on Twitter: https://twitter.com/edgysid?s=09

You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook.

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at https://shows.ivmpodcasts.com/featured

See omnystudio.com/listener for privacy information.

Data literacy is a must-have skill for modern B2B tech marketers looking to succeed in their careers. To be able to balance creative ideation with data-backed decision making is critical to ensuring buy-in from the board and innovating a traditional B2B tech marketing strategy.

On this episode of the FINITE Podcast, Alex sat down with Chris Lindsay, VP, EMEA Marketing at Tableau. Tableau is a Salesforce company and self-service analytics platform, which makes Chris the perfect person to share their views on data literacy in B2B tech.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
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In this episode, we're going to dive into the world of big data, discussing everything that marketers need to know about this hot topic.

If you'd like a written copy of this guide, full of useful graphics and statistics, then you can download it for free by clicking here.

In years gone by, working in marketing involved a large amount of guesswork on topics like what your target audience may or may not like in terms of your product or service, communication channels, messaging, content, and more! Today, however, this information is easily accessible and allows marketers to make informed decisions on how to proceed with their marketing efforts.

This information is often referred to as big data.

When getting to grips with big data it’s very easy to become overwhelmed and lost in pages upon pages full of techie jargon and explanations that simply go over the heads of those of us who didn’t study IT.

So that's why we attempt to break it down into something that is easy-to-digest and marketer-friendly.

In this episode, we'll cover the following topics:

• What is big data?
• What is the Internet of Things (IoT)? + how this relates to big data
• The 3 types of big data
• The benefits of big data
• The challenges of big data
• How to get started with utilising big data in your marketing strategy

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It’s time to get your tools talking and we can help you do it!

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly and in this podcast, we will discuss The Ethics of Big Data.

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. So here we go…

What is big data ethics?

Much research has gone into the field of big data ethics in the past decade as academics and business leaders alike attempt to grapple with public push-back on the use of big data.

The field of big data ethics itself is defined as outlining, defending and recommending concepts of right and wrong practice when it comes to the use of data, with particular emphasis on personal data. Big data ethics aims to create an ethical and moral code of conduct for data use.

There are five main areas of concern in big data ethics that outline the potential for immoral use of data: 

1. Informed Consent
2. Privacy 
3. Ownership
4. Algorithm Bias & Objectivity 
5. Big Data Divide

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you think they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

Modern marketers are expected to be omnichannel, data-driven masterminds, generating, analysing and acting on customer data in an accurate, timely and personalised manner. 

Living up to this expectation can be hard when you are struggling to connect data across multiple disconnected channels and marketing tools. The issue of businesses working with disparate information is referred to as data silos, something which 47% of customer experience executives state is hurting their digital CX initiatives. 

In this podcast, we will provide you with the fundamental knowledge you need to solve data silos within your marketing department: data integration.

What is data integration? 

Data integration is the process of taking data from multiple, disparate sources and connecting it to achieve a single, unified view. The process is particularly significant to those working within a marketing discipline who are attempting to communicate with their customers via many channels and struggle to gain a complete picture of their customer journeys. 

By listening to this podcast, you can expect to learn why data-driven, omnichannel marketing is the new industry standard and why marketers need data integration to achieve this standard. You will also discover how data integration can save your business time, increase efficiency and drastically improve your ability to gain and act on business intelligence. 

We will also delve into one of the most effective types of data integration for the marketing industry, application integration, and provide a real example of how this technique can improve your marketing campaigns by allowing your marketing tools to work better together.

Finally, you will discover some of the best practices for data integration success: 

• Planning 
• Method Evaluation 
• Organisational Readiness
• Data Governance

Download ‘Data Integration Strategy: What Marketers Need to Know’ today and find out why over 80% of enterprise business operations leaders say data integration is critical to ongoing operations.

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.

I’m Dominique Daly and in this podcast, we will be discussing the differences between a Data Warehouse and a  Data lake. You can read this episode in full, along with helpful graphics and other great resources over on our website.

What is a data warehouse?

