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b2b copywriting tips

Explore " b2b copywriting tips" with insightful episodes like "Small Business Website Makeovers with Charlotte Hicks", "Getting Better Paying Gigs with Ed Gandia", "Tackling the Monster Project", "Setting Inspiring Project Goals" and "SEO Copywriting for B2B - Part 2" from podcasts like ""B2B Writing Success Podcast", "B2B Writing Success Podcast", "B2B Writing Success Podcast", "B2B Writing Success Podcast" and "B2B Writing Success Podcast"" and more!

Episodes (76)

Small Business Website Makeovers with Charlotte Hicks

Small Business Website Makeovers with Charlotte Hicks

Steve Slaunwhite talks with Charlotte Hicks on a copywriting project that's in high demand right now — website makeovers. Get tips on what to expect and how to successfully complete a website makeover project.

B2B Writing Success Podcast

enMarch 05, 2019

b2b copywriting tips

b2b copywriting

Getting Better Paying Gigs with Ed Gandia

Getting Better Paying Gigs with Ed Gandia

Want clients to pay you more for the same work? In this interview, Steve Slaunwhite talks with Ed Gandia on strategies for getting better paying writing gigs. Where are you on Ed's copywriting pyramid?

B2B Writing Success Podcast

enFebruary 26, 2019

b2b copywriting tips

b2b copywriting

Tackling the Monster Project

Tackling the Monster Project

Podcast EpisodeA big project can be a mixed blessing. It pays well but it can be intimidating if you haven't done that type of project before. In this episode, Steve Slaunwhite gives you six tips to make completing the project easier.

B2B Writing Success Podcast

enJanuary 29, 2019

b2b copywriting tips

b2b copywriting

Setting Inspiring Project Goals

Setting Inspiring Project Goals

When setting goals for your business there are outcome goals and project goals. In this week's episode, Steve Slaunwhite gives you five tips to make a project goal as inspiring as an outcome goal.

B2B Writing Success Podcast

enDecember 11, 2018

b2b copywriting tips

b2b copywriting

SEO Copywriting for B2B - Part 2

SEO Copywriting for B2B - Part 2

In this week's episode, Steve Slaunwhite discusses strategies to find SEO keywords and keyphrases for your writing projects.

B2B Writing Success Podcast

enDecember 04, 2018

b2b copywriting tips

b2b copywriting

SEO Copywriting for B2B - Part 1

SEO Copywriting for B2B - Part 1

In this week's episode, Steve Slaunwhite shares practical techniques on how to integrate SEO keywords and keyphrases into your copy so they sound natural.

B2B Writing Success Podcast

enNovember 27, 2018

b2b copywriting tips

b2b copywriting

Selecting Images for Blog Posts

Selecting Images for Blog Posts

It's common for a client to ask you to select an image for a blog post you write for them. In this episode, Steve Slaunwhite has tips on choosing the best image for your post.

B2B Writing Success Podcast

enNovember 20, 2018

b2b copywriting tips

b2b copywriting

Writing About Emotional Benefits

Writing About Emotional Benefits

It's important to write about both practical and emotional benefits. Use these tips when you're writing about emotional benefits so your prospect is convinced to take the next step.

B2B Writing Success Podcast

enAugust 07, 2018

b2b copywriting tips

b2b copywriting

Writing for a "Scary" Industry

Writing for a "Scary" Industry

If you don't have experience in a particular industry or if they have complex products and services, the thought of writing for them can be intimidating. But here's why you may want to give it a try.

B2B Writing Success Podcast

enApril 24, 2018

b2b copywriting tips

b2b copywriting

Uncommon Copywriting Tip #1

Uncommon Copywriting Tip #1

Steve Slaunwhite

B2B Writing Success Podcast

enJune 13, 2017

b2b copywriting tips

How to Create Titles for Content

How to Create Titles for Content

In this episode, Steve Slaunwhite outlines the four characteristics of a strong content title. When you can deliver a great title, you're content will be much more effective and your clients will be more likely to hire you again.

B2B Writing Success Podcast

enMay 30, 2017

b2b copywriting tips

Interviewing an Expert for Your Content Project

Interviewing an Expert for Your Content Project

It's common to need additional research when working on a content project. In this episode, Steve Slaunwhite shares tips on doing research by interviewing industry experts.

B2B Writing Success Podcast

enMay 16, 2017

b2b copywriting tips

What is Conversational Copywriting?

What is Conversational Copywriting?

In this episode Steve Slaunwhite discusses conversational copywriting — what it is, when you should use it, and where does it work best. Plus, he explains when the conversational style isn't best.

B2B Writing Success Podcast

enMarch 07, 2017

b2b copywriting tips

Creating a Buyer Persona

Creating a Buyer Persona

Before you start writing, you need a buyer persona. Find out more about this critical tool and how you can create a buyer persona if your client doesn't have one.

B2B Writing Success Podcast

enFebruary 21, 2017

b2b copywriting tips

Choosing the Right Writing Style

Choosing the Right Writing Style

Have you ever had a client object to the writing style you've used in their copy? Steve Slaunwhite explains how you can make sure you're using the correct writing style for the client.

B2B Writing Success Podcast

enJanuary 17, 2017

b2b copywriting tips

Writing Radio Ads for Fun and Money - Part 2

Writing Radio Ads for Fun and Money - Part 2

This week, Steve Slaunwhite gives you tips for writing B2B radio ads. Discover what it means to “write for the ear” and how writing for radio ads is different than other B2B projects.

B2B Writing Success Podcast

enJanuary 10, 2017

b2b copywriting tips

Writing Radio Ads for Fun and Money - Part 1

Writing Radio Ads for Fun and Money - Part 1

While many B2B companies don't advertise on the radio, there are some who do. In the first of a two-part series, Steve Slaunwhite explains how you can find companies who use radio and get the opportunity to write the script.

B2B Writing Success Podcast

enJanuary 03, 2017

b2b copywriting tips

The SECOND Step to Reaching Your Goal

The SECOND Step to Reaching Your Goal

Steve SlaunSetting your goal is the first step but if you don't do the second step, you're unlikely to achieve the goal. Steve Slaunwhite explains what you can do to drastically increase the chance of accomplishing your most important goals. white

B2B Writing Success Podcast

enDecember 20, 2016

b2b copywriting tips

When to Charge for Revisions

When to Charge for Revisions

A client asks for major revisions after you're done or they change direction in the middle of the project. How do you handle this awkward situation and when do you charge for the extra work?

B2B Writing Success Podcast

enDecember 13, 2016

b2b copywriting tips

Writing for a Start-Up or a New Product

Writing for a Start-Up or a New Product

Writing for a new company or new product can be fun and exciting. But there are also some challenges. Steve Slaunwhite explains how you can overcome the challenges and enjoy the experience.

B2B Writing Success Podcast

enOctober 18, 2016

b2b copywriting tips

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