Data warehouses typically store data from various sources, integrating the source data to provide a unified view. These sources can include transactional systems, application log files, relational databases and more. The data in question is most often historical data required for periodical queries; this historical record is referred to as a business's ‘single source of truth’.

What is a data lake?

A data lake is a repository that allows for the storage of vast amounts of raw data, that is, data that has not been prepared, processed or manipulated to fit a particular schema. Data lakes are typically housed within a Hadoop technology environment; Hadoop is an open-source software framework that facilitates massive data storage capabilities. 

In the episode, we cover 8 key areas where data lakes and data warehouses differ and discuss the benefits of each for your company.

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. 

So here we go…

Welcome to The Marketing Slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.

In this episode of the Marketing Slice by Hurree, our content marketing executive, Dominique, answers the question: What is Data Integrity? 

Data integrity is the practice of ensuring data remains accurate, valid and consistent throughout the entire data life cycle.  There is both logical data integrity and physical data integrity. 

In this podcast, we will discuss various ways in which data integrity can become compromised: 

• Human error
• Transfer errors
• Cyber threats
• Compromised hardware 
• Remote working
   

We also discuss some principles for ensuring data integrity is protected: ALCOA+.

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.

Thanks for listening! 

In this podcast, we will be giving you an Essential Guide to Data Integration. We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co.

What is data integration?

Data integration is the process of taking data from multiple sources and combining it to achieve a single, unified view. 

The product of the consolidated data provides users with consistent access to their data on a self-service basis. It gives a complete picture of key performance indicators (KPIs), customer journeys, market opportunities, etc.

In this episode we cover: 

• Marketing Data Integration
• Why Implement Data Integration?
• Types of Data Integration
• Data Integration Techniques
• Benefits of Data Integration
• Data Integration Strategy
• Conclusion

To read the text version of this guide in full, head over to our website here.

To book a demo of Hurree's data integration platform, fill in a quick form here.

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

As a marketer, you need to always be on the lookout for, and "in the know" about, the latest trends and tools that could help add value to your marketing strategy.

In this episode, we look into the topic of Big Data. If you are not already familiar with it, then it's time to get acquainted.

The term might sound quite technical, and something that would require specialists such as data scientists. However, with the right tools, big data can be accessible and useful to marketers in both large enterprises and SMEs.

By utilising big data, marketers can improve their marketing strategy with the following:

• A better understanding of their target audience
• A better understanding of the most suitable marketing channels
• An ability to personalise content like never before
• The opportunity to target the best keywords
• A clear understanding of tactics that are/are not working
• Better optimised pricing 
• A clear indication of ROI

Have a listen to this podcast now and gain a more in-depth insight into each one of these factors and how they can improve your marketing strategy. We also discuss just what big data is, with a clear, straightforward explanation that is perfect for beginners.

You can also check out the written version of this podcast if you'd prefer here.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It’s time to get your tools talking and we can help you do it!   

In this podcast, we’re going to answer the question 'what is data integration?' and talk you through the process and benefits in a super simplified way that anyone can understand.

We will provide you with a simple problem and solution explanation of data integration, then deliver a more technical definition, and finish off with some of the reasons why your business could benefit from investing in a data integration solution.

So, what is data integration anyway?

Data integration sees multiple disparate data sources stored in various technologies from applications to devices connected to the Internet of Things (IoT), combined to create a unified view. In its unified state, executives can use the data for operational or analytical business intelligence (BI) purposes.

Data integration can save businesses time, increase efficiency and improve customer experiences, which, in turn, increases revenue.

Find out more about Hurree's data integration capabilities here: https://www.hurree.co/2-way-integrations

If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at dominique@hurree.co. It’s time to get your tools talking and we can help you do it!   

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. So here we go…

How are you currently measuring the impact of your marketing? And have the benchmarks you measure against changed? How are shifts in consumer behavior affecting your efforts? Tune in as Aman Advani of Ministry of Supply shares how he’s looking at today’s environment, what it means for data-driven marketers and ways that his clothier is using their resources to give back and help in an unprecedented and challenging environment